Touch and interactive displays

This explorative study highlights the different strands of interactive learning technologies available to museums and educational institutions, and analyzes their function as non-human actants from a perspective of power and discipline. Through a generalized symmetry I describe a specific technology – the interactive display – as an actant exercising the same autonomy as the other actants. This raises the non-human actant to the same level as the human actants and emphasizes how it controls an equal part of the communication. In this way I try to map out how an exchange is manifested through a network of actants where the technologies conserve the inquiring actant’s knowledge space rather than broaden it. Despite being offered as a technology to make the visitor heard, the result is as curated as the classic exhibition. I conclude that by themselves, interactive displays do not challenge authority at museums but instead reinforce it.

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Senses, Perception, and Natural Human-Interfaces for Interactive Displays

Interactive Displays ◽

10.1002/9781118706237.ch1 ◽

2014 ◽

pp. 1-25

Author(s):

Achintya K. Bhowmik

Keyword(s):

Interactive Displays

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Towards more interactive and sustainable food retailing

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-11-2017-0280 ◽

2019 ◽

Vol 47 (1) ◽

pp. 55-75 ◽

Cited By ~ 3

Author(s):

Roxanne van Giesen ◽

Jorna Leenheer

Keyword(s):

Design Methodology ◽

Sustainable Consumption ◽

Food Retailing ◽

Sustainable Food ◽

Content Type ◽

The Future ◽

Shopping Experience ◽

World Expo ◽

Mind Set ◽

Interactive Displays

PurposeThe purpose of this paper is to investigate the potential of digital displays to enhance consumers’ shopping experience and sustainable consumption by more specifically informing consumers on the origin and sustainability of products.Design/methodology/approachAn experimental field study was conducted in the Supermarket of the Future at the World Expo where sustainability information was displayed on interactive screens. There were three experimental groups: supermarket visitors who were put in a sustainability mind-set, supermarket visitors without a sustainability mind-set activation and non-visitors.FindingsStore visitors extensively used the interactive displays, they intent to behave more sustainable in the future, and act more sustainable outside the food domain. Sustainability information through digital displays thus triggers consumers to think more about environmental concerns. Consumers who were activated to process sustainability information before entering the supermarket, show increased interest in the innovative shopping concept. Strong evidence that the increased interest translates into more sustainable consumer choices in the supermarket itself is lacking.Originality/valueThe authors obtain insight in consumer use of sustainability information presented on interactive displays in a retail environment and how this in turn affects behaviour. The study reveals that consumers can successfully be motivated to become more sustainable through interactive displays.

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