A Study of Production and Marketing of Potato in Kurukshetra District of Haryana

2020 ◽  
pp. 307-312
Keyword(s):  
State Government ◽  
Rural Areas ◽  
Solanum Tuberosum L ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Important Food ◽  
Surplus Labour ◽  
Potato Crops ◽  
Vegetable Cultivation

Potato (Solanum tuberosum L.) is the most important food crop of the world which has always been the poor mans’ crop. Potato is cultivated in the country for the last more than 300 years. The present study was conducted in Kurukshetra district of Haryana. The results revealed that the estimated total cost, gross return, net return, and B:C ratio of potato cultivation was `179449, 274944, 95495 and 1:1.53 per hectare, respectively. The value of the B: C ratio was found to be more than one which indicated that the cultivation of potato crops was economically profitable. The cultivation of potato crops also provided opportunities for employment of family and surplus labour in rural areas. State Government initiated a scheme Bhavantar Bharpayee Yojana (BBY) to protect vegetable growers for the sustainability of vegetable cultivation. There was seasonal variation in potato prices dut to its semi-perishable nature and post-harvest sales. The direct marketing channel of potato (Channel-IV)was found to be most profitable among all other marketing channels due to the non-existence of intermediaries between the producer and the ultimate consumer. Channel-IV was found to be most efficient among all the channels. Due to perishable nature of potato, there is a need for adequate storage facilities so that farmers get remunerative prices as well as meet the consumers’ demand through the year.

scholarly journals Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria

2018 ◽  
Vol 16 (2) ◽  
pp. e0106 ◽  
Author(s):  
Emmanuel Donkor ◽  
Stephen Onakuse ◽  
Joe Bogue ◽  
Ignacio De los Rios-Carmenado
Keyword(s):  
Rural Areas ◽  
Raw Materials ◽  
Direct Marketing ◽  
Policy Instruments ◽  
Marketing Channel ◽  
Physical Capital ◽  
Marketing Channels ◽  
Farmer Participation ◽  
Manihot Esculenta Crantz ◽  
Rural Farmers

Improving rural farmers’ access to direct agricultural markets is required to ensure sustainable supply of food. Rural farmers in the developing world account for the largest share of food supply including cassava. Globally, cassava (Manihot esculenta Crantz) is recognised as an important source of valuable semi-processed industrial raw materials such as ethanol, high-quality cassava flour and starch. However, there is less empirical research on rural farmers’ participation in direct marketing channels in the cassava sector. This study focused on analysing the determinants of farmer participation in direct marketing channels using the case of the cassava sector in the Oyo State of Nigeria. The Bivariate Tobit model was applied in the empirical analysis, based on a primary dataset generated from 400 rural cassava farmers from the Oyo State of Nigeria. The result showed that, in general, farmers sold a higher percentage of their cassava output to processors. The Bivariate Tobit results showed that human capital, physical capital, social capital, and market conditions had significant effects on farmers’ decisions on whether to sell their cassava output directly to processors or middlemen. On the contrary, natural and financial capitals did not significantly affect farmers’ marketing channel decision. The study recommends that policy instruments should target improving road networks in rural areas, enhancing farmers’ access to market information, and increasing membership of farmer association to ensure an active participation of farmers in the direct marketing channels.

scholarly journals ANALYSIS OF THE PRODUCTION AND MARKETING OF ORGANIC VEGETABLES IN THE STATE OF NEW YORK: A CASE STUDY

2018 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Humberto Davi Zen ◽  
Janaína Balk Brandão
Keyword(s):  
New York ◽  
Direct Marketing ◽  
New York State ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Constant Attention ◽  
Organic Certification ◽  
Productive Activities ◽  
High Coordination

The aim of this paper is to analyze the production and marketing structure of a certified family establishment for organic food production in New York State and compare it with the scientific literature. In order to establish a high coordination between the production and commercialization processes, the farmer uses a productive and business planning supported by detailed records of previous seasons and sales and constant attention to the movements and trends of the markets and of the consumers of his products. Thus, it is verified that the productive activities are oriented by a schedule elaborated according to the expectations of demand for each moment of the productive season. On the marketing side, organic certification proves to be a competitive advantage and a way of adding value to the product, and it enables access to different marketing channels, what allows the farmer to reach different groups of consumers. In this case, the direct marketing, especially in the Farmer's Market, is the most relevant marketing channel for both amount of products and revenue share.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals An Analysis of the Vegetables Supply Chain in Swaziland

2012 ◽  
Vol 2 (2) ◽  
pp. 1 ◽  
Author(s):  
Bongiwe G. Xaba ◽  
Micah B. Masuku
Keyword(s):  
Supply Chain ◽  
Rural Areas ◽  
Policy Development ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Vegetable Production ◽  
Total Consumption ◽  
Vegetable Farmers ◽  
Fresh Vegetables ◽  
Per Capita

<em></em><p>The total consumption of fresh vegetables in Swaziland is estimated around 40,000 tonnes per year and this translate into 40 kg per capita consumption per year. Individuals who are not economically challenged consume above the annual per capita of 40 kg in contrast to a poor individuals living in rural areas, who consume less than the per capita vegetables. The study sought to describe the performance of vegetable vegetables supply chain in Swaziland. A descriptive research design was used in the study and data were collected using personal interviews from 100 randomly selected vegetable farmers. Data were analysed using market margins and marketing channel analysis to identify existing marketing channels used by vegetable farmers. The revealed marketing channels that producers used to obtain attractive prices and a higher share of the consumer price. The largest producer’s share was obtained through direct sale to consumers. Channels that included restaurants had high total gross margins and low producer’s share of the consumer price. The concern for issues on post-harvest and marketing should form an integral part of policy development and research programmes and also the public and private sectors should facilitate contractual arrangements for vegetables farmers. Commercialising vegetable production should not be overemphasised because it encourages farmers to be market oriented as opposed to production oriented. Farmers need to form cooperatives in order to assist in bargaining of prices within the vegetable supply chain.</p>

scholarly journals Dairy production in an urbanizing environment—Typology and linkages in the megacity of Bengaluru, India

PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0255791
Author(s):  
Marion Reichenbach ◽  
Ana Pinto ◽  
Sven König ◽  
Raghavendra Bhatta ◽  
Eva Schlecht
Keyword(s):  
Rural Areas ◽  
Production System ◽  
Urban Areas ◽  
Production Systems ◽  
Direct Marketing ◽  
Dairy Herd ◽  
Marketing Channel ◽  
Small Scale ◽  
Dairy Production ◽  
Rapid Urbanization

Urbanization is a main driver of agricultural transition in the Global South but how it shapes trends of intensification or extensification is not yet well understood. The Indian megacity of Bengaluru combines rapid urbanization with a high demand for dairy products, which is partly supplied by urban and peri-urban dairy producers. To study the impacts of urbanization on dairy production and to identify key features of dairy production systems across Bengaluru’s rural-urban interface, 337 dairy producers were surveyed on the socio-economic profile of their household, their dairy herd and management, resources availability and, in- and output markets. A two-step cluster analysis identified four spatially explicit dairy production systems based on urbanization level of their neighborhood, reliance on self-cultivated forages, pasture use, cattle in- and outflow and share of specialized dairy genotypes. The most extensive dairy production system, common to the whole rural-urban interface, utilized publicly available feed resources and pasture grounds rather than to cultivate forages. In rural areas, two semi-intensive and one intensive dairy production systems relying on self-cultivation of forage with or without pasture further distinguished themselves by their herd and breeding management. In rural areas, the village’s dairy cooperative, which also provided access to inputs such as exotic genotype through artificial insemination, concentrate feeds and health care, was often the only marketing channel available to dairy producers, irrespective of the dairy production system to which they belonged. In urban areas, milk was mostly sold through direct marketing or a middleman. Despite rapidly progressing urbanization and a population of 10 million, Bengaluru’s dairy sector still relies on small-scale family dairy farms. Shifts in resources availability, such as land and labor, are potential drivers of market-oriented intensification but also extensification of dairy production in an urbanizing environment.

scholarly journals ANALISIS SISTEM AGRIBISNIS TERNAK KAMBING (Studi Kasus pada Usaha Peternakan Prima Aqiqah di Kota Bandar Lampung)

2020 ◽  
Vol 8 (4) ◽  
pp. 592
Author(s):  
Megi Adi Guna ◽  
Dyah Aring Hepiana Lestari ◽  
Ani Suryani
Keyword(s):  
Information And Communication Technologies ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Added Value ◽  
Information And Communication ◽  
Livestock Products ◽  
Processed Products ◽  
Procurement System ◽  
Production Facilities

This research aims to analyze procurement system of production facilities that are appropriate to six preciseness (on time, place, quality, quantity, type, and price), income from the goat livestock business, added value of goat processed products, the marketing channels of goat livestock, and supporting servicesfor goat farming. This research uses a case study method carried out at Prima Aqiqah Farm in Bandar Lampung City. This location is chosen purposively as consideration that Prima Aqiqah Farm is a goat breeding business that processes goat products. Data were collected in April—May 2017 and analyzed usinga qualitative and quantitative desctiptive analysis. The results of this research shows that the procurement of production facilities for the goat farm business at Prima Aqiqah Farm has fulfilled the six preciseness. The goat of Prima Aqiqah Farm is profitable and feasible because R/C value ≥ 1. Therefore, processed products at Prima Aqiqah Farm have positive added value. The marketing channel for goat livestock products has two marketing channels, namely direct marketing channels to consumers and indirect. While processed productsonly have one marketing channel which is a direct marketing channel to consumers. Supporting service institutions that support the business activities of goats are financial institutions, transportation facilities, and information and communication technologies that provide benefits for Prima Aqiqah Farm.Key words : agribusiness system, aqiqah, goat

scholarly journals Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

2021 ◽  
Vol 13 (9) ◽  
pp. 5047
Author(s):  
Eunice Adu Donkor ◽  
Elena Garnevska ◽  
Muhammad Imran Siddique ◽  
Emmanuel Donkor
Keyword(s):  
Poverty Reduction ◽  
Smallholder Farmers ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Northern Region ◽  
Marketing Channels ◽  
Farm Size ◽  
Primary Data ◽  
Lower Percentage ◽  
Market Information

Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana. However, it is a great challenge for smallholder farmers to access direct marketing channels in Ghana. This paper analyzes the factors that influence smallholder rice farmers’ participation, and the intensity of participation, in direct marketing channels using primary data from 199 farmers in three rice-growing districts in the Northern Region of Ghana. A double hurdle model was used in the empirical analysis. The study findings show that a lower percentage of farmers sold their rice output to processors (direct marketing). Farm size, the price of rice output per 85 kg bag, access to market information, and access to credit increased farmers’ participation in direct marketing channels, whereas payment period and ownership of a bicycle reduced their participation. The study concludes that improving farmers’ access to market information and credit availability would enhance participation in direct marketing channels.

Drivers for continued use of a direct marketing channel: evidence from Thai farmers

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haruhiko Iba ◽  
Apichaya Lilavanichakul
Keyword(s):  
Distribution System ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Future Research ◽  
Content Type ◽  
Key Drivers ◽  
Continued Use ◽  
Farm Business ◽  
Depth Interviews

PurposeThis study aims to identify the key drivers influencing the success of farmers who employ direct marketing at wholesale markets. The diversification of the distribution system in Thailand has created many challenges for farmers, with diversified farm businesses struggling to survive and to ensure profitability across channels. Direct marketing channels at wholesale markets provide farmers the opportunity to develop a new farm business division.Design/methodology/approachThe study consists of qualitative and quantitative approaches. First, in-depth interviews with farmers were conducted, and selected case studies were employed to develop a research framework and design the questionnaire. Second, the questionnaire survey was conducted. Using factor analysis and logistic regression, farmers' data were studied to define the factors of success in direct marketing.FindingsThree key drivers were examined and verified. The findings indicate that the development of direct marketing channels requires farmers to efficiently allocate family labour, possess negotiation skills and manage a farmer network. Particularly, the presence of negotiation skills coupled with digital technology can enable farmers to expand the market and build their network.Research limitations/implicationsTwo marketing channels have been explored. However, more choices in marketing channels utilizing digital resources should be addressed in future research.Originality/valueThis is the first empirical study to define the drivers leading Thai farmers to continue employing a direct marketing channel.

scholarly journals Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

2021 ◽  
Vol 306 ◽  
pp. 02017
Author(s):  
Abdul Sabur ◽  
Retna Qomariah ◽  
Lira Mailena
Keyword(s):  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

scholarly journals Evaluating marketing channel options for small-scale fruit and vegetable producers

2010 ◽  
Vol 25 (1) ◽  
pp. 16-23 ◽  
Author(s):  
M.N. LeRoux ◽  
T.M. Schmit ◽  
M. Roth ◽  
D.H. Streeter
Keyword(s):  
New York ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Analytical Framework ◽  
Marketing Channels ◽  
Small Scale ◽  
Sales Volume ◽  
Factors Affecting ◽  
Central New York ◽  
Paid Labor

AbstractAn analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of risk, owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

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