أثر أخلاقيات التسويق في تعزيز الصورة الذهنية لمنظمات الأعمال: دراسة ميدانية بالتطبيق على بعض شركات وزارة الصناعة والمعادن العراقية (The Impact of Marketing Ethics on Reinforcing the Corporate Image of Business Organizations: A Field Study with Application to some Companies of Iraqi Ministry of Industry and Metals)

2019 ◽  
Author(s):  
Mohamed Alhyaly
Keyword(s):  
Field Study ◽  
Corporate Image ◽  
Marketing Ethics ◽  
Business Organizations ◽  
The Impact

Administrative Empowerment and its Impact on Creative Thinking: A Field Study in Private Sector Banks in the Kurdistan Region

2015 ◽  
Vol 1 (3) ◽  
pp. 317
Author(s):  
Abdul Wahab Abdul Fatah Alalwsy
Keyword(s):  
Private Sector ◽  
Field Study ◽  
Creative Thinking ◽  
Study Finding ◽  
Kurdistan Region ◽  
Major Study ◽  
The Impact

The aim of this study is to reveals the Impact of managerial empowerment in creative thinking at the private sector banks of Kurdistan Region .the study depends on descriptive and analytical methodize using the practical manner. Study sample consists of employees in (13) banks of the private sector at Kurdistan Region, its amounted (132). a major study finding that there is a significant statistical impact and positive statistical significant correlation between  managerial empowerment and creative thinking ,by its factors, Originality ,Flexibility ,Fluency, Sensitivity to the problems and the ability to analyze .                                                                                                                     

A Window to Internal and External Change in Banking

2018 ◽  
Author(s):  
Bernardo Bátiz-Lazo
Keyword(s):  
Twentieth Century ◽  
Computer Technology ◽  
Business Organizations ◽  
Organizational Challenges ◽  
Late Twentieth ◽  
Self Service ◽  
The Impact ◽  
Late Twentieth Century ◽  
Proper Consideration

Chapter 1 (‘A Window to Internal and External Change in Banking’) provides a wide-arch view of the themes in the book. It highlights how in spite of being deeply embedded in our culture as an object of everyday life, the interaction with ATMs is largely inconsequential for most people. This chapter also forwards a case to study the ATM to better understand the possibilities for technological change to bring about a cashless economy. Another argument put forward is that the ATM is essential to appreciate the technological and organizational challenges that gave rise to self-service banking. As a result, the case is made that business histories of the late twentieth century will be incomplete without proper consideration to the impact of computer technology on the different aspects of business organizations.

scholarly journals Testing the Effect of Hedge Height on Perceived Safety—A Landscape Design Intervention

2021 ◽  
Vol 13 (9) ◽  
pp. 5063
Author(s):  
Katinka H. Evensen ◽  
Helena Nordh ◽  
Ramzi Hassan ◽  
Aslak Fyhri
Keyword(s):  
Field Study ◽  
Field Experiments ◽  
Landscape Design ◽  
Urban Environments ◽  
Space Management ◽  
Perceived Safety ◽  
Urban Green Spaces ◽  
Outdoor Spaces ◽  
Surrounding Areas ◽  
The Impact

Access to safe, green urban environments is important for quality of life in cities. The objective of this study is to explore the impact of a safety-enhancing landscape design measure on visitors’ experiences in an urban park. Additionally, this paper combines the use of field and virtual reality (VR) experiments, contributing methodological insights into how to evaluate safety measures in green space management and research on perceived safety. In a field experiment (n = 266), we explored whether the height of a hedge along a pathway influenced perceived safety among users. The field study showed that cutting down the hedge improved the perceived prospect of the immediate surrounding areas for female users, which again made them feel safer in the park. We developed a VR experiment for an evening scenario in the same environment (n = 19) to supplement the field study and test the effect of the intervention further. The VR experiment also found a gender effect on perceived safety, with females reporting lower perceived safety, but no effect was shown for the height of the hedge. The results in this study show that environmental attributes such as perceived prospect and concealment should be considered in the design and management of urban green spaces. Additionally, this research demonstrates an approach to conducting field experiments to test the effects of actual design interventions and then further developing these experiments using VR technology. Further research on perceived safety in outdoor spaces is needed to make use of this combined method’s potential.

The impact of perceived service quality dimensions on customer satisfaction

2017 ◽  
Vol 35 (3) ◽  
pp. 411-430 ◽  
Author(s):  
Rishi Kant ◽  
Deepak Jaiswal
Keyword(s):  
Public Sector ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Corporate Image ◽  
Content Type ◽  
Perceived Service Quality ◽  
Public Sector Banks ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
The Impact

Purpose In the present competitive scenario in the Indian banking industry, service quality has become one of the most important facets of interest to academic researchers. The purpose of this paper is to determine the dimensions of perceived service quality and investigate their impact on customer satisfaction in the Indian banking context, with special reference to selected public sector banks in India. Design/methodology/approach On the basis of the empirical study, the authors validate a measurement model using structural equation modeling for investigating the impact of perceived service quality dimensions on customer satisfaction. The study sample consists of 480 respondents in the National Capital Region (NCR) of India; the data were collected through a structured questionnaire utilizing a seven-point Likert scale while implementing a purposive sampling technique. Findings The perceived service quality dimensions identified were tangibility, reliability, assurance, responsiveness, empathy, and image. The empirical findings revealed that “responsiveness” was found to be the most significant predictor of customer satisfaction. On the other hand, “image” (corporate image) has a positive but the least significant relationship with customer satisfaction followed by all other constructs. The exception is “reliability,” which is insignificantly related to customer satisfaction in Indian public sector banks. Research limitations/implications The study cannot be generalized in the context of Indian banking sectors, as it only focused on the public sector. The findings of this study suggest that the six dimensions of perceived service quality model are a suitable instrument for evaluating bank service quality for public banks in India. Therefore, bank managers can use this model to assess the bank service quality in the context of Indian public sector banks. Originality/value There is dearth of research focusing on corporate image as a dimension of perceived service quality and its effect on customer satisfaction in the Indian banking context. Furthermore, similar studies were rarely found in the Indian context, especially within the public banking sector. Hence, this paper attempts to accomplish the research gap by empirically testing the satisfaction level of a large sample of the population in NCR toward six dimensions of perceived service quality rendered by selected public sector banks in India.

Stakeholder responses toward fast food chains’ CSR

2018 ◽  
Vol 23 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Yeonsoo Kim ◽  
Mari Luz Zapata Ramos
Keyword(s):  
Public Health ◽  
Social Issue ◽  
Public Relations ◽  
Fast Food ◽  
Corporate Image ◽  
Food Chains ◽  
Supportive Communication ◽  
Content Type ◽  
Health Related ◽  
The Impact

Purpose The purpose of this paper is to examine how stakeholders perceive the motives behind fast food companies’ public health-related corporate social responsibility (CSR) and general social issue-related CSR initiatives, and their responses toward CSR in terms of supportive communication intent, investment intent, and purchase intent. The authors further examine the impact of perceived CSR motives on intent and whether a healthier chain image has an effect on stakeholder responses. Design/methodology/approach An online experiment was conducted. This study employed a randomized 2 (CSR type: health-related CSR vs generic social issue-related CSR)×2 (chain image: healthier chain vs general fast-food chain) full factorial design using general stakeholder samples. Findings For an ordinary fast food restaurant, generic social issue-related CSR programs elicited significantly more positive perceptions of CSR motives, supportive communication intent and investment intent, than public-health related CSR. When a company has a healthier image, stakeholders do not distinguish between CSR types. Stakeholders perceive both CSR types as stemming from mutually beneficial motives and show neutral to slightly positive reactions to both CSR. A positively perceived CSR motive plays a determinant role in anticipating communication, investment, and purchase intents. Originality/value This is the first study that examines stakeholder perception of motives behind and responses toward fast food chains’ health-related vs generic social issue-related CSR initiatives, in light of corporate image. The study findings help public relations practitioners, public health professionals, parent groups, and legislators understand stakeholders’ reactions toward CSR initiatives in the fast food industry and help them monitor practices for improvements.

Cultural influence on brand loyalty of rural consumers in the Indian context

2017 ◽  
Vol 11 (1) ◽  
pp. 60-72 ◽  
Author(s):  
Rashmi Ranjan Parida ◽  
Sangeeta Sahney
Keyword(s):  
Brand Loyalty ◽  
Influencing Factor ◽  
Cultural Factors ◽  
Business Organizations ◽  
Market Strategy ◽  
Content Type ◽  
Four Dimensions ◽  
Rural Market ◽  
Rural Consumers ◽  
The Impact

Purpose The purpose of the study is to develop a scale to identify and measure cultural factors and brand loyalty among rural consumers. The study also seeks to analyze the impact of identified cultural factors on the overall brand loyalty of rural consumers. Design/methodology/approach A questionnaire was developed to measure cultural factors and brand loyalty of rural consumers. Exploratory factor analysis was carried out to identify cultural factors, and a regression analysis was carried out to study the impact of the identified factors on brand loyalty. Findings Four dimensions of culture were identified from the study, i.e. virtuousness, religion, sociability and ethnocentrism. The analysis reveals that virtuousness is the most influencing factor on brand loyalty of rural consumers, followed by sociability and religion. Ethnocentrism was found to have insignificant influence on brand loyalty. Research limitations/implications The Indian rural market is a market of opportunity and unlimited business potential. An understanding of the cultural factors of rural markets and their influence on brand loyalty would help marketers and business organizations build an appropriate market strategy to explore benefits. Originality/value The paper attempts to explore the influence of certain cultural factors on the brand loyalty of Indian rural consumers, which has not been researched extensively. This provides a good insight for all marketers who want to succeed in this market.

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