scholarly journals Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

2021 ◽  
Vol 13 (12) ◽  
pp. 6847
Author(s):  
Tonghao Zhang ◽  
Ping Yin ◽  
Yuanxiang Peng
Keyword(s):  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Theory Development ◽  
Empirical Support ◽  
Tourist Satisfaction ◽  
Ancient City ◽  
Relationship Model ◽  
Cultural Heritage Tourism

Although some studies claim that tourism commercialization can promote the authentic experience and behaviour of tourists, there is a lack of empirical support. The main purpose of this study is to identify whether tourism commercialization can positively impact tourists’ perceived authenticity and tourist satisfaction in the context of cultural heritage tourism. We divide tourism authenticity into objective authenticity, constructive authenticity, existential authenticity and postmodern authenticity and propose a relationship model of tourism commercialization, the four authenticities, tourist satisfaction and loyalty. A survey was conducted in Langzhong Ancient City, a representative millennium-old county in China. A total of 618 valid domestic tourist questionnaires were collected. The partial least squares structural equation modelling (PLS-SEM) suitable for theory development was used for the conceptual model validation. The results indicate that tourism commercialization positively affects objective, constructive, existential and postmodern authenticity and tourist satisfaction; the four authenticities positively affect tourist satisfaction, while only objective and existential authenticity and tourist satisfaction positively affect tourist loyalty. Theoretical and practical implications are discussed.

scholarly journals Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty

2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Equation Model ◽  
Intangible Cultural Heritage ◽  
Research Model ◽  
Development Mode ◽  
Tourist Satisfaction ◽  
Cultural Heritage Tourism

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.

scholarly journals The Role of ICT on Cultural Heritage Tourism: a Case Study

2021 ◽  
Vol 6 (4) ◽  
pp. 29-33
Author(s):  
Abe Akihiro
Keyword(s):  
Cultural Heritage ◽  
Participatory Design ◽  
Heritage Tourism ◽  
World Heritage ◽  
World Heritage Site ◽  
Infrastructure Development ◽  
Diverse Range ◽  
Cultural Heritage Tourism

The purpose of this study is to discuss the role of ICT in cultural heritage tourism through a case study of the Hiraizumi world heritage site in Japan that was registered in 2011. As it promotes tourism through the world heritage registration, Hiraizumi is operating on the major premise that it will safeguard its cultural heritage while also placing importance on developing systems for accepting a diverse range of tourists using the universal design perspective. When doing so there are limits to facility refurbishment and infrastructure development so the town focused its attention on support for information aspects, or in other words support using ICT. Going forward as individual travel becomes more mainstream the ways in which new value is created in Hiraizumi tourism are likely to include (1) transmission of the value of the cultural heritage in collaboration with researchers and (2) development of tourist areas in which excursions on foot are possible. We discuss the possibilities for utilization of ICT in these measures and the utility of the participatory design approach.

scholarly journals Fluidity and persistance of cultural narratives: Heritage tourism and cultural narratives for insiders and outsiders in Western Mongolia

2019 ◽  
Vol 2 (2) ◽  
pp. 5-14
Author(s):  
Holly Barcus
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Heritage Tourism ◽  
Economic Benefits ◽  
Cultural Narratives ◽  
Identity Narratives ◽  
Production And Consumption ◽  
Place And Identity ◽  
Cultural Heritage Tourism

Framed within contemporary debates about the implications of cultural heritage tourism for rural ethnic minority populations, this paper explores the case study of cultural heritage tourism in Bayan Ulgii Mongolia, juxtaposing arguments about place and identity with those of economic benefits. Preliminary results suggest that growing attention paid to the Kazakhs as aminority ethnic cultural group in Mongolia, and narratives of their lifeway persistence, increase international acknowledgement that mayfoster greater tourism. However, one of the key outcomes of the production of this heritage landscape is the consumption of ethnic cultural identity narratives by ethnic Kazakh out-migrants who desire to reinscribe “traditional cultural lifeways” in their children’s identities. This thus serves to promote a shared sense of identity amongst a rapidly dispersing population but also challenges the notion of production and consumption as competing, rather than complimentary processes, in emerging rural tourism locations of the Global South.

scholarly journals Interpretation for Odisha’s ‘Buddhist Diamond’

2019 ◽  
Vol 9 (1) ◽  
pp. 65-70
Author(s):  
N. James
Keyword(s):  
Cultural Heritage ◽  
Heritage Tourism ◽  
Archaeological Sites ◽  
Visitor Management ◽  
Cultural Heritage Tourism

Abstract Cultural heritage tourism in India is growing and it is changing. In Odisha, the archaeological sites of four early Buddhist monasteries are being promoted as a set of attractions. Presentation of monuments entails, first, preservation and then interpretation. Effective interpretation has to take account of the visitors. A case study is made of visitor management and interpretation at Lalitagiri. The measures for preservation there are good but there is little provision for interpretation, even in the new museum. It can no longer be assumed that visitors have the background to understand the original contexts of the displays. Without that, they can hardly make adequate sense of what is presented. Options for improving the quality of interpretation are assessed.

scholarly journals Sustainability Assessment of Cultural Heritage Tourism: Case Study of Pingyao Ancient City in China

2019 ◽  
Vol 11 (5) ◽  
pp. 1392 ◽  
Author(s):  
Lisheng Weng ◽  
Bao-Jie He ◽  
Lina Liu ◽  
Chenxi Li ◽  
Xin Zhang
Keyword(s):  
Cultural Heritage ◽  
Local Community ◽  
Sustainability Assessment ◽  
Heritage Tourism ◽  
Indicator System ◽  
Tourism Industry ◽  
Stakeholder Groups ◽  
Ancient City ◽  
The Impact ◽  
Cultural Heritage Tourism

Cultural heritage tourism (CHT) has become an important part of the tourism industry. Therefore, it is essential to evaluate the sustainability of CHT destinations for tourism development. The majority of existing studies have examined the destination sustainability of ecotourism with the considerations of three stakeholder groups, namely, resource administration, tourist, and local community. However, the impact of tourism enterprises on destination sustainability has been constantly ignored in CHT-related studies. To fill these gaps, this study aims at developing an indicator system for comprehensively assessing the sustainability of CHT destinations. Specifically, this study identified an evaluation indicator system based on the Delphi technique and applied it to the context of Pingyao Ancient City in China. Results demonstrated that scores obtained by all four stakeholder groups ranged between 3.0 and 4.0 and the overall sustainability score was only 63.94, indicating that Pingyao was in the “somewhat sustainable” state according to the criteria (0−25, unsustainable; 25−50, somewhat unsustainable; 50−75, somewhat sustainable; 75−100, sustainable) specified in previous studies. A more balanced outcome should be achieved where each stakeholder’s interests are fully considered, but not at the expense of the others. The findings are of great significance for heritage tourism literature and sustainable destination management.

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