scholarly journals PENGARUH FINANCIAL LITERACY, LIFE STYLE, LOCUS OF CONTROL DAN DEMOGRAFI TERHADAP PERILAKU KONSUMTIF GENERASI MILENIAL DI KOTA SUBANG

Author(s):  
Dilasari Dilasari ◽  
Sri Mulyati ◽  
Asep Kurniawan

This study aims to determine the effect of financial Literacy, Life style, Locus of control and demographics on the consumption behavior of millennial generation in the city of Subang. Consumptive behavior is an action that prioritizes desires rather than needs, therefore consumption activities are actions taken to meet needs, if consumption is excessive, a consumptive behavior will occur.This research was conducted to the millennial generation in the city of Subang, aged 20 - 35 years in 2020. The method used in this study is a quantitative method. The number of samples in this study were 200 people, sampling using nonprobability sampling techniques with a purposive sampling approach. The data analysis technique used in this study is multiple linear regression analysis. The results of this study conclude that simultaneous financial literacy, life style, locus of control, and demographics influence the consumptive behavior of millennials in Subang City, Whereas according to the results of the hypothesis partially financial literacy variables, life style, positive and significant influence on consumptive behavior of millennial generation in Subang, locus of control variables have a negative and significant effect on consumptive behavior of millennial generation in Subang, while demographic variables (gender), and demographic (income) does not affect the consumption behavior of millennial generation in the city of Subang.

2019 ◽  
Vol 3 (1) ◽  
pp. 46
Author(s):  
Zahra Qurotaa’yun ◽  
Astrie Krisnawati

Consumptive behavior is actions taken to fulfill various types of human needs. If consumption is carried out excessively and not just based on needs, then it is not a reasonable consumption anymore, but it has become a consumptive behavior. Millennials are considered as the most consumptive generation, especially online shopping and prioritizing short-term needs rather than long-term needs. Theoretically consumptive behavior is influenced by low financial literacy. This research was conducted in the millennial generation in Bandung, which in 2019 was 19-38 years old. The sample used in this study was calculated using Slovin formula so that there were at least 400 respondents. Technique used in this research is nonprobability sampling with a purposive sampling approach. The data analysis technique used is descriptive analysis and simple linear regression analysis. The results of this study concluded that financial literacy had a significant negative effect on the consumptive behavior of millennial generation in the city of Bandung. With the level of financial literacy and consumptive behavior included in the medium category.


2020 ◽  
Vol 3 (2) ◽  
pp. 140-153
Author(s):  
Resti Fadhilah Nurrohmah ◽  
Radia Purbayati

The purpose of this study was to study the level of Islamic financial literacy and public confidence in the interest in saving in Islamic banks. The variables in this study are the level of Islamic financial literacy (X1), public trust (X2), and interest in saving (Y).The method of this study is descriptive quantitative approach. The data source of this study are primary data obtained by distributing questionnaires. Respondents taken are residents in the city of Bandung, with samples domiciled in the city of Bandung and at least 17 years old. The data analysis technique uses multiple linear regression analysis. The results showed that the variable level of islamic financial literacy and public trust has positive effect in the interest in saving in Islamic banks. The findings in this study provide a reference to Islamic banks, the level of literacy and public trust regarding interest in saving, therefore Islamic banks must socialize to the public.


2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.


2019 ◽  
Vol 3 (2) ◽  
pp. 132-147
Author(s):  
Muhammad Ridwan ◽  
Isnaini Harahap ◽  
Pangeran Harahap

This study aims to determine the relationship between purchasing decisions, products, prices, services and risks to consumer consumption behavior in Islamic economic perspective The study will observe Lazada Application Users in Medan. The method used is a quantitative approach using multiple linear regression analysis, with statistical tests. The study found that partially there is a relationship of purchase decision to consumptive behavior by 2.013 or 20.13%. Product to consumptive behavior by 2,137 or 21,37%. Price to consumptive behavior by -2.637 or -26.37%. Service to consumptive behavior by 2,893 or 28,93%. Risk to consumptive behavior by 2.043 or 20.43%. Partially there is a relationship between purchasing decisions, products, prices, services and risks to consumer behavior.


Owner ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Antonius KAP Simbolon ◽  
Ruth Anggie Panjaitan ◽  
Jitro Sebayang ◽  
Chintya Tarihoran ◽  
Monica Lb Tobing

The auditor is a profession whose job is to audit financial statements. This research was aimed to obtain empirical evidents on effects of auditor’s experience, locus of control and knowledge to detect mistakes positive effect on audit judgment. This research was conducted at BPKP Sumatera Utara province with the primary data collection method is using questionnaire data. The samples used are 95 people is calculated using the formula Slovin. Data have valid and reliable, meet the classic assumption test. The analysis technique used is Multiple Linear Regression Analysis with software SPSS. The results of the research showed that auditor’s experience, locus of control and knowledge to detect mistakes have a significant positive effect on audit simultan and partial judgment


Syntax Idea ◽  
2021 ◽  
Vol 3 (11) ◽  
pp. 2355
Author(s):  
Fikri Al Farasyi ◽  
Heni Iswati

Technology and information in Indonesia are growing over time. The use of internet media is also growing and increasing. This growth is supported by the growing use of mobile devices, especially smartphones. This research aims to find out how much influence social media, e-lifestyle and digital culture have on the consumptive behavior of Go Food services in the Jakarta area. This study assessed in terms of consumptive behavior with the presence of social media, e-lifestyle and digital culture. By using a quantitative approach with research instruments in the form of questionnaires. The population used in this study was go food users in the Jakarta area with sampling techniques using Krejie tables of 270 respondents. The data analysis technique used in this study is multiple linear regression analysis using SPSS. Based on the results of the analysis in this study concluded that: (1) Social media has an effect on consumptive behavior; (2) E-Lifestyle affects consumptive behavior; (3) Digital culture affects consumptive behavior. Simultaneously social media, e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study.


2017 ◽  
Vol 4 (1) ◽  
pp. 5
Author(s):  
Susanti Susanti

This study aimed to analyze the influence of internal Locus of Control and the income of students to the financial literacy of students of Faculty of Economics in Universitas Negeri Surabaya either partially or simultaneously. The population in this study is the Faculty of Economics Study Program S1 and S1 Accounting Accounting Education in Universitas Negeri Surabaya years 2012-2014. The sampling technique used in this research is proportional probability sampling area. While the method of analysis using multiple linear regression analysis. The results of data analysis showed that partially Internal Locus of Control has positive significant effect on the financial literacy of students. While income has significant negative effect on the financial literacy of students. The results of the analysis of simultaneous data Internal Locus of Control and earnings significantly influence the financial literacy of students of Faculty of Economics at the State University of Surabaya


2019 ◽  
Vol 8 (10) ◽  
pp. 6281
Author(s):  
I Kadek Alit Suarjana ◽  
Gede Suparna

The purpose of this study was to determine the effect of attitudes towards the purchase intention of League shoes products in Denpasar City. The population of this study is the people who have the desire to buy League brand shoes products in Denpasar City. The sampling technique in this study was purposive sampling which was based on the criteria that respondents had the desire to buy League brand shoes products that already had monthly income and were domiciled in Denpasar City. The sample size in this study uses indicator parameters, so that the number of samples obtained is 140 respondents. Methods of collecting data using questionnaires. The analysis technique used is multiple linear regression analysis. The results of this study indicate that subjective attitudes and norms have a positive and significant effect on the purchase intention of League shoes products in the city of Denpasar. This means that the more positive the consumer attitude towards League shoes products and the better the subjective norms on these products, the higher consumer purchase intention in League shoes products in Denpasar City. Keywords: attitude, subjective norms, purchase intention


2019 ◽  
Vol 2 (2) ◽  
pp. 315-321
Author(s):  
Sansan Nurhasanah ◽  
Asep M Ramdan ◽  
Kokom Komariah

Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the reference group and product attributes to the purchasing decisions of eiger bag consumers in the eiger store in the city of sukabumi. The research method used in this study was to use a random sampling method, by distributing questionnaires as many as 87 respondents to eiger bag consumers. The analysis technique used in this study is to use multiple linear regression analysis techniques and coefficient of determination. To test the hypothesis in this study using partial statistical tests (t test) and simultaneous tests (Test f). The results of this study indicate that the reference group has a significant influence on purchasing decisions. Product attributes have a positive and significant influence on purchasing decisions. Simultaneously the reference group and product attributes have a positive and significant influence on purchasing decisions. Keywords: Reference Group, Product Attributes, Purchasing Decisions


Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 82-92
Author(s):  
Yolanta Alina Loda Siu ◽  
Gabriel Tanusi

Understanding and knowledge in managing finances (financial literacy) are needed by small entrepreneurs in Bajawa District. This study aims to analyze the influence of gender, income, investment, saving and borrowing, and insurance on financial literacy in small businesses in Bajawa District. The research method used is a survey method by obtaining data through questionnaires and interviews, with a total sample of 119 business actors. The data analysis technique used multiple linear regression analysis. The results showed that the level of financial literacy of Small Entrepreneurs in Bajawa District was in the Low category (56.50%). Variables gender, income, investment, saving and borrowing, insurance partially or simultaneously have an effect on the level of financial literacy of small entrepreneurs in Bajawa sub-district.


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