scholarly journals Sustainability and Natural Wines: An Exploratory Analysis on Consumers

2021 ◽  
Vol 13 (14) ◽  
pp. 7645
Author(s):  
Sara Fabbrizzi ◽  
Veronica Alampi Sottini ◽  
Maria Cipollaro ◽  
Silvio Menghini
Keyword(s):  
Social Representation ◽  
Exploratory Analysis ◽  
Wine Industry ◽  
Market Dynamics ◽  
Wine Production ◽  
Qualitative Survey ◽  
Italian Wine ◽  
Cognitive Framework ◽  
Production And Consumption

Wine production and consumption in Italy have a long tradition strongly linked to conventional products. Because of these market dynamics, the Italian wine industry has strongly increased the production of organic wines, as well as that of biodynamic and natural wines. Based on a qualitative survey of 210 wine consumers, this study explores the motivations which move the interests of consumers for the consumption of natural wine. The aim of the study is to verify if and how sustainability inspires demand. Considering the scarcity of studies on “natural wines” this research aims to provide a cognitive framework capable of giving a social representation of natural wine from the consumers’ side, although not reaching a generalizable result.

scholarly journals A SAM-Based Analysis of the Economic Impact of Frauds in the Italian Wine Value Chain

2021 ◽  
Author(s):  
Donato Romano ◽  
Benedetto Rocchi ◽  
Ahmad Sadiddin ◽  
Gianluca Stefani ◽  
Raffaella Zucaro ◽  
...  
Keyword(s):  
Value Chain ◽  
Food System ◽  
Value Added ◽  
Activity Level ◽  
Wine Industry ◽  
Full Time ◽  
Italian Economy ◽  
Wine Production ◽  
Italian Wine ◽  
The Impact

AbstractThe objective of this paper is twofold: firstly, it analyzes the evolution of frauds in the Italian wine value chain over the period 2007–2015, and then, using a properly disaggregated social accounting matrix (SAM) of the Italian economy, it simulates the impact of wine frauds on the national economy in terms of growth, employment, value added and income. The wine industry is the sector most exposed to frauds within the Italian agro-food system accounting for 88% of total value of seized agro-food outputs. Most irregularities (95%) are made by only three agents, specifically individual wineries, bottlers-wholesalers and retailers. We estimated industry-specific SAM multipliers to assess the share of the Italian economy depending on irregular wine production. These activities account for 11.5% of specialized permanent crop farms output and over 25% of wine industry output. This is a sign of vulnerability of the wine industry: should a food scandal/scare determine a drop in consumers’ demand, the negative effect on production activities of these sectors may be large. The SAM was also used to perform an impact analysis adopting a counterfactual approach. Results show a slightly positive increase of value added (6 million euro) along with an overall decrease in the activity level (an output loss of 406 million euro and more than six thousand full time jobs lost). This contractionary effect can be explained with fraud rents. Indeed, the extra-profits from frauds do not activate the economy circular flow as most of them leak out to exogenous accounts such as the public administration and the rest of the world.

Is innovation needed in the Old World wine market? The perception of Italian stakeholders

2018 ◽  
Vol 120 (6) ◽  
pp. 1315-1329 ◽  
Author(s):  
Rungsaran Wongprawmas ◽  
Roberta Spadoni
Keyword(s):  
Wine Industry ◽  
Structured Interviews ◽  
Wine Production ◽  
Old World ◽  
Content Type ◽  
Italian Wine ◽  
Wide Range ◽  
Production And Distribution ◽  
Wine Market ◽  
The Right

PurposeThe wine market in Italy has been through several changes in the last decade. Actors in the supply chain need to find new strategies or tools in order to remain competitive in what has become a fiercely competitive sector. Innovation is one of the tools which have been successfully used in the New World wine market, hence innovation might also be a useful resource for actors in the Old World wine market, such as in Italy. The purpose of this paper is to explore stakeholders’ perception of such innovation, including how its usefulness in the Italian wine production and distribution chain is perceived.Design/methodology/approachSemi-structured interviews were carried out in Emilia-Romagna with a wide range of actors in the Italian wine chain and consumer focus groups and the resulting data were analyzed using the content-summarizing approach.FindingsThese stakeholders agreed that innovation is needed for production and processing as well as in quality control, but only on condition that it should maintain the quality and value of traditional wines. Innovative wine products tend to be unacceptable to consumers. Most stakeholders associate innovation with communication as producers and distributors seek innovative ways to convey information regarding the value of wines to final consumers.Research limitations/implicationsThe findings are qualitative and based on a small group of Italian wine industry players and consumers who operate mainly in a domestic context.Practical implicationsThe paper provides industrialists with information useful in the search to find the right strategies to make them more competitive in the Italian wine market. It is crucial to find and adopt innovative approaches toward communication throughout the chain. Information appealing to tradition and sentiment could be highly effective ways to reach the consumer.Originality/valueThis is the first in-depth study of the perceptions of all stakeholders (from producers to consumers) regarding innovation in the Italian wine chain; of particular importance as the industry is currently in transition toward globalization.

scholarly journals MACROECONOMIC DETERMINANTS OF WINE PRODUCTION IN THE EUROPEAN UNION

2021 ◽  
Vol 30 (1) ◽  
pp. 43-55
Author(s):  
Jana Katunar ◽  
◽  
Vinko Zaninović ◽  
Hrvoje Katunar
Keyword(s):  
Wine Industry ◽  
The European Union ◽  
Wine Production ◽  
Eu Countries ◽  
Secondary Sources ◽  
Eu Member States ◽  
Production And Consumption ◽  
Wine Sector ◽  
Using Data ◽  
Macroeconomic Determinants

This paper focuses on the determinants of wine production in the European wine industry. In the last two decades, the European wine industry has undergone many changes due to the entry of new countries into the world wine market. Although increasing competitiveness became the priority of the European Common Agricultural Policy, wine production and consumption in the EU have decreased in the last two decades, and therefore the aim of this research is to analyse and identify the macroeconomic determinants of wine production, i.e. what factors besides the price influence wine production in selected EU countries and in how they can be controlled. Empirical research was conducted using data for EU member states traditionally engaged in wine production. Panel data on wine production, wine consumption, average wine price, wine imports, wine exports and EU support to the wine sector were collected from secondary sources for 15 wine-producing EU countries and for the period 2009-2018. We estimated the econometric model using pooled OLS, as diagnostic tests indicated that this estimator was the best fit for our data. Our results suggest that domestic demand and domestic (EU) subsidies are the main drivers of wine production. To keep up with New World wine producers, even more emphasis should be placed on promoting the wine drinking culture.

scholarly journals Techniques for Mitigating the Effects of Smoke Taint While Maintaining Quality in Wine Production: A Review

Molecules ◽  
2021 ◽  
Vol 26 (6) ◽  
pp. 1672
Author(s):  
Ysadora A. Mirabelli-Montan ◽  
Matteo Marangon ◽  
Antonio Graça ◽  
Christine M. Mayr Marangon ◽  
Kerry L. Wilkinson
Keyword(s):  
Global Perspective ◽  
Wine Industry ◽  
Wine Production ◽  
Specific Data ◽  
Main Research ◽  
Initial Severity ◽  
The Subject ◽  
Available Information

Smoke taint has become a prominent issue for the global wine industry as climate change continues to impact the length and extremity of fire seasons around the world. Although the issue has prompted a surge in research on the subject in recent years, no singular solution has yet been identified that is capable of maintaining the quality of wine made from smoke-affected grapes. In this review, we summarize the main research on smoke taint, the key discoveries, as well as the prevailing uncertainties. We also examine methods for mitigating smoke taint in the vineyard, in the winery, and post production. We assess the effectiveness of remediation methods (proposed and actual) based on available research. Our findings are in agreement with previous studies, suggesting that the most viable remedies for smoke taint are still the commercially available activated carbon fining and reverse osmosis treatments, but that the quality of the final treated wines is fundamentally dependent on the initial severity of the taint. In this review, suggestions for future studies are introduced for improving our understanding of methods that have thus far only been preliminarily investigated. We select regions that have already been subjected to severe wildfires, and therefore subjected to smoke taint (particularly Australia and California) as a case study to inform other wine-producing countries that will likely be impacted in the future and suggest specific data collection and policy implementation actions that should be taken, even in countries that have not yet been impacted by smoke taint. Ultimately, we streamline the available information on the topic of smoke taint, apply it to a global perspective that considers the various stakeholders involved, and provide a launching point for further research on the topic.

scholarly journals Robust design of flash evaporators for must concentration applications in wine production

2018 ◽  
Vol 19 (2) ◽  
pp. 207
Author(s):  
Thomas Quirante ◽  
Yann Ledoux ◽  
Patrick Sebastian
Keyword(s):  
Environmental Impact ◽  
Product Quality ◽  
Robust Design ◽  
Volume Fraction ◽  
Wine Industry ◽  
Design Solution ◽  
Wine Production ◽  
Target Values ◽  
Industry Area

In recent years, flash evaporation processes have received an increased attention in the wine industry for must concentration applications. Specific constraints related to the wine industry area had lead to many improvements of flash evaporators initially designed for seawater desalination. In particular the quality of the vintage, the transportability of the system and the environmental impact are of main interest. Moreover, the preliminary design of such systems must also consider robustness criteria. Obviously, variations of temperatures and flow rates of liquids at the inlet of the process can dramatically impact the quality of the product at the system outlet. In particular, deviations from the target values of temperature and alcoholic volume fraction can lead to a severe degradation of the vintage. As it is common in product design to have multiple performance measures, the robust design problem is addressed using a multi-objective approach. A trade-offs is introduced between two main design objectives: (i) the improvement in overall performance (product quality, transportability, environmental impact and costs) and (ii) the lowering of the sensitivity of the product quality under uncertainty. These main objectives are related to several elementary objectives corresponding to design criteria and a preference aggregation method is used to formulate the two different design objectives. Objectives are linked to weighting parameters values equivalent to priority levels. The selection of the most preferred design solution is discussed according to different trade-off strategies. The generation of the Pareto set is addressed by the non dominated sorting genetic algorithm NGSAII. From computing results, our recommendations concern the compromise between performance and robustness of flash evaporators. In this context, the final alcoholic volume fraction of the wine is the most sensitive parameter, which justify to maintain a high value of evaporative capacity when designing this type of system.

scholarly journals Wine market potential in Ukraine

Ekonomika APK ◽  
2020 ◽  
Vol 311 (9) ◽  
pp. 17-29
Author(s):  
Volodymyr Rossokha ◽  
Oleksandr Petrychenko
Keyword(s):  
Supply And Demand ◽  
Domestic Market ◽  
Market Potential ◽  
European Countries ◽  
Wine Industry ◽  
Raw Material ◽  
Wine Consumption ◽  
Production And Consumption ◽  
Per Capita ◽  
Wine Market

The purpose of the article is to carry out a comprehensive analysis of the raw material market of wine products, production and distribution of wine through sales channels, opportunities and restrictions on the sale of wine in domestic and foreign markets; to determine the state and potential volumes of wine consumption in Ukraine; to elaborate ways and directions of development of production and consumer potential of the domestic wine market to ensure supply and demand formation. Research methods includes an abstract-logical method to substantiate the production and consumer potential of the market; analysis and synthesis – to establish the size of the area, yield, gross harvest, processing of grapes into wine materials, range of products, geography of export and import and wine consumption; economical and statistical and balance methods – for identifying trends and patterns of production and factors influencing the market of wine products, imbalances in the production and consumption of wine in the domestic market; comparative and calculation-constructive methods – to compare the levels of wine consumption in Ukraine and EU countries and substantiation of the consumer potential of the wine market in Ukraine; standard-cost method - for determining the amount of investment in the raw material base of the wine industry to develop production capacity and ensure supply in the wine market. Research results. Analysis of the market dynamics in the segments of grape growing and processing, the nomenclature of production, distribution and consumption of wine showed the discrepancy between the supply of raw materials on the market for loading the capacity of wineries, accompanied by the filling the domestic market with imported products. The ratio of wine exports to imports, production volumes to exports and imports, the share of domestic production and imports in the consumption fund and per capita has been established. The capacity of the domestic market for wine consumption in Ukraine at the level of European countries and the amount of investment to ensure its supply of wine products is determined. The ways and directions of development of production and consumer potential of the domestic wine market are outlined. Scientific novelty. The disproportions in the production and consumption of wine in the domestic market, the differences in the consumption of wine per capita in Ukraine and European countries are grounded. The production and consumer potentials of the domestic wine market have been determined. The volumes of investments, ways and directions of development of the production and consumer potential of the market for the interaction of supply and demand have been established. Practical significance. The investigated trends in the development of the production and consumer potential of the wine market serve as a guideline for making rational management decisions on the choice of ways and directions for increasing production and domestic consumption of products of the wine industry.

scholarly journals New Marketing Tendencies in the Romanian Wine Industry

2020 ◽  
Vol 15 (1) ◽  
pp. 31-39
Author(s):  
Fuciu Mircea
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Secondary Data Analysis ◽  
Wine Industry ◽  
Production And Consumption

AbstractIn the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile of the Romanian wine consumer, as a result of a survey developed by wine industry organisation. The paper shows some new trends of the wine industry, underlined by the specialists, as well as technologies and methods of marketing interaction with the consumers used by the Romanian producers of this product.

scholarly journals Marketing analysis of the Villány wine region

2014 ◽  
pp. 119-123
Author(s):  
Klára Törökné Kiss
Keyword(s):  
Wine Industry ◽  
Natural Conditions ◽  
Wine Production ◽  
Wine Consumption ◽  
The Future ◽  
Marketing Analysis ◽  
Wine Region

Hungarian wine is not in such a bad position as it is considered. We have outstanding specialists and the country’s natural conditions are also proper. In Hungary, there are wine production and wine consumption has a major traditions. The role of marketing in our wine industry is growing more and more, and this trend is expected to continue in the future. The development of tourism in wine-growing regions and advertising would considerably promote the popularity of Hungarian wine.

scholarly journals The genetic improvement of grapevine cultivars and wine yeast strains: Novel approaches to the ancient art of winemaking

2003 ◽  
Vol 22 (1) ◽  
pp. 31-43
Author(s):  
I. S. Pretorius
Keyword(s):  
Wine Yeast ◽  
Wine Industry ◽  
Market Demand ◽  
Wine Production ◽  
Yeast Strains ◽  
Quantum Leap ◽  
Grape Quality ◽  
The Cost ◽  
Grape Varieties ◽  
Grape Cultivars

The widening gap between wine production and wine consumption, the shift of consumer preferences away from basic commodity wine to top quality wine, and the gruelling competition brought about by economic globalisation call for a total revolution in  the magical world of wine. In the process of transforming the wine industry from a production-driven industry to a market-orientated enterprise, there is an increasing dependence on, amongst others, biotechnological innovation to launch the wine industry with a quantum leap across the formidable market challenges of the 21st century. Market-orientated designer grape cultivars and wine yeast strains are currently being genetically programmed with surgical precision for the cost-competitive production of high quality grapes and wine with relatively minimal resource inputs and a low environmental impact. With regard to Grapevine Biotechnology, this entails the establishment of stress tolerant and disease resistant varieties of Vitis vinifera with increased productivity, efficiency, sustainability and environmental friendliness, especially regarding improved pest and disease control, water use efficiency and grape quality. With regard to Wine Yeast Biotechnology, the emphasis is on the development of Saccharomyces cerevisiae strains with improved fermentation, processing and biopreservation abilities, and capacities for an increase in the wholesomeness and sensory quality of wine. The successful commercialisation of transgenic grape cultivars and wine yeasts depends on a number of scientific, technical, safety, ethical, legal, economic and marketing factors, and it therefore will be unwise to entertain high expectations in the short term. However, in the light of the phenomenal potential advantages of tailor-made grape varieties and yeast strains, it would be equally self-destructive in the long term if this strategically important “life insurance policy” is not taken out by the wine industry. This overview highlights the most important examples of the way in which V. vinifera grape varieties and S. cerevisiae wine yeast strains are currently being designed with surgical precision on the basis of market demand for the cost-effective, sustainable and environmentally friendly production of healthy, top quality grapes and wine.

scholarly journals El comportamiento de las exportaciones españolas de vino en los mercados internacionales

2018 ◽  
Vol 18 (1) ◽  
pp. 23 ◽  
Author(s):  
Francesc J. Cervera Ferrer ◽  
Raúl Compés López
Keyword(s):  
Export Performance ◽  
International Markets ◽  
Three Dimensions ◽  
Wine Production ◽  
Production And Consumption ◽  
Target Markets

<p>The different evolution of wine production and consumption in Spain in recent decades has pushed the sector into a model which is highly dependent on international markets. In these circumstances, the variable that determines the viability of many enterprises is the performance of exports. This article evaluates the performance of Spanish wine exports using a set of indicators that measure their diversification, adaptation and competitiveness in target markets. The results show a positive export performance in three dimensions, which contributes to determine the keys to their success, especially in volume, and to guide future strategies.</p>

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