scholarly journals Membership in the digital era

2020 ◽  
Vol 57 (1) ◽  
Author(s):  
Gabriella Scaramuzzino ◽  
Roberto Scaramuzzino
Keyword(s):  
Social Media ◽  
Trade Unions ◽  
New Technologies ◽  
Civil Society Organizations ◽  
Media Communication ◽  
Digital Era ◽  
Use Of Internet ◽  
Social Media Communication ◽  
Point Of Departure ◽  
Internet And Social Media

The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises.

scholarly journals Comparison between Chinese and Japanese Social Media Requests

2020 ◽  
pp. 1-27
Author(s):  
Wei Ren ◽  
Saeko Fukushima
Keyword(s):  
Social Media ◽  
University Students ◽  
Social Distance ◽  
Living Arrangements ◽  
New Technologies ◽  
Media Communication ◽  
Japanese University ◽  
Chinese University ◽  
Indirect Requests ◽  
Social Media Communication

Abstract This study investigates Chinese and Japanese requests in social media communication, focusing on the requests made between university students. The data consisted of 300 social media requests made by 30 Chinese university students and 304 social media requests made by 30 Japanese university students, respectively. The findings revealed that the Chinese and Japanese participants displayed more similarities than differences regarding the request strategy that they preferred to use among peers on social media. Both groups employed direct requests the most frequently, followed by conventionally indirect requests. Non-conventionally indirect requests were used the least frequently by both groups. The Japanese participants employed twice as many external modifiers as their Chinese counterparts. In contrast, the Chinese participants used considerably more lexical/phrasal internal modifiers than the Japanese participants. The findings are discussed in relation to factors such as social distance, living arrangements and new technologies.

scholarly journals Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila)

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Syanaz Luthfina
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Celebrity Endorsement ◽  
Digital Era ◽  
The World ◽  
Online Advertisement ◽  
Celebrity Endorser ◽  
Use Of Internet ◽  
Celebrity Endorsers ◽  
Internet And Social Media

In this digital era marked by massive use of internet and social media in society, there is the importance of social media as a popular channel for companies to advertise their products. The rise of internet and social media shows the significance and promising business opportunities for online advertisement implementation. One way to advertise is through celebrity endorsers. Fila, a worldwide sportswear company, appointed BTS, the popular K-pop boyband, as their representative endorser. This research uses the theory of celebrity endorsement,social media, and online advertisement. The research design uses qualitative approach. For data collection this study relies on literature review and online observation. This study examineswhy BTS is a credible celebrity endorser, as well as the advantages and risks of having celebrity endorsers in social media and how it implemented in official social media accounts of Fila. Results shows that BTS appointed as an endorser because of their good image that represents Fila products, and BTS’ image as a boyband group that has enthusiasm, positivity, and written communication with fans it’s in harmony with Fila’svalue. Results also shows BTS is a credible endorser and able to personalize Fila products. BTS has the expertise, trust, as well as likability from their fans all over the world.

scholarly journals Social media use to improve communication on children and adolescent’s health: the role of the Italian Paediatric Society influencers

2021 ◽  
Vol 47 (1) ◽  
Author(s):  
Elena Bozzola ◽  
Anna Maria Staiano ◽  
Giulia Spina ◽  
Nicola Zamperini ◽  
Francesco Marino ◽  
...  
Keyword(s):  
Social Media ◽  
Easy Access ◽  
Paediatric Society ◽  
Media Communication ◽  
Digital Era ◽  
Public Health Organizations ◽  
Internet Availability ◽  
Correct Communication ◽  
Social Media Communication

Abstract Background Fake news on children’s and adolescent health are spreading. Internet availability and decreasing costs of media devices are contributing to an easy access to technology by families. Public health organizations are working to contrast misinformation and promote scientific communication. In this context, a new form of communication is emerging social media influencers. Aim of this study is to evaluate the role of paediatric influencers (PI) in communicating information about children and adolescents’ health. Materials and methods A group of PI was enrolled from December 2019 to January 2020 by a scientific commission nominated by the Italian Paediatric Society (SIP). PI were asked to share Facebook messages from the official page of the SIP to their own network. Social media tools have been evaluated across 12 months, from July 28, 2019, to July 11, 2020. For the purposes of clarity, we schematically divided the study period as follows: the period of PIs activity (January 6, 2020, to July 11, 2020) and the period when PIs were not yet active (July 28, 2019, to January 4, 2020). Information on Facebook page (lifetime total likes, daily new likes, daily page engaged, daily total reach) and on published post (lifetime post total reach, lifetime post organic reach, lifetime engaged users) were evaluated. Results A significant increase in Facebook daily new likes, page engagement and total reach, as well as in lifetime post total and organic reach was evidenced. As for PI, they reported a positive experience in most cases. Discussion In the digital era, communication strategies are becoming more important, so that the scientific community has to be actively involved in social media communication. Our pilot study demonstrated that the recruitment of paediatric influencers has increased communication and interaction of the SIP Facebook page. Conclusion Our study shows the potential role of influencers: spreading health messages via PI seems to be a successful strategy to promote correct communication about children’s and adolescents’ health.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

scholarly journals Patient Care, Information, Communication and Social Media Influencing Bias—A Discourse

Informatics ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 28
Author(s):  
Paula M. Procter
Keyword(s):  
Social Media ◽  
Patient Care ◽  
Information Communication ◽  
Media Communication ◽  
Care Information ◽  
Social Media Communication ◽  
Society Today ◽  
Selection Of

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.

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