scholarly journals Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

2021 ◽  
Vol 13 (9) ◽  
pp. 5047
Author(s):  
Eunice Adu Donkor ◽  
Elena Garnevska ◽  
Muhammad Imran Siddique ◽  
Emmanuel Donkor
Keyword(s):  
Poverty Reduction ◽  
Smallholder Farmers ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Northern Region ◽  
Marketing Channels ◽  
Farm Size ◽  
Primary Data ◽  
Lower Percentage ◽  
Market Information

Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply and poverty reduction in the developing countries including Ghana. However, it is a great challenge for smallholder farmers to access direct marketing channels in Ghana. This paper analyzes the factors that influence smallholder rice farmers’ participation, and the intensity of participation, in direct marketing channels using primary data from 199 farmers in three rice-growing districts in the Northern Region of Ghana. A double hurdle model was used in the empirical analysis. The study findings show that a lower percentage of farmers sold their rice output to processors (direct marketing). Farm size, the price of rice output per 85 kg bag, access to market information, and access to credit increased farmers’ participation in direct marketing channels, whereas payment period and ownership of a bicycle reduced their participation. The study concludes that improving farmers’ access to market information and credit availability would enhance participation in direct marketing channels.

scholarly journals Analysis of Factors Influencing Marketing Channel Choices by Smallholder Farmers: A Case Study of Paddy Product in Wet and Dry Season of Prey Veng Province, Cambodia

2020 ◽  
Vol 13 (4) ◽  
pp. 15
Author(s):  
Rachana Chiv ◽  
Fengying Nie ◽  
Shu Wu ◽  
Sokea Tum
Keyword(s):  
Smallholder Farmers ◽  
Marketing Channel ◽  
Dry Season ◽  
Marketing Channels ◽  
Primary Data ◽  
Structured Interviews ◽  
Factors Influencing ◽  
Large Irrigation ◽  
The Right

This study analyzes factors influencing marketing channels that were chosen by paddy smallholder farmers in the wet and dry season. The aims focused on determining the factors influence marketing channel choices to be able to reveal out the need for smallholder farmers to increase their productions and investments to formulate policies to enhance them such as increasing revenue, poverty alleviation, food security, and sustainable development. The primary data was collected through structured and semi-structured interviews with 216 smallholder farmers cultivated in both seasons, 12 collectors, 12 traders, 12 millers, 6 wholesalers, and 6 retailers by analyzed with Multinomial Logit. Results revealed that socio-economic, institutional, and marketing factors were different statistically significant influence into marketing channel choices in both seasons. These findings relate to factors that need to resolve and stimulate smallholder farmers to choose the right marketing channels by suggestion to policymakers. The outcomes of policies aim to stimulate and encourage extension office to support, sharing experiences, and knowledge to smallholder farmers who older, low experiences, and low educations. To improve extension services by the focus on telecommunications, storage facilities, and rural infrastructures. Moreover, urge smallholder farmers to market participation, and enhance market competitions. Finally, the policymakers should work efforts to improve and enhance the ongoing investments in the water supporting such as small, medium, large irrigation systems, and so forth for reducing the constraints.

scholarly journals Analysis of beef cattle marketing channels under transaction costs in rural Ethiopia

2021 ◽  
Vol 11 (1) ◽  
pp. 37-48
Author(s):  
A Dinku ◽  
B Abede ◽  
A Lemma ◽  
M Shako
Keyword(s):  
Beef Cattle ◽  
Transaction Costs ◽  
Smallholder Farmers ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Multinomial Logit Model ◽  
Marketing Channels ◽  
Secondary Market ◽  
Primary Data ◽  
Market Uncertainty

The study was designed to analyze beef cattle marketing channel choice under transaction costs. Multistage sampling technique was used to acquire primary data. Data were analyzed using descriptive statistics and the Multinomial Logit Model. The findings verified that most of the respondents (49%) were selling at the village markets, followed by farm gate and secondary market with 28% and 23%, respectively. The model results revealed that the probability of selling at farm gate and village market versus selling at secondary market increased with season sales, indicating level of market uncertainty. The results affirmed the probability of selling at village market versus selling at secondary market outlet increased with knowledge of buyer and decreased with trust in buyers. Other significant predictors were volume of beef cattle supplied, farmers' experience, and education level. Thus, policies aimed at improving the smallholder farmers’ access to cattle marketing channels should be informed by these factors. Int. J. Agril. Res. Innov. Tech. 11(1): 37-48, June 2021

scholarly journals Technical Efficiency of Smallholder Tomato Production in Semi-Urban Farms in Cameroon: A Stochastic Frontier Production Approach

2017 ◽  
Vol 7 (4) ◽  
pp. 27 ◽  
Author(s):  
Martin Paul Jr. Tabe-Ojong ◽  
Ernest L. Molua
Keyword(s):  
Technical Efficiency ◽  
Stochastic Frontier Analysis ◽  
Smallholder Farmers ◽  
Research Question ◽  
Stochastic Frontier ◽  
Negative Influence ◽  
Farm Size ◽  
Primary Data ◽  
Tomato Production ◽  
Frontier Analysis

Agriculture is the mainstay of Cameroon’s economy as it serves the purposes of food, livelihood and employment. Nevertheless, the country’s agriculture is plagued by low productivity and inefficiency in production. One of the main reasons for low productivity is the inability of farmers to fully exploit available technologies and production techniques. An important research question that comes to mind is, what are the major factors that hinder the technical efficiency of smallholder farmers? This study thus aimed to determine the level of technical efficiency in the production of tomato in smallholder farms, relying on primary data collected using a structured survey instrument administered to 80 tomato farmers in the Buea municipality of Cameroon. Data was analyzed using descriptive statistics and a stochastic frontier analysis method in the Cobb-Douglas production function. The STATA.14 software was used to obtain both stochastic frontier estimates and the determinants of technical efficiency. The results indicate that farmers are not fully technically efficient with a mean technical efficiency score of 0.68 with one farmer operating on the frontier. The study also revealed that most of the farmers irrespective of the size of the holdings have shown technical inefficiency problems. The older farmers were observed with the best measures of technical efficiency. Education, age and the adoption and practice of agronomic techniques had a positive and significant influence on technical efficiency while the nearest distance to the extension agent had a rather negative influence on technical efficiency. The input-output relationship showed that the area of tomato cultivation and the quantity of improved seed used were positive and significantly related to output at the 5% level of probability. As a result, it is recommended that farmers should increase their farm size, use of improved seeds and the adoption and practice of novel techniques in production. More emphasis should be placed on extension agents as they have a significant role to play in terms of improving and augmenting farmers’ education and information base through on farm demonstrations and result oriented workshops as all this will ensure increased production and productivity thereby increasing technical efficiency and achieving food self-sufficiency.

scholarly journals ANALYSIS OF THE PRODUCTION AND MARKETING OF ORGANIC VEGETABLES IN THE STATE OF NEW YORK: A CASE STUDY

2018 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Humberto Davi Zen ◽  
Janaína Balk Brandão
Keyword(s):  
New York ◽  
Direct Marketing ◽  
New York State ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Constant Attention ◽  
Organic Certification ◽  
Productive Activities ◽  
High Coordination

The aim of this paper is to analyze the production and marketing structure of a certified family establishment for organic food production in New York State and compare it with the scientific literature. In order to establish a high coordination between the production and commercialization processes, the farmer uses a productive and business planning supported by detailed records of previous seasons and sales and constant attention to the movements and trends of the markets and of the consumers of his products. Thus, it is verified that the productive activities are oriented by a schedule elaborated according to the expectations of demand for each moment of the productive season. On the marketing side, organic certification proves to be a competitive advantage and a way of adding value to the product, and it enables access to different marketing channels, what allows the farmer to reach different groups of consumers. In this case, the direct marketing, especially in the Farmer's Market, is the most relevant marketing channel for both amount of products and revenue share.

scholarly journals ANALISIS PEMASARAN ANEKA KREASI ANYAMAN PURUN DI DESA TANJUNG ATAP KABUPATEN OGAN ILIR

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Eka Mulyana ◽  
Rahmi Yasmin
Keyword(s):  
Random Sampling ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Agricultural Product ◽  
Creative Industry ◽  
The Difference ◽  
The Village ◽  
Formation Of Groups

ABSTRAKPenelitian ini bertujuan : (1) mendeskripsikan saluran pemasaran setiap produk yang dihasilakan pengrajin anyaman purun dan (2) mengitung marjin pemasaran dan farmer’s share dari setiap produk yang dihasilkan pengrajin anyaman purun di Desa Tajung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir Sumatera Selatan.  Waktu pelaksanaan praktik lapangan ini dilaksanaan pada bulan Januari 2018. Dara yang dikumpulkan pada penelitian ini yaitu metode pengumpulan data primer dan metode pengumpulan data sekunder.  Penarikan contoh di Desa Tanjung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir dilakukan secara sederhana (Simple Random Sampling).  Pemasaran aneka kreasi anyaman purun di Desa Tanjung Atap terdapat dua pola saluran pemasaran. yaitu saluran pemasaran langsung yakni saluran pemasaran dari produsen ke konsumen tanpa menggunakan perantara. dan saluran pemasaran satu perantara yaitu menggunakan satu perantara pengecer dalam hal ini adalah pihak Universitas Sriwijaya Program Studi Sosial Ekonomi Pertanian dimana memang dari awal pembentukan kelompok pihak Unsri yang membantu membimbing para pengrajin sehingga aneka kreasi anyaman tikar purun mampu bersaing dipasaran. Dari setiap perhitungan marjin pemasaran dan farmer’s share untuk setiap produk yang dihasilkan dapat kita ketahui bahwasanya perbedaan harga ditingkat pengrajin dan konsumen rata-rata kurang lebih sebesar Rp 5.000/produk.   Kata Kunci : Aneka produk anyaman purun. Marjin pemasaran. Farmer’s share. Kewirausahaan. Industri Kreatif ABSTRACTThis research is required to: (1) describe marketing channels of each product produced by woven craftsmen and (2) to calculate marketing margin and agricultural product from each product produced by woven craftsmen in Tajung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency of South Sumatra. The timing of implementation of this practice was carried out on January 2018. The comprehensive data on this research was the method of primary data and methods. Sampling in Tanjung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency is done by Simple Random Sampling. Marketing of various wicker creations in the village of Tanjung Atap There was two patterns of marketing channels. namely direct marketing channels from marketing sales from producers to consumers without the use of booths. and marketing channels one thing was a single retailer in this case was the Sriwijaya University Economic Social Studies Program Agriculture where it was from the beginning of the formation of groups of Unsri who helped guide the craftsmen so that various creations mat woven purun able to compete in the market. From each calculation of marketing margin and farmer share for each product produced we can know that the difference in price at the level of craftsmen and consumers on average less than Rp 5.000 / product. Keywords: various products of woven purun, Margin marketing, Farmer's share. Entrepreneurship. Creative Industry

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Business prospects and challenges in Haor areas of Bangladesh

2019 ◽  
Vol 17 (1) ◽  
pp. 65-72 ◽  
Author(s):  
Md Taj Uddin ◽  
Najmul Hossain ◽  
Aurup Ratan Dhar
Keyword(s):  
Poverty Reduction ◽  
Service Providers ◽  
Farming System ◽  
Business Environment ◽  
Farm Size ◽  
Primary Data ◽  
Price Support ◽  
Price Variation ◽  
Agricultural Resources ◽  
Inputs And Outputs

Bangladesh has experienced promising improvements in its overall economic, social and health conditions, but the progress is not up to the mark in Haor areas. Improvements in this sector can lead to increase in production, employment and poverty reduction. Aside from increased productivity, farmers need a supporting business environment where availability and access to agricultural inputs are ensured, fair returns to investment are secured. Keeping these issues in mind, the study was conducted to measure productivity, profitability, and price variation of inputs and outputs; and to identify business challenges and suggest policy options for overcoming constraints and exploring intervention strategies in Haor regions. Primary data were collected from Mohongonj upazila of Netrakona district and Mithamoin upazila of Kishoregonj district. A total of 120 farmers and 24 service providers were interviewed for data collection. Face-to-face interview, focus group discussions (FGD) and key informant interviews (KII) were conducted to collect primary data. For analyzing the data, descriptive statistics and accounting method were used to achieve the objectives. The study revealed that average farm size of the respondents was 0.73 hectare. Most of the farmers (39.2%) followed the farming system of crop-livestock-fish catching (C-L-F). Fish catching was the most profitable enterprise with BCR 2.12. The differences in productivity of crop farming and poultry rearing between Haor areas and main land were found statistically significant. Remarkable differences in quantity and price of inputs and outputs were seen in Haor areas and main land. Favorable farm environment and proper utilization of agricultural resources were identified as major strength and opportunity in the study areas. Formation of agribusiness clusters involving input suppliers, credit/financial organizations and different support service providers will result in more income, better nutrition and improved livelihood of the Haor people. The study concludes that the business environment in the Haor areas has a high potential to be exposed with the integration of available local agricultural resources. Government price support and improved market management are recommended for accessibility and appropriate use of agricultural inputs, and for managing local productive resources in use of business prospects in the study areas. J. Bangladesh Agril. Univ. 17(1): 65–72, March 2019

scholarly journals Effect of input credit on smallholder farmers’ output and income

2018 ◽  
Vol 78 (1) ◽  
pp. 98-115 ◽  
Author(s):  
Adam Iddrisu ◽  
Isaac Gershon Kodwo Ansah ◽  
Paul Kwame Nkegbe
Keyword(s):  
Smallholder Farmers ◽  
Northern Region ◽  
Northern Ghana ◽  
Primary Data ◽  
Future Research ◽  
Cross Sectional ◽  
Data Set ◽  
Content Type ◽  
Future Policy ◽  
On Farm

Purpose The purpose of this paper is to examine the effect of input credit on smallholder farmers’ output and income using Masara N’Arziki support project in Northern Ghana. Design/methodology/approach A cross-sectional primary data set was used to estimate the effect of project participation on farm output, yield and income using propensity score matching (PSM) methods. Findings The findings are that project participation is skewed towards experienced farmers with big-sized households and farms. The effect of project on outcomes is somewhat unsatisfactory in the sense that participation only raises output and yield, but not income. Research limitations/implications The paper only examined the project effect on farm outcomes among smallholder farmers participating in the programme in just one operational area in the Northern region. Future research should consider all the operational areas for an informed generalisation of findings. Practical implications Greater benefits to farmers from programme participation would require project management to review the contractual arrangement so that the high cost of input credit is significantly reduced. Originality/value The paper applied the PSM to estimate the effect of project participation on farm output, yield and income among smallholder farmers which is non-existent in the literature on the study area, at least as far as we know. This paper can inform future policy on the direction and nature of support for smallholder farmers in Northern Ghana.

scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

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