scholarly journals Sustainability and Consumer Willingness to Pay for Legumes: A Laboratory Study with Lentils

2021 ◽  
Vol 13 (6) ◽  
pp. 3408
Author(s):  
Stéphan Marette
Keyword(s):  
Willingness To Pay ◽  
Laboratory Study ◽  
Significant Influence ◽  
Strong Influence ◽  
Agricultural Practices ◽  
Environmental Benefits ◽  
Local Production ◽  
Consumer Reactions ◽  
Study Participants ◽  
General Product

We performed a laboratory study in France to explore consumer reactions to information about lentils, a legume whose consumption is sustainable and recommended by nutritionists and environmentalists. More specifically, we examined the effect of informational messages on consumer willingness to pay (WTP) for lentils bearing different production labels. Study participants were given two generic messages designed to promote lentils as a general product with nutritional and environmental benefits. These messages were followed by two specific messages related to one lentil packet with revealed information about the use of certain agricultural practices (e.g., intercropping, organic and local production, and producer partnerships). Initial WTP were measured before the information was provided. The results show that labeling had a strong influence on initial WTP. When WTP were measured after the participants had received the generic and specific informational messages, we observed a weak but significant influence for the lentils with organic and local production labels. There was no effect for the lentils without any production labels. We thus conclude that providing generic information via official recommendations and further developing legume labeling systems could act synergistically to drive some weak changes in consumer choices.

scholarly journals An Examination of Consumer Willingness to Pay for Local Products

2015 ◽  
Vol 44 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Aaron Adalja ◽  
James Hanson ◽  
Charles Towe ◽  
Elina Tselepidakis
Keyword(s):  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Random Sample ◽  
Local Food ◽  
Food Products ◽  
The Other ◽  
Local Production

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.

scholarly journals Evaluating the Willingness to Pay for Using Recycled Water for Irrigation

2019 ◽  
Vol 11 (19) ◽  
pp. 5220 ◽  
Author(s):  
Dimitra Lazaridou ◽  
Anastasios Michailidis ◽  
Konstantinos Mattas
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Water Source ◽  
Complete Information ◽  
Environmental Benefits ◽  
Irrigated Agriculture ◽  
Environmental Benefit ◽  
Recycled Water ◽  
Basin Scale ◽  
Alternative Water

The present study attempts to estimate individuals’ willingness to pay for recycled water irrigation, in order to enhance the water supply and ensure the continuation of irrigated agriculture in Nestos catchment. Contingent valuation method has been developed for the investigation of farmers’ preferences, in monetary terms, to adopt this alternative water source for irrigation purposes. The applied method is regularly followed in the framework of environmental valuation. The results of the survey are based on data collected from questionnaires, which were answered by respondents at a river basin scale. In a representative sample of 302 farmers, we find that 64.2% of them expressed a positive stance towards using recycled water, a fact that results in lower environmental impacts. However, findings indicate that participants are willing to pay a significantly less amount of money than they already pay, for freshwater. Additionally, the analysis demonstrates that the use of recycled water in agriculture is more acceptable to respondents who are aware of its environmental benefits. Therefore, the provision of complete information on the welfare of using recycled water for irrigation to farmers may lead to greater adoption intention and a greater environmental benefit.

Willingness to Pay for LID Environmental Benefits

2008 ◽  
Author(s):  
Fred J. Hitzhusen ◽  
Nichole Yen ◽  
Jack Schieffer
Keyword(s):  
Willingness To Pay ◽  
Environmental Benefits

A mediator of consumers' willingness to pay for halal logistics

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dg Ku Zunaidah Ag Majid ◽  
Suhaila Abdul Hanan ◽  
Hazlinda Hassan
Keyword(s):  
Willingness To Pay ◽  
Empirical Research ◽  
Significant Influence ◽  
Design Methodology ◽  
Direct Relationship ◽  
Content Type ◽  
Independent Variables ◽  
Survey Questions ◽  
Increasing Demand

PurposeThe halal industry has been growing in recent years, seeing an increasing demand for halal products from both Muslim and non-Muslim consumers and acknowledging that halal is a universal concept accepted by both Muslim and non-Muslim societies. Service-related providers, such as logistics, could influence the demand for halal products by consumers. This paper aims to investigate the factors that influence consumers' willingness to pay (WTP) for halal logistics among young non-Muslim adults.Design/methodology/approachA set of survey questions were distributed to young non-Muslim adults and 280 questionnaires were analysed.FindingsThe results indicate that three independent variables had a direct relationship and significant influence on the WTP for halal logistics among non-Muslim consumers. These variables are concern on halal, knowledge about halal and perception of halal logistics. Meanwhile, the awareness of halal logistics significantly influenced the consumers' WTP for halal logistics, provided that it was mediated by the perception of halal logistics.Originality/valueGiven the gap in research on halal logistics and WTP, this paper presents a consolidated examination of this subject, particularly the WTP of young non-Muslim adults. Furthermore, by including the perception of halal logistics as a mediator, this study leverages the halal logistics knowledge to a new level, thus deepening the understanding of this topic and contributing additional knowledge. This study also presents some opportunities for future empirical research.

Supply chain transparency and willingness-to-pay for refurbished products

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanji Duan ◽  
John A. Aloysius
Keyword(s):  
Supply Chain ◽  
Willingness To Pay ◽  
Information Provision ◽  
Environmental Benefits ◽  
Sustainable Supply Chain ◽  
Consumer Evaluations ◽  
Content Type ◽  
Quality Perceptions ◽  
Types Of Information ◽  
Subject Experiment

Purpose Researchers in supply chain transparency have called to expand the boundaries by disclosing various types of information to multiple stakeholders. The purpose of this paper is to explore the effect of transparency about supply chain sustainability on consumers as critical stakeholders and investigate the effectiveness of message characteristics. Design/methodology/approach This study utilizes two scenario-based experiments grounded in a refurbished goods context: Study 1, which employs a 2×2 between-subject experiment investigates the effects of product type and sustainable information provision on consumers evaluations, and Study 2, which employs a 2×1 between-subject experiment examines the effects of sustainable information direction on consumer evaluations. A total of 348 participants were recruited from the Amazon M-Turk platform across the two experiments. Data are analyzed with regression analysis using the PROCESS macro in SPSS and the Johnson–Neyman technique. Findings Contrary to prior research that assumes that refurbished products are associated with lower quality, quality perceptions are moderated by individuals’ environmental involvement (EI) and the information presented by the firm. More importantly, consumer evaluations are influenced by specific characteristics of sustainable supply chain messages: high EI individuals have higher willingness-to-pay a premium (WTPP) when the message is consistent with original beliefs (pro-attitudinal). In contrast to prior theory, there was no difference in the WTPP of consumers with high EI and low EI for counter-attitudinal messages. Practical implications The study shows that what to say, how to say it and to whom, are critical for firms who seek to nudge consumers to support their sustainable practices. Originality/value The value of communicating information on sustainability has been well established. However, little is known about such association when the information provided trades off environmental benefits and product quality. This research addresses the gap in a refurbished product context. The research studies the effect of sustainable supply chain transparency and message characteristics on stakeholders’ evaluations.

scholarly journals Receptacle interacts with consumers’ need for touch to influence tea-drinking experience

2020 ◽  
Vol 122 (9) ◽  
pp. 2981-2992
Author(s):  
Chujun Wang ◽  
Yubin Peng ◽  
Charles Spence ◽  
Xiaoang Wan
Keyword(s):  
Willingness To Pay ◽  
Physical Properties ◽  
Significant Influence ◽  
Material Properties ◽  
Design Methodology ◽  
Room Temperature ◽  
Haptic Perception ◽  
Content Type ◽  
Ceramic Glass ◽  
Tea Drinking

PurposeThis study was designed to investigate how the material properties of the tea-drinking receptacle interact with a participant's motivation and preference for extracting and using information obtained via haptic perception, namely the need for touch (NFT), to influence his or her tea-drinking experience.Design/methodology/approach72 blindfolded participants were instructed to sample room temperature tea beverages served in a cup that was made of ceramic, glass, paper or plastic. They were then asked to rate how familiar they were with the taste of the beverage, to rate how pleasant the taste was and to specify how much they would like to pay for it (i.e. willingness-to-pay ratings).FindingsThe material of the receptacles used to serve the tea exerted a significant influence over the pleasantness ratings of the tea and interacted with the participants' NFT, exerting a significant influence over their willingness to pay for the tea. Specifically, high-NFT participants were willing to pay significantly more for the same cup of tea when it was served in a ceramic cup rather than in a paper cup, whereas the low-NFT participants' willingness to pay for the tea was unaffected by the material of the receptacles.Originality/valueOur findings suggest that consumers may not be equally susceptible to the influence of the receptacle in which tea, or any other beverage, is served. Our findings also demonstrate how the physical properties of a receptacle interact with a consumer's motivation and preference to influence his or her behavior in the marketplace.

scholarly journals Accounting for uncertainty in willingness to pay for environmental benefits

2014 ◽  
Vol 44 ◽  
pp. 166-177 ◽  
Author(s):  
Ricardo A. Daziano ◽  
Martin Achtnicht
Keyword(s):  
Willingness To Pay ◽  
Environmental Benefits

scholarly journals Economic Analysis of Environmental Benefits of Integrated Pest Management

1997 ◽  
Vol 29 (2) ◽  
pp. 243-253 ◽  
Author(s):  
Jeffrey D. Mullen ◽  
George W. Norton ◽  
Dixie W. Reaves
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Integrated Pest Management ◽  
Pest Management ◽  
Economic Value ◽  
Public Support ◽  
Environmental Risks ◽  
Environmental Benefits ◽  
Program Effects ◽  
Value Of Health

AbstractPublic support for integrated pest management (IPM) is derived in part from concerns over food safety and the environment, yet few studies have assessed the economic value of health and environmental benefits of IPM. An approach is suggested for such an assessment and applied to the Virginia peanut IPM program. Effects of IPM on environmental risks posed by pesticides are assessed and society's willingness to pay to reduce those risks is estimated. The annual environmental benefits of the peanut IPM program are estimated at $844,000. The estimates of pesticide risks and willingness to pay can be applied elsewhere in economic assessments of IPM.

scholarly journals Taxpayer Compliance from the Perspective of Slippery Slope Theory: An Experimental Study

2019 ◽  
Vol 20 (2) ◽  
pp. 53
Author(s):  
I Nyoman Putra Yasa ◽  
I Putu Hendra Martadinata
Keyword(s):  
Experimental Study ◽  
Willingness To Pay ◽  
Experimental Method ◽  
Significant Influence ◽  
Compliance Rate ◽  
Slippery Slope ◽  
The Other ◽  
Trust Level ◽  
Other Hand

The aims of this research is to do relevance on taxpayer compliance attitude based on slippery slope theory. The method used in this research is an experimental method with 63 taxpayers as the samples. The result of this research found that taxpayer trust level on tax authority has a positive and significant influence on taxpayer willingness to pay their tax, while tax authority’s power in watching over taxation process does not affect voluntary taxpayer compliance in paying tax. The highest voluntary taxpayer compliance rate is shown by the taxpayer with high trust in tax authority and has strong tax authority. On the other hand, the lowest voluntary taxpayer compliance rate is shown by the taxpayer with low trust on tax authority and have weak tax authority. In summary, this research supported the slippery slope theory and is hoped to be able to strengthen the relevance of slippery slope theory in explaining taxpayer compliance attitude.

scholarly journals Shear strength of compacted Chlef sand: effect of water content, fines content and others parameters

2020 ◽  
Vol 42 (1) ◽  
pp. 18-35 ◽  
Author(s):  
Djamel Bouri ◽  
Abdallah Krim ◽  
Abdelkader Brahim ◽  
Ahmed Arab
Keyword(s):  
Shear Strength ◽  
Water Content ◽  
Laboratory Study ◽  
Significant Influence ◽  
Mechanical Behaviour ◽  
Friction Angle ◽  
Mechanical Parameters ◽  
Test Results ◽  
Fines Content ◽  
Dense State

AbstractThis paper presents a laboratory study of the combined effect of the water content and fines content on the mechanical behaviour of Chlef sand in a medium dense state (RD = 65%) and dense state (RD = 80%). Several mechanical parameters were evaluated such as shear strength, cohesion and friction angle at different water content w = 0, 1, 2 and 3% and different fines content Fc = 0, 10, 20, 30 and 40%. The test results showed that the shear strength of Chlef sand decrease with the increase fines content Fc = 0 to 40%, our tests result also showed that the water content has a significant influence on the shear strength which decreases with the increase in the water content w = 0 to 3%. The fines content and the water content have a significant influence on the mechanical parameters c and φ. Cohesion increases with the percentage of fines and decreases with the increase of the water content while the friction angle decreases with the increase the fines content and the water content.

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