scholarly journals MINAT PEMBELIAN PRODUK ORGANIK DI INDONESIA : THEORY PLANNED BEHAVIOR YANG DIKEMBANGKAN DAN PENGETAHUAN PRODUK ORGANIK.

2020 ◽  
Vol 4 (2) ◽  
pp. 84
Author(s):  
Vigory Gloriman Manalu
Keyword(s):  
Organic Farming ◽  
Purchase Intention ◽  
Subjective Norms ◽  
Green Product ◽  
Product Knowledge ◽  
Online Questionnaire ◽  
Department Of Agriculture ◽  
Purposive Sampling ◽  
Organic Products ◽  
The Relationship

ABSTRAKSaat ini indonesia mencatat luas pertanian organik setiap tahunya mengalami peningkatan namun tidak diiringi dengan operator yang terlibat dalam kegiatan pertanian organik yang sejalan dan cenderung fluktuatif. Di Indonesia,  deptartemen pertanian telah mencanangkan program “Go Organik 2010” dimana program tersebut bertujuan agar para petani dan konsumen untuk hidup sehat. Dalam mempengaruhi minat beli produk organik tidaklah mudah dan cenderung rumit sehingga dibutuhkan determinasi pengetahuan (knowledge) produk organik yang harus diberikan kepada konsumen. Penelitian bertujuan untuk mengetahui hubungan antara norma subjektif dan sikap pada minat pembelian produk organik dan efek mediasi dengan menggunakan variabel pengetahuan produk ramah lingkungan. Untuk menguji model yang diusulkan, maka pengumpulan data dilakukan melalui kuesioner online dengan menggunakan pendekatan purposive sampling. Responden yang dipilih adalah mereka yang pernah membeli dan memiliki keininginan untuk membeli produk pangan organik. Dari kuesioner yang telah terkumpul ada 217 responden yang terkumpul. Hasil penelitian menunjukkan bahwa variabel Knowledge of Green Product tidak dapat memediasi hubungan antara norma subjektif dan sikap pada minat pembelian produk organik pada konsumen di Indonesia.Kata kunci: NormaSubjektif, Sikap, Pengetahuan Produk Ramah Lingkungan, Minat Pembelian Produk Organik ABSTRACTCurrently, Indonesia records that the area of organic farming has increased every year, but it is not accompanied by operators involved in organic farming activities which are consistent and tend to fluctuate. In Indonesia, the Department of Agriculture has launched the "Go Organic 2010" program where the program aims to encourage farmers and consumers to live healthily. In influencing the buying interest of organic products is not easy and tends to be complicated, so it takes the determination of the knowledge (knowledge) of organic products that must be given to consumers.This study aims to determine the relationship between subjective norms and attitudes towards purchasing interest in organic products and the effect of mediation by using environmentally friendly product knowledge variables. To test the proposed model, data collection was carried out through an online questionnaire using a purposive sampling approach. Respondents selected are those who have purchased and have the desire to purcahse organic food products. From the questionnaire that has been collected there are 217 respondents who were collected. The results showed that the variable Knowledge of Green Product not mediate the relationship between subjective norms and attitudes towards buying interest in organic products in Indonesian consumers.Keywords: Subjective Norm, Attitude, Knowledeg of Green Product, Green Food Purchase Intention

scholarly journals Pengukuran perilaku dan niat beli produk kosmetik halal melalui modifikasi theory of planned behavior (TPB)

2020 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Justi Aresta Kadengkang ◽  
Utaminingsih Linarti
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Significant Influence ◽  
Sampling Technique ◽  
Subjective Norms ◽  
State Universities ◽  
Product Knowledge ◽  
Cosmetic Products ◽  
Purposive Sampling ◽  
The Relationship

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sikap, norma subyektif dan kontrol persepsi yang dimodifikasi dengan religiusitas, dan pengetahuan produk terhadap niat beli dan perilaku konsumen muslim dalam membeli produk kosmetik halal. Objek dalam penelitian ini adalah mahasiswa muslim berusia 17-23 tahun yang sedang menempuh pendidikan di Perguruan Tinggi Negeri (PTN) di Provinsi Daerah Istimewa Yogyakarta. Teknik sampling menggunakan purposive sampling. Metode analisis yang digunakan yaitu regresi linear berganda. Pengumpulan data menggunakan kuisoner tertutup dengan jumlah sampel sebanyak 275 sampel. Hasil temuan dari penelitian ini menunjukan bahwa religiusitas, pengetahuan produk, sikap, norma subjektif dan kontrol presepsi memiliki pengaruh positif dan signifikan terhadap niat konsumen dalam membeli produk kosmetik yang halal. Kemudian pengetahuan produk dan niat juga memiliki pengaruh positif dan signifikan terhadap perilaku konsumen dalam membeli produk kosmetik yang halal.Kata kunci: theory of planned behavior, kosmetik, halal, religiusitas, pengetahuan produkAbstract. The purpose of this study was to study the relationship attitudes, subjective norms and perceptual controls related to religiosity, and product knowledge about the purpose of buying and helping Muslim consumers in buying halal cosmetic products. The object in this study was Muslim students aged 17-23 years who were studying at State Universities (PTN) in the Province of Daerah Istimewa Yogyakarta. The sampling technique uses purposive sampling. The analytical method used is multiple linear regression. Data collection uses a closed questionnaire with a total of 275 respondents. The findings of this study indicate that religiosity, product knowledge, attitudes, subjective norms, and perception control have a positive and significant influence on consumers' intentions in buying halal cosmetic products. Then, the product's knowledge and intentions also have a positive and significant influence on consumer behavior in buying halal cosmetic products.Keywords: theory of planned behavior, cosmetics, halal, product knowledge, religiosity

scholarly journals The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium.

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nader Al Zubaidi
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Negative Impact ◽  
Subjective Norms ◽  
Cultural Dimension ◽  
Green Product ◽  
Green Products ◽  
The Impact ◽  
The Relationship

Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products to avoid this negative impact and encourage a more sustainable economy. This paper examines the impact of culture over the consumer’s green purchase intention in Jordan by examining the collectivism cultural dimension to the Jordanian consumer and applying attitudes towards green products, subjective norms towards green products and willingness to pay a premium. A conceptual model is developed in this research by linking collectivism with green product purchase intention and applying the effect of attitude toward green products, subjective norms towards green products and WPP to see if these mediators affect the direct relation between collectivism and green product purchase intention. By contacting data from 143 consumers, the result of this study revealed that collectivism plays a significant role in enhancing green product purchase intention and that such a relationship is mediated by attitude toward green products, subjective norms towards green products, and willingness to pay premium.

scholarly journals How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

2019 ◽  
Vol 11 (4) ◽  
pp. 1193 ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Rubing Bai
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Decision Making Process ◽  
Green Product ◽  
Product Knowledge ◽  
Perceived Price ◽  
Perceived Consumer Effectiveness ◽  
Green Trust ◽  
The Relationship ◽  
Insight Into

Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based on 236 samples, this study investigates how green product knowledge promotes consumers’ green purchase intention. Results show that green trust and perceived consumer effectiveness partly mediate the relationship between green product knowledge and green purchase intention. The relationship between green trust and green purchase intention is positively moderated by perceived price. Compared with low perceived price, green trust has a greater effect on green purchase intention in the case of high perceived price. However, the relationship between perceived consumer effectiveness and green purchase intention is not moderated by perceived price. This study provides a new insight into green product knowledge and how to promote green purchase intention, and the findings help government and enterprises to formulate strategies to promote consumers’ green purchase intention.

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

Influence of SMS Advertising on Consumer Behavioral Intention

2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Mobile Marketing ◽  
Intention To Use ◽  
Mobile Advertising ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Practical Implications

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.

Moral norm is the key

2020 ◽  
Vol 32 (8) ◽  
pp. 1823-1841 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Moral Norms ◽  
Green Products ◽  
Chinese Consumers ◽  
Content Type ◽  
The Relationship

PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

What motivates consumers to purchase organic food in an emerging market? An empirical study from Saudi Arabia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdul Alem Mohammed
Keyword(s):  
Saudi Arabia ◽  
Purchase Intention ◽  
Emerging Market ◽  
Organic Food ◽  
Subjective Norms ◽  
Content Type ◽  
Actual Behaviour ◽  
Perceived Values ◽  
Purchasing Behaviour ◽  
The Relationship

PurposeThis study aims to investigate the impact of perceived values (hedonic and utilitarian), trust and subjective norms on consumers' purchasing intentions of organic food in Saudi Arabia; it also explores the moderating influence of availability on the relationship between the intentions of consumers and their actual purchasing behaviour.Design/methodology/approachA survey with 236 consumers of organic food in Saudi Arabia was carried out. The convergent and discriminant validity of latent variables was confirmed. The relationships among them were tested using Partial Least Square Modelling (PLS).FindingsThe results indicate that utilitarian and hedonic values, trust and subjective norms positively affect consumer purchase intention. They also reveal the moderating effect of availability on the relationship between consumers' purchasing intention and their actual behaviour in the Saudi Arabian context.Research limitations/implicationsThe study contributes to knowledge about the relationships among perceived values, trust, subjective norms, availability and consumer purchasing intentions of organic food, and their actual behaviour in an emerging market. The results enlarge the understanding of consumers' purchasing behaviour in the Saudi Arabian organic food market and point out some opportunities for future research.Originality/valueThe study is original in investigating the factors that influence customers' intention and their actual purchasing behaviour toward organic food in Saudi Arabia. It is a first attempt to test the moderating influence of availability on the relationship between purchase intention and actual purchasing behaviour toward organic food products in an emerging market.

scholarly journals What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention

2021 ◽  
Vol 17 (1) ◽  
pp. 89-103
Author(s):  
Massoud Moslehpour ◽  
Taufiq Ismail ◽  
Bey Purba ◽  
Wing-Keung Wong
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Image ◽  
Two Dimensions ◽  
Social Media Marketing ◽  
Primary Data ◽  
Online Questionnaire ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service company. This study employs a quantitative approach with a causal research design to test the proposed hypotheses to identify interrelationships between each pair of constructs. Data collection was performed through a survey of 350 respondents via an online questionnaire as the primary data source distributed to social media users in Indonesia who had experienced using GO-JEK services. In addition, EFA, CFA, SEM, and bootstrapping methods were run to analyze these research data. Social media marketing, trust, and brand image affect consumers’ purchase intention significantly. Among the five dimensions of social media marketing, the findings show that two dimensions—namely, entertainment and word of mouth, bring the most significant direct effect on purchase intention. Trust and brand image mediate the relationship between social media marketing and purchase intention. This study suggests practical directions for organizations. First, it reveals the social media dimensions that directly encourage purchase intention among consumers. Second, it explains that trust and brand image can amplify each variable’s influence on the purchase intention among consumers. GO-JEK is an example of the online ride-hailing industry that causes the generalizability issue in different business contexts. Based on our findings, there are some practical directions for GO-JEK. First, it reveals the social media marketing dimensions that directly encourage purchase intention among consumers to use GO-JEK. Second, it explains that trust and brand image can amplify the influence of each variable on consumers’ purchase intention. Very few studies investigated social media marketing’s role in a GO-JEK business model in the Indonesian context. This research delivers in-depth insights into the significant factors that affect Indonesian consumers to decide which product they intend to buy through the influence of social media activities.

scholarly journals A Study of Purchase Intention on Smartphones of Post 90s in Hong Kong

2019 ◽  
Vol 15 (6) ◽  
pp. 78
Author(s):  
Anthony Tik-Tsuen Wong
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Quantitative Study ◽  
Purchase Intention ◽  
The Other ◽  
Brand Name ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
New Model ◽  
The Relationship

Nowadays, people are willing to purchase their own smartphone and they heavily rely on their smartphone. In this case, smartphones have become the daily necessity among Hong Kong people. Also, nowadays Hong Kong people always look for the new model of smartphones, the trend of changing smartphones is still very strong. The purpose of this research is to study the factors affecting the purchase intention of smartphones of post 90s in Hong Kong. After reviewing the literature, this study chose three variables to study the relationship between brand name, price and social influence and purchase intention. An online questionnaire was adopted to carry out a quantitative study of post 90s in Hong Kong. The content of the survey included demographic factors and questions based on each variable. The result of the survey shows that there are two hypotheses are support in the study. One is the relationship between brand name and purchase intention and the other is relationship between social influence and purchase intention whilst price is not a significant factor influencing purchase intention. Therefore, it is strongly believe that management of smartphone producers and traders need to pay more attention to brand name and social influence in enhancing the purchase intention among post 90s in Hong Kong.

scholarly journals Going Green- The Road ahead for Green Challenges in India

2019 ◽  
Vol 8 (2S6) ◽  
pp. 629-633
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Age Groups ◽  
Equation Modeling ◽  
Green Product ◽  
Product Knowledge ◽  
The Road ◽  
Sustainable Environment ◽  
Relationship Of ◽  
Product Perception

The paper aims to understand how people respond to the recent changes that are made due to environmental depletion. Green products are an outcome of the demand made by consumers and various government regulations over the manufacturers to maintain a sustainable environment. The knowledge of a consumer is highly important in identifying an actual green product over a presumed one. Purpose: To measure their level of perception and knowledge about a green product among various age groups and occupational categories. Methodology: Structural equation modeling (SEM) is used to study the relationship of green product perception and green product knowledge over green purchase intention. Garrett ranking was used to measure the reasons of purchase. Findings: Green product perception has more impact over green purchase intention than green product knowledge. Necessity and cost of the product were the main reasons for purchasing a product. Implications: The green product perception was more influential in green purchase intention. Hence these factors may be taken for consideration in improving the product quality meeting the perception of consumers about the product. Keeping a regular check over the product’s quality may also improve the sales of the product.

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