Willingness to Pay for LID Environmental Benefits

2008 ◽  
Author(s):  
Fred J. Hitzhusen ◽  
Nichole Yen ◽  
Jack Schieffer
2019 ◽  
Vol 11 (19) ◽  
pp. 5220 ◽  
Author(s):  
Dimitra Lazaridou ◽  
Anastasios Michailidis ◽  
Konstantinos Mattas

The present study attempts to estimate individuals’ willingness to pay for recycled water irrigation, in order to enhance the water supply and ensure the continuation of irrigated agriculture in Nestos catchment. Contingent valuation method has been developed for the investigation of farmers’ preferences, in monetary terms, to adopt this alternative water source for irrigation purposes. The applied method is regularly followed in the framework of environmental valuation. The results of the survey are based on data collected from questionnaires, which were answered by respondents at a river basin scale. In a representative sample of 302 farmers, we find that 64.2% of them expressed a positive stance towards using recycled water, a fact that results in lower environmental impacts. However, findings indicate that participants are willing to pay a significantly less amount of money than they already pay, for freshwater. Additionally, the analysis demonstrates that the use of recycled water in agriculture is more acceptable to respondents who are aware of its environmental benefits. Therefore, the provision of complete information on the welfare of using recycled water for irrigation to farmers may lead to greater adoption intention and a greater environmental benefit.


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanji Duan ◽  
John A. Aloysius

Purpose Researchers in supply chain transparency have called to expand the boundaries by disclosing various types of information to multiple stakeholders. The purpose of this paper is to explore the effect of transparency about supply chain sustainability on consumers as critical stakeholders and investigate the effectiveness of message characteristics. Design/methodology/approach This study utilizes two scenario-based experiments grounded in a refurbished goods context: Study 1, which employs a 2×2 between-subject experiment investigates the effects of product type and sustainable information provision on consumers evaluations, and Study 2, which employs a 2×1 between-subject experiment examines the effects of sustainable information direction on consumer evaluations. A total of 348 participants were recruited from the Amazon M-Turk platform across the two experiments. Data are analyzed with regression analysis using the PROCESS macro in SPSS and the Johnson–Neyman technique. Findings Contrary to prior research that assumes that refurbished products are associated with lower quality, quality perceptions are moderated by individuals’ environmental involvement (EI) and the information presented by the firm. More importantly, consumer evaluations are influenced by specific characteristics of sustainable supply chain messages: high EI individuals have higher willingness-to-pay a premium (WTPP) when the message is consistent with original beliefs (pro-attitudinal). In contrast to prior theory, there was no difference in the WTPP of consumers with high EI and low EI for counter-attitudinal messages. Practical implications The study shows that what to say, how to say it and to whom, are critical for firms who seek to nudge consumers to support their sustainable practices. Originality/value The value of communicating information on sustainability has been well established. However, little is known about such association when the information provided trades off environmental benefits and product quality. This research addresses the gap in a refurbished product context. The research studies the effect of sustainable supply chain transparency and message characteristics on stakeholders’ evaluations.


2014 ◽  
Vol 44 ◽  
pp. 166-177 ◽  
Author(s):  
Ricardo A. Daziano ◽  
Martin Achtnicht

1997 ◽  
Vol 29 (2) ◽  
pp. 243-253 ◽  
Author(s):  
Jeffrey D. Mullen ◽  
George W. Norton ◽  
Dixie W. Reaves

AbstractPublic support for integrated pest management (IPM) is derived in part from concerns over food safety and the environment, yet few studies have assessed the economic value of health and environmental benefits of IPM. An approach is suggested for such an assessment and applied to the Virginia peanut IPM program. Effects of IPM on environmental risks posed by pesticides are assessed and society's willingness to pay to reduce those risks is estimated. The annual environmental benefits of the peanut IPM program are estimated at $844,000. The estimates of pesticide risks and willingness to pay can be applied elsewhere in economic assessments of IPM.


1970 ◽  
Vol 2 (2) ◽  
Author(s):  
Vasudha Chopra ◽  
Sukanya Das

Given the increasing demand pressure on water resources coupled with supply holdups and institutional failures, fresh-water resources are increasingly susceptible to depletion and could potentially add to water stress in India. A vast demand-supply gap necessitates water conservation, including recycling measures. India has a great potential in wastewater treatment, and one of the ways to address it is decentralisation of wastewater treatment given its environmental benefits. Based on the Contingent Valuation Method (CVM), this study assesses Delhi urban households’ willingness to pay for the Operation & Maintenance (O&M) costs of a local Wastewater Treatment Plants (WWTP) that supplies residential complexes treated water for toilet-flushing. The study found that if freshwater prices rise sufficiently for consumers, they may be willing to subsidise a decentralized WWTP to cover at least their non-potable water uses. In addition, the co-provision of such public goods can become an important supplement to urban municipal finance.


Energies ◽  
2019 ◽  
Vol 12 (23) ◽  
pp. 4467 ◽  
Author(s):  
Wang ◽  
Valchuis ◽  
Thompson ◽  
Conner ◽  
Parsons

Information on public support and willingness to pay (WTP) for renewable energy from alternative sources is critically important for the development and evaluation of renewable energy policies and programs. This study assesses consumer support and WTP for electricity from solar panels, wind turbines, and on-farm anaerobic digester systems (ADS) in the United States, using data collected from a household survey in the state of Vermont. Empirical results suggest that solar power was the respondents’ top choice for public investment, and cow power (electricity generated from ADS) was the least-favored choice. Also, the variations in the likelihood of being willing to pay a premium for each renewable electricity across respondents were closely associated with factors such as education, political affiliation, homeownership, and local agricultural engagement. The relatively low level of public support and WTP for cow power is likely the result of unfamiliarity with this renewable source of electricity, and more educational efforts are highly needed to promote this renewable energy with many environmental benefits for a dairy state.


2021 ◽  
Vol 13 (6) ◽  
pp. 3408
Author(s):  
Stéphan Marette

We performed a laboratory study in France to explore consumer reactions to information about lentils, a legume whose consumption is sustainable and recommended by nutritionists and environmentalists. More specifically, we examined the effect of informational messages on consumer willingness to pay (WTP) for lentils bearing different production labels. Study participants were given two generic messages designed to promote lentils as a general product with nutritional and environmental benefits. These messages were followed by two specific messages related to one lentil packet with revealed information about the use of certain agricultural practices (e.g., intercropping, organic and local production, and producer partnerships). Initial WTP were measured before the information was provided. The results show that labeling had a strong influence on initial WTP. When WTP were measured after the participants had received the generic and specific informational messages, we observed a weak but significant influence for the lentils with organic and local production labels. There was no effect for the lentils without any production labels. We thus conclude that providing generic information via official recommendations and further developing legume labeling systems could act synergistically to drive some weak changes in consumer choices.


2021 ◽  
Vol 13 (14) ◽  
pp. 7759
Author(s):  
J. Ross Pruitt ◽  
Kaitlyn M. Melton ◽  
Marco A. Palma

Consumer acceptance of new and emerging food production technologies is tied to their understanding of costs and benefits of the product. Advances in bioengineering not only provide direct nutritional benefits to the consumer, but also environmental benefits that improve sustainability. Improved consumer understanding of the benefits of innovative bioengineered food products can aid in the adoption process. We track participants’ physical activity level to determine whether this trait impacts willingness to pay for bioengineered foods. Additionally, we determine whether consumers are willing to pay a premium for gene edited food relative to genetically modified food. The results indicate that there is no link between physical activity and willingness to pay for genetically edited food. Additional results suggest that there is a premium among Asian and other respondents but not by gender.


2014 ◽  
Vol 21 (5) ◽  
pp. 482-502 ◽  
Author(s):  
Osadebamwen Anthony Ogbeide ◽  
Christopher Ford ◽  
Randy Stringer

Nutrients ◽  
2019 ◽  
Vol 11 (11) ◽  
pp. 2781 ◽  
Author(s):  
Elena Castellari ◽  
Elena Claire Ricci ◽  
Stefanella Stranieri ◽  
Stéphan Marette ◽  
Martina Sarnataro ◽  
...  

There is an increasing interest in healthy and sustainable product characteristics. Consumers determine their dietary intake and frame production systems with their choices. However, little is known about the relationships between health and environmental information in influencing these choices, especially when considering functional foods. This study assessed the influence of health-related and environmental-friendliness-related product information on the willingness to pay (WTP) for functional foods. To this end, a WTP elicitation experiment was set up using a jam-like fruit compote enriched with Aloe vera gel. Participants were provided with different messages related to the health and environmental benefits of Aloe vera products, and were also asked to taste the product. Results indicated that providing new information significantly increased the WTP for the enriched compote. This increase was significant for both health and environmentally based benefits, with the health message leading to a higher WTP. Combining health and environmental messages produced an additive effect on WTP which was independent of the sequential order in which the two messages were given. Results contrasted the view that health messages are the main drivers of WTP, and open a broader range of communication in terms of marketing strategies and sustainable policy objectives.


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