scholarly journals CITY BRANDING STRATEGY THROUGH PERFORMING ARTS (URGENCY OF CULTURAL FESTIVALS IN SOLO CITY)

2020 ◽  
Vol 3 (13) ◽  
pp. 58-65
Author(s):  
Iwan Budi Santoso
Keyword(s):  
Performing Arts ◽  
Creative Economy ◽  
City Branding ◽  
Branding Strategy ◽  
Arts Festivals ◽  
Cultural Festivals ◽  
Symbiotic Mutualism ◽  
Imaging Strategy ◽  
The Government ◽  
The City

City Branding Strategy through Performing Arts (Urgency of Cultural Festivals in Solo) reveals the phenomenon of the urgency of festival existence in Solo. Festivals dominated most of the cultural events in the Solo City of 61 calendars of events in the form of performing arts. In the spirit as a means of finding alternative resources, performing arts festivals in the City of Solo are also used as a strategy for branding the city. This city imaging strategy involves the government, universities, communities, and businessmen to make the festival in the city of Surakarta be held continuously. The events of festivals to carnivals in building the image of a city can be interpreted as an increase in the creative economy based on a symbiotic mutualism. Thus, the festival that has taken place in the city of Surakarta in the future will make the answer in facing global economic civilization.

scholarly journals Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art of Java”

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Krisna Megantari
Keyword(s):  
Foreign Exchange ◽  
Communication Technology ◽  
Communication Strategy ◽  
City Branding ◽  
Branding Strategy ◽  
The World ◽  
Branding Strategies ◽  
Tourism Potential ◽  
Mapping Models ◽  
The City

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities.

scholarly journals Strategi Komunikasi Branding Impressive Probolinggo untuk Menarik Wisatawan

Tuturlogi ◽  
2020 ◽  
Vol 1 (3) ◽  
pp. 151-163
Author(s):  
Bambang prasetyo
Keyword(s):  
Qualitative Method ◽  
Communication Strategy ◽  
City Government ◽  
Community Leaders ◽  
City Branding ◽  
Government Institutions ◽  
Education And Health ◽  
The Government ◽  
Tourism Potential ◽  
The City

Many areas in Indonesia region still have social problems such as poverty, education, and health. The problem requires the local government to conduct communication strategies by increasing regional revenues through tourism. One of the regional efforts is to attract tourists visiting, through the city branding program. This article seeks to analyze the slogan Impressive Probolinggo is related to the tourism communication strategy of the Probolinggo City Government. The data was collected through interviews with City Government institutions, community leaders, and tourist visitors in 2018. The data was analyzed using an interactive qualitative method from Miles Huberman. The results showed that the slogan Impressive Probolinggo City became a city branding the Probolinggo City Government to attract tourists. The slogan is executed through a communication strategy that includes core and field communicators, worth of mouth-based messages, diverse media platforms, and involves community engagement. The government needs to improve socialization and design a more creative and innovative communication strategy so that the tourism potential in Probolinggo city develops sustainably.

The misunderstanding of halal tourism in Bandung city - Indonesia: Muslim tourist arrivals are increasing in the obscurity of concepts

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uud Wahyudin ◽  
Agrian Ratu Randa ◽  
Kismiyati El Karimah ◽  
Imelia Martinovita Santoso
Keyword(s):  
City Branding ◽  
Comprehensive Description ◽  
Content Type ◽  
Study Approach ◽  
Slow Development ◽  
Fishbone Diagram ◽  
The Government ◽  
Tourism Community ◽  
The City

Purpose This paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow development of halal tourism and the emergence of doubts for stakeholders who want to be part of halal tourism in Bandung. Design/methodology/approach This study used a qualitative research method, and then the results presented the Fishbone Diagram (Cause and Effect) of halal tourism concept in the City of Bandung. A case study approach is in accordance with the Bandung City branding as the halal tourism destination in Indonesia. The informants are the halal tourism stakeholders, consumers, the government and the tourism community. Findings Even though the level of Muslim tourist's arrival in Bandung has always been increasing, what was proclaimed by the government is unclear related to the halal tourism concept. The ambiguity of the halal tourism concept spread in Bandung impacts the absence of clear standardization of supporting facilities and accommodation and the emergence of anxiety and mistrust of stakeholders in applying the halal concept into their tourism business in Bandung. Research limitations/implications This study was only conducted in Bandung City, Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several potential halal tourism cities in Indonesia and halal tourists outside Bandung as informants. Originality/value To the best of the authors’ knowledge, this is the first practical paper that provides a detailed and comprehensive description of the different concepts of halal tourism in the city of Bandung.

scholarly journals The Applicability of Kapferer’s Brand Adentity Prism in City Branding through the example of Kaposvár

2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Kristóf Kovács
Keyword(s):  
Brand Identity ◽  
General Assembly ◽  
Brand Positioning ◽  
City Branding ◽  
Branding Strategy ◽  
City Brand ◽  
The City

Kaposvár started to consciously build its brand in 2016 when the General Assembly accepted the city branding strategy of the settlement, its management has been trying to refine and clarify the positioning of the Kaposvár brand. Kapferer’s prism may make it feasible. This essay makes an attempt to estimate the applicability of brand identity prism on the city branding strategy of Kaposvár, thus exploring the opportunities in city brand positioning provided by Kapferer’s method. The paper examines the desirable image of Kaposvár detailed in the strategy from the six aspects of Kapferer’s prism, and tries to define the attributes which may strengthen the Kaposvár brand.    

scholarly journals Komunikasi Visual Kuliner Banyumas sebagai Media Pendukung City Branding “Better Banyumas”

2020 ◽  
Vol 6 (1) ◽  
pp. 63-72
Author(s):  
Pungky Febi Arifianto ◽  
Nofrizaldi Nofrizaldi
Keyword(s):  
Visual Communication ◽  
Field Studies ◽  
Research Field ◽  
City Branding ◽  
Design Data ◽  
Purposive Sampling ◽  
Tourism Destinations ◽  
The Government ◽  
The Mind ◽  
The City

AbstrakBetter Banyumas menjadi tagline city branding dari Kabupaten Banyumas. Dalam implementasinya identitas dari perumusan tersebut belum dapat dipahami sebagai jaringan asosiasi atau persepsi dalam benak konsumen mengenai produk (dalam hal ini kota). Beberapa produk Banyumas memiliki diferensiasi dengan kota lainnya, seperti bahasa, geografis alam, dan kuliner yang unik. Kuliner Banyumas dapat menjadi salah satu identitas yang diangkat sebagai simbol keunikan untuk mempopulerkan Banyumas. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data diperoleh dari hasil studi lapangan, studi literatur, dan dokumentasi kuliner Banyumas. Dalam penelitian ini, peneliti mengambil sampel berdasarkan kuisioner yang telah disebarkan kepada 143 responden. Dari 17 populasi kuliner yang ada, diambil 13 sampel yang dijadikan data perancangan pada penelitian. Sampel tersebut diambil secara purposive sampling dengan melihat perolehan responden lebih dari 5%.  Dari hasil pengambilan sampling, kuliner Banyumas tersebut kemudian dibagi menjadi tiga kategori, yaitu makanan, minuman, dan oleh-oleh khas Banyumas. Hasil dari penelitian ini adalah rumusan pemanfaatan media komunikasi visual dalam konten media sosial yang mudah ditemui oleh masyarakat luas. Fungsi komunikasi visual dapat menjadi media identifikasi, informasi, dan persuasi yang diharapkan mampu menjadi media pendukung dalam upaya pemerintah untuk memperkenalkan Banyumas melalui kuliner. Di lain sisi, komunikasi visual ini bertujuan meningkatkan citra Banyumas sebagai salah satu destinasi wisata. Kata kunci: Banyumas, city branding, komunikasi visual, kuliner AbstractBetter Banyumas became the city branding tagline of the Banyumas district. In the implementation, the identity of the formulation has not understood as network associations or perceptual within the mind of the customer (in this case is the city). Some of Banyumas products have Differentiation with other cities, such as language, natural geography, and unique culinary. Banyumas culinary can be one of the identities appointed as a symbol of uniqueness to popularize Banyumas. This research used descriptive qualitative. Data ware obtained from the research field studies, literature studies, and Banyumas culinary documentation. In this research, researchers took samples based on questionnaires that have distributed to 143 respondents. From 17 existing culinary populations, 13 samples ware taken and used as design data in the study. The sample had taken in purposive sampling by looking at the respondent'sacquisition of more than 5%. From the results sampling, Banyumas culinary divided into three categories, which are foods, drinks, and typical souvenirs of Banyumas. The results of this research are the use of visual communication media in social media content easily found by the wider society. The visual communication function can be a medium of identification, information, and persuasion which expected to become supporting media in the government order to introduce Banyumas through culinary. On the other hand, visual communication aims to improve Banyumas Image as one of the tourism destinations. Keywords: Banyumas, city branding ,culinary, visual communication

scholarly journals Implementasi Quadruple Helix Dalam Mendorong Pertumbuhan Ekonomi Kreatif

Wahana ◽  
2020 ◽  
Vol 23 (2) ◽  
pp. 224-238
Author(s):  
Ivana Oktarina Sopacua ◽  
Noormalita Primandaru
Keyword(s):  
Triple Helix ◽  
Innovation Policy ◽  
Strategy Training ◽  
Primary Data ◽  
Creative Economy ◽  
Quadruple Helix ◽  
Research And Innovation ◽  
The Government ◽  
Research And Innovation Policy ◽  
The City

The Quadruple Helix concept is the development of Triple Helix by integrating civil society. The Quadruple Helix approach is far from being considered a definite and established concept in research and innovation policy. The purpose of this study is to describe the Quadruple Helix application which can be used as a system framework to increase creative economic growth as a tourism attraction in the city of Yogyakarta. The method used in this research is descriptive qualitative, primary data obtained from observations, interviews, and FGDs with representatives from academia, fashion creative economy actors, communities, and the government. The location of this research is the Ngasem Market and Malioboro areas. The results of this research are skills development training that focuses only on certain groups such as designer groups, pencorek groups or other groups, so that training participants can learn according to their interests and talents, hold batik fashion exhibitions near tourist objects that are visited by many tourists, and marketing strategy training that is oriented to the environment and changes in consumer behavior.

scholarly journals Samarinda City Branding through Tourism Communication of Dayak Village in Pampang

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Tuti Widiastuti ◽  
Eli Jamilah Mihardja ◽  
Prima Mulyasari Agustini
Keyword(s):  
Performing Arts ◽  
Symbolic Interaction ◽  
City Branding ◽  
Cultural Perspective ◽  
Cultural Symbols ◽  
Nature Tourism ◽  
East Kalimantan ◽  
Regional Tourism ◽  
The Government ◽  
The Village

The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.

scholarly journals CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING

2017 ◽  
Vol 1 (14) ◽  
pp. 51
Author(s):  
Boban Melović ◽  
Slavica Mitrović ◽  
Arton Djokaj
Keyword(s):  
Historical Background ◽  
City Branding ◽  
City Marketing ◽  
Branding Strategy ◽  
City Brand ◽  
The Past ◽  
Starting Point ◽  
The World ◽  
The City ◽  
Marketing Approach

Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach comes to the fore more and more. Although cities can be too complex for branding or to be treated as products, however, city branding has become a widely applied practice in the past years, ever since cities began to "fight" for: tourists, residents, prestige, wealth, power, commerce, entertainment,etc. By "too complex for branding" we mean that by implementing the city branding strategy we need to keep in mind the past, the cultural identity and the historical background of the city. When we say the past, we refer to all events and happenings in one specific city. For example, Madrid, London, New York, Paris, Brussels are just a few of the largest, but also the best branded cities in the world. Indeed, all of these cities experienced terrorist attacks in their past. Experienced, but survived. However, it is obvious that these events have had a huge impact on their positioning and branding. In order to become sustainable, successful destination (city) brand development must be, first of all, original and different, but convincing (based on physical and emotional charachteristics of the destinations) and  relevant (directed towards the consumer in an appropriate way) as well. The authors' starting point is the hypothesis that the branding of cities is based on a combination of various factors and components and that with their combination we can build a recognizable image, which further contributes to higher tourism turnover and stronger competitiveness. Having in mind the previously mentioned, and when it comes to cities, marketing moves from a „city marketing“ to a „city branding“ concept. The aim of this paper is to carry out a symbiosis of key components, so we could offer guidance regarding the creation of a branding strategy to decision-makers in this field of marketing in our area.

scholarly journals The Role of Stakeholders in the City Branding Policy “Madiun Karismatik” Madiun City Government

2021 ◽  
Vol 8 (1) ◽  
pp. 510
Author(s):  
Bagus Wiyono ◽  
Andre Rahmanto ◽  
Prahasitiwi Utari
Keyword(s):  
Regional Identity ◽  
City Government ◽  
City Branding ◽  
Branding Strategy ◽  
City Region ◽  
Regional Competitiveness ◽  
Developing Cities ◽  
Internal Stakeholders ◽  
The City

Conducting branding is now increasingly needed in government management. The main purpose of city branding is to bring out the regional identity and place a certain positioning of the area in order to compete with other regions. For a city branding strategy to be successful, it must involve various stakeholders in the city / region. City stakeholders are defined through the ABCGM concept, namely Academics, Business Sector, Communities, Government, and Media. Madiun City as one of the developing cities in the western part of East Java Province also develops city branding as a way to increase regional competitiveness in front of other regions. Madiun Charismatic was chosen to be the tagline for the city branding of Madiun. This study aims to determine the role of internal stakeholders of Madiun city in implementing the city branding strategy of Madiun City. The research method used is a case study method and uses data collection techniques through interviews, observation, and document searches. The results showed that the internal stakeholders of the city of Madiun have different roles in supporting this city branding policy. The involvement of the five internal stakeholders of the city of Madiun in this city branding program also complements one stakeholder with another so that it has a positive effect on the development of the city of Madiun.

scholarly journals PENGGUNAAN MASKOT SEBAGAI BAGIAN DARI CITY BRANDING KOTA MALANG (STUDI KASUS: OSI DAN JI)

GESTALT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 77-90
Author(s):  
Aris Kurnia Wicaksono ◽  
Agung Eko Budiwaspada ◽  
G. Prasetyo Adhitama
Keyword(s):  
Visual Perception ◽  
Development Strategy ◽  
Qualitative Method ◽  
City Government ◽  
Cash Income ◽  
City Branding ◽  
Branding Strategy ◽  
City Brand ◽  
The City ◽  
Modern Era

In this modern era, cities play an important role in the country's development strategy, urban planners and designers and all stakeholders build a strong image and reputation in order to compete between cities and introduce them to the world for sources of regional cash income. City branding is one of the city's strategies to display uniqueness so that it is easily recognized and as a differentiator between a city. Currently, many cities in Indonesia have implemented a city ​​branding strategy and some have mascots as part of their city ​​branding. Mascot is part of the visualization of city ​​branding which has a role to strengthen brand identity. Malang City is one of the big cities in Indonesia that has implemented a city ​​branding strategy, namely Beautiful Malang. The city of Malang also has a mascot which is part of the city ​​branding of the city of Malang, namely the mascot of Osiji which is the official mascot of the Malang City government. This research is a study that examines the Osiji mascot in terms of its application. This study discusses the use of the Osiji mascot as part of the city ​​branding strategy of Malang City and how the visual perception arises from the application of the mascot. The purpose of this research is to find out the strategy that has been implemented by the Malang city government in applying the Osiji mascot as part of the city ​​branding of Malang City and to know the visual perception created from the application of the Osiji mascot. This research uses descriptive qualitative method. The theory used in this research is Gestalt's theory of visual perception and Anholt's The City Brand Hexagon theory. The final results in this study indicate that the city ​​branding of Malang through Osiji is considered less than optimal so that the popularity of Osiji has not been able to strengthen the positive image of Malang City. The low popularity of the Osiji mascot is due to the application strategy that does not consider the design principles and concepts of city ​​branding.

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