scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN TENAGA LISTRIK PADA PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PINRANG

2021 ◽  
Vol 3 (2) ◽  
pp. 115-120
Author(s):  
Andi Muh. Armin Yusfin ◽  
Thamrin Abduh ◽  
Herminawati Abubakar
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Dominant Effect ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Regression Test ◽  
Dominant Influence

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produk, harga, promosi, lokasi, orang, proses dan bukti fisik terhadap peningkatan penjualan tenaga listrik pada PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang, serta untuk mengetahui dan menganalisis variabel bauran pemasaran yang paling dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada perusahaan PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Teknik pengumpulan data melalui penyebaran kuesioner. Sedangkan teknik analisis data yang digunakan adalah analisis deskriptif, uji instrument penelitian, uji asumsi klasik, analisis regresi linear berganda, dan pengujian hipotesis. Hasil analisis menemukan bahwa produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh positif dan signifikan terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Dari hasil pengujian regresi maka dapat disimpulkan bahwa variabel yang dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang adalah harga. This study aims to determine and analyze the effect of product, price, promotion, location, people, process and physical evidence on the increase in electricity sales at PT PLN (Persero) Pinrang Service Implementation Unit, as well as to identify and analyze the marketing mix variables that have the most dominant influence on the increase in sales of electricity at the company PT PLN (Persero) Pinrang Service Implementation Unit. The technique of collecting data is through distributing questionnaires. Meanwhile, the data analysis technique used is descriptive analysis, research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that product, price, promotion, location, people, process and physical evidence have a positive and significant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit. From the results of regression test, it can be concluded that the variable that has a dominant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit is the price.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

scholarly journals Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 313-325
Author(s):  
Tengku Putri Lindung Bulan ◽  
M. Lutfi Azmi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Tourist Attractions ◽  
Physical Evidence ◽  
Revisit Intention ◽  
Test Result

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

scholarly journals THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY

Analisis ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-92
Author(s):  
Fitriani Nur Utami ◽  
Mahir Pradana ◽  
Taffy Andira Kaljabar
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Analysis Technique ◽  
Quality Of Products

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..

scholarly journals Peran Kepemimpinan dalam Islam terhadap Kinerja Pegawai (Survey Implementasi fit-for-job Pada Praktik Kewirausahaan Santri di Rijan Swalayan Pacet Mojokerto)

2020 ◽  
Vol 2 (1) ◽  
pp. 15-36
Author(s):  
Slamet Wahyudi
Keyword(s):  
Human Resources ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Leadership Roles ◽  
Dominant Effect ◽  
Saturated Sample ◽  
The Subject ◽  
Operational Activities ◽  
Dominant Influence

Human resources are the most important assets in an organization because human resources have a role as the subject of implementing policies and operational activities of an organization. Every organization must pay attention to and empower its human resources properly so that the organization can develop. The objectives of this study are: 1) To determine whether organizing, directing and controlling simultaneously affects employee performance. 2) To determine whether organizing, directing and controlling partially affects employee performance. 3) To find out which of the three has a dominant influence among the leadership roles in Islam on employee performance. This research is an explanatory research. the population in this study was only 52 people. Another term saturated sample is census, where all members of the population are sampled. In this study the authors used multiple linear regression analysis techniques. technique, it is explained briefly between variables. From the analysis, it can be concluded that: 1) Organizing, directing and controlling simultaneously affects employee performance. 2) Organizing, directing and controlling partially influences employee performance. 3) Organizing has a dominant effect on employee performance.

scholarly journals PENGARUH STRES DAN KONFLIK KERJA TERHADAP KINERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP KOTA PALU

2016 ◽  
Vol 2 (3) ◽  
pp. 251-260
Author(s):  
Maskun Maskun ◽  
Bakri Hasanuddin ◽  
Niluh Putu Evvy Rossanty
Keyword(s):  
Work Stress ◽  
Significant Influence ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Significance Level ◽  
Work Conflict ◽  
Analysis Technique ◽  
Regression Test

This study aims to determine the influence of work stress and work conflict on employee performance in The Environmental Office of Palu City. Method of study is descriptive. Yype of data is qualitative and quantitative data from primary and secondary data. Data analysis technique is multiple linear regression analysis. The result of hypothesis analysis and testing conclude that: (1) regression test shows sig. f equals to 0.003<0.05, which can be interpreted that work stress and work conflict simultaneously have positive and significant influence on employee performance; (2) regression test shows that job stress has significance level t sig. of (0.029) <α (0.05), and work conflict has significance level t sig. of (0.007) <α (0.05), which means that work stress and work conflict partially have positive and significant influence on employee performance. Penelitian ini bertujuan untuk mengetahui Pengaruh Stres Kerja dan Konflik Kerja terhadap  Kinerja Pegawai di Dinas Lingkungan Hidup Kota Palu. Metode yang digunakan adalah metode deskriptif. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif sedangkan sumber data yang digunakan adalah data primer dan sekunder. Teknik analisis data yang digunakan adalah Analisis Regresi Linear Berganda. Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarhan hasil uji regresi diperoleh Sig.F sebesar 0,003 < 0,05, yang dapat diartikan bahwa variabel stres kerja dan konflik kerja secara serempak berpengaruh positif dan signifikan terhadap variabel kinerja pegawai. (2) berdasarkan hasil uji regresi diperoleh variabel stres kerja memiliki tingkat signifikansi t sig. (0,029) < α (0,05) dan variabel konflik kerja memiliki tingkat signifikansi t sig. (0.007) < α (0,05), sehingga variabel stres kerja dan konflik kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai.

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals Pengaruh Pemahaman Wajib Pajak dan Kualitas Pelayanan Terhadap Kepatuhan Wajib Pajak

2021 ◽  
Vol 3 (1) ◽  
pp. 12-18
Author(s):  
Muhammad Judhanto Eka Bio ◽  
Nanang Suryadi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Physical Evidence ◽  
Tax Payments ◽  
Dominant Influence

The aim is to determine the effect of taxpayer understanding and service quality on taxpayer compliance at KPP Pratama Gresik Selatan. This type of research is explanatory research which explains and proves the influence between variables through hypothesis testing. The sampling technique used random sample sampling with a sample size of 97 taxpayers who do report and tax payments located in South Gresik. Data analysis using multiple linear regression analysis. The results of this study indicate that the variables of taxpayer understanding, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant effect on taxpayer compliance. The physical evidence variable has the most dominant influence on taxpayer compliance.

scholarly journals ADOPSI INOVASI PENGGUNAAN VARIETAS UNGGUL BARU PADI SAWAH (Oryza sativa L.) DI KECAMATAN CILAKU KABUPATEN CIANJUR PROVINSI JAWA BARAT

2020 ◽  
Vol 1 (4) ◽  
pp. 771-782
Author(s):  
Sinta Noviyanti ◽  
Kusmiyati Kusmiyati ◽  
Dwiwanti Sulistyowati
Keyword(s):  
Oryza Sativa L ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Rice Varieties ◽  
Adoption Of Innovations ◽  
Public Consumption ◽  
Analysis Technique ◽  
High Yielding Varieties

Cianjur Regency is the central rice producer in Indonesia which has abundant natural resource potential. But the realization of public consumption is still less in meeting economic needs. This study aims to describe how much the adoption of innovations in the use of new high yielding varieties (VUB), analyze what factors influence the adoption of innovations, and formulate strategies to increase the adoption of innovative uses of new high yielding varieties. This research was carried out in the Chavi Subdistrict of Cianjur Regency on March 7 to June 30, 2020. The sampling technique was done by purposive sampling Jumlahing 70 respondents. The data analysis technique used is descriptive analysis, multiple linear regression analysis and Kendall's W analysis. The results showed that the adoption of innovations in the use of new high yielding lowland rice in the Chavi District of Cianjur included in the medium category with presentations (72.86%), so it is necessary an increase in the use of new high yielding rice varieties. Factors that influence the adoption of innovation are the level of education, the role of extension workers, farmer group meetings, and infrastructure. The strategy to increase innovation adoption is by conducting extension activities, demonstration demonstration plots to farmers.

Sign in / Sign up

Export Citation Format

Share Document