scholarly journals Pengaruh Tipe Post, Waktu Post, Testimoni Dan Follower Instagram Terhadap Minat Beli Konsumen

2021 ◽  
Vol 1 (1) ◽  
pp. 91-100
Author(s):  
Chandra Eka ◽  
Reza Fatahillah ◽  
Ari Sarsono ◽  
Alif Hanavi ◽  
Pandi Sitorus
Keyword(s):  
Social Media ◽  
Current Development ◽  
Fast Internet ◽  
Internet Network

Perkembangan tehnologi saat ini telah diiringi dengan cepatnya jaringan internet, sehingga membuat para pelaku usaha lebih dipermudah dalam melakukan pemasaran di sosial media melalui smartphone secara langsung. Hal ini yang mendorong penelitian untuk mengkaji dan mengukur seberapa efektifitas minat beli konsumen di sebuah sosial media. Penelitian ini menggunakan sosial media Instagram untuk mengidentifikasikan minat beli yang dialami konsumen pada akun Instagram @minyakzaitunasli. Untuk mengetahui faktor apa saja yang dapat mempengaruhi minat beli pada suatu postingan produk maka pada penelitian ini akan mengungkapkan hasil atas pengujian antara tipe post, waktu post, followers dan testimoni pada suatu postingan produk dan jumlah pengikut di Instagram. Penelitian ini menggunakan metode kuantitaf dengan analisis regresi linear ganda. dengan mengambil sampling 51 responden dalam pengisian kuisioner yang dibagikan kepada follower account@minyakzaitunasli. Penelitian menunjukkan bahwa tipe post dan followers tidak mempengaruhi minat beli konsumen. Waktu post dan testimoni berpengaruh terhadap minat beli konsumen. The current development of technology has been accompanied by a fast internet network, thus making it easier for business actors to do marketing on social media via smartphones directly. This has prompted research to study and measure the effectiveness of consumer buying interest in social media. This study uses Instagram social media to identify the buying interest experienced by consumers on the Instagram account @minyakzaitunasli. To find out what factors can affect buying interest in a product post, this study will reveal the results of testing between post types, post time and testimonials on product posts and the number of followers on Instagram. Research shows that the type of post and followers do not influence consumer purchase interest. Post time and testimonials affect consumer purchase interest

scholarly journals Membangun Branding Produk UMKM Melalui Media Sosial Tiktok

2021 ◽  
Vol 4 (2) ◽  
pp. 280-289
Author(s):  
Lian Fawahan ◽  
Ita Marianingsih Purnasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Activity ◽  
Digital Economy ◽  
The Internet ◽  
Market Segment ◽  
The Future ◽  
Qualitative Descriptive ◽  
Future Business ◽  
Internet Network

The occurrence of the Covid-19 pandemic  makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very  rapid  for making    MSMEs  demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In  2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia  is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power.  This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok

scholarly journals Endorsement Sebagai Strategi Pemasaran Ditinjau Dari Etika Bisnis Pada PT Murbey Pasti Sukses

2021 ◽  
Vol 2 (2) ◽  
pp. 293-301
Author(s):  
Pratama Aurellia Dewi Anggita ◽  
Leonard Adrie Manafe
Keyword(s):  
Social Media ◽  
Business Ethics ◽  
Business Strategy ◽  
Marketing Strategies ◽  
The Internet ◽  
Online Business ◽  
Internet Network ◽  
Product Promotion

Online business is one of method of promoting/offering goods/services that are carried out using the internet network by communicating with each other. In online business, marketing strategies are needed by advertising each product produced thru social media. One of these strategies is endorsement acts. There are several business ethics noted when endorsers or celebrities promote a product through their social media. The purpose of this study was to determine whether the endorsement strategy at PT Murbey Pasti Sukses is in accordance with business ethics. This type of research is qualitative and collected data from PT Murbey Pasti Sukses. The results of the research and discussion can be concluded that the business strategy at PT Murbey Pasti Sukses uses two types of endorsers, namely artists/celebrities and influencers who are active on social media. Endorsements selection choosen by PT Murbey Pasti Sukses considered by shown a good engagement rate. The four strategy indicators (product, promotion, price and people) describe that promotion indicator has a dominant impact to attract consumers' attention and encourage them to buy. Likewise with online business through social media on Instagram at this time, Murbey conducts online promotions using the endorsement system.

scholarly journals Implementasi Keamanan Jaringan dengan Packet Filtering Berbasis Mikrotik Untuk Internet Positif Di SMKN 1 Praya

2021 ◽  
Vol 1 (2) ◽  
pp. 65-77
Author(s):  
Sumardi Jayanto ◽  
Ahmad Tantoni ◽  
Hasyim Asyari
Keyword(s):  
Social Media ◽  
Network Security ◽  
School Environment ◽  
National Standards ◽  
The Internet ◽  
Network Data ◽  
Online Game ◽  
Packet Filtering ◽  
Use Of Internet ◽  
Internet Network

SMKN 1 Praya is one of the schools in NTB with national standards. This school has a very broad environment. In addition, this school also has a fairly good internet network. This can be seen by the breadth of the internet network that almost covers the entire school environment. At SMKN 1 Praya the main problem is the use of internet network data by students to be used to play games and social media during study hours so we need a system that is capable of being a protection so that users cannot use the internet to play games and social media during study hours. . Based on this, the study aims to examine the implementation of network security with mikrotic-based packet filtering at SMKN 1 Praya. In general, this study shows the success of blocking several online game applications such as mobile legend, free fire, TOT and social media such as facebook.

scholarly journals Pengaruh Viral Marketing Video Promosi Instagram terhadap Keputusan Pembelian Konsumen Bakso Goreng iONG

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 358
Author(s):  
Velia Velia ◽  
Diah Ayu Candraningrum
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Significance Test ◽  
Viral Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Current Development ◽  
Descriptive Approach ◽  
Promotional Video ◽  
Descriptive Method

Current development is driving a growth for technology and media in marketing strategy. One of the marketing strategy is viral marketing. Viral marketing could be a strategy to do a promotion for delivering information from sales to consumer by social media. This research conducts to find out about whether there is any effect of viral marketing Instagram promotion video on consumer purchase decision Bakso Goreng iONG. This study uses a descriptive approach in descriptive method, with the amount of 114 respondents who were the viewers from Instagram promotion video and have purchased Bakso Goreng iONG product. The result of this research mentioned, by significance test partial effect, shows that viral marketing individually has an effect on purchasing decisions. One of the supporting component to running viral marketing is buzz, which is the content, ideas and topics from the promotional video submitted. With an interesting and clear topic about information from Bakso Goreng iONG, made the consumer has an interest to buy Bakso Goreng iONG product. Perubahan zaman mendorong adanya perkembangan teknologi dan media dalam melakukan strategi pemasaran. Salah satunya adalah viral marketing, yang dapat dilakukan sebagai strategi untuk menerapkan promosi guna menyampaikan informasi dari pemasar pada konsumen lewat media sosial. Penelitian ini berfungsi untuk mengetahui adakah pengaruh viral marketing video promosi Instagram, terhadap keputusan pembelian konsumen pada produk Bakso Goreng iONG. Metode deskriptif merupakan pendekatan yang digunakan dalam penelitian ini, dengan total jumlah 114 responden yang merupakan penonton dari video promosi Instagram, dan telah membeli produk Bakso Goreng iONG. Hasil penelitian menyebutkan, lewat uji signifikasi pengaruh parsial, menunjukkan hasil bahwa viral marketing secara individual memiliki pengaruh terhadap keputusan pembelian. Salah satu komponen dalam mendukung berjalannya viral marketing adalah buzz/content, yang merupakan isi, ide dan topik dari video promosi yang disampaikan. Dengan topik yang menarik dan jelas mengenai informasi dari produk yang dipasarkan oleh Bakso Goreng iONG, membuat konsumen tertarik untuk membeli produk Bakso Goreng iONG.

scholarly journals INTERNET NETWORK CLASSIFICATION IN MALIKUSSALEH UNIVERSITY USING NAÏVE BAYES METHOD

2021 ◽  
Vol 5 (1) ◽  
pp. 48-53
Author(s):  
Eva Darnila ◽  
◽  
Zara Yunizar ◽  
Dhyra Gibran Alinda
Keyword(s):  
Social Media ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
Web Browsing ◽  
Bayes Method ◽  
Test Information ◽  
The World ◽  
The Web ◽  
Web Systems ◽  
Internet Network

The utilize of web systems at this time is exceptionally critical, particularly for the world of instruction. In expansion to the significance of the web arrange, issues frequently emerge on the web arrange due to an expansive number of clients, the issues can be gotten at the UNIMAL campus incorporate moderate, harmed, and indeed not sent information to its goal since the organize activity isn't ideal. To be able to optimize the web organize by prioritizing organize activity. In this consider, the Credulous Bayes calculation is utilized for the classification handle of organized activity capture information. The application utilized to capture organize activity is the Wireshark application. Utilizing the Credulous Bayes calculation to watch the comes about of organizing test information through a calculation prepare that has tall precision. To be specific at the Workforce of Designing 95.73% with a likelihood of testing comes about is 0.00015946 web browsing, 0.00000007 downloads, 0.00008691 gushing, 0.00008497 social media, 0.00000014 floodings.

scholarly journals Current Development on Social Media Platform for Green Library Technology Initiative

2018 ◽  
Vol 8 (3) ◽  
pp. 113
Author(s):  
Mazwani Ayu Mazlan ◽  
Tengku Adil Tengku Izhar ◽  
Mohammad Fazli Baharuddin ◽  
Mohd Shamsul Mohd Shoid
Keyword(s):  
Social Media ◽  
Future Development ◽  
Green Technology ◽  
Current Development ◽  
Technology Initiative ◽  
Instructional Tools ◽  
Social Media Platform ◽  
Analysis And Synthesis ◽  
Media Platform ◽  
Library Technology

There has been wide academic and research interest in the application of social media modalities, as instructional tools, in contemporary educational settings. Although research on this topic has grown exponentially in recent years, very little is known about the breadth of research regarding the engagement of social media to empower green library initiative for sustainability community. This paper aims to obtain current development on social media engagement that influence library to implement green initiative for sustainability community. In order to achieve this aim, the study reviews the literature hence for analysis and synthesis of literature on social media, library and green technology. In this paper, all related and relevant primary, secondary and tertiary sources are referred. The significant of this paper will assist future development of research framework based social media to empower green library initiative.

scholarly journals PEMANFAATAN MEDIA SOSIAL DAN MARKETPLACE UNTUK PENJUALAN PRODUK UMKM

2021 ◽  
pp. 849
Author(s):  
Wasino Wasino
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
The Other ◽  
Online Store ◽  
Need Support ◽  
Online Stores ◽  
Use Of Social Media ◽  
And Training ◽  
Internet Network

UMKM is a business that someone, group, or company has already fulfill the terms or conditions as micro business.Base on the Jambi news site which can be accessed on February, 1 st 2021 represent the amount of UMKM thatlocated in Jambi City in 2020 is 3.513 UMKM. The main problem that exists in UMKM is classic namely funding. Besides that, the other problems is about UMKM products marketing and sales, and how to distribute them to reach wider. In total of 92 UMKM owner in Jambi were given seminars, socialization, and training that the use of social media and marketplace are important to support promotion, marketing and UMKM products distribution. Based on the discussion with owners of UMKM, known that UMKM owners are interested to take advantage of marketplace and online store to promote their UMKM products, however the facilities development for online stores not yet possible for them because they do not have the resources to support the online store. There is one UMKM ownerwho has made good use of e-commerce, namely through the use of business Instagram and Facebook and use ofmarketplaces. UMKM owners need assistance in electronic commerce and need support for a stable internet network in their area.Usaha Mikro, Kecil, dan Menengah yang disingkat menjadi UMKM merupakan usaha yang dimiliki oleh perorangan, kelompok, maupun badan usaha yang telah memenuhi syarat atau ketentuan sebagai usaha mikro. Berdasarkan pada situs berita Jambi yang diakses pada tanggal 01 Februari 2021 menunjukkan bahwa jumlah UMKM yang ada di kota Jambi pada tahun 2020 sebanyak 3.513 UMKM. Masalah utama yang dihadapi pelaku UMKM adalah klasik yaitu pendanaan. Selain itu masalah yang dihadapi adalah mengenai pemasaran dan penjualan produk UMKM dan cara pendistribusiannya untuk menjangkau yang lebih luas. Sebanyak 92 pelaku UMKM di Jambi diberikan seminar, sosialisasi dan pelatihan bahwa penggunaan media sosial dan marketplace sangat penting dalam mendukung promosi, pemasaran dan pendistribusian produk UMKMnya. Berdasarkan pada pembahasan bersama dengan para pelaku UMKM, diketahui bahwa para pelaku UMKM sangat tertarik dalam memanfaatkan marketplace dan online store untuk memasarkan produk UMKMnya, namun demikian pembangunan fasilitas untuk online store belum memungkinkan bagi mereka karena sumberdaya yang belum dimiliki untuk mendukung online store. Terdapar salah satu pelaku UMKM yang telah memanfaatkan ecommerce dengan baik yaitu melalui penggunaan instagram dan facebook bisnis serta marketplace. Para pelaku UMKM memerlukan pendampingan dalam melakukan perdagangan secara elektronik dan perlu dukungan jaringan internet yang stabil di daerahnya.

scholarly journals The future of the International Schools for Young Astronomers (ISYA)

2018 ◽  
Vol 13 (S349) ◽  
pp. 452-458 ◽  
Author(s):  
Itziar Aretxaga
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Big Data ◽  
International Schools ◽  
Virtual Networks ◽  
Internet Connectivity ◽  
New Era ◽  
Face To Face ◽  
The Future ◽  
Fast Internet

AbstractThe 5-decade old ISYA program is evaluated in the context of the experience gathered in the field: 41 schools organized in 27 countries with a total of more than 1400 students to date. In the new era of fast internet connectivity, social media, virtual networks, big data and machine learning, the value of face-to-face graduate schools for regions with limited up-to-date astrophysics research is presented, together with the plan to develop the ISYA program into the next decade.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPERKENALKAN BAKAL CALON MENJELANG PEMILIHAN UMUM LEGISLATIF 2019 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Field Research ◽  
Political Actors ◽  
Reading Material ◽  
Library Research ◽  
Use Of Social Media ◽  
Internet Network ◽  
Legislative Election

This research aims to explain about to examine about the role of social media in introducingbilled candidate ahead of the legislative election 2019 in the district of Aceh Jaya and theadvantages and disadvantages in the use of social media by every political actors of Aceh Jaya.The data that is required in writing is obtained through library research and field. Libraryresearch done with how to read text books, legislation, and other reading material related tothis research. While field research done by interviewing informants. The results of the studyshowed that social media has an important role in introducing the embryo candidate forlegislative members. Through social media particularly Facebook, the embryo candidate forlegislative members can promote itself faster, right and would not eat a large amount of moneyin campaigning. In addition, social media users there is no limits in campaigning. Anytime andanywhere during can still be reachable by internet network, so everyone can take advantage ofit. But despite this, social media also has a shortage of displays the existence of the party who isnot responsible to take photos to be made as a mock materials or arranged by these accountscrowd and distributed so that they can execute the popularity and elektabilitas from billedcandidate for legislative members.Key Words: The Role, Media, Political Communication and Legislative Election

scholarly journals PENDAMPINGAN PASTORAL TERHADAP REMAJA YANG KECANDUAN GADGED

2021 ◽  
Author(s):  
Salwan Karaeng
Keyword(s):  
Social Media ◽  
Pastoral Care ◽  
Electronic Media ◽  
The Internet ◽  
Internet Network

Gadget is an electronic media such as smartphones, laptops and tablets which when we see in it there are various types of applications, Gadget is a tool to activate and run all existing social media, even among many teenagers who use gadgets that are connected by the internet network to play games. obtain information and a means of establishing communication. However, when we look at the current era, there are many teenagers who are very dependent or addicted to gadgets, for that pastoral assistance is needed to provide understanding to teenagers so that they can control themselves in using gadgets. The purpose of writing this paper is to reveal strategies for pastoral care to deal with teenagers who are addicted to playing gadgets.

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