scholarly journals How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

2019 ◽  
Vol 11 (4) ◽  
pp. 1193 ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Rubing Bai

Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based on 236 samples, this study investigates how green product knowledge promotes consumers’ green purchase intention. Results show that green trust and perceived consumer effectiveness partly mediate the relationship between green product knowledge and green purchase intention. The relationship between green trust and green purchase intention is positively moderated by perceived price. Compared with low perceived price, green trust has a greater effect on green purchase intention in the case of high perceived price. However, the relationship between perceived consumer effectiveness and green purchase intention is not moderated by perceived price. This study provides a new insight into green product knowledge and how to promote green purchase intention, and the findings help government and enterprises to formulate strategies to promote consumers’ green purchase intention.

2020 ◽  
Vol 16 (2) ◽  
pp. 174-184
Author(s):  
Agung Wiranto ◽  
Tania Adialita

Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang dimediasi oleh green trust dan peran perceived price sebagi moderasi antara green trust dengan green purchase intention pada AMDK merek Aqua dengan botol 100% recycled. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dengan strategi survei melalui kuesioner elektronik dengan keterlibatan peneliti rendah, horizon waktu yang digunakan dalam penelitian ini merupakan crosssectional, jumlah responden dalam penelitian ini sebanyak 72 orang. Penelitian ini menggunakan uji hipotesis dengan software statistic program of social science (SPSS) versi 22. Hasil penelitian ini menunjukkan bahwa green product knowledge berpengaruh positif terhadap green trust. sedangkan green product knowledge tidak berpengaruh terhadap green purhcase intention melainkan harus dimediasi oleh green trust . Lalu green trust berpengaruh positif terhadap green pruchase intention dan dapat dimoderasi positif oleh perceived price.


2020 ◽  
Vol 4 (2) ◽  
pp. 84
Author(s):  
Vigory Gloriman Manalu

ABSTRAKSaat ini indonesia mencatat luas pertanian organik setiap tahunya mengalami peningkatan namun tidak diiringi dengan operator yang terlibat dalam kegiatan pertanian organik yang sejalan dan cenderung fluktuatif. Di Indonesia,  deptartemen pertanian telah mencanangkan program “Go Organik 2010” dimana program tersebut bertujuan agar para petani dan konsumen untuk hidup sehat. Dalam mempengaruhi minat beli produk organik tidaklah mudah dan cenderung rumit sehingga dibutuhkan determinasi pengetahuan (knowledge) produk organik yang harus diberikan kepada konsumen. Penelitian bertujuan untuk mengetahui hubungan antara norma subjektif dan sikap pada minat pembelian produk organik dan efek mediasi dengan menggunakan variabel pengetahuan produk ramah lingkungan. Untuk menguji model yang diusulkan, maka pengumpulan data dilakukan melalui kuesioner online dengan menggunakan pendekatan purposive sampling. Responden yang dipilih adalah mereka yang pernah membeli dan memiliki keininginan untuk membeli produk pangan organik. Dari kuesioner yang telah terkumpul ada 217 responden yang terkumpul. Hasil penelitian menunjukkan bahwa variabel Knowledge of Green Product tidak dapat memediasi hubungan antara norma subjektif dan sikap pada minat pembelian produk organik pada konsumen di Indonesia.Kata kunci: NormaSubjektif, Sikap, Pengetahuan Produk Ramah Lingkungan, Minat Pembelian Produk Organik ABSTRACTCurrently, Indonesia records that the area of organic farming has increased every year, but it is not accompanied by operators involved in organic farming activities which are consistent and tend to fluctuate. In Indonesia, the Department of Agriculture has launched the "Go Organic 2010" program where the program aims to encourage farmers and consumers to live healthily. In influencing the buying interest of organic products is not easy and tends to be complicated, so it takes the determination of the knowledge (knowledge) of organic products that must be given to consumers.This study aims to determine the relationship between subjective norms and attitudes towards purchasing interest in organic products and the effect of mediation by using environmentally friendly product knowledge variables. To test the proposed model, data collection was carried out through an online questionnaire using a purposive sampling approach. Respondents selected are those who have purchased and have the desire to purcahse organic food products. From the questionnaire that has been collected there are 217 respondents who were collected. The results showed that the variable Knowledge of Green Product not mediate the relationship between subjective norms and attitudes towards buying interest in organic products in Indonesian consumers.Keywords: Subjective Norm, Attitude, Knowledeg of Green Product, Green Food Purchase Intention


2019 ◽  
Vol 11 (19) ◽  
pp. 5353 ◽  
Author(s):  
Lianne Foti ◽  
Avis Devine

Sustainable and energy efficient (SEE) attributes in the housing market have become a focus in Canada. Similarly, understanding the consumer’s decision-making process of this high-involvement ethical product has become a burgeoning area for researchers. This study describes the development of the subject, highlighting the nature of the ethical decision-making process and how it relates to this known intention–behaviour gap. An observation, followed by two studies consisting of in-depth interviews with real estate agents and sales representatives (n = 15) and home purchasers/consumers (n = 15), were conducted. Transcriptions were analysed qualitatively with NVivo Pro 12 software (NVivo Pro 12, QSR International Pty Ltd, Melbourne, Australia). Inductive thematic analysis revealed two main driving themes: information and trust in seller/realtor. Attribute investment return uncertainty was identified as a theme that affects the strength of the relationship between purchase intention and behaviour, whereas the trust in seller/realtor speaks to how and why this effect occurs. The findings present relationships among the driving factors that were identified by realtors and consumers in the SEE housing market, as well as barriers (investment return uncertainty) that prevent consumers from purchasing high-involvement ethical products.


2018 ◽  
Author(s):  
rizka zulfikar

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)


2011 ◽  
Vol 39 (2) ◽  
pp. 189-198 ◽  
Author(s):  
Long Cheng ◽  
Zhong-Ming Wang ◽  
Wei Zhang

The aim in this study was to examine the relationship between task and relationship conflict and their effect on team decision-making. A sample of 120 participants, divided into 40 teams, was recruited. We found that the relationship of task and relationship conflict was moderated by the decision-making process and teams performed better when making good use of task conflict, while relationship conflict was reduced.


2020 ◽  
Author(s):  
Leonoor E.M. Tideman ◽  
Lukasz G. Migas ◽  
Katerina V. Djambazova ◽  
Nathan Heath Patterson ◽  
Richard M. Caprioli ◽  
...  

AbstractThe search for molecular species that are differentially expressed between biological states is an important step towards discovering promising biomarker candidates. In imaging mass spectrometry (IMS), performing this search manually is often impractical due to the large size and high-dimensionality of IMS datasets. Instead, we propose an interpretable machine learning workflow that automatically identifies biomarker candidates by their mass-to-charge ratios, and that quantitatively estimates their relevance to recognizing a given biological class using Shapley additive explanations (SHAP). The task of biomarker candidate discovery is translated into a feature ranking problem: given a classification model that assigns pixels to different biological classes on the basis of their mass spectra, the molecular species that the model uses as features are ranked in descending order of relative predictive importance such that the top-ranking features have a higher likelihood of being useful biomarkers. Besides providing the user with an experiment-wide measure of a molecular species’ biomarker potential, our workflow delivers spatially localized explanations of the classification model’s decision-making process in the form of a novel representation called SHAP maps. SHAP maps deliver insight into the spatial specificity of biomarker candidates by highlighting in which regions of the tissue sample each feature provides discriminative information and in which regions it does not. SHAP maps also enable one to determine whether the relationship between a biomarker candidate and a biological state of interest is correlative or anticorrelative. Our automated approach to estimating a molecular species’ potential for characterizing a user-provided biological class, combined with the untargeted and multiplexed nature of IMS, allows for the rapid screening of thousands of molecular species and the obtention of a broader biomarker candidate shortlist than would be possible through targeted manual assessment. Our biomarker candidate discovery workflow is demonstrated on mouse-pup and rat kidney case studies.HighlightsOur workflow automates the discovery of biomarker candidates in imaging mass spectrometry data by using state-of-the-art machine learning methodology to produce a shortlist of molecular species that are differentially expressed with regards to a user-provided biological class.A model interpretability method called Shapley additive explanations (SHAP), with observational Shapley values, enables us to quantify the local and global predictive importance of molecular species with respect to recognizing a user-provided biological class.By providing spatially localized explanations for a classification model’s decision-making process, SHAP maps deliver insight into the spatial specificity of biomarker candidates and enable one to determine whether (and where) the relationship between a biomarker candidate and the class of interest is correlative or anticorrelative.


2021 ◽  
Vol 9 ◽  
Author(s):  
Chunpei Lin ◽  
Xiumei Lai ◽  
Chuanpeng Yu

This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust. Switching from an existing product to a disruptive green product not only involves benefits but also requires major sacrifices, which are not encountered in the context of continuous innovation. In this study, the relationships between comparative economic value, green trust, self-accountability, and disruptive green product switching intent are examined. Data were collected from China with self-administered questionnaires regarding the disruptive green product. Results of a structural model reveal positive relationships between comparative economic value, green trust, and disruptive green product switching intent. In addition, green trust mediates the effects of the comparative economic value on the disruptive green product switching intent, and self-accountability moderates the relationship between green trust and disruptive green product switching intent. From a practitioner perspective, the research is important because it illuminates the consumer’s motivations regarding product switching in the hitherto unexplored field of automobiles, for which we have shown that our extended model yields meaningful results.


2020 ◽  
Vol 24 ◽  
Author(s):  
Nomthandazo Ntlama

ABSTRACT The article examines the implications of the judgment of the Constitutional Court in Helen Suzman Foundation v Judicial Service Commission 2018 (7) BCLR 763 (CC) 8 on the functioning of the Judicial Service Commission (JSC). The judgment has brought to the fore a new lease of life relating to the JSC's post-interview deliberations as a disclosable record in terms of Rule 53(1)(b) of the Uniform Rules of Court. The disclosure seeks to provide an insight into the decision-making process of the JSC in the appointment of judicial officers in South Africa. It is argued that the judgment is two-pronged: first, the disclosure of the post-interview record enhances the culture of justification for decisions taken, which advances the foundational values of the new democratic dispensation; secondly, it creates uncertainty about the future management and protection of the JSC processes in the undertaking of robust debates on the post-interview deliberations. It then questions whether the JSC members will be privileged in their engagement with the suitability of the candidates to be recommended for appointment by the President. The question is raised against the uncertainty about which decision of the JSC will be challenged that will need the disclosure of the record because the judgment does not entail the national disclosure of the record in respect of each candidate but applies only when there is an application for review of the JSC decision. Key words: Judicial Service Commission, appointments, discretion, judiciary, independence, rule of law, discretion, accountability, transparency, human rights.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jungmin Yoo ◽  
Minjung Park

PurposeThe purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process.Design/methodology/approachUsing a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women = 231) largely living in the two most populous provinces in South Korea (i.e. Seoul and Gyeonggi provinces) completed the survey. A number of path analyses were conducted to test hypotheses.FindingsThe results of the study showed that mental imagery evoked from sensory product experience played a critical part in facilitating the consumer decision-making process by influencing anticipatory emotion and perceived ownership. The relationship among anticipatory emotion, perceived ownership, decision satisfaction and behavioural intent was significant except for the relationship between perceived ownership and behavioural intent. This study further indicated that the way mental imagery influences the in-store decision-making process differs between men and women.Originality/valueThe effect of mental imagery in a physical retail context is largely ignored. This study addressed the crucial role of mental imagery in a physical apparel retail setting and examined its impact on consumer decision-making processes. By exploring how to enhance consumers' in-store sensory shopping experiences through mental imagery to influence their positive shopping outcomes, this study offers vital insights into how retailers operating physical stores can successfully utilize their stores.


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