scholarly journals The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott

2021 ◽  
Vol 13 (9) ◽  
pp. 5174
Author(s):  
Chih-Chien Wang ◽  
Shu-Chen Chang ◽  
Pei-Ying Chen
Keyword(s):  
Experimental Design ◽  
Social Comparison ◽  
Brand Equity ◽  
Social Issues ◽  
Empirical Studies ◽  
Influential Factor ◽  
Same Sex ◽  
Same Sex Marriage ◽  
Comparison Information

Brand equity is critical for brand sustainability. Companies participate in social issues to maintain brand equity by making the brand easily recognizable, superior in quality, and favored and affirmed by consumers. However, the ideological incompatibility between a brand and consumers may induce the consumers to adopt boycott action, which is an obstacle to brand sustainability. Before adopting boycott action, consumers consider the opinions of themselves and those of others. The opinion incompatibility between consumers is an influential factor for the consumers’ boycott intention, while individuals’ Attention to Social Comparison Information (ATSCI) is a moderate factor. This article conducted three studies that explored the influence of ideological incompatibility and ATSCI on boycott intention. Study 1 and Study 2 conducted an online and an offline experimental design to investigate the consumers’ boycott intention when a brand holds a different view from consumers on a debatable issue—same-sex marriage. Study 3 focused on the influence of ideological incompatibility between consumers and their relatives and friends regarding boycott intention. Individuals’ ATSCI is considered as a moderate factor. Based on these three empirical studies, we conclude that when a brand takes a stand on a debatable issue, it may be taking risks for brand sustainability since some consumers might boycott it because of ideological incompatibility. High ATSCI individuals may choose to follow the opinions of others and change their boycott intention.

scholarly journals Partisan and religious drivers of moral conservatism

2016 ◽  
Vol 24 (4) ◽  
pp. 335-346 ◽  
Author(s):  
Jocelyn Evans ◽  
Jonathan Tonge
Keyword(s):  
Northern Ireland ◽  
Ethical Issues ◽  
Social Issues ◽  
Religious Affiliation ◽  
Same Sex ◽  
Same Sex Marriage ◽  
Political Messages ◽  
Religious Conservatism ◽  
Party Choice ◽  
Moral Attitudes

This article assesses the importance of religious affiliation, observance, faith and party choice in categorizing attitudes to two of the most important contemporary moral and ethical issues: same-sex marriage and abortion. While religious conditioning of moral attitudes has long been seen as important, this article goes beyond analyses grounded in religiosity to explore whether support for particular political parties – and the cues received from those parties on moral questions – may counter or reinforce messages from the churches. Drawing upon new data from the extensive survey of public opinion in the 2015 Northern Ireland election study, the article analyses the salience of religious, party choice and demographic variables in determining attitudes towards these two key social issues. Same-sex marriage and abortion (other than in very exceptional abortion cases) are both still banned in Northern Ireland, but the moral and religious conservatism underpinning prohibition has come under increasing challenge, especially in respect of same-sex marriage. The extent to which political messages compete with religious ones may influence attitudes to the moral issues of the moment.

Religious victimization as social empowerment in discrimination narratives from California’s Proposition 8 campaign

2013 ◽  
Vol 2 (2) ◽  
pp. 235-261 ◽  
Author(s):  
Chris VanderStouwe
Keyword(s):  
Religious Identity ◽  
Social Issues ◽  
Religious Affiliation ◽  
Same Sex ◽  
Survey Question ◽  
Same Sex Marriage ◽  
Non Profit ◽  
Proposition 8 ◽  
Same Sex Couples ◽  
Institutional Positioning

One of the premier social issues in contemporary US politics is that of same-sex marriage. This research explores language use and identity construction by same-sex marriage supporters through narratives of discrimination. This paper analyzes data collected through the non-profit Marriage Equality USA, wherein narrators respond to a survey question about experiences of discrimination during California’s Proposition 8 campaign, a statewide initiative that repealed the rights of same-sex couples to marry. In doing so, narrators use ideologies of religion and religious affiliation to: (1) construct a victim identity in relation to their experiences, (2) use this as a springboard to challenge their victimization, (3) establish opposition between individual and institutional positioning of religious identity, and (4) switch roles with their victimizers with respect to victim and empowered positions. In doing so, narrators use victimization as empowerment to convey a progressive position in an inevitably successful social movement.

Social Comparisons and Contentment

1994 ◽  
Vol 18 (2) ◽  
pp. 241-249 ◽  
Author(s):  
Wayne H. Bylsma ◽  
Brenda Major
Keyword(s):  
Gender Differences ◽  
Social Comparison ◽  
Social Comparisons ◽  
Pay Satisfaction ◽  
Same Sex ◽  
Disadvantaged Groups ◽  
Comparison Information

This study explored the role of social comparison processes in fostering contentment among those who are objectively disadvantaged. We focus on how comparisons can produce gender differences in personal entitlement, perceptions of one's own performance, and pay satisfaction. We hypothesized that individuals would base judgments of entitlement, performance, and pay satisfaction more on comparisons with ingroup (same-sex) than outgroup (cross-sex) others, even when both types of comparison information were equally available, unavoidable, and made clear the disadvantaged status of the ingroup. As predicted, the amount students felt they were entitled to be paid, how well they thought they had performed (women only), and how satisfied they were with their pay were all influenced more by same-sex than cross-sex comparison information. The implications of these results for the tolerance of injustice among disadvantaged groups are discussed.

scholarly journals Sexologist Training Could Have an Influence on Attitudes Toward LG Marriage And Parenting?

2016 ◽  
Vol 9 (1) ◽  
pp. 52-52
Author(s):  
E. Viozzi ◽  
◽  
F. Tripodi ◽  
F. M. Nimbi ◽  
R. Baiocco ◽  
...  
Keyword(s):  
Social Issues ◽  
Ambivalent Sexism ◽  
Equal Rights ◽  
Same Sex ◽  
Negative Attitudes ◽  
Same Sex Marriage ◽  
Vitro Fertilization ◽  
Positive Attitudes ◽  
Accredited Schools

Objective: Negative attitudes towards same-sex families persist among health professionals. This study investigates the influence of educational programs in sexology (EPS) on sexism, homophobia and attitudes of sexologists towards lesbian and gay (LG) marriage and same-sex parenting. Design and Method: Data were collected on 552 subjects (376 F and 134 M); the EPS group was composed by professionals who had attended a training course in accredited schools by Italian Federation of Scientific Sexology (FISS). The protocol was computer-based and self-administered (15 minutes to complete). It was composed of: questionnaire for socio-demographic information; Ambivalent Sexism Inventory; Measure of Sexual internalized stigma for Lesbians and Gays; Modern Homophobia Scale; The Katuzny Same-Sex Marriage Scale; D’Amore and Green Same-Sex Parenting Scale. Results: The EPS group reported lower levels of sexism (F(1,401)=4.40, p<.05) and homophobia (F(1,401)=5.15, p <.05), a more positive attitudes toward LG marriage (F(1,545)=7.67, p <.01) and same-sex parenting (F(1,545)=17.34; p<.001). In particular, participants in this group declared more favorable attitudes to specific pathways to parenthood, such as: adoption for homosexual couples, artificial insemination for lesbians, and in vitro fertilization for lesbians. Conclusions: Professionals who got EPS show more positive attitudes toward same-sex marriage and parenting. Having a specific training on these issues appears to be functional to the development of attitudes based on equal rights and not based on heterosexism. These results have important implications in both clinic and social issues related to LGBT health.

A MULTIMETHOD APPROACH TO FRAMING DISPUTES: SAME-SEX MARRIAGE ON TRIAL IN OBERGEFELL V. HODGES*

2020 ◽  
Vol 25 (1) ◽  
pp. 45-70
Author(s):  
Alex Espinoza-Kulick
Keyword(s):  
Social Movements ◽  
Text Analysis ◽  
Social Issues ◽  
Meaning Making ◽  
Contentious Politics ◽  
Legal Mobilization ◽  
Future Research ◽  
Same Sex ◽  
Same Sex Marriage ◽  
Multimethod Approach

Social movements scholars have widely used the framing perspective to analyze meaning-making related to social movements and contentious politics. Qualitative methods have helped to illuminate how activists frame social issues to combine meanings in strategic ways. By contrast, linear statistical modeling is ill-suited to analyze the interdependent and circuitous aspects of collective action frames. This study offers a multimethod approach that uses an abductive framework to combine techniques from computational text analysis and network modeling along with interpretive coding. I demonstrate this approach in the context of framing disputes through legal mobilization over the same-sex marriage in the case of Obergefell v. Hodges. By examining Court discourse and amicus briefs, I show the coordination of similarities and distinctions among opposing social movement groups and elite actors. Future research can expand this method for both case studies and comparative analyses of movements.

scholarly journals Age Differences in LGBT Attitudes Toward Marriage Equality

2014 ◽  
Vol 15 (2) ◽  
pp. 428-443 ◽  
Author(s):  
Elaine M. Maccio ◽  
Sara Mateer DeRosa ◽  
Scott E. Wilks ◽  
Amy L. Wright
Keyword(s):  
Social Issues ◽  
Self Report ◽  
Marriage Equality ◽  
Party Affiliation ◽  
Same Sex ◽  
Same Sex Marriage ◽  
Political Issues ◽  
Age Cohorts ◽  
Bisexual And Transgender ◽  
Attitudes Toward Marriage

The purpose of this study was to compare attitudes of older versus younger lesbian, gay, bisexual, and transgender (LGBT) individuals regarding marriage equality. Data were collected via self-report questionnaires from 350 LGBT adults in a mid-size city in the southern United States. Older and younger LGBT cohorts did not differ significantly in voter registration, political party affiliation, awareness of LGBT political issues, or voting on social issues. Older LGBT adults were less likely to find same-sex marriage important. Yet, age cohorts did not differ significantly on legalizing same-sex marriage. Social work implications are discussed regarding this policy area.

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