Bio-based products. Requirements for Business to Business communication of characteristics using a Data Sheet

2016 ◽  
Keyword(s):  
Business Communication ◽  
Data Sheet ◽  
Business To Business

scholarly journals AN EXTENSIBLE BUSINESS COMMUNICATION LANGUAGE

2001 ◽  
Vol 10 (04) ◽  
pp. 423-441 ◽  
Author(s):  
HANS WEIGAND ◽  
WILHELM HASSELBRING
Keyword(s):  
Information Systems ◽  
Electronic Commerce ◽  
Business Communication ◽  
Domain Specific ◽  
Business Applications ◽  
Exchange Information ◽  
The Common ◽  
Incremental Construction ◽  
Information Domain ◽  
Business To Business

A main problem for electronic commerce, particularly for business-to-business applications, lies in the need for the involved information systems to meaningfully exchange information. Domain-specific standards may be used to define the semantics of common terms. However, in practice it is not easy to find those domain-specific standards that are detailed and stable enough to allow for real interoperability. Therefore, we propose an architecture that allows for incremental construction of a shared repository including a multilingual thesaurus, which is used in a business communication language. Communicating information systems then refer to the common thesaurus while exchanging messages. Our emphasis is be on separating semantics (in the thesaurus) and syntax (in XML). Therefore, our extensibility is not only that of XML, but also the extensibility of the semantics that is modeled in the shared repository. The business communication language XLBC is presented and how it can be used in electronic commerce applications. XLBC message patterns and conversation protocols are stored in the shared repository as well.

scholarly journals ON USING GUERRILLA IN BUSINESS-TO-BUSINESS COMMUNICATION: THE MANAGERS’ VIEWS

2018 ◽  
Vol 6 ◽  
pp. 10-15
Author(s):  
Belem Barbosa ◽  
Dolores Silva ◽  
Claudia Amaral Santos ◽  
Sandra Filipe
Keyword(s):  
Corporate Culture ◽  
Research Study ◽  
Low Cost ◽  
Business Communication ◽  
Exploratory Research ◽  
Structured Interviews ◽  
Internal Factors ◽  
Qualitative Research Study ◽  
Guerrilla Marketing ◽  
Business To Business

Guerrilla marketing is an innovative approach to communicate with customers and to capture their attention essentially due to its inherent creativity, unconventional media, and low cost. Despite the interesting contributions in the literature on this topic, most of what is known about guerrilla marketing is confined to its use and impact on consumers. This study aims to fill a gap identified in the guerrilla marketing literature by conducting an exploratory research study on the propensity of performing guerrilla marketing campaigns in a Business-to-Business (B2B) context. The research objectives of this paper are (i) identifying the perceptions of B2B managers on guerrilla marketing campaigns and (ii) exploring determinants of the adoption of guerrilla marketing campaigns targeted at corporate customers.We present the results of a qualitative research study comprising 12 semi-structured interviews with managers of different business areas. A content analysis was performed using Nvivo software.Participants in this study demonstrated that B2B managers recognize and value the advantages associated with guerrilla communication, which is in many instances seen as useful and viable for the B2B sector. The propensity for adoption is dependent on internal factors such as corporate culture, managers’ and collaborators’ profiles, risk-proneness, market share, and product innovativeness, but also on the sector’s usual practices of innovation and communication. Guerrilla marketing campaigns are more appropriate for attracting new B2B customers and need to be carefully adapted to the targets' profiles and preferences.

Gospodarka elektroniczna - formy elektronicznego biznesu

2001 ◽  
pp. 31-33
Author(s):  
Arkadiusz Januszewski
Keyword(s):  
Business To Consumer ◽  
Business To Business

Obecnie Internet, obok zastosowań edukacyjnych i domowych, stał się narzędziem do prowadzenia biznesu. Coraz większą popularność zdobywają takie pojęcia, jak gospodarka informacyjna i elektroniczna, elektroniczne rynki, elektroniczny biznes i elektroniczny handel. W artykule omówiono te pojęcia. Przedstawiono formy e-biznesu: B2C 9 (business to consumer), B2B (business to business), C2B (consumer to business), C2C (consumer to consumer).

Miejsce Internetu w działaniach marketingowych na rynku business-to-business

2004 ◽  
pp. 36-40
Author(s):  
Grzegorz Leszczyński
Keyword(s):  
Business To Business

Podjęto próbę wskazania, jaką rolę może odgrywać Internet w działaniach marketingowych podejmowanych na rynku przemysłowym. Przedmiotem rozważań jest aktywność marketingowa podmiotów, które kupują dobra i usługi służące wytwarzaniu innych produktów i usług, następnie sprzedawanych lub dostarczanych innym uczestnikom rynku.

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