scholarly journals Pengaruh Interaksi Parasosial Terhadap Hubungan Parasosial, Kredibilitas Endorser Dan Niat Beli Penggemar Syahrini Terhadap Produk Kosmetik Di Media Instagram

2019 ◽  
Vol 21 (2) ◽  
pp. 124-134
Author(s):  
Yurike Anindyasari ◽  
Sony Kusumasondjaya
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Strong Relationship ◽  
Parasocial Interaction ◽  
Online Questionnaire ◽  
Daily Lives ◽  
Parasocial Relationship ◽  
Short Video ◽  
Endorser Credibility

The number of Instagram users continue to grow from year to year and so parasocial concept does. Parasocial concept itself is getting popular to those who study media. Nowdays, parasocial concept is used a lot more in daily lives by marketeers.  Marketeers compete to pick the most influencial person who has the ability to attract others in order to promote special products/brands. This study was aimed at examining the influences of parasocial interaction, parasocial relationship, endorser credibility, and  purchase intention of Syahrini’s fans on a make-up product. This research was a quantitative research using online questionnaire. Data were collected through online questionnaire and filled by Syahrini’s  fan base on Instagram. The sample of this study used Syahrini’s women fans who never have bought a typical of make-up product (Lakme make-up) before.  Later on, respondents were required to watch a short video about Syahrini before they finally filled the online questionnaire. A significant influence between parasocial interaction and parasocial relationship; a significant influence between parasocial relationship and endorser credibility; a significant influence between parasocial relationship and purchase intention; and a non significant influence between endorser credibility and purchase intention. The implication practice of this study is marketeers should choose the most ideal public figure, especially the one who could build such a strong relationship with fans. Also marketeers should be more innovative in creating new ways of communicating between fans and their idols.

The Effect of Country of Origin Service Quality and Brand Redeployment after M&A

2016 ◽  
Vol 7 (1) ◽  
pp. 42-55 ◽  
Author(s):  
Adilla Anggraeni ◽  
Kendy Hasan
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Merger And Acquisition ◽  
Multiple Linear Regressions ◽  
Online Questionnaire ◽  
Main Research ◽  
Post Hoc ◽  
Linear Regressions

The purpose of the research is to confirm that general country attribute; service quality and the redeployment strategies are variables needed by the company to smooth the process of the merger and acquisition. The main research framework was replicated from the work of Lee and Lee (2011) with alterations to suit the context of the current study. The data were collected from 150 respondents through offline and online questionnaire. Simple and multiple linear regressions are the hypothesis testing chosen for this study. ANOVA and Post-Hoc Duncan are performed to differentiate which of the five redeployment strategies is the best used by the company after done the merger and acquisition. The results conclude that general country attributes and service quality are positively linked to purchase intention in the case of Tigerair Mandala Airlines. Country of origin was found to have the most significant influence toward purchase intention, whereas service quality has the significant influence toward purchase intention.

scholarly journals FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

2019 ◽  
Vol 3 (2) ◽  
pp. 421
Author(s):  
Hanif Adinugroho Widyanto ◽  
Muhammad Khalil Irfanur
Keyword(s):  
Marketing Strategy ◽  
Multiple Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Personal Care Products ◽  
Valuable Insight ◽  
Personal Care ◽  
Faith Based ◽  
Factors Influencing

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly. 

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2018 ◽  
pp. 870-896
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2017 ◽  
pp. 250-276
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

scholarly journals Attitude towards Green Consumption among College and University Students in Bahawalpur Pakistan

2019 ◽  
Vol 1 (1) ◽  
pp. 15-28
Author(s):  
Asma Fazal
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Behavior ◽  
Consumer Attitude ◽  
Daily Lives ◽  
Green Consumption ◽  
College And University ◽  
Goods And Services ◽  
The Impact

Green consumption is using goods and services to fulfill needs, adopting a better lifestyle while decreasing the consumption of natural assets, unhealthy material and outflow of waste and impurities in daily lives to save the environment for future generations. The main objective was to identify the impact of Green Attitude on green purchase intention and green purchase behavior along with sub variables. The study was conducted in the area of South Punjab, Pakistan in which the students were taken as consumers to find out if the consumer attitude has any impact on green purchase intention and green purchase behavior. The population of the study was students enrolled in colleges and universities of South Punjab Pakistan which includes the levels of study intermediate, graduation, masters, MPhil and PhD with the sample of 250. SPSS software was used to interpret the collecting data to draw results. This study has limited data, limited time, limited and limited sources, limited population, due to which results of this study may not be generalizable to other population or place. The conclusion of the study was that there is a positive impact of Attitude on Green Purchase Intention and Green Purchase Intention and there is positive and slightly strong relationship between the independent and dependent variables.

scholarly journals The Effect of Leadership Style and Work Discipline on Employee Performance at PT Indonesia Nippon Seiki Cikande Serang

2020 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Rima Handayani
Keyword(s):  
Leadership Style ◽  
Significant Influence ◽  
Quantitative Research ◽  
Employee Performance ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Linear Regression Coefficient ◽  
Hr Management ◽  
Test Correlation

The role of HR management in carrying out aspects of HR must be managed properly so that policies and practices can be run in accordance with what the company wants. The purpose of this study was to determine the effect of partially and simultaneously leadership style and work discipline on employee performance at PT. Indonesia Nippon Seiki Cikande Serang. And to find out how much influence the leadership style and work discipline on employee performance at PT. Indonesia Nippon Seiki Cikande Serang. The research method used is quantitative research. The population in this study were all employees at PT. Indonesia Nippon Seiki Cikande Serang. The sample used in this study was 87 respondents. Data collection techniques by questionnaire, and data analysis techniques by instrument test, correlation coefficient, multiple linear regression, coefficient of determination, classical assumption test, t-test and F-test. The results showed that partially the leadership style had a positive and significant effect on employee performance, this could be proven from the tcount of 5.992> ttable 1.988 with a significant 0.000 <0.05 then H0 was rejected and Ha was accepted, meaning that there was a positive and significant influence of leadership style on performance the employee. Partially, work discipline has a positive and significant effect on employee performance, this can be proven from the value of tcount 7.088> ttable 1.988 with a significant 0.000 <0.05, then H0 is rejected and Ha is accepted, meaning there is a positive and significant effect of work discipline on employee performance. Simultaneously leadership style and work discipline have positive and significant effect on employee performance. This can be proven from the value of Fcount 62.884> Ftable 3.11 with a significance of 0.000 <0.05, thus Ho is rejected and Ha is accepted, meaning that there is a positive and significant influence of style leadership and work discipline simultaneously on employee performance. The magnitude of the effect of leadership style and work discipline simultaneously on employee performance by 60%, while the remaining 40% is influenced by other variables not examined in this study. And the value of R (Correlation) of 0.774 means that the level of relationship between leadership style (X1) and work discipline (X2) simultaneously on employee performance (Y) has a strong relationship level.

scholarly journals Women footwears of Choice: A Correlation Analysis of Customer Attitudes toward Purchase Intention of Local Footwear Products

2020 ◽  
Author(s):  
Rani Dewi Nursilowati ◽  
Lidia Mayangsari
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Online Questionnaire ◽  
Comprehensive Description ◽  
Aesthetic Experiences ◽  
Global Brands ◽  
Convenience Sampling ◽  
Customer Attitude ◽  
Customer Attitudes

There are differences between the preference of women and men as consumers. Women are more emotionally unstable, and open to feelings and aesthetic experiences. In this intense competition between local and imported footwear which is global brands, it is challenging for local footwear products to survive in the industry. It is a requirement for the brands (in this research, local footwear brands) to understand the attitudes of the customers from time to time, especially women. Hence, the marketer needs to understand the factors influencing customer purchase intention for local footwear products. This research is a quantitative research that conducted to explore the objective of the study. The method used is surveying by questioning the respondents to gather information. The researcher has conducted the survey through an online questionnaire as a tool for data collection with the total of 242 respondents. The population of this study is consisted of women between age 15-54 years old that have ever been buying local footwear products. In this study, as part of convenience sampling, we select non-probability sampling which is a judgmental sampling. Then, the data are analyzed using validity, reliability, classical assumption, pearson, simple linear regression, and descriptive analysis. After the analysis sequence has been performed, the formulated comprehensive description of findings are presented. Keywords: women, local footwear product, customer attitude, purchase intention

scholarly journals PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Good Communication

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

Sign in / Sign up

Export Citation Format

Share Document