scholarly journals An Exploratory Study on Sustainable ICT Capability in the Travel and Tourism Industry: The Case of a Global Distribution System Provider

2017 ◽  
Vol 40 ◽  
pp. 479-501 ◽  
Author(s):  
Roya Gholami ◽  
◽  
M. N. Ravishankar ◽  
Farid Shirazi ◽  
Clémentine Machet ◽  
...  
Keyword(s):  
Distribution System ◽  
Exploratory Study ◽  
Tourism Industry ◽  
Global Distribution ◽  
Travel And Tourism

DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING

2020 ◽  
Author(s):  
Velina Kazandzhieva ◽  
Keyword(s):  
Distribution System ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Online Sales ◽  
Research Plan ◽  
Tourism Services ◽  
Marketing Approach ◽  
The Way

Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.

scholarly journals MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING

2021 ◽  
Vol 6 (5) ◽  
pp. 33-41
Author(s):  
Marta Barna ◽  
Bohdan Semak
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Distribution System ◽  
Tourism Industry ◽  
Global Distribution ◽  
Similar Model ◽  
New Markets ◽  
Tourism Product ◽  
Tourism Services

The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.

There is a fourth industrial revolution: the digital revolution

2018 ◽  
Vol 10 (6) ◽  
pp. 740-744 ◽  
Author(s):  
António Loureiro
Keyword(s):  
Environmental Sustainability ◽  
Distribution System ◽  
Data Privacy ◽  
Industrial Revolution ◽  
Personal Data ◽  
Tourism Industry ◽  
Content Type ◽  
Digital Revolution ◽  
Travel And Tourism ◽  
Travel Industry

Purpose This paper aims to identify potential issues for the travel and tourism industry, regarding technology in the digital era. Design/methodology/approach Travelport has defined five major themes in this area: big data, hybrid cloud, mobile, artificial intelligence and internet of things. Findings Issues such as personal data privacy, choice of solutions that preserve environmental sustainability, impact of the industry’s environmental footprint and growing number of conflict areas around the world mean that ethics comes before business as a benchmark. Originality/value This paper presents the perspective of a global distribution system operator regarding trends and opportunities affecting the travel industry.

Films and Destination Promotion: An Exploratory Study

2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Parvi Bharti
Keyword(s):  
Significant Role ◽  
Exploratory Study ◽  
Tourism Industry ◽  
Tourism Promotion ◽  
The World ◽  
The Government

Film tourism is quite a new concept, it is also referred to as film-induced or movie-induced tourism. It promotes the tourism advantage induced for any destination or country due to its exposure to public through the film media. This concept is at its nascent stage in the world. Many countries are found to work on this concept after realizing the benefits which can be reaped by their people, society and economy as a whole. Every theory, if advantageous, also tends to present some challenges. This mode of tourism promotion has its own benefits and challenges too for the administration, but, it depends on the government: local and central both, to make use of the concept in the manner befitting most for the locales and the economy. The international or worldwide famous films have been found to do wonders to the inflow of tourist for the country and shooting destinations in specific. Various governments have also started playing a significant role, and contributing by providing assistance to the film producers. In India we have had films promoting various destinations in the country itself through our own Bollywood, whereas some films under the international banner also have had some scenes or part of the film shot in the country. It would be of immense benefit to use this concept for the tourism industry of the country, but before that, it is essential to be prepared to deliver the required infrastructure and facilities. The study of this model is quite complex and requires an exhaustive research to understand the benefits (in exact measures) any country can reap for its economy. This paper aims to induce further research in the field and integrate the efforts and research in the field of tourism and management.

The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry

2021 ◽  
Vol 38 (2) ◽  
pp. 155-166
Author(s):  
Catherine Cheung ◽  
Miki Takashima ◽  
Hyunjung (Helen) Choi ◽  
Huijun Yang ◽  
Vincent Tung
Keyword(s):  
Psychological Needs ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
The Impact

Cryptocurrency adoption in travel and tourism – an exploratory study of Asia Pacific travellers

2020 ◽  
pp. 1-17
Author(s):  
Horst Treiblmaier ◽  
Daniel Leung ◽  
Andrei O. J. Kwok ◽  
Aaron Tham
Keyword(s):  
Exploratory Study ◽  
Asia Pacific ◽  
Travel And Tourism

Coping Mechanisms of Hospitality Industry Workers in a Tourism Destina-tion during the Covid-19 Pandemic

2021 ◽  
Vol 2 (12) ◽  
pp. 1410-1415
Author(s):  
Bezaleel Joy Murchante Danay ◽  
Zephaniah Dela Cruz Danay ◽  
Cherry Colesio Escarilla ◽  
Jimmy Bernabe Maming
Keyword(s):  
Hospitality Industry ◽  
Coping Mechanisms ◽  
Tourism Industry ◽  
Case Study Method ◽  
Key Informants ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Hospitality Workers ◽  
Different Levels

The Covid-19 pandemic brought massive devastations to the different levels of society. The World Travel and Tourism Council had recently warned that Covid-19 pandemic could lead to a cut of 50 million jobs worldwide in the travel and tourism industry. A study conducted by Oxford reveals that Asia will be vilest to be affected by the pandemic and it would take time to recover its economy (Dogra, 2020). This means a wider and greater impacts to the different industries including the tourism sector. The study aims to explore the coping mechanisms of hospitality industry workers in Boracay Island during the Covid-19 pandemic particularly on their experiences during the Covid-19 pandemic and to determine the coping mechanisms of hospitality workers in Boracay Island being affected by the pandemic. The case study method through a qualitative analysis using Robert Yin's approach in the data analysis procedure to explore the data from the experiences of the key informants from the hospitality industry was used. Themes came out from the construct of the key informants like (1) hospitality industry workers experienced mental health, social, and economic issues, (2) The pandemic opens new opportunities and ways to cope with its effects. The output of this research is the proposed Danay, Danay, Escarilla, and Maming Model for Coping Mechanisms of Hospitality Industry workers during the Covid-19 Pandemic.

Artificial intelligence (AI) for tourism: an European-based study on successful AI tourism start-ups

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raffaele Filieri ◽  
Elettra D’Amico ◽  
Alessandro Destefanis ◽  
Emilio Paolucci ◽  
Elisabetta Raguseo
Keyword(s):  
Artificial Intelligence ◽  
Language Processing ◽  
Radical Change ◽  
Tourism Industry ◽  
Venture Capitalists ◽  
Content Type ◽  
Travel And Tourism ◽  
Study Experience ◽  
And Mathematics ◽  
Start Ups

Purpose The travel and tourism industry (TTI) could benefit the most from artificial intelligence (AI), which could reshape this industry. This study aims to explore the characteristics of tourism AI start-ups, the AI technological domains financed by Venture Capitalists (VCs), and the phases of the supply chain where the AI domains are in high demand. Design/methodology/approach This study developed a database of the European AI start-ups operating in the TTI from the Crunchbase database (2005–2020). The authors used start-ups as the unit of analysis as they often foster radical change. The authors complemented quantitative and qualitative methods. Findings AI start-ups have been mainly created by male Science, Technology, Engineering and Mathematics graduates between 2015 and 2017. The number of founders and previous study experience in non-start-up companies was positively related to securing a higher amount of funding. European AI start-ups are concentrated in the capital town of major tourism destinations (France, UK and Spain). The AI technological domains that received more funding from VCs were Learning, Communication and Services (i.e. big data, machine learning and natural language processing), indicating a strong interest in AI solutions enabling marketing automation, segmentation and customisation. Furthermore, VC-backed AI solutions focus on the pre-trip and post-trip. Originality/value To the best of the authors’ knowledge, this is the first study focussing on digital entrepreneurship, specifically VC-backed AI start-ups operating in the TTI. The authors apply, for the first time, a mixed-method approach in the study of tourism entrepreneurship.

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