scholarly journals Measuring the Non-Tangible Legacy of Sport Events: The Case of the 2018 FIFA World Cup

2018 ◽  
Vol XXI (Issue 3) ◽  
pp. 457-464
Author(s):  
Tatiana Skryl ◽  
Elena Gureeva
Keyword(s):  
World Cup ◽  
Fifa World Cup ◽  
Sport Events

scholarly journals Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

2010 ◽  
Vol 50 (1) ◽  
pp. 118-132
Author(s):  
Monika Piątkowska ◽  
Jolanta Żyśko
Keyword(s):  
South Africa ◽  
Marketing Strategies ◽  
World Cup ◽  
Great Opportunity ◽  
Fifa World Cup ◽  
Ambush Marketing ◽  
Global Companies ◽  
Sport Events ◽  
Marketing Methods

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without incurring the same extent of its costs. "Ambushers" are becoming increasingly astute at developing ways to circumvent legal attempts to control non-sponsor marketing strategies.Therefore, the aim of the paper is to introduce and categorize various ambush marketing methods and counter-ambushing strategies. As ambush marketing has shifted over time from broadcast sponsorship campaigns and venue surrounding advertising to more off-site venue marketing, it is also important to analyze how the organizers of major sport event prevent the event itself, the sponsorship rights and how they deal with ambush marketing issue. The case of 2010 FIFA World Cup South Africa has been studied.

scholarly journals Epidemic intelligence during mass gatherings

2006 ◽  
Vol 11 (51) ◽  
Author(s):  
R Kaiser ◽  
D Coulombier
Keyword(s):  
Public Health ◽  
Olympic Games ◽  
World Cup ◽  
Fifa World Cup ◽  
Mass Gatherings ◽  
Epidemic Intelligence ◽  
Sport Events ◽  
The Olympic Games

Public health is an important aspect of the planning for mass gatherings which include major sport events (e.g. the Olympic Games, the FIFA World Cup), other spectator events

scholarly journals Resiliency Assessment of Road Networks during Mega Sport Events: The Case of FIFA World Cup Qatar 2022

2021 ◽  
Vol 13 (22) ◽  
pp. 12367
Author(s):  
Mohammad Zaher Serdar ◽  
Sami G. Al-Ghamdi
Keyword(s):  
Road Network ◽  
Future Research ◽  
World Cup ◽  
Fifa World Cup ◽  
The Road ◽  
Assessment Approach ◽  
Management Plans ◽  
Hazard Scenario ◽  
Sport Events ◽  
High Level

Hosting Mega Sport Events (MSEs) is a formidable expedition that requires enormous investments and that has the potential to reform the nation’s future and create a lasting legacy. However, the increase in environmental concerns is pushing host cities to adopt a compact event approach. Compactness increases the concentration of the load on host cities’ infrastructures, which have to preserve an acceptable level of functionality under any possible disturbance; in other words, they should be resilient. Among these infrastructures, the road network plays the most prominent role in the fans’ experiences and the event’s success. To assess its resilience during MSE, we proposed a multilevel assessment approach that focuses on the network cohesion and critical trips performance under several disturbance scenarios, including natural hazards, intentional attacks, and accidents. The framework was applied to the Doha road network, since Doha will be a host city for the FIFA World Cup in Qatar in 2022, which exhibited a high level of resilience to intentional attacks and accidents scenarios. However, during the natural hazard scenario (flooding), the network experienced severe fragmentation, signaling weak resilience and highlighting the need to improve storm management plans. Future research could investigate the use of weighted graphs to increase the accuracy or incorporate different assessment approaches into the framework.

scholarly journals Legacy in Major Sport Events: Empirical Insights from the 2010 FIFA World Cup in South Africa

CHOREGIA ◽  
2015 ◽  
Vol 11 (1) ◽  
Author(s):  
TOM BASON ◽  
◽  
DAVID COOK ◽  
CHRISTOS ANAGNOSTOPOULOS ◽  
◽  
...  
Keyword(s):  
South Africa ◽  
World Cup ◽  
Fifa World Cup ◽  
Sport Events

scholarly journals Politicization of a Contested Mega Event: The 2018 FIFA World Cup on Twitter

2019 ◽  
pp. 216747951989257 ◽  
Author(s):  
Henk Erik Meier ◽  
Michael Mutz ◽  
Julia Glathe ◽  
Malte Jetzke ◽  
Martin Hölzen
Keyword(s):  
Good Effect ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup ◽  
Political Issues ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Sport Events ◽  
Negative Messages ◽  
Mega Event

Previous research has shown that governments have often used mega sport events to convey a positive image of their nation to a global audience, whereas Western-based non-governmental organizations use these events to criticize social ills in the host countries. Research presented here asks to what extent attempts at politicization have prevailed with regard to the 2018 FIFA World Cup in Russia. The question is addressed with a quantitative content analysis of English Twitter messages ( N = 14,366,447) surrounding the Russian World Cup. The analysis points to several attempts to politicize the event, however with limited resonance. Among political tweets, those that criticize the suppression of homosexuals in Russia gained most but only short-lived attention. Sentiment analyses further indicate that negative messages declined in the course of the World Cup; hence, the event might have distracted audiences from political issues and created a “feel-good effect.” The 2018 World Cup appeared as a “normal” mega sport event on Twitter.

scholarly journals We Must Be Dreaming

2018 ◽  
Vol 2 (1) ◽  
pp. 1494
Author(s):  
David Bert Joris Dhert
Keyword(s):  
Rio De Janeiro ◽  
Olympic Games ◽  
World Cup ◽  
Daily Lives ◽  
Fifa World Cup ◽  
European Descent ◽  
The People ◽  
The World ◽  
Sport Events ◽  
The Olympic Games

"One World, One Dream". "For The Game, For The World". "All in One Rhythm." The World Cup and the Olympic Games usually announce themselves in terms of dreams and opportunities for the people of the host country.Along three years of navigating through the daily lives of three Brazilians - one of Indigenous, one of African and one of European descent - the film WE MUST BE DREAMING explores how the 2014 FIFA World Cup and the 2016 Rio Olympic Games have affected the lives of the people of Rio de Janeiro and to what degree the two biggest sport events of the planet have brought the dreams and opportunities they promise.

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