scholarly journals FEATURES OF HEADLINE FORMATION IN ADVERTISING TEXT

2021 ◽  
pp. 78-88
Keyword(s):  
Psychological Impact ◽  
Modern Society ◽  
Sentence Structure ◽  
Simple Sentence ◽  
Mass Consciousness ◽  
Advertising Appeal ◽  
Simple Sentences ◽  
The Impact ◽  
The Relationship ◽  
Linguistic Means

The article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness; analyzing these structures one can learn that most of the advertising headlines are composed of simple sentences. The impact of advertising on the consciousness of people has a psychological impact on perception. It is advertising that enables the relationship between the addressee and the addresser, playing an important role in informing people. Advertising texts are created to purposefully induce influence and to increase the demand for the advertised product or services. Before choosing a particular mode of influence, the advertisers determine for themselves what the goal they are pursuing in a specific case, in order to achieve it in a particular type of advertising. Proposal of linguistic means, according to which the headline is built, requires a fast-reading message. The inducement of an advertising text depends primarily on the headline. Many factors are important for the success of an advertisement, but the most important expression must be a meme. Units of all levels of the language are involved in creating a text that is capable of inducing and attracting attention while being memorable. In a sentence, the factor is not only the principle of the structure of the linguistic means, but also the achievement of a certain power to influence the customer. The ultimate goal of advertising is to make someone purchase something, so in their message the advertisers must clearly inform their consumers what actions they must take in order to purchase, call, register, and etc. Advertising is an appeal, so with the ready advertising product advertisers appeal to their customers or clients, through which they hope to encourage them to make a purchase or use the services. Preparation of advertising appeal is considered one of the most important elements of advertising. The specifics of the headlines are very important. It is concluded that the peculiarity of the headline is a simple sentence structure that is understandable.

scholarly journals Dua Sisi Gelap Covid-19 : Dilematis Antara Keterbukaan Data Identitas Penderita Covid-19 Dan Transparansi Data Publik Dalam Rangka Menekan Stigmatisasi

2021 ◽  
Vol 1 (2) ◽  
pp. 73-85
Author(s):  
Yohanes Firmansyah ◽  
Imam Haryanto
Keyword(s):  
Information Disclosure ◽  
Human Life ◽  
Psychological Impact ◽  
Health Economy ◽  
Privacy Rights ◽  
Right To Privacy ◽  
The Right To Privacy ◽  
The Right ◽  
The Impact ◽  
The Relationship

The Covid-19 case has had a huge influence on all aspects of human life, starting from health, economy, sosial, law, and many more. The COVID-19 pandemic has caused various frictions between various interests, one of which is a clash between individual interests and community interests. One of the obvious things about this problem is regarding the impact of COVID-19 in the field of sociology, especially the relationship between individuals, especially the issue of community stigmatization regarding infectious diseases, the dilemma between the privacy rights of the identity of COVID-19 patients and the disclosure of publik data on COVID-19 patients with various risks will injure and cause multiple material and immaterial losses. On the other hand, Covid-19 also raises various sosial-psychological problems and legal problems that still do not regulate all aspects of human life. This paper describes the sociological elements of COVID-19, the right to privacy, publik information disclosure, and the sosial-psychological impact of COVID-19, along with a juridical review of the right to privacy and publik disclosure of information regarding the transparency of COVID-19.

scholarly journals RELASI MASJID DAN PASAR: KAJIAN SOSIOLOGI HUKUM TERHADAP KEBIJAKAN PENERAPAN PEMBATASAN SOSIAL BERSKALA BESAR SAAT PANDEMI COVID 19

2020 ◽  
Vol 1 (2) ◽  
pp. 120-131
Author(s):  
Indra Budi Jaya
Keyword(s):  
Large Scale ◽  
Public Awareness ◽  
Modern Society ◽  
Social Engineering ◽  
Sociology Of Law ◽  
Restriction Policy ◽  
Social Restriction ◽  
The Government ◽  
The Impact ◽  
The Relationship

Islam as a religion wants its people to always maintain a balance between religiosity (al din) and worldly problems (al dunya). The relationship between the two describes something that is separate but inseparable (harmony). However, for modern society, this condition often creates contradictions, this condition was seen at the time of the Covid 19 pandemic. The implementation of Large-Scale Social Restrictions by the government in an effort to overcome the spread of the impact of Covid 19 to the community by limiting activities in mosques and allowing activities in the market to continue in fact responded by the community differently. The methodology used is qualitative by using social policy analysis. This paper tries to examine social policies towards the application of large-scale social restrictions on mosques and markets. In this paper, the sociology of law theory is used, namely Law is a social engineering tool which emphasizes that law becomes the commander who must bring change to society. The results obtained in the research are that the community responds to the large-scale social restriction policy differently, where the purpose of the policy is for the community to be expected to make changes by complying with the rules that have been set by the government, the conditions for rejection and various responses are caused by disharmony between implementation of policies with public awareness of the law.Keyword : Policy, large-Scale Restrictions and the sociology of law. AbstrakIslam sebagai agama mengkhendaki umatnya agar senantiasa menjaga keseimbangan antara religiusitas (al din) dan masalah keduniaan (al dunia). Hubungan keduanya menggambarkan sesuatu yang terpisah namun tidak bisa dipisahkan (harmoni). Namun bagi masyarakat modern kondisi tersebut seringkali justru menimbulkan pertentangan, kondisi tersebut nampak pada saat terjadinya pandemi Covid 19. Penerapan Pembatasan Sosial Berskala Besar oleh pemerintah dalam upaya penanggulangan penyebaran dampak Covid 19 kepada masyarakat dengan membatasi aktivitas di masjid dan membiarkan kegiatan di pasar tetap berjalan nyatanya direspon oleh masyarakat secara berbeda. Metodologi yang digunakan adalah kualitatif dengan menggunakan analisis kebijakan sosial, Tulisan ini mencoba menelaah kebijakan sosial terhadap penerapan pembatasan sosial berskala besar terhadap masjid dan pasar. Dalam penulisan ini dipergunakan teori sosiologi hukum yaitu Law is a tool social engineering yang menegaskan bahwa hukum menjadi panglima yang harus membawa perubahan terhadap masyarakat. Hasil yang diperoleh dalam penelitian adalah Masyarakat merespon kebijakan pembatasan sosial berskala besar tersebut secara berbeda, dimana tujuan kebijakan tersebut adalah untuk masyarakat diharapkan dapat melakukan perubahan dengan mematuhi aturan yang telah di tetapkan oleh pemerintah, kondisi penolakan dan respon beragam tersebut di sebabkan oleh ketidak harmonisannya antara penerapan kebijakan dengan kesadaran masyarakat terhadap hukum.Kata Kunci : Kebijakan,  Pembatasan Sosial Berskala Besar dan Sosiologi Hukum

The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Priya Handa ◽  
Ruhi Lal
Keyword(s):  
Psychological Impact ◽  
Communication Strategy ◽  
Work Place ◽  
Media Convergence ◽  
Semiotic Approach ◽  
The Face ◽  
The Media ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

Do They Always Have Wounded Selves: Moderating Impact of Job-worth on Burnout and Self-worth of Indian Call Centre Employees

2017 ◽  
Vol 4 (1) ◽  
pp. 1-20
Author(s):  
Tuheena Mukherjee ◽  
Kanika T. Bhal
Keyword(s):  
Customer Service ◽  
Negative Impact ◽  
Psychological Impact ◽  
Call Centre ◽  
Call Centres ◽  
Self And Identity ◽  
Self Worth ◽  
Customer Service Representatives ◽  
The Impact ◽  
The Relationship

Numerous researches in call centres indicate the negative psychological impact in the form of burnout experiences of the customer service representatives. The present study argues that burnout experiences do not always have a negative impact on the employee’s self-worth. The relationship is, instead, moderated by the impact of job-worth, which acts as a potential individual resource. The results of the present study conducted on 312 call centre representatives partially confirm our hypotheses. Results indicate that representatives who have high job-worth maintain their self-worth, even when emotionally exhausted. The results also show that employees possessing high job-worth, even with low personal accomplishments on their jobs, maintain their self-worth. We discuss the findings in the Indian call centre context from the perspective of self and identity literature and provide broader implications for practice and research.

scholarly journals Predisposition to Change Is Linked to Job Satisfaction: Assessing the Mediation Roles of Workplace Relation Civility and Insight

2020 ◽  
Vol 17 (6) ◽  
pp. 2141 ◽  
Author(s):  
Alessio Gori ◽  
Eleonora Topino
Keyword(s):  
Job Satisfaction ◽  
Psychological Factors ◽  
Modern Society ◽  
Well Being ◽  
The Other ◽  
Relevant Role ◽  
The Impact ◽  
The Relationship ◽  
Positive Results

The globalization processes typical of liquid modern society require organizations to have high levels of flexibility, dynamism, and rapidity of change, testing the adaptability of workers with possible repercussions on well-being and productivity. Therefore, this study aimed to investigate the role of several psychological factors in favoring job satisfaction in a group of organizational workers (mean age = 46.24; SD = 9.99; 40.9% males and 59.1% females). Firstly, the impact of predisposition to change on job satisfaction through workplace relational civility (others with me) or insight orientation as independent mediating variables was analyzed. After that, this relationship was also studied by testing the effect that the simultaneous interaction of both mediators could have. Results show that workplace relational civility (others with me) significantly mediated the relationship between predisposition to change and job satisfaction, while no significance was found in the effect of insight when considered individually. However, the latter acquires greater relevance if placed in interaction with the other mediator, that is found to be the most proximal factor linking job satisfaction to the other more distal variables. Such findings might have a relevant role in strengthening preventive intervening, favoring positive results for greater well-being of both subjects and organizations.

Relationship Modeling for the Psychological Impact of Night Vision on Braking Distance

2014 ◽  
Vol 602-605 ◽  
pp. 242-244
Author(s):  
Chun Sheng Liu
Keyword(s):  
Psychological Impact ◽  
Modeling Method ◽  
Night Vision ◽  
Experimental Results ◽  
Distance Error ◽  
Visual Distance ◽  
Braking Distance ◽  
The Impact ◽  
The Relationship ◽  
Reaction Speed

The traditional braking model does not consider the impact of drivers' visual distance error, which leads to deviation in determining the distance between vehicles, and therefore effective braking model cannot be built. In order to solve this problem, the paper proposes a modeling method reflecting the relationship between psychology of night vision and braking distance to get the optimal braking reaction speed thus realizing intelligent emergency brake control. The experimental results show that the model takes the relationship between psychology of night vision and braking distance into consideration, increases the braking reaction speed of the drivers, and has high robustness.

The Psychological Impact of New Technologies: Anticipation of Stress

1989 ◽  
Vol 33 (13) ◽  
pp. 811-815
Author(s):  
Charles M. Slem ◽  
Daniel J. Levi ◽  
Andrew Young
Keyword(s):  
Technological Change ◽  
New Technologies ◽  
Job Insecurity ◽  
New Technology ◽  
Psychological Impact ◽  
Role Overload ◽  
Reduction In Force ◽  
Organizational Benefits ◽  
The Impact ◽  
The Relationship

Slem, Levi and Young (1986) developed a model of the psychological impact of technological change on the workforce. The purpose of current research was to investigate the relationship between stress and technological change. The “Impact of Technological Change Survey” was administered to workers in five large electronics manufacturing corporations. Almost one-third of the workforce believed that technological change would make the individual's job more stressful. Over 20% were worried about the future of their jobs. Anticipated role conflict, role ambiguity, and quantitative role overload produced the strongest and most consistent relationships with the global measure of stress. Qualitative role overload and beliefs about reduction in force were more closely allied to job insecurity stress. Anticipated stress is reduced somewhat when technological change is seen as providing personal and organizational benefits or when the organization is perceived as effectively dealing with the transition to the new technology.

Bereavement and Stress of a Miscarriage: As it Affects the Couple

1998 ◽  
Vol 37 (4) ◽  
pp. 317-327 ◽  
Author(s):  
Loraine Alderman ◽  
June Chisholm ◽  
Florence Denmark ◽  
Stephen Salbod
Keyword(s):  
Pregnant Women ◽  
Response Pattern ◽  
Perinatal Death ◽  
Psychological Impact ◽  
Major Purpose ◽  
Impact Of Event Scale ◽  
Event Scale ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Perinatal death affects nearly one-third of all pregnant women (Toedter, Lasker, & Alhadeff, 1988). Of the different forms of perinatal death, this study explored the psychological impact of grief and stress in couples who experienced a miscarriage. Using the Grief Experience Inventory—Loss Version and The Impact of Event Scale, this study specifically looked at the differences between the couple in how they grieve and experience the stress of the miscarriage. Profile analyses indicated that the women's overall response pattern to the bereavement scales was different from their partners. In addition, women reported significantly higher Intrusive Distress than their partners. Results suggest that a miscarriage affects the woman and her partner, as well as the relationship of the couple. The major purpose of this investigation was to study the psychological experience of a miscarriage, and to determine if women and their partners experience the loss differently.

scholarly journals Compound sentences and syntaxic predicative contructions

2020 ◽  
pp. 210-214
Author(s):  
Sarina Rakhimova
Keyword(s):  
Complex Sentence ◽  
Simple Sentence ◽  
Human Speech ◽  
Complex Sentences ◽  
Other Information ◽  
Turkic Languages ◽  
Complex Phenomena ◽  
Simple Sentences ◽  
Relationship Of ◽  
The Relationship

The article highlights the problem of compound sentences in the Turkic languages. Within the framework of this study, the problem of predicativity in complex sentences and the relationship of theoretical linguistics to predicative constructions used instead of a sentence member are investigated. A complex sentence, like a simple sentence, is pronounced with a single intonation, expressing a complete idea. Complex sentences describe more complex phenomena of the world around us than in simple sentences, and therefore these constructions appear as a later, higher expression of human speech. In primitive human speech, to express his feelings or other information, a person mainly used simple sentences. Later, as the connection between events became clearer, their expression in speech became more complex. Although simple sentences as components of a complex sentence, while maintaining intonation, are predicative parts of a certain syntactic construction.

scholarly journals The Impact of Different Types of Abuse on Depression

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Milen L. Radell ◽  
Eid G. Abo Hamza ◽  
Wid H. Daghustani ◽  
Asma Perveen ◽  
Ahmed A. Moustafa
Keyword(s):  
Childhood Abuse ◽  
Physiological Function ◽  
Psychological Impact ◽  
Response To Treatment ◽  
Different Types ◽  
Physical Health Problems ◽  
The Impact ◽  
The Relationship ◽  
Mental And Physical Health

Despite a large amount of research on depression and abuse, there is still a controversy on how abuse is measured and on childhood trauma’s effect on the physiological function of adults. Here, we attempt to clarify the relationship between different types of abuse and depression while focusing on childhood abuse. This article, unlike prior research, provides an overview that addresses physical, psychological, and sexual abuse and their psychological impact on the victims. Results show that abuse is a vulnerability factor for a variety of mental and physical health problems and that psychological abuse is strongly associated with depression. More research is needed to understand (a) the role of abuse in the development and maintenance of depression and, in particular, longitudinal studies that also account for the large number of risk and protective factors that influence this relationship and (b) how different types of abuse can influence response to treatment among survivors with depression, in order to provide effective trauma-focused approaches to manage depressive symptoms.

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