DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING

2020 ◽  
Author(s):  
Velina Kazandzhieva ◽  
Keyword(s):  
Distribution System ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Online Sales ◽  
Research Plan ◽  
Tourism Services ◽  
Marketing Approach ◽  
The Way

Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.

scholarly journals Indian Tourism Industry and COVID-19: A Sustainable Recovery Framework in a Post-Pandemic Era

2021 ◽  
pp. 097226292110432
Author(s):  
Kshitija Pandey ◽  
Kala Mahadevan ◽  
Sujata Joshi
Keyword(s):  
Literature Review ◽  
Business Environment ◽  
Tourism Industry ◽  
Global Business ◽  
Analysis And Evaluation ◽  
Travel And Tourism ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
Sustainable Recovery ◽  
The Way

The COVID-19 outbreak has impacted the global business environment and has resulted in significantly challenging multiple industries across the business spectrum. One of the industries facing severe adverse consequences is the travel and tourism industry. This study aims to assess and assimilate the overall impact posed by this pandemic to the Indian tourism industry and propose a sustainable recovery framework that would provide a guideline to all the Indian tourism industry stakeholders to forge the way forward in the post-pandemic era. The study adopts a narrative literature review-based approach to arrive at a sustainable recovery framework based on the analysis and evaluation of the literature on the proposed topic. The study finds that the Indian tourism industry has been significantly impacted by the ongoing pandemic and has altered the functioning of all the stakeholders in the industry.

scholarly journals Development of the Russian tourism industry during the pandemic: an innovative approach

2021 ◽  
Vol 291 ◽  
pp. 05043
Author(s):  
Elena Oklirimeiiko ◽  
Sergey Chernov
Keyword(s):  
Tourism Industry ◽  
External Factors ◽  
Innovative Approach ◽  
Negative Effects ◽  
Factors Affecting ◽  
Travel And Tourism ◽  
Domestic Tourism ◽  
Event Tourism ◽  
Internal And External Factors ◽  
Tourism Services

The article deals with internal and external factors affecting the tourism industry in Russia as well as the ways of its promotion and development. The authors analyze decrease in sales in the tourism industry at the present period; the situation with provision of tourism services during the pandemic is identified and justified; the negative effects of the crisis are revealed. The authors also point out and present positive factors, which stimulate travel and tourism, including hotel business, catering, as well as resort business; the possibility of finding new ways to promote tourism industry is justified. The authors also analyze the main measures of tourism industry’s state support. The article considers dominant areas affecting the development of domestic tourism. The authors assess main aspects contributing to the development of event tourism. Conditions for the development of sports and event tourism are investigated and discussed; special features of tourism industry stimulation during the pandemic are presented. The authors consider and justify the possibility of restoring the tourist market.

scholarly journals Pivotal Facets of Distribution Channels in Travel Insurance: A Qualitative Reportage

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Marry Jeniffer. S ◽  
Anu Chandran ◽  
Das Antoni Arokianathan. S
Keyword(s):  
Distribution Channels ◽  
Tourism Industry ◽  
Insurance Companies ◽  
Ancillary Service ◽  
Travel And Tourism ◽  
Travel Agents ◽  
Insurance Sector ◽  
Online Sales ◽  
Core Function ◽  
Qualitative Technique

Travel insurance as an ancillary service emerged few decades ago. In the present day, it has been bolstered up as a core function owing to the tremendous surge experienced by the global travel and tourism industry coupled with the unforeseen mishaps and untoward incidents faced by travellers’ world over. In this paper, segmentation of distribution channels like agents, banks, brokers, work site marketing, online sales are dealt with. This paper examines the ways and means of processing resorted to by distribution channels engaged in the insurance sector mainly laying focus on (i) companies – employees - customers and (ii) array of mediators to end users and the work also analyses the major influencing factors of time (convenience), price (rationale), advancements (technology) and service (feasibility) involved while selling travel insurance. A qualitative technique has been employed for this study. The data was collected from the travel insurance companies’ staff, intermediaries, tourists (customers), travel agents and industry practitioners by way of interviews and observations. Thematic Content analysis and Empirical Data analysis shall be employed to process the data and derive inferences.

scholarly journals MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING

2021 ◽  
Vol 6 (5) ◽  
pp. 33-41
Author(s):  
Marta Barna ◽  
Bohdan Semak
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Distribution System ◽  
Tourism Industry ◽  
Global Distribution ◽  
Similar Model ◽  
New Markets ◽  
Tourism Product ◽  
Tourism Services

The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.

scholarly journals A comparison of the tourism sector in Poland and the Czech Republic

2020 ◽  
Vol 29 (1) ◽  
pp. 73-86
Author(s):  
Beata Będzik ◽  
Sylwia Gołąb
Keyword(s):  
Czech Republic ◽  
Low Cost ◽  
Full Range ◽  
Geographical Location ◽  
Tourism Industry ◽  
The Czech Republic ◽  
Travel And Tourism ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Tourism Services

The aim of the article is to assess the condition of the tourism sector in Poland and in the Czech Republic. Statistical data from various institutions operating in the area of travel and tourism were compared. These statistics were supplemented with data contained in industry reports. In addition, official tourism statistics from both countries were also used. The analysis shows that the Polish tourism industry does not fully use the its potential for development and performs worse than Western European countries. The Czech Republic, despite a smaller population, has a higher indicator of infrastructural equipment, which, given the country’s geographical location, is the key determinant of the development potential of the tourism sector. The Polish tourism industry needs to continue investing in its infrastructure, which, given the country’s geographical location and conditions for tourism, is one of the key factors that affect tourism and drive its development. Online promotion and advertising should also be intensified in order to reach potential tourists and show them the full range of tourism services. Poland and the Czech Republic are not generally perceived as very popular tourist destinations, so people’s awareness of their attractiveness for tourism must be raised. The Internet is a particularly well-suited tool for this purpose, as it can, at a relatively low cost, show that countries like Poland and the Czech Republic can also provide services that satisfy the needs of various tourists.

scholarly journals Design and Development of MDOE for Virtual Tourism Management for Elderly People

2019 ◽  
Vol 8 (2) ◽  
pp. 3558-3562
Keyword(s):  
Virtual Reality ◽  
Elderly People ◽  
Information And Communication Technologies ◽  
Environmental Changes ◽  
Senior Citizen ◽  
Tourism Industry ◽  
Virtual Reality Technology ◽  
Virtual Tour ◽  
Travel And Tourism ◽  
The Way

The unstoppable growth of the internet as a communicationtoolfor travel and tourism poses greater challenges to tourism industries. Virtual tours have turned out to be an effective tool in engaging the customers with the Tourism companies. For older adults who wish to traveldespite their age and disability , the real world becomes very wide and stifling. But they may be able to escape from this isolation to the degree through virtual reality. Technology has largely shaped the way tourism projects are marketed in the contemporary industry. The direct and lasting impact of the unprecedented growth of technology, particularly in the tourism industry is strongly felt in the Virtual Reality technology which provides extraordinary opportunities. The recent developments in information and communication technologies (ICTs) have transformed tourism rapidly , with impacts on all areas in Tourist’s demand for Tourism management.Though aging process has adversely affected the physical health of senior citizen it can not little be their spirit and wish to travel to see places of interest . Health issues may also become a factor that arises during the trip they plan. Old people may be affected by environmental changes , climatic changes and changes in food , a factor that tourism providers should keep in mind while planning a tour.A virtual tour is a simulation of an existing location, usually composed of a sequence of videos, static images, sound effects, music, narration, and text. This paper presents Multi Disciplinary Ontology Engine (MDOE) which has been designedfor elderly people in the way they wish to enjoy the travel experience. This paper specially focuses on how the virtual tour fulfils the desires of the senior citizens with various algorithms andsatisfiesthem in the way they expect.

scholarly journals Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

2020 ◽  
Vol 12 (13) ◽  
pp. 5229
Author(s):  
Josep Lladós-Masllorens ◽  
Antoni Meseguer-Artola ◽  
Inma Rodríguez-Ardura
Keyword(s):  
Online Reviews ◽  
Peer To Peer ◽  
Tourism Industry ◽  
Brand Value ◽  
Value Proposition ◽  
Large Dataset ◽  
Travel And Tourism ◽  
Price Levels ◽  
Value Propositions ◽  
The Way

Peer-to-peer, two-sided digital marketplaces are reshaping the way in which consumers exchange products and interact with brand value propositions, particularly in the travel and tourism industry. Within the dynamics of these marketplaces, pricing approaches are of the utmost importance; yet, in contrast to conventional digital marketplaces, prices are set by non-professional vendors who are also consumers. We contribute to research on the topic by examining pricing within a single peer-to-peer, two-sided marketing platform: Airbnb. We use a large dataset covering accommodation listed by non-professional hosts in Barcelona, Spain. We identify a range of intrinsic and extrinsic attributes of the value propositions of Airbnb peer-to-peer accommodation, which enables us to explain differences in price levels. The paper offers evidence that higher accommodation prices are best explained by guests’ preference for the intrinsic functional qualities of the value proposition; and that the systematic interaction of valence and volume of online reviews can produce a crucial impact on pricing.

scholarly journals A Study on Customer Behavior towards E-Tourism with Reference to Madurai City

2021 ◽  
Vol 9 (1) ◽  
pp. 131-135
Author(s):  
R Faridha ◽  
C Angel Christy Praveena
Keyword(s):  
Information And Communication Technologies ◽  
Consumer Behaviour ◽  
Communication Technologies ◽  
Tourism Industry ◽  
Customer Behavior ◽  
Travel And Tourism ◽  
Factors Influencing ◽  
Information And Communication ◽  
Research Gap ◽  
Tourism Services

Information and Communication technologies are experiencing exponential growth and are greatly emphasized in today’s business field. Tourism has been extremely affected by the swift growth in the technology, mainly due to internet. E-Tourism services provide various travel portals that makes the traveller self-dependent and provide them with all the information necessary in a single click. This paper focuses on different aspects of e-tourism and changes in the consumer behaviour towards e-tourism. Despite the significance of e-tourism, there is still a research gap on online satisfaction in travel and tourism industry. The present study was an attempt paper to fill this gap by finding the factors influencing and the satisfaction level of the customers towards e-tourism. It further identifies the difficulties in the adoption of online tourism services. A total of 100 travellers were selected as respondents in the survey & questionnaires were used as instruments. Results showed that e-tourism activities aid the traveller to plan their own trips according to their convenience.

There is a fourth industrial revolution: the digital revolution

2018 ◽  
Vol 10 (6) ◽  
pp. 740-744 ◽  
Author(s):  
António Loureiro
Keyword(s):  
Environmental Sustainability ◽  
Distribution System ◽  
Data Privacy ◽  
Industrial Revolution ◽  
Personal Data ◽  
Tourism Industry ◽  
Content Type ◽  
Digital Revolution ◽  
Travel And Tourism ◽  
Travel Industry

Purpose This paper aims to identify potential issues for the travel and tourism industry, regarding technology in the digital era. Design/methodology/approach Travelport has defined five major themes in this area: big data, hybrid cloud, mobile, artificial intelligence and internet of things. Findings Issues such as personal data privacy, choice of solutions that preserve environmental sustainability, impact of the industry’s environmental footprint and growing number of conflict areas around the world mean that ethics comes before business as a benchmark. Originality/value This paper presents the perspective of a global distribution system operator regarding trends and opportunities affecting the travel industry.

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