2 Resources of Belonging: Assessing the Consequences of Media Interventions

2016 ◽  
Keyword(s):  
Media Interventions

A Radio Drama’s Effects on HIV Attitudes and Policy Priorities: A Field Experiment in Tanzania

2021 ◽  
pp. 109019812110104
Author(s):  
Donald P. Green ◽  
Dylan W. Groves ◽  
Constantine Manda
Keyword(s):  
Response Rate ◽  
Hiv Stigma ◽  
Hiv Status ◽  
Entertainment Education ◽  
Radio Drama ◽  
Growing Body ◽  
Local Access ◽  
The Village ◽  
Media Interventions ◽  
Hiv Aids

A growing body of evidence investigates how entertainment education influences knowledge about HIV, stigma toward those with HIV, and openness to disclosing one’s HIV status. The present study shows that in addition to these effects, mass media interventions may influence audiences’ policy priorities, such as their demand for local access to HIV/AIDS medical care. A condensed (2 hours) version of a popular Swahili radio drama was presented to rural Tanzanians as part of a placebo-controlled experiment, clustered at the village level. A random sample comprising 1,200 participants were interviewed at baseline and invited to attend a presentation of the radio drama, and 83% attended. Baseline respondents were reinterviewed 2 weeks later with a response rate of 95%. In addition to increasing listeners’ knowledge and support for disclosure of HIV status, the radio drama produced sizable and statistically significant effects on listeners’ preference for hypothetical candidates promising improved HIV/AIDS treatment.

scholarly journals Mass media interventions for preventing smoking in young people

2010 ◽  
Author(s):  
Malcolm P Brinn ◽  
Kristin V Carson ◽  
Adrian J Esterman ◽  
Anne B Chang ◽  
Brian J Smith
Keyword(s):  
Young People ◽  
Mass Media ◽  
Media Interventions

Mass media interventions for promoting HIV testing

2005 ◽  
Author(s):  
Janaki Vidanapathirana ◽  
Michael J Abramson ◽  
Andrew Forbes ◽  
Christopher Fairley
Keyword(s):  
Mass Media ◽  
Hiv Testing ◽  
Media Interventions

Productive narratologies of convergent sf

2020 ◽  
Vol 13 (3) ◽  
pp. 405-426
Author(s):  
Ida Yoshinaga
Keyword(s):  
Mass Media ◽  
Native Hawaiian ◽  
Pop Culture ◽  
Movement Analysis ◽  
Feature Film ◽  
Kanaka Maoli ◽  
Film And Television ◽  
Indigenous Media ◽  
Independence Movement ◽  
Media Interventions

This article examines how a Native Hawaiian activist’s inventive self-representational tactics, deployed within corporate mass media, have enriched North American pop-culture discourses on the Kanaka Maoli independence movement. Analysis focuses on the convergent (that is, transmedial or purposefully cross-medial) self-representational efforts of Dennis ‘Bumpy’ Pu‘uhonua Kanahele, who rose to fame as one of several notable organisers in the Hawaiian sovereignty movement during the 1990s. Several film and television texts became targets of Kanahele’s indigenous media interventions into commercial cinematic genre storytelling across different narrative platforms beginning in the 2010s. Applying a utopian reading that brings out Kanahele’s Indigenous Futurist interventions, this article offers readings of the theatrical feature film Aloha (2015) and a 2017 episode of Hawaii Five-o. Both texts visually focalise Pu‘uhonua o Waimānalo, the land base of Kanahele’s sovereignty movement known as the Nation of Hawai‘i, which gets positioned within these narratives as a Kanaka Maoli utopia providing refuge for indigenous Hawaiians away from the predation of both rampant capitalism and Western empire.

“I Can’t! It’s a Prius”

Ecopiety ◽  
2019 ◽  
pp. 68-90
Author(s):  
Sarah McFarland Taylor
Keyword(s):  
Environmental Attitudes ◽  
Media Analysis ◽  
Media Representations ◽  
Moral Foundations ◽  
Moral Foundations Theory ◽  
Environmental Discourse ◽  
Hybrid Automobile ◽  
Media Interventions

Chapter 3 explores Toyota Corporation’s hybrid automobile, the Prius, as a consumer icon of green virtue, charting media representations that portray the Prius as a vehicle of ecopiety as practiced through acts of consumopiety. It then sharply contrasts these eco-pious cultural readings of the Prius with ones that are intensely hostile and resistant. Drawing insight from “moral foundations theory” and its theorized connections to political disparities in environmental attitudes, this chapter’s media analysis of the Prius provides an opening into the complex incongruities between media “encoding” and media “decoding,” as messages of the Prius as icon of “environmental piety” get filtered through different power dimensions of class, gender, sexuality, and race. The resulting oppositional narratives give rise to the new and fascinating “subgenre” of pornography called “pollution porn.” This chapter probes seemingly unlikely, but nonethelessoperative, class-based media interventions into a dominant environmental discourse that is often perceived to be elitist, self-righteous, and smug.

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