MARKETING INFORMATION SYSTEMS: GENESIS, EVOLUTION AND CURRENT STATE

10.12737/423 ◽  
2013 ◽  
Vol 1 (1) ◽  
pp. 46-54
Author(s):  
Илья Рожков ◽  
Ilya Rozhkov
Keyword(s):  
Information Systems ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Historical Background ◽  
Management Systems ◽  
Modern Information Technology ◽  
Current State ◽  
Modern Information ◽  
Marketing Information

The article deals with the historical background and develop ment stages of the methodology of marketing information systems. It investigates the use of modern information technology in marketing. Also the article summarizes the characteristics of information and marketing centers, industry marketing information systems, geographic marketing information systems, marketing automation, customer relationship management systems, interactive voice services, technologies for monitoring social networks.

scholarly journals Sistem Informasi Pemasaran dengan Penerapan CRM (Customer Relationship Management) Berbasis Website menggunakan Metode Waterfall dan Agile

2020 ◽  
Vol 5 (4) ◽  
pp. 346
Author(s):  
Johar Saputra Irsandi ◽  
Iskandar Fitri ◽  
Novi Dian Nathasia
Keyword(s):  
Information Systems ◽  
Customer Service ◽  
Customer Relationship Management ◽  
Product Information ◽  
Relationship Management ◽  
Customer Relationship ◽  
Target Market ◽  
Application Development ◽  
The Future ◽  
Marketing Information

Bella Frame ART shop is a business shop that is engaged in selling paintings, calligraphy, and frames. Until now, the promotion method still uses brochures, posters, and pamphlets, so shop owners need a lot of money to convey information to a broad target market. Storing the results of feedback, or messages from customers is also needed, in order to assist the store in making decisions in product marketing and customer service in the future. With the application of CRM in the website-based marketing information system at the Bella Frame ART Shop, data storage can be stored neatly and in detail, and delivery of product information to customers can be done more easily and quickly and is expected to help the store make decisions in marketing products and customer service for the future. In this study, the authors used application development methods, namely the waterfall and agile methods. Web-based information systems with the proposed Customer Relationship Management (CRM) method are systems that meet the needs and have the advantage of being integrated with systems related to marketing information systems. As well as using the waterfall method can help writers in the first stage of application development because testing is carried out after the application has been run while the agile method is used at a later stage so that it can cover deficiencies in the first stage of application development, namely requests for changing needs so that applications can continue to be developed despite requests needs change and application testing can continue at any time so that errors or bugs can be found more easily.Keywords:Information Systems, Customer Relationship Management, Website, Waterfall, Agile.

Suitability of Customer Relationship Management Systems for the Management of Study Participants in Biomedical Research

2013 ◽  
Vol 52 (04) ◽  
pp. 340-350 ◽  
Author(s):  
O. Rienhoff ◽  
T. G. Schulze ◽  
S. Y. Nussbeck ◽  
J. Schwanke
Keyword(s):  
Customer Relationship Management ◽  
Biomedical Research ◽  
Relationship Management ◽  
Study Participant ◽  
Requirements Analysis ◽  
Customer Relationship ◽  
Management Systems ◽  
Quality Of Data ◽  
Suitability Evaluation ◽  
Study Participants

SummaryBackground: Longitudinal biomedical research projects study patients or participants over a course of time. No IT solution is known that can manage study participants, enhance quality of data, support re-contacting of participants, plan study visits, and keep track of informed consent procedures and recruitments that may be subject to change over time.. In business settings management of personal is one of the major aspects of customer relationship management systems (CRMS).Objectives: To evaluate whether CRMS are suitable IT solutions for study participant management in biomedical research.Methods: Three boards of experts in the field of biomedical research were consulted to get an insight into recent IT developments regarding study participant management systems (SPMS). Subsequently, a requirements analysis was performed with stake-holders of a major biomedical research project. The successive suitability evaluation was based on the comparison of the identified requirements with the features of six CRMS.Results: Independently of each other, the interviewed expert boards confirmed that there is no generic IT solution for the management of participants. Sixty-four requirements were identified and prioritized in a requirements analysis. The best CRMS was able to fulfill forty-two of these requirements. The non-fulfilled requirements demand an adaption of the CRMS, consuming time and resources, reducing the update compatibility, the system’s suitability, and the security of the CRMS.Conclusions: A specific solution for the SPMS is favored instead of a generic and commercially-oriented CRMS. Therefore, the development of a small and specific SPMS solution was commenced and is currently on the way to completion.

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