scholarly journals MARKETING ACCESS FOR THE GLOBAL MARKET

2019 ◽  
Vol 30 (1) ◽  
pp. 209
Author(s):  
Katerina Dukoska
Keyword(s):  
Competitive Advantage ◽  
Global Economy ◽  
Marketing Research ◽  
Global Market ◽  
Potential Threat ◽  
Marketing Department ◽  
Marketing Orientation ◽  
Product Service ◽  
The Right ◽  
Insight Into

The company in the global economy is persisting in the production of goods that people want and are able to buy. Accordingly, it is essential to determine the market consumption to gain insight into the company's continued existence and resilience in the event that there is no potential threat to liquidation. Many companies today focus their focus on consumers (or towards the market). This implies that companies focus their activities and products on customer requirements. In general, there are three ways to do this: an approach to consumers, an approach to recognizing market changes and an approach to product innovation. In the approach to consumers, the wishes of the buyer are the drivers of all strategic marketing decisions. No strategy has been put into use until it passes the consumer research test. Every aspect of market supply, including the nature of the product itself, is driven by the needs of potential consumers. In this type of business, the firm's marketing department is often seen as a prime importance for the level of the organization's performance. The information from the marketing department of the organization will be used to guide the actions of other departments in the company. As an example, we can assume that the marketing department through marketing research can establish that consumers want a new kind of product or a new use of the already known product. Based on this knowledge, the marketing department will inform the research and development department on the basis of new wishes of consumers to create a prototype product / service. Then, the production department will start to produce the product, while the marketing department will focus on promotion, distribution, price and the like of the product. The company's financing section will additionally be consulted, taking into account the costs of financing the development, production and promotion of the product. Conflicts between departments can occur if the firm joins only the marketing orientation. Production may oppose the introduction, maintenance and provision of investments that may be needed to promote a new product. It is crucial to say that a company that plays on the global market must have a strategy that can be used to gain a competitive advantage. Every company needs to have a strategy for appearance on the global market in order to gain the opportunity to progress. It is crucial to create the conditions for advancing the company by choosing the right marketing strategy. This is necessary for the following reasons: - Direct the work of the company - Give an insight into the necessary expenses - Allows the company to gain a competitive advantage

First observations of dusky sharks (Carcharhinus obscurus) attacking a humpback whale (Megaptera novaeangliae) calf

2015 ◽  
Vol 66 (12) ◽  
pp. 1211 ◽  
Author(s):  
M. L. Dicken ◽  
A. A. Kock ◽  
M. Hardenberg
Keyword(s):  
Protected Area ◽  
Marine Protected Area ◽  
Humpback Whale ◽  
Megaptera Novaeangliae ◽  
Potential Threat ◽  
Left Hand ◽  
Direct Observations ◽  
Carcharhinus Obscurus ◽  
The Right ◽  
Insight Into

Direct observations of sharks attacking mysticetes are rare. The present study provides the first direct observation of dusky sharks (Carcharhinus obscurus) attacking a humpback whale (Megaptera novaeangliae) calf. The event was witnessed on 16 July 2014 within the Pondoland Marine Protected Area, South Africa, during the annual sardine run. The event involved a group of ~10 to 20 dusky sharks ranging in length between 2 and 3m. The sharks followed in a loose group behind the whale and attacked it while it was on the surface as well as when diving. Shark bites were concentrated on the left-hand side of the whale’s body primarily between the pectoral fin and tail fluke, with almost no bites on the right-hand side. Most of the bites were superficial and resulted in tooth impressions and scrapes with little tissue removed. The condition of the calf deteriorated over the study period and it was presumed to have drowned from exhaustion when it stopped surfacing. These observations provide a new insight into the potential threat that dusky sharks may pose to whale calves.

scholarly journals Budowa marki regionalnej na wybranych przykładach województw Polski

2012 ◽  
Vol 19 ◽  
pp. 130-141
Author(s):  
Małgorzata Zdon-Korzeniowska
Keyword(s):  
Competitive Advantage ◽  
Strong Support ◽  
Global Market ◽  
Product Service ◽  
Regional Brand

In the era of increasing competition it is extremely important to be distinguishable on the market and to gain the trust of customers. One of the tools to achieve this goal is building the brand. A strong brand determines the existence of an enterprise and distinguishes it on the global market. Most often brand is defined as “name, term, symbol, design or combination thereof, designed to identify the goods or services of sellers or a group of sellers, and to distinguish them from the competition”1.  L. de Chernatony extends the concept of brand and defines it as “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely”.Globalization and the growing competition between the regions forces territorial units to take action to create their own competitive advantage. One of the tools of competitive struggle and a way for a region to distinguish itself is building a regional brand. A strong brand not only arouses interest and attracts tourists and investors, but is also a very strong support for the development of innovation and competitiveness of local enterprises.

scholarly journals CREATING A COMPETITIVE ADVANTAGE: NEW CHALLENGES AHEAD

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Vlatka Bilas ◽  
Martina Sopta
Keyword(s):  
Economic Development ◽  
Competitive Advantage ◽  
Economic Performance ◽  
Industry 4.0 ◽  
Global Economy ◽  
Global Market ◽  
Central Issue ◽  
New Markets ◽  
New Challenges

Competitiveness is a central issue of a growing open, interconnected and integrated global economy, but it is not yet uniquely defined. There are many factors that determine competitiveness, and they change with the development of globalization, and even today, under the conditions of Industry 4.0. The coronavirus (COVID-19) pandemic has also provoked a situation in which both policies to foster competitiveness need to be adapted. In order to achieve competitiveness, countries must create factors and develop policies that will create the conditions for better positioning in the global market. In order to successfully integrate into new markets, but at the same time highlight and continue economic development, reevaluation of competitiveness determinants, as well as past positioning strategies, is necessary. The paper analyses the theoretical settings and determinants of competitiveness, as well as the challenges of today that economies should respond to. Understanding new features of the competitiveness can help policymakers develop approaches for enhancing their economic performance.

scholarly journals MOTIVATION FACTORS AT WORK

2018 ◽  
Vol 28 (5) ◽  
pp. 1563-1565
Author(s):  
Havë Qarri ◽  
Jusuf Fejza
Keyword(s):  
Competitive Advantage ◽  
Global Economy ◽  
Driving Forces ◽  
Psychological Process ◽  
Specific Topic ◽  
Motivation Factors ◽  
The People ◽  
The Individual ◽  
The Right ◽  
Better Than

There are many theories about motivation. Different scholars have tried to find out why some people want to work and some do not, why some people are better than others and what motivates them to achieve results. There is one but a very simple recipe on how to motivate people. The motive depends on the individual, the situation or the people with whom we are working. Motivation theories can only be used as a tool. But commanders need to know when and how to use the right tool (theory).Motivation is a very specific topic and not very elaborate among us. Therefore, we took the courage to choose this subject as a course. In order to make the work as rich as possible we have used different literature."To win competitive advantage and survive in the global economy, managers must motivate their employees. Motivation is a complex psychological process in which demands and desires create driving forces that aim at achieving goals.

scholarly journals INTERNATIONAL COMPETITIVENESS OF THE ENTERPRISE

2020 ◽  
Vol 2 (16) ◽  
pp. 10-17
Author(s):  
Е. Янтонь-Дроздовска
Keyword(s):  
Competitive Advantage ◽  
Strategic Alliances ◽  
Global Economy ◽  
Positive Impact ◽  
International Competitiveness ◽  
Global Scale ◽  
Global Market ◽  
Global Competition ◽  
Market Regulation ◽  
Internal Factors

Abstract. Competition characterizes the relationships between entities and occurs in the field of economic, social, cultural and artistic relations, and of course sports. Nowadays, competition is most often understood as competition and rivalry between entities striving to achieve the same goal and the same benefits on a global scale. International (global) competition is commonly understood as competition between companies or countries on a global scale and is the most visible dimension of globalization. The emergence of global competition is mainly associated with changes that have taken place in the external environment of enterprises. Success in global competition can only be ensured by an action strategy that is focused on innovation, creates a system of rapid response to emerging opportunities and threats, enables active impact on factors shaping production and demand in the sector, on competitors, and related and supporting sectors. An effective strategy should also take into account the directions of internationalization or globalization of the company's operations, possible strategic alliances and the right location supporting competitive advantage. The globalization of knowledge and technology includes the intensification of international integration in the sphere of research and development and in the sphere of technology implementation, expanding international cooperation between companies from different countries sharing know how, as well as cooperation between governments and academic institutions, and an increase in the use of innovation on a global scale. In the conditions of global competition, people and their knowledge have become a strategic resource. The increase in intellectual capital efficiency depends on the ability and ability to associate it with abundant, and therefore cheap, factors located on the global market. Globalization, leading to the free possibility of production factors across borders, creates such possibilities. External and internal factors (determinants) of the international competitiveness of the enterprise are considered. The most important determinants of the so-called the company's closer environment is found out. These determinants remain in close dependence and interactive relationship with elements of the macroeconomic environment, primarily with economic, social, legal and political factors. They are independent of the enterprise, as they largely depend on the state policy, the degree of market regulation and, in general, the economic situation in a given country and in the global economy. In turn, internal factors determining the competitiveness of an enterprise in an ideal perspective depend on the enterprise itself, its resources and activities. However, one should remember about the interactivity highlighted above for all the determinants of competitiveness. The company has an impact on all of these factors, but their positive impact on improving competitiveness, competitive position and finally achieving the desired competitive advantage is also conditioned by external determinants of competitiveness.

Application of Statutes of Limitations to Islamic Banking: The Case of Malaysia

2020 ◽  
Vol 17 (1) ◽  
pp. 56-69
Author(s):  
Aishath Muneeza ◽  
Zakariya Mustapha
Keyword(s):  
Qualitative Research ◽  
Financial Institutions ◽  
Research Methodology ◽  
Islamic Law ◽  
Islamic Banking ◽  
Legal Action ◽  
Qualitative Research Methodology ◽  
The Right ◽  
Limitation Of Action ◽  
Insight Into

Limitations of action designate extent of time after an event, as set by statutes of limitations, within which legal action can be initiated by a party to a transaction. No event is actionable outside the designated time as same is rendered statute-barred. This study aims to provide an insight into application and significance of Limitations Act 1950 and Limitation Ordinance 1952 to Islamic banking matters in Malaysia as well as Shariah viewpoint on the issue of limitation of action. In conducting the study, a qualitative research methodology is employed where reported Islamic banking cases from 1983 to 2018 in Malaysia were reviewed and analysed to ascertain the application of those statutes of limitations to Islamic banking. Likewise, relevant provisions of the statutes as invoked in the cases were examined to determine possible legislative conflicts between the provisions and the rule of Islamic law in governing the right and limitation of action in Islamic banking cases under the law. The reviewed cases show the extent to which statutes of limitations were invoked in Malaysian courts in determining validity of Islamic banking matters. The limitation provisions so referred to are largely sections 6(1)(a) and 21(1) Limitations Act 1953 and section 19 Limitation Ordinance 1953, which do not conflict with Shariah viewpoint on the matter. This study will prove invaluable to financial institutions and their customers alike in promoting knowledge and creating awareness over actionable event in the course of their transactions.

The Chinese Economy and its impact on international trade (Study on the role of the port of Gwadar)

2020 ◽  
pp. 11-34
Author(s):  
أ.د.حميد شهاب احمد ◽  
م.م.زيدون سلمان محمد
Keyword(s):  
Global Economy ◽  
International System ◽  
The United States ◽  
Chinese Economy ◽  
Potential Threat ◽  
Future Aspirations ◽  
Military Presence ◽  
Important Region ◽  
Road Project ◽  
Trade Study

China's economic policy and its huge capabilities operate according to an expansion strategy, especially in investing foreign projects, as the past ten years have witnessed a major development in the elements of comprehensive strength, especially in the economic field, in 2014 China launched the largest initiative in the world, represented by the Belt and Road Project (BRI), which links nearly 70 countries, through this project, a very important region has emerged, which is (the port of cadres) in Pakistan, as China has headed towards that region and given the highest importance that is in its interest in the first place regardless of the great Pakistani interest, This is consistent with its future aspirations, especially after breaking the economic monopoly of the West, specifically (the United States), as it is a force in a state of decline and is no longer the dominant force economically. Which, in turn, led to the generation of an obsession with fear of this power and what it poses from a potential threat to the entire global economy, and what it seeks in the future to employ cadres not only to develop its economy and compete with other countries commercially , rather it takes another place aimed at increasing the Chinese military presence in the region, especially as China continues to work to develop everything available to its pioneering path in the international system in order to distinguish China as a major country and perhaps a superpower.

BUSINESS INTELLIGENCE AND POWER OF KNOWLEDGE

2018 ◽  
Vol 28 (5) ◽  
pp. 1489-1496
Author(s):  
Branislav Stanisavljević
Keyword(s):  
Decision Making ◽  
Financial Performance ◽  
Competitive Advantage ◽  
Business Intelligence ◽  
National Economy ◽  
Business Performance ◽  
Medium Size ◽  
Business Decision ◽  
Economic Point ◽  
Insight Into

Research carried out in the last few years as the example of companies belonging to the category of medium-size enterprises has shown that, for example, typical enterprises, of the total number of data processed in information of importance for its business, seriously takes into consideration and process only 10% of the observed firms. It is justifiable to ask whether these 10% of the processed and analyzed business information can have an adequate potential or motive power to direct the organization to success that is measured by competitive advantages and on a sustainable basis? Or, the question can be formulated: what happens to the rest, mostly 90% of the information that the enterprise does not transform into a form suitable for business analysis and decision-making. It is precisely the task of business intelligence to find a way to utilize all the data collected and processed in the business decision-making process. In this regard, we can conclude that Business Intelligence is, in fact, the framework title for all tools and / or applications that will enable the collection, processing, analysis, distribution to decision-making bodies in the business system in order to derivate from this information valid business decisions - as the most important and / or most important task of the manager. Of course, from an economic point of view, the best decisions are management decisions that provide a lasting competitive advantage and achieve maximum financial performance. This means that business intelligence actually allows a more complete and / or comprehensive view of the overall business performance of all its parts and subsystems. But the system functions can be measured essential and positive economic and financial performance, as well as the position in the branch of the business to which it belongs, and wider, within the national economy. (Of course, today the boundaries of the national economy have become too crowded for many companies, bearing in mind globalization and competitiveness in the light of organization of work and business function). The advantage of business intelligence as a model, if accepted at the organization level, ensures that each subsystem in the organization receives precisely the information needed to make development decisions, but also decisions regarding operational activities. So, it should be born in mind that business intelligence does not imply that information is shared on some key words, on the contrary, the goal is to look at the context of the business, or in general, and that anyone in the further decision hierarchy can manage exactly the same information that is necessary for achieving excellent business performance. Because, if the insight into the information is not complete, the analysis is based on the description of individual parts, i.e. proving partial performance in the realization of individual information, which can certainly create a space for the loss of the expensive time and energy. Illustratively, if the view, or insight into the information, is not 100%, then all business decision-making is like the song of J.J. Zmaj "Elephant", about an elephant and a blindmen, where everyone feels and act only on the base of the experienced work, and brings judgment on what is what or what can be. As in this song for children, everyone thinks that he touches different animals and when they make claims about what they feel, everyone describes a completely different life. Therefore, business intelligence implies that information is fully considered and it is basically the basis or knowledge base, and therefore the basis of business excellence. In doing so, the main problem is how information is transformed into knowledge and based on it in business decision making. It is precisely in this segment that the main advantage of business intelligence is its contribution to the knowledge and business of the company based on power of knowledge. Therefore, for modern business conditions, it is characteristic that the management of the company is realized on the basis of partial knowledge about stakeholders (buyers, suppliers, competitors, shareholders, governments, institutional framework, legislation), and only a complete overview of managers at the highest level in all these partial interest groups allows managers to have a “boat” called the organization of labor leading a safe hand through the storm, Scile and Haribde threatens to endanger business, towards a calm sea and a safe harbor - called a sustainable competitive advantage based on power and knowledge.

The Oxford Handbook of the Brazilian Economy

2018 ◽  
Keyword(s):  
Direct Investment ◽  
Global Economy ◽  
Iron Ore ◽  
Structural Features ◽  
Economic Importance ◽  
Closed Economy ◽  
Current Characteristics ◽  
Insight Into ◽  
Contemporary Context ◽  
Over Time

Brazil constitutes a globally vital but troubled economy. It accounts for the largest GDP in Latin America and ranks among the world’s largest exporters of critical commodities including iron ore, soya, coffee, and beef. In recent years Brazil’s global economic importance has been magnified by a surge in both outward and inward foreign direct investment. This has served to further internationalize what has been historically a relatively closed economy. The purpose of this Handbook is to offer real insight into the Brazil’s economic development in contemporary context, understanding its most salient characteristics and analyzing its structural features across various dimensions. At a more granular level, this volume accomplishes the following tasks. First, it provides an understanding of the economy’s evolution over time and the connection of its current characteristics to this evolution. Second, it analyzes Brazil’s broader place in the global economy, and considers the ways in which this role has changed, and is likely to change, over coming years. Third, reflecting contemporary concerns, the volume offers an understanding, not only of how one of the world’s key economies has developed and transformed itself, but also of the ways in which this process has yet to be completed. The volume thus analyzes the current challenges facing the Brazilian economy and the kinds of issues that need to be tackled for these to be addressed.

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