scholarly journals IMPLEMENTATION OF THE MARKETING INFORMATION SYSTEM INTO THE ACTIVITY OF SERVICE COMPANIES

2018 ◽  
pp. 231-235
Author(s):  
Kateryna Kompanets
Keyword(s):  
Information System ◽  
Information Systems ◽  
European Integration ◽  
Enterprise Management ◽  
Service Companies ◽  
Modern Information ◽  
Marketing Information

The article deals with the types of modern information systems. It proves their application in the activities of enterprises. The basic definitions of the concept of a marketing information system are presented. Its role in the enterprise management is established. The realities, which influence the development of services enterprises in the conditions of European integration of the country's economy, are explored.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

INFORMATION TECHNOLOGIES IN ENTERPRISE MANAGEMENT

2017 ◽  
Vol 6 (2) ◽  
pp. 66-77
Author(s):  
Alla Sirotinska ◽  
Oleksan Sirotinsky
Keyword(s):  
Information System ◽  
Information Systems ◽  
Economic Activity ◽  
Information Technologies ◽  
Electronic Data Interchange ◽  
Information Services ◽  
Enterprise Management ◽  
Electronic Data ◽  
Data Interchange

The development tendencies of the information services market and electronic data interchange between enterprisesin Ukraine are studied. Functioning features of electronic data interchange systems and information systems of the enterprises are considered. The stages of work when choosing an information system for an enterprise and its introductionare proposed. The role of analytical accounting of economic activity in enterprise management is disclosed. The main prospects for the development of information technologies in enterprise managementare determined.

scholarly journals FEATURES OF INFORMATION SYSTEMS AND TECHNOLOGIES OF PUBLIC MANAGEMENT AND ADMINISTRATION IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

2021 ◽  
pp. 151-166
Author(s):  
Oleksandr HALYCH ◽  
Oleh DEMYDKIN
Keyword(s):  
Information System ◽  
Information Systems ◽  
European Integration ◽  
Public Administration ◽  
Information Exchange ◽  
Public Management ◽  
Social Issues ◽  
Virtual Community ◽  
Electronic Interaction ◽  
Labor Costs

The article updates the importance of using modern information systems and technologies of public administration and administration in the context of European integration processes. It has been substantiated that the efficiency of the work of authorities at all levels is largely determined by the quality and efficiency of their information and analytical services. The essential-meaningful characteristic of the information system of public administration and administration has been determined by generalizing the views of domestic and foreign scientists. The structure of the information system was defined through the allocation of four main components: means of fixing and collecting information; means of transmitting the relevant data and messages; information storage means; means of analysis, processing and presentation of information. The directions of the functioning of interconnected information systems that ensure electronic interaction of public authorities of different countries in the context of digitalization and globalization of socio-economic relations with representatives of business structures and civil society, allowing to form elements of the "virtual community" and "digital power" as transformed forms of public administration were characterized. Among them are: free movement of information data; expansion of forms of audiovisual communication through the development of modern computer technology; interactivity of modern media tools used in the public administration system; anonymity of collective and individual communication on the Internet; the rapid dissemination of information using modern communications; modern means of forming and transmitting information. The technology of information exchange in the information system of public management and administration in the context of globalization and eurointegration has been formalized. The advantages of information technologies in public administration for the implementation of socio-economic cooperation projects is highlighted, including: creating conditions for the availability of information on significant economic and social issues; strengthening the level of mutual trust in society; strengthening feedback between state and public subjects of public administration relations; creation of innovative forms of public participation in public administration; the formation of sources of transparency in the actions of interacting institutions; ensuring productivity growth of e-government while reducing time and labor costs in information processing and decision-making.

THE APPLICATION DIRECTIONS OF PROGNOSTIC TOOLS OF MONITORING AND CONTROL IN THE AGRICULTURAL ENTERPRISES MANAGEMENT

2019 ◽  
Vol 4 (4) ◽  
pp. 328-335
Author(s):  
Iryna HAVRYLKO
Keyword(s):  
Information System ◽  
Information Systems ◽  
Enterprise Management ◽  
Expert Assessment ◽  
Monitoring And Control ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise ◽  
Automated Information System ◽  
And Control

Introduction. The state of the modern economic environment requires the introduction of control in the management of agricultural enterprises. The control is aimed at identifying potential or existing adverse economic situations in the enterprise. The purpose of scientific research is to develop application areas of prognostic tools for monitoring and control in the management of agricultural enterprises. Results. The reason for the emergence and implementation of the control concept in the activities of agricultural enterprises is determined. It is established that the control system is characterized by recording information about past events and focus on the future. The reasons that determine the need for control are described. The role of control in the agricultural enterprise management is substantiated. The essence of control information technology in enterprise management is determined. An expert assessment of the cost structure for the implementation of the automated information system project was conducted. The approach to the choice of the automated information system is substantiated. Features and advantages of the most widespread automated information systems are described. It is proved that control is one of the most modern and effective enterprise management systems. The potential possibility of control to improve the performance of domestic agricultural enterprises has been identified. The role of control in marketing activity of agrarian business subjects in the conditions of market relations is allocated. An overview of the main control tools in the agricultural enterprises management is given. The purpose of control in the context of operational and strategic plans is outlined. Objects of analysis for formation of information base of control are allocated. The main tasks of marketing control in the agricultural enterprises activities are described. Conclusions. The integration of control and monitoring tools is necessary to obtain the desired effect in any management subsystem. Such integration has a positive effect on the economic efficiency of agricultural entities and helps to increase the level of decisions validity. Keywords: monitoring, control, enterprise management, agrarian business entity, automated information systems, marketing activities.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2015 ◽  
pp. 829-850
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

MARKETING INFORMATION SYSTEMS: GENESIS, EVOLUTION AND CURRENT STATE

10.12737/423 ◽  
2013 ◽  
Vol 1 (1) ◽  
pp. 46-54
Author(s):  
Илья Рожков ◽  
Ilya Rozhkov
Keyword(s):  
Information Systems ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Historical Background ◽  
Management Systems ◽  
Modern Information Technology ◽  
Current State ◽  
Modern Information ◽  
Marketing Information

The article deals with the historical background and develop ment stages of the methodology of marketing information systems. It investigates the use of modern information technology in marketing. Also the article summarizes the characteristics of information and marketing centers, industry marketing information systems, geographic marketing information systems, marketing automation, customer relationship management systems, interactive voice services, technologies for monitoring social networks.

The Establishment of Enterprise Information Systems Based on Computer Network

2014 ◽  
Vol 687-691 ◽  
pp. 1810-1813
Author(s):  
Wei Wang ◽  
Wen Ting Yang ◽  
Gui Xian Ye ◽  
Jun Lan Sun
Keyword(s):  
Information System ◽  
Information Systems ◽  
Computer Network ◽  
Team Building ◽  
Enterprise Management ◽  
Enterprise Information System ◽  
Enterprise Information ◽  
Information Platform ◽  
Enterprise Information Systems ◽  
The Government

Enterprise information system is based on the condition of the computer network technology information platform. It has an important value for enterprises to enhance its brand influence, enhance customer management, promote the development of e-commerce processes, promote enterprise management level, adapt to the current situation of information and other aspects of economic development. There are some problems in the current enterprise information system construction. The current information system should make scientific plan, expand information systems development space, play a catalytic role in the government promote, emphasis on information security, strengthen of human resources and team building starting implementation of enterprise information systems building strategy.

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