scholarly journals DIGITAL TRANSFORMATION OF THE TOURIST INDUSTRY

2019 ◽  
Vol 34 (1) ◽  
pp. 165-168
Author(s):  
Nelly Bencheva ◽  
Nikola Manevsky

Bulgaria has huge potential to develop the tourism sector, which already accounts for about 13% of our gross domestic product and has been raised by the government in the national priority as a structure-defining one. In Bulgaria, 335 thousand are employed in tourism and related economic activities, which is almost 11% of all employed in 2017 - more than the international indicators. Over the last three years, the trend of record growth in the whole history of Bulgarian tourism has been steadily established. According to NSI data for the first seven months of 2018, nearly 5.3 million foreign tourists choose Bulgaria as a tourist destination, or almost 7% more than in the same period of 2017. Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation . It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.The prevailing view is that successful digital transformation depends on changes in strategy, leadership and organizational culture, as well as on the peculiarities of the production and services that companies offer.The purpose of the report is to clarify the nature of digital transformation and the prerequisites for its implementation in the tourism industry, to study the national policy regarding digital transformation in tourism, to analyze the practical steps in this direction and to outline trends in the development of the tourism industry. To achieve this, the authors review publications of researchers and consulting companies on the nature of digital transformation, as well as justify its need for implementation in the travel industry. A number of documents, strategies, reports of the Ministry of Tourism have been studied, as well as materials from conferences, seminars, round tables, discussions and other forums on the transformation of the tourism industry.In the report, we tried to clarify the key concept of digital transformation, to identify the prerequisites for it in the tourism sector, as well as, based on our own research, to discover some real first steps at national level. The change begins in this period, it takes organizational culture, competence, strategy, leadership, partnership and hard work at all levels to achieve a real digital transformation of the tourism industry.

2015 ◽  
Vol 46 (4) ◽  
pp. 53-64 ◽  
Author(s):  
B-Y. Chang ◽  
M. J. Magobe ◽  
Y. B. Kim

Tourism which is regarded as information intensive sector is the mostly affected sector by technology revolution and its traditional trading structures have been totally changed. The adoption and use of e-commerce in tourism sector is regarded as a tool to widen market reach and improve efficiency and effectiveness of business operations. The degree of impact of e-commerce use on business performance depends on the intensity of its usage in organization’s key value-chain activities. However, the intensity of e-commerce use is influenced by technological, organizational and environmental (TOE) contextual factors. Based on TOE model and the existing literature on post-adoption use of e-commerce, a set of factors that affect the intensity of e-commerce use in Tanzanian tourism sector was identified. A survey was conducted with 181Tanzanian tourism firms that have already adopted e-commerce and structural equation modeling (SEM) was used to analyze the data. The findings indicated that the scope of e-commerce use has a positive impact on business performance in terms of improved internal processes, competitive position, customer service delivery, overall business performance and increased customer base. The scope of e-commerce use is affected positively by pressure intensity and perceived benefits and negatively by barriers to e-commerce use. The findings have highlighted key areas that require immediate actions from both the government and private sector in order to promote a successful growth of e commerce in the country.


2021 ◽  
Vol 12 (1) ◽  
pp. 44-69
Author(s):  
Prakash Chandra Neupane

The global pandemic of COVID 19 has had a severe effect in various developing economies, including Nepal itself, as it has seriously engulfed the strongest economies of the world. The tourism industry globally has been paralyzed, and it will take long ahead to get the industry back on track. There are challenges to revive this industry and ensure its tremendous contribution to revitalizing the ailed tourism sector. To drive this situation more efficiently and tactfully, the need for good governance through its leading agencies seem to be much demanding and prevailing. Visit Nepal 2020 has been postponed by the Nepal government due to the potential risk of an outbreak of COVID -19 and almost all the government efforts have now been centralized to combat the threat of COVID-19. Both domestic and international tourism is in its complete halt, creating a massive shortfall on revenue generation in the national economy. To combat the spread of COVID-19 into the community level and thus checking the further loss of lives and property, series of lockdown at the national level were imposed restraining the public mobility, factories, and industries are closed for indefinitely leaving the tourism activities completely at coma. As the tourism industry globally has come to a halt now, stopping all the tourism-based activities resulting cut off of a heavy chunk of revenue, it’s a high time to think over the noble strategies on what might be the forms and modality of governance in tourism sector globally.


2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Sunil

Tourism sector has a significant role in the economic development of our country. Tourism sector has contributed 6.88 percent to the GDP and has 12.36 percent share in employment (direct and indirect) in the year 2014. It has also a significant share in foreign exchange earnings. The benefit of tourism mostly goes to the local community (Sonya & Jacqueline, Mansour E. Zaei & Mahin E. Zaei, 2013). In this paper, an attempt has been made to assess how the tourism industry has created an opportunity for the economic, political, social and cultural development of the local community at Manali in Himachal Pradesh (India) and also tried to study the problems that are associated with the tourism in the region. The study found that the tourism industry has been extending its contribution for the development of local community at Manali. It has been providing employment, business and investment opportunities, revenue generation for the government, encouraging the community to promote and preserve its art, culture and heritage, raising the demand of agriculture products, provided opportunities for local people to run and work in the transport business and by promoting MSMEs in the region. Besides the opportunities, the tourism industry has also added many problems to the local community. Traffic congestion, increase in water and air pollution, solid waste generation, degradation of the cultural heritage, ecological imbalances, rise in cost of living, increase in crime, noise and environment pollution, migration of people to the region, negative impact on local culture, and extra pressure on civic services during the tourists season, are the problems associated with the tourism. The study suggest that effective management of natural resources, dissemination of environment protection information, involvement of local community in decision making, professionalization in the working of local administration, extending the support of government in sponsoring the events, infrastructure development, tracking records of migrants with the help of local community to curb the crime rate, promotion and preservation of art, culture and heritage, involvement of NGOs, compliance of the rules can make tourism more beneficial in the development of local community.


2021 ◽  
Vol 11 (3) ◽  
pp. 305-313
Author(s):  
Ida Ayu Made Sri Widiastuti ◽  
◽  
I Nengah Dasi Astawa ◽  
Ida Bagus Nyoman Mantra ◽  
Putu Herny Susanti ◽  
...  

Tourism is very necessary to continue to be developed to improve the economy in Indonesia and increase the position of the country geographically, which is very strategic for tourism and the world economy. For this reason, the ability to communicate in English is absolutely necessary, in order to compete with workers from other countries, so that they can contribute to the improvement of the national economy. The ability to communicate in English is a strategic sector in the development of highly competitive human resources in the tourism industry sector and in the global economic community. By having good English communication skills, it will be easier to grab market share in the tourism industry sector and the economic sector. The tourism sector as one of the prime industrial development is developed in order to further increase the rate of national development. For this reason, it is necessary that the government continues to increase its resilience, policies, and increase the development of tourism with a view to further developing the community's economy and increasing the ability to speak English so that human resources are able to compete in various tourism industries so that the economy will increase.


2021 ◽  
Vol 17 (5) ◽  
pp. 65-72
Author(s):  
A. S. Amosov ◽  
M. K. Ashinova

The tourism industry, including the hospitality industry, which were the first to suffer from the new coronavirus pandemic, found themselves in an unprecedented situation: complete cessation of some businesses due to border closures and self-isolation. For some countries tourism makes up one of the largest shares of GDP and is a key industry, for others, tourism and activities associated with international travel significantly accelerate the pace of economic development. Industry actors need to understand what incentive tools are available now and in the aftermath of the pandemic in order to develop a systematic approach to managing the effects of the pandemic. The purpose of the article is to study and structure incentive measures for the tourism industry in the context of the COVID-19 pandemic. The following methods of scientific knowledge has been used: abstraction, analysis, induction, synthesis. The article substantiates the relevance of the study. Some indicators of the functioning of domestic tourism during a pandemic are considered in comparison with previous periods, in particular, price indices for various types of paid services to the population, the development of collective accommodation facilities in Russia. At the same time, there is a decline in all indicators during the pandemic, which is due to forced quarantine restrictions and the closure of borders in most countries of the world. The most popular measures of state support proposed by the government for the tourism sector are the following: support in obtaining financing, tax incentives, subsidizing operating expenses, subsidies for SMEs (minimum wages), deferral of non-tax payments, consulting and educational support, deferrals and incentives for rent payments, provision of grants and subsidies on a competition, etc. The proposed measures to support tourism in the current environment are new personnel training, assistance in developing a strategy, business development, attracting tourists, assistance in the transition to online, facilitation of activities (tax, financial, regulatory exemptions).


2021 ◽  
Vol 8 (2) ◽  
pp. 116-127
Author(s):  
Ida I Dewa Ayu Raka Susanty ◽  
Melissa Justine Renjaan

ABSTRAK Wabah COVID-19 di seluruh dunia telah membuat dunia terhenti, dan pariwisata menjadi yang terpuruk dari semua sektor ekonomi utama di seluruh dunia tak terkecuali Indonesia. Pulau – pulau kecil di Indonesia timur yang menggantungkan perekonomian dari segi pariwisata bahari juga terkena dampak besar akibat situasi pandemi. Kabupaten Maluku Tenggara adalah salah satunya. Pelonggaran terhadap aktivitas industri pariwisata dimulai sejak diumumkannya masa new normal oleh pemerintah. Dua destinasi unggulan Kabupaten Maluku Tenggara yakni Pantai Ngurbloat dan Ngursarnadan memulai aktivitas pada kawasan wisata dengan jumlah pengunjung yang didominasi oleh wisatawan lokal. Tingginya wisatawan lokal yang berwisata, menunjukan kebutuhan masyarakat terhadap aktivitas berwisata sangat tinggi. Perilaku wisatawan terhadap keputusan berwisata dalam masa new normal dapat dipicu oleh berbagai faktor. Proses pengambilan keputusan wisatawan dalam berwisata ke destinasi wisata pantai Ngurbloat dan Ngursarnadan sangat penting diketahui oleh stakeholder atau pengelola kawasan wisata Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh perilaku wisatawan secara simultan terhadap keputusan berwisata, pengaruh secara parsial perilaku wisatawan terhadap keputusan berwisata serta faktor yang paling menonjol mempengaruhi keputusan wisatawan dalam berwisata pada Pantai Ngurbloat dan Ngursardanan. Metode pengumpulan data pada penelitian ini menggunakan kuesioner dan wawancara dengan analisa regeresi linier berganda. Hasil penelitian ini menunjukan bahwa faktor budaya, sosial, pribadi dan psikologis secara simultan berpengaruh terhadap keputusan wisatawan berkunjung ke pantai Ngurbloat dan Ngursarnadan. Sedangkan, pengaruh secara parsial hanya pada faktor sosial, pribadi dan psikologis berpengaruh terhadap keputusan wisatawan untuk berkunjung ke Pantai Ngurbloat dan Ngursarnadan. Faktor yang paling dominan mempengaruhi keputusan berwisata wisatawan adalah faktor psikologis dengan nilai Koefisien sebesar 0.497 Kata Kunci : Perilaku Wisatawan, Keputusan berwisata, Pantai Ngurbloat, Pantai   Ngursarnadan ABSTRACT The worldwide outbreak of COVID-19 has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors  in the entire world as well as Indonesia. In eastern Indonesia, the economy of small islands depends on the marine tourism sector which has been affected by the pandemic. Southeast Maluku Regency is one of the islands affected by pandemic. The government has suspended the activity of tourist and travel. The tourism industry is gradually starting to recovery and improve. reopened tourist areas in Southeast Maluku Regency have begun in August 2020 with the COVID-19 health protocol. Two leading destinations of Southeast Maluku Regency, Ngurbloat Beach and Ngursarnadan Beach, started activities in tourist areas with the number of visitors dominated by local tourists. The purpose of this study was to know and explain the influence of tourist behavior simultaneously on travel decisions, the partial influence of tourist behavior on travel decisions and the dominant faktor influencing the decision of tourists in visiting Ngurbloat and Ngursardanan Beaches. The results of this study showed that cultural, social, personal and psychological faktors silmultan influence the decision of tourists visiting Ngurbloat  and Ngursarnadan Beach. Meanwhile, the partial influence is only on social, personal and psychological factors on the decision of tourist to visit Ngurbloat and Ngursarnadan beach. The most dominant factor influencing the decision to travel is the psychological factor with a coefficient value of 0.497 Keywords: Tourist Behavior, Travel decisions, Ngurbloat Beach, Ngursarnadan Beach


2019 ◽  
pp. 229-235 ◽  
Author(s):  
Manpreet Arora ◽  
Sandeep Kumar Walia

In India the potential of tourism sector is considerable in terms of earning foreign exchange. That is why the government has initiated many programmes and schemes to attract foreign tourists. It has also given a rise to the allied industries to earn profits and diversify may it be hotel industry or aviation sector. As the means of communication are developing and the countries are becoming more open and globalised the tourism industry has got new impetus and dimensions. The spread of education and the development of internet have widened the scope of this industry. This new trend has made the tourism industry a very potential industry in many terms for a developing nation like India. But on the same hand it has posed a great threat to the natural resources also and the stakeholders involved in this sector has started responding to such initiatives through CSR measures. For measuring such initiatives no specific parameters have been defined and they are subjective to a great extent. Therefore a need arises to analyse such initiatives and their growing need for creating sustainability.


Author(s):  
Pedro Teixeira ◽  
Leonor Teixeira ◽  
Celeste Eusébio

This chapter describes how Tourism 4.0 is a concept that combines tourism and the fourth industrial revolution, and although the literature in this field is very scarce, this concept has been explored in some research projects, such as the government-sponsored research project in Slovenian tourism. People with various kinds of access requirements represent a combination of challenges and opportunities for the tourism industry. Tourism 4.0 set up the main goals of making tourism accessible to everyone at any time. Therefore, this new phenomenon may have an essential role in the development of accessible tourism. The adoption of technological components in accessible tourism enables the development of a new technological solution that can facilitate access to tourism products for disabled people, contributing to the development of accessible tourism. The new term Accessible@Tourism 4.0 is the answer to the role of the fourth industrial revolution in accessible tourism, emphasizing the effect of Industry 4.0 components in the tourism sector.


2019 ◽  
Vol 7 (1) ◽  
pp. 80
Author(s):  
M. Taufik Rachman ◽  
Baiq Reinelda Tri Yunarni

The strategy of developing tourism promotion is much done by developing countries is to strengthen the national economy. The tourism industry sector is believed to be a sector in building the economy towards progress. The problem is how the Tourism Office manages tourist attractions that must be solved. The existence of the Office of Tourism in an area will certainly affect the economy by absorbing workers in tourist attractions and surrounding communities. Likewise with the existence of the Tourism Office in Pemenang Subdistrict which is able to help the community around its place of business by providing land / space for pokdarwis members' business activities and providing funds or training for pokdarwis in accordance with the business sector being run. Thus, there will be a significant influence on the workforce or the community if it has been found how much the workforce is absorbed by the Tourism Office in the winning sub-district. And to improve the welfare of the community in an area, the role of the Tourism Office is very much needed in an effort to participate in building and developing the tourism sector in the region and at the national level.


2021 ◽  
Vol 2 (5) ◽  
pp. 124-134
Author(s):  
Waqas Mehmood ◽  
Rasidah Mohd-Rashid ◽  
Attia Aman Ullah ◽  
Owais Shafique

The purpose of this study is to describe the COVID-19 situation in Malaysia and the way the government of Malaysia manages the impact of this pandemic through economic recovery packages such as economic stimulus packages. This study focuses on the effects of the economic stimulus packages released by the government of Malaysia as a response to the economic recession triggered by COVID-19. Malaysia is one of the favourite tourist destinations, and the tourism industry generates about 5.9% of the country’s GDP. However, the lockdown imposed by the Malaysian government to combat the COVID-19 pandemic has severely affected almost every sector of the economy. The Malaysian government has taken several steps to control the spread of the pandemic, such as declaring hotspots of COVID-19, imposing lockdowns, and creating mass scale awareness through social media and TV channels. The government has also deployed several economic strategies such as economic stimulus packages to help industries and the people. This study concludes that the mitigation techniques, i.e., economic stimulus packages adopted are working properly; however, some improvements are required as these techniques are inadequate to manage the transmission capability and virulence of COVID-19. Thus, more attention is required for the revival of economic activities. This study helps to obtain an insight into the effects of economic packages and how effective these packages have been in managing the spread of the COVID-19 virus and mitigating the economic recession. It also provides an understanding of how these packages will help flatten the pandemic curve in the future. This study provides information on the current COVID-19 situation in Malaysia. It also offers information on the policies and methods used by the government to solve economic and public health issues. Further, this study lays out guidelines for policymakers and government officials for the development of more effective strategies for economic recovery and public health initiatives.


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