scholarly journals Consumers’ Perspectives and Behaviors towards Corporate Social Responsibility—A Cross-Cultural Study

2022 ◽  
Vol 14 (2) ◽  
pp. 615
Author(s):  
Yi Hsu ◽  
Thi Hong Gam Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Model ◽  
Positive Influence ◽  
Brand Reputation ◽  
Cross Cultural Study ◽  
And Behaviors ◽  
Corporate Social ◽  
The Impact

This study measured consumers’ perspectives and behaviors with respect to corporate social responsibility (CSR). Specifically, we explored the components of CSR, including CSR aimed towards the environment, society, customers, employees, suppliers, and shareholders. We also examined the impact of CSR practices on brand attitude and purchase intention. The study surveyed 616 consumers across three locations, with detailed questionnaires in four languages. A total of 564 samples (186 from Vietnam, 189 from Indonesia, and 189 from Taiwan) qualified for data analysis. Additionally, statistics software including LISREL 8.8, STATISTICA 10, and MINITAB 19 were utilized to evaluate our hypotheses and construct a structural model. The results indicated that the consumers across the three areas were not concerned about CSR aimed towards shareholders, while all consumers considered CSR aimed towards themselves. Vietnamese customers prioritized a company’s care for its employees, while both Indonesian and Taiwanese consumers concentrated on the environment and society. In addition, suppliers’ benefits and rights attracted Indonesians’ attention. Furthermore, CSR had a positive significant impact on brand reputation in all three cultures. However, while CSR had a positive influence on customer purchase intention in Indonesia and Taiwan, it did not in Vietnam.

Effect of Marketing Information on Purchase Intention for Proenvironmental Products in China

2018 ◽  
Vol 46 (7) ◽  
pp. 1215-1232 ◽  
Author(s):  
Yang Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Presence ◽  
Purchase Intention ◽  
Product Information ◽  
Environmental Knowledge ◽  
Intention To Purchase ◽  
Marketing Information ◽  
Corporate Social ◽  
The Impact

The focus in this study is on the effect on Chinese consumers’ intention to purchase proenvironmental products of 3 types of marketing information: environmental knowledge relating to a product, information about corporate social responsibility, and descriptive norms about environmental protection. I also examined the impact of social presence on the consumers’ intention to purchase. I conducted 2 laboratory experiments with 723 participants and findings indicate that each of the 3 kinds of marketing information and social presence had a significantly positive effect on participants’ purchase intention, and the effect of marketing information on corporate social responsibility and environmental knowledge was weakened when consumers made the decision with social presence. The findings expand research on marketing information of proenvironmental products and provide insight into the effect of social presence. Suggestions are made for the government and manufacturing managers that may increase Chinese consumer purchase of proenvironmental products.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

scholarly journals The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries

2021 ◽  
Vol 10 (4) ◽  
pp. 8-14
Author(s):  
Aws AlHares ◽  
Tarek Abu-Asi ◽  
Gerard Dominic ◽  
Ruba Al Abed
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Policy Makers ◽  
Four Dimensions ◽  
Mena Countries ◽  
Relevant Role ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies with its consumers. Following this new trend, our work contributes to the understanding of how CSR contributes to a long-term relationship with consumers. To achieve that, we considered the four dimensions of CSR (philanthropic, legal, organisation, and ethics) and used those constructs to evaluate the consumers’ relationship intention with companies. Our research was performed in MENA countries by interviewing 1632 consumers. Our findings showed that the philanthropic, legal, and ethical dimensions played a relevant role in determining a long-term relationship between the companies and consumers. This research results differ from the results gained by other researchers in previous studies. Therefore, to establish a long-term relationship with consumers, MENA countries’ companies should focus on philanthropy, legal, and ethics. This study extends, as well as contributes to the extant corporate social responsibility literature by offering new evidence on the impact of corporate social responsibility on consumer relationship intention. The findings will help regulators and policy-makers in evaluating the adequacy of the current corporate social responsibility reforms to prevent management misconduct and scandals.

scholarly journals The Impact of perceived Corporate Social Responsibility (CSR) on Job Attitude and Performance of Internal Stakeholders

2012 ◽  
Vol 2 (4) ◽  
pp. 77 ◽  
Author(s):  
Nadeem Iqbal ◽  
Naveed Ahmad ◽  
Muhammad Sheeraz ◽  
Noman Ahmad Bashir
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Job Attitude ◽  
And Performance ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) has grown rapidly during last decade. Trend is showing that there is a significant increase of society’s overall concern about sustainable development with the aid of corporate social responsibility. The concept of sustainable development is gaining importance not only in scientific literature but also in board of governors room (BOG) of firms.   Past researches have  investigated the impact of CSR on employees but have been mostly focused on the analysis of the ‘external’ impact of CSR, considering the likely influence of CSR on prospective (rather than actual) employees, via mechanisms such as corporate image or corporate reputation (Blackhaus Stone and Heiner, 2002; Turban & Greening, 1997). The results of this study show that CSR has a significant effect on employees work attitudes and behaviors. CSR may possibly improve employees' attitudes and behaviors, contribute to corporations' achievement, and achieve a win-win state of affairs. Therefore, corporations should attach importance to CSR practice so as to benefit employees.   Keywords: Sustainability, Corporate Social Responsibility, Employees, Job Attitude, Job Performance 

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

2017 ◽  
Vol 26 (6) ◽  
pp. 545-558 ◽  
Author(s):  
Maretno Agus Harjoto ◽  
Jim Salas
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Value ◽  
Content Type ◽  
Incremental Change ◽  
Proactive Approach ◽  
Brand Reputation ◽  
Strategic Csr ◽  
Corporate Social ◽  
The Impact

Purpose This study aims to investigate the impact of strategic and institutional (normative) corporate social responsibility (CSR) on brand value and brand reputation, based on the strategic and legitimacy theory of CSR. It argues that because CSR strengths represent firms’ proactive approach to satisfy their stakeholders’ interests, the authors expect that this proactive approach is likely to generate an accumulated level of reservoir of goodwill that is positively related to the level of brand value. In contrast, the authors would expect that social irresponsibility (CSR concerns), as a measure of firms’ reactive position to stakeholders’ interests, adversely affects the incremental change in this reservoir of goodwill. Design/methodology/approach This paper measures strategic CSR using CSR strengths and normative (institutional) CSR from CSR concerns scores from the MSCI ESG (Kinder Lydenburg Domini). This paper measures the level of brand value from the Interbrand listing, and it measures the brand reputation based on changes in brand value and brand ranking from Interbrand’s 100 global brands. Findings This paper finds evidence to support the authors’ theory that one-, two- and three-year lagged CSR strengths positively affect the level of brand value. This study also finds empirical evidence to support the authors’ hypothesis that CSR concerns adversely affect changes in brand value and brand ranking. This study concludes that the differing impacts of CSR strengths and CSR concerns help the authors better understand the impacts of firms’ pro-action and reaction to stakeholders’ interests ion brand values and ranking. Practical implications The findings indicate that strategic CSR enhances brand value, while socially irresponsible activities that are against social norms, values and ethics adversely affect the companies’ legitimacy and adversely affect changes in brand reputation. Originality/value This research offers a new perspective to distinguish the differing impacts of CSR strengths and concerns on brand value and brand reputation.

scholarly journals The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business

2017 ◽  
Vol 9 (1) ◽  
pp. 73 ◽  
Author(s):  
Naveedullah Mulaessa ◽  
Hong Wang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Mediating Role ◽  
Consumer Purchase Intention ◽  
Corporate Social ◽  
Buying Behaviors

Corporate social responsibility (CSR) has demonstrated the positive influence on consumer attitudes and buying behaviors. However the questions worth investigating are “how different CSR types influence consumer purchase intention?” Also, how does firm’s overall CSR lead to consumer purchase intention? The purpose of this investigation is to examine the intervening mechanism between CSR and consumer purchase intention. We expect consumer support for responsible business (CSRB) mediates the relationship between CSR and consumer purchase intention. We tested the hypotheses with data from dyad sample of 200 firms’ representatives and consumers from apparel industry in China. The result supported the hypothesized relationships between CSR, CSRB, and consumer purchase intention. Findings of this study contribute to the CSR and consumer attitude research. This study also discusses the theoretical and practical implications of the findings.

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