scholarly journals Sustainability in Green Marketing and an Example from the World: Tchibo

Author(s):  
İsmail Erkan Çelik ◽  
Öznur Akman ◽  
Ayben Ceyhan ◽  
Vedat Akman

Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be presented with related example from Tchibo.

Author(s):  
Yuriko Saito

This chapter argues for the importance of cultivating aesthetic literacy and vigilance, as well as practicing aesthetic expressions of moral virtues. In light of the considerable power of the aesthetic to affect, sometimes determine, people’s choices, decisions, and actions in daily life, everyday aesthetics discourse has a social responsibility to guide its power toward enriching personal life, facilitating respectful and satisfying interpersonal relationships, creating a civil and humane society, and ensuring the sustainable future. As an aesthetics discourse, its distinct domain unencumbered by these life concerns needs to be protected. At the same time, denying or ignoring the connection with them decontextualizes and marginalizes aesthetics. Aesthetics is an indispensable instrument for assessing and improving the quality of life and the state of the world, and it behooves everyday aesthetics discourse to reclaim its rightful place and to actively engage with the world-making project.


2013 ◽  
Vol 2 (2) ◽  
pp. 40
Author(s):  
Saša Raletić ◽  
Dragana Beljanski

Green marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible behavior is justified by the fact that purely commercial marketing business ignores the possible conflict between short-term desires and long-term benefits of market entities and society, with regard to global environmental problems. The laws are the lower limits of business and the community social responsibility, which includes green marketing, a higher level. Whereas the National Assembly of the Republic of Serbia in May 2009 adopted 16 laws on environmental protection, that is called the “Green Package”. Laws were passed with the aim of regulating the business and social responsibility and green marketing and development. The aim of this analysis is the “Green Package” as a basis for application of green marketing in Serbia. The work will result in efficiencies that are realized by applying the law of “green package” and point to existing gaps.


Author(s):  
D.A. Fomina ◽  
◽  
Yu.M. Subbotina ◽  

Currently, there is about 1 ton of garbage per person per year in the world – all this is called household municipal waste (MSW). The article presents factors that negatively affect the environment that lead to global environmental problems (underground fires, uncontrolled release of methane, thinning of the ozone layer, etc.), lists activities that are carried out to protect nature from MSW in the Russian Federation and abroad (Israel), several examples of engineering methods for solving the problem with MSW landfills are given. The problem with municipal waste is so great that there is no absolutely correct solution, at the moment, that will help the world forget about this problem forever.


2022 ◽  
pp. 342-355
Author(s):  
Mariana Nóbrega ◽  
Mariana Sousa ◽  
João do Vale Ribeiro ◽  
Nina Szczygiel

The new global economy and its branches need to be both sustainable and entrepreneurial. In the world where finitude of resources can be eye-witnessed, decisions that lay upon the principles of people, profit, and planet have the ability to preserve the quality of life of present and future generations. Tourism is one of those sectors which have largely expanded over the past decades and whose development affects countries, economies, and natural resources. Sustainable tourism appears to be a natural fit for entrepreneurs wishing to establish new ventures and pursue business opportunities in today's dynamic yet complex business climate. This chapter examines the nexus between entrepreneurship and sustainable tourism. On the basis of theoretical framework and the review of relevant global environmental and tourism-specific tendencies, an online empirical study was conducted to understand how young adults perceive entrepreneurship and sustainability in tourism and the contribution of the two to sustainable development.


2016 ◽  
Vol 5 (2) ◽  
pp. 287 ◽  
Author(s):  
Iddisah Sulemana

<p>Although climate change and other global environmental problems are of top priority among world leaders (especially for those of developed countries), local environmental problems continue to bedevil people in developing countries like Ghana. In these countries, people continue to battle with poor air quality, poor water quality and poor sewage and sanitation. In this paper, I examine the association between perceived local environmental quality and self-rated health among Ghanaians.  Empirical results from ordered probit regressions, based on data from the Wave 5 of the World Values Survey, reveal a negative association between environmental quality measure and self-rated health.</p>


2019 ◽  
Vol 1 (6) ◽  
pp. 53-55
Author(s):  
M. S. Turchina ◽  
M. V. Bukreeva ◽  
L. Yu. Korolyova ◽  
Zh. E. Annenkova ◽  
L. G. Polyakov

Currently, the problem of early rehabilitation of stroke patients is important, since in terms of the prevalence of cerebrovascular diseases and disability after suffering a stroke, Russia is one of the first places in the world. The complex of medical rehabilitation of such patients should provide for the early and most complete restoration of all body functions, patient education for lost skills, re-socialization of the patient and improvement of the quality of life. One of the factors contributing to a significant reduction in the quality of life after a stroke is the development of chronic constipation. The article reflects the modern methods of correction of chronic constipation in patients with limited mobility.


2019 ◽  
pp. 55-62
Author(s):  
Vuong Diem Khanh Doan ◽  
Ngoc Minh Chau Ho ◽  
Thi Van Ngo ◽  
Thi Bao Nga Phan ◽  
Thi Hong Phan Nguyen

Background: Vietnam is entering the stage of aging population; as a result, the quality of life (QOL) of the elderly is really a matter of concern. There is a great deal of research on the quality of life of the elderly while Vietnam witnesses a lack of research on this topic, especially on how physical and social activities have impact on QOL of the elderly. Objectives: (1) To describe the situation of participation in physical, social activities and QOL of the elderly residing in Truong An Ward, Hue city. (2) To examine the association between physical, social activities and QOL among participants. Methodology: This study used cross-sectional study design. A total sample of 420 people aged 60 and above in Truong An Ward, Hue city were interviewd. The SF36 was used to measure the QOL of participants. Results: Percentage of the elderly taking part in physical activity were 66%. 49% reported having the habit of taking part in social activities. The majority of the elderly get their QOL level in three health fields, namely physical, mental and general health at above average. (56.0, 60.7 and 60.8 respectively). There were significant associations between physical activities, social activities and QOL among participants. Conclusion: The percentage of the elderly taking part in physical and social activities were still low. Besides, QOL of the elderly at the research location was not really high. It’s important to encourage the elderly taking part in physical and social activities to improve their quality of life. Key words: Physical activities, social activities, QOL, the elderly


Author(s):  
Mohammad Karimi

Dental and oral health is an important part that plays a significant role in the quality of life of people in our society, especially children, but due to insufficient attention, tooth decay in the world is increasing every year. Promoting oral hygiene requires the people's easy access to primary oral health care and the use of these services should be classified.


Author(s):  
Vijay Mahajan

This chapter deals with Indian ‘innovations for the millions’ (I4M)—new products, processes, and institutional arrangements—that sustainably improve the quality of life of those at the base of the pyramid. Taking ten examples which originated from the private, public, NGO and cooperative sectors, the chapter suggests that these innovations are a response of the ‘elite of calling’ to the Indian paradox – high growth in a large economy, co-existing with a very large number at the base of the pyramid. The chapter argues that a more supportive ecosystem needs to be built to foster I4M, including reforms in regulation and taxation, and attracting bright young people. If that happens Indian I4M can serve billions at the base of the pyramid around the world.


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