scholarly journals Intentions to Participate in Carsharing: The Role of Self- and Social Identity

2021 ◽  
Vol 13 (5) ◽  
pp. 2535
Author(s):  
Loes M. Derikx ◽  
Dea van Lierop
Keyword(s):  
Structural Equation ◽  
Negative Relationship ◽  
Self Identity ◽  
Highly Educated ◽  
Confirmatory Factor ◽  
Intention To Participate ◽  
Urban Contexts ◽  
Intentions To Participate ◽  
Regional Governments

Carsharing is becoming an increasingly popular mode of transportation in many cities around the world. Previous research has revealed that users tend to be young, are highly educated, have high incomes and live in densely populated neighbourhoods. However, this does not explain why people who have similar socioeconomic characteristics do not adopt carsharing when residing in comparable urban contexts. To assess the critical differences between users and non-users of carsharing, the current research uses the theory of planned behaviour as a theoretical framework to analyse how aspects of an individual’s social and self-identity determine their intentions to participate in carsharing. In-person intercept questionnaire data were collected in the Berlin neighbourhoods Schloßstraße, Steglitz and Glasower Straße, Neukölln in the fall of 2019 (N = 216). Exploratory and confirmatory factor analysis and structural equation modelling were used to analyse the collected data. The model results suggest that having a pro-technology self-identity and negative pro-car identity are significantly associated with the intention to participate in carsharing. These associations are present in both the structural and alternative models. Moreover, both models indicate a negative relationship between individuals’ degree of environmental self-identity and the degree of their pro-car identity. The results suggest that, in order to promote carsharing, regional governments should focus on attracting new users who are currently already using mobility technology. The findings can be used by regional governments to identify potential carsharing users and to specifically target individuals who are likely to be willing to adopt and participate in carsharing.

The Motivating Role of Positive Feedback in Sport and Physical Education: Evidence for a Motivational Model

2008 ◽  
Vol 30 (2) ◽  
pp. 240-268 ◽  
Author(s):  
Athanasios Mouratidis ◽  
Maarten Vansteenkiste ◽  
Willy Lens ◽  
Georgios Sideridis
Keyword(s):  
Physical Education ◽  
Structural Equation ◽  
Autonomous Motivation ◽  
Well Being ◽  
Equation Modeling ◽  
School Students ◽  
Intention To Participate ◽  
Motivational Model ◽  
Intentions To Participate

Based on self-determination theory (Deci & Ryan, 2000), an experimental study with middle school students participating in a physical education task and a correlational study with highly talented sport students investigated the motivating role of positive competence feedback on participants’ well-being, performance, and intention to participate. In Study 1, structural equation modeling favored the hypothesized motivational model, in which, after controlling for pretask perceived competence and competence valuation, feedback positively predicted competence satisfaction, which in turn predicted higher levels of vitality and greater intentions to participate, through the mediation of autonomous motivation. No effects on performance were found. Study 2 further showed that autonomous motivation mediated the relation between competence satisfaction and well-being, whereas amotivation mediated the negative relation between competence satisfaction and ill-being and rated performance. The discussion focuses on the motivational role of competence feedback in sports and physical education settings.

Cause-related marketing: Exploring the differences between Gen Y and Gen Z in India

2020 ◽  
Vol 10 (2) ◽  
pp. 172-191
Author(s):  
Shweta Pandey ◽  
Deepak Chawla ◽  
Sandeep Puri
Keyword(s):  
Social Behaviour ◽  
Charitable Giving ◽  
Structural Equation ◽  
Social Attitudes ◽  
Gen Y ◽  
Cause Related Marketing ◽  
Intention To Participate ◽  
Social Media Platforms ◽  
Intentions To Participate

Objective<br/> There is an increasing global need to inspire pro-social behaviour, but there is a dearth of research on factors that underlie the charitable intentions of Gen Y and Gen Z. This study explores the influence of religiosity and descriptive social norms (DSN) on the attitudes and intentions of Gen Y and Gen Z to participate in cause-related marketing (CRM). The study is centred in India, which has a propensity for charitable giving and a rich demographic diversity, and therefore is an appropriate country for CRM research.<br/> Design/Methodology/Approach<br/> Survey data were collected using convenience-based sampling, with 252 valid responses (114 Gen Z; 138 Gen Y). Partial least squares structural equation modelling was utilised for analysing the conceptual model.<br/> Findings<br/> The findings indicate that religiosity influences pro-social attitudes and intentions in both generations, however, there is a differential effect of DSN on attitudes and intentions to participate in CRM for Gen Z, as compared to Gen Y.<br/> Research implications<br/> Religiosity is a significant factor in driving pro-social attitudes and intentions in both generations, however, the effect of DSN on attitudes and intentions to participate in CRM is more pronounced for Gen Z, in comparison to Gen Y.<br/> Practical implications<br/> Marketers can drive an increased intention to participate in CRM by associating CRM efforts with age-old religious teachings for both generations. DSN drive greater engagement of Gen Z with CRM, hence, visible parti cipation in CRM on social media platforms can be an effective strategy for driving pro-social behaviour among Gen Z.<br/> Originality/Value<br/> This is the first study that compares the factors that influence pro-social behaviour in Gen Y and Gen Z in India. The result provides evidence of the continued effect of religiosity on CRM for both generations, and the significant role of DSN in transforming the responses of Gen Z towards CRM.

Volition to transfer: mastering obstacles in training transfer

2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Structural Equation Models ◽  
Training Transfer ◽  
Bootstrap Analysis ◽  
Content Type ◽  
Confirmatory Factor ◽  
Motivation To Transfer ◽  
Practical Implications

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.

scholarly journals Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café

2018 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Usep Suhud ◽  
Sheila Maryam Bajunaid
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Repurchase Intention ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Confirmatory Factor

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.

Impact of marketing effectiveness and capabilities, and export market orientation on export performance

2016 ◽  
Vol 28 (5) ◽  
pp. 532-559 ◽  
Author(s):  
Aydin Kayabasi ◽  
Thandiwe Mtetwa
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Structural Model ◽  
Export Performance ◽  
Export Market ◽  
Marketing Capabilities ◽  
Content Type ◽  
Marketing Effectiveness ◽  
Confirmatory Factor

Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested. Findings The findings suggest that export market orientation has a significant impact on marketing capabilities and marketing effectiveness, and that marketing effectiveness has a significant impact on export performance. This indicates that export market orientation is central to the development of marketing capabilities, while marketing effectiveness contributes to explaining export performance. Research limitations/implications There are several limitations of the research. The first significant limitation is that the variables had various sub-dimensions. The second limitation is about sampling of the research that it is not specific to a particular sector. Practical implications This paper provides useful insights to exporters on market orientation, focal dimensions of marketing effectiveness and marketing capabilities that would help them enhance their export performance. Originality/value Using the resource-based view, this paper contributes to the explanation for export performance by assessing the role of export market orientation behaviour on marketing capabilities and marketing effectiveness.

Impact of regulatory focus on security technostress and organizational outcomes: the moderating effect of security technostress inhibitors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Inho Hwang ◽  
Sanghyun Kim ◽  
Carl Rebman
Keyword(s):  
Regulatory Focus ◽  
Structural Equation ◽  
Negative Relationship ◽  
Organizational Outcomes ◽  
Equation Model ◽  
Organizational Level ◽  
Moderating Effects ◽  
Content Type ◽  
Individual Personality

PurposeOrganizations invest in information security (IS) technology to be more competitive; however, implementing IS measures creates environmental conditions, such as overload uncertainty, and complexity, which can cause employees technostress, eventually resulting in poor security performance. This study seeks to contribute to the intersection of research on regulatory focus (promotion and prevention) as a type of individual personality traits, technostress, and IS.Design/methodology/approachA survey questionnaire was developed, collecting 346 responses from various organizations, which were analyzed using the structural equation model approach with AMOS 22.0 to test the proposed hypotheses.FindingsThe results indicate support for both the direct and moderating effects of security technostress inhibitors. Moreover, a negative relationship exists between promotion-focused employees and facilitators of security technostress, which negatively affects strains (organizational commitment and compliance intention).Practical implicationsOrganizations should develop various programs and establish a highly IS-aware environment to strengthen employees' behavior regarding IS. Furthermore, organizations should consider employees' focus types when engaging in efforts to minimize security technostress, as lowering technostress results in positive outcomes.Originality/valueIS management at the organizational level is directly related to employees' compliance with security rather than being a technical issue. Using the transaction theory perspective, this study seeks to enhance current research on employees' behavior, particularly focusing on the effect of individuals' personality types on IS. Moreover, this study theorizes the role of security technostress inhibitors for understanding employees' IS behaviors.

scholarly journals Evaluating the role of the National Museum of Iran in the development of cultural tourism

2021 ◽  
Vol 34 (2) ◽  
pp. 9-26
Author(s):  
Omid Salek Farokhi ◽  
Seyedeh Yasamin Hosseini
Keyword(s):  
Structural Equation ◽  
Cultural Tourism ◽  
National Museum ◽  
The Public ◽  
Equation Modelling ◽  
Historical Monuments ◽  
Confirmatory Factor ◽  
Ancient Persia ◽  
Article Analyse

In addition to acquainting the public with the culture of a particular region, cultural tourism creates economic opportunities. Taking into account various tourist sites, museums are definitely among the most important ones. In Iran, the National Museum is one of the most important museums because of its rich collection of historical monuments related to the ancient Persia and Islamic periods. The authors of this article analyse the role of the National Museum of Iran in the development of the country’s cultural tourism. The analysis is based on information obtained from the database of the Iranian Cultural Heritage Organization and the National Museum of Iran. Confirmatory factor analysis and structural equation modelling were employed for data analysis. The results confirm the importance of the National Museum of Iran in the development of cultural tourism.

scholarly journals Good Governance and Public Trust: Assessing the Mediating Effect of E-Government in Pakistan

2019 ◽  
Vol 17 (2) ◽  
pp. 299-320 ◽  
Author(s):  
Arif Jameel ◽  
Muhammad Asif ◽  
Abid Hussain
Keyword(s):  
Structural Equation ◽  
Good Governance ◽  
Public Trust ◽  
Mediating Effect ◽  
Administrative Practices ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
The Relationship ◽  
Research And Policy

Administrative practices have always been acknowledged as a crucial tool for establishing good governance. Strong evidence shows that good governance extensively influences citizens’ behaviors toward government. This study empirically examines how good governance promote public trust with possibly mediating role of e-government. A field survey was conducted by distributing questionnaires to 1000 Pakistani individuals. The response rate was 76.3%. Confirmatory factor analysis and structural equation modelling were used to analyze the data. The results confirmed the casual relationship between good governance and public trust. The results also reveal that e-government plays a mediating role in the relationship between good governance and public trust. The findings may be practically useful for both research and policy making, since it investigated the citizens' perspective of good governance, public trust and e-government.

scholarly journals Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer

2020 ◽  
pp. 75-86
Author(s):  
Mudassir Husnain ◽  
Fauzia Syed ◽  
Waheed Akhtar ◽  
Muhammad Usman
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Negative Relationship ◽  
Mediating Role ◽  
Corporate Social Irresponsibility ◽  
Corporate Social ◽  
Negative Feelings ◽  
The Relationship ◽  
Brand Hate

This paper summarises the arguments and counterarguments based on the assumptions of the theory of hate. The study is aimed at testing the mediating role of brand hate elicited in the relationship among the similar competitor offer, corporate social irresponsibility and brand equity. The study sample consisted of 550 participants from the education sector in Pakistan. The methodological tool of the research was structural equation modelling. Purposive sampling technique was used to reach the appropriate respondents for the study. This study was time-lagged conducted in three times data periods: in Time 1 a total of 800 surveys were distributed, out of which 722 were returned from respondents; in Time 2 722 surveys were distributed to same respondents, out of which 600 were returned; in Time 3 600 surveys were again distributed to the same respondents, out of which 550 were returned. The obtained results confirmed the mediating role of brand hate. Herewith, findings revealed that due to similar offers individual feelings such as loss of self-individuality usually developed and be negatively perceived. Thus, it yields to decline in product value. Likewise, corporate social irresponsibility found to have a more negative relationship with brand equity. Results of the current study revealed that negative feelings due to the similarity in competitor offer could stem from diverse sources. Therefore, it could result in an undesired personality self-loss, if a brand represented a similar brand as its competitors ultimately perceived negative and yielded a decline in value of product/service. The current study also unveiled that corporate social irresponsibility is a strong predictor of negative feelings. Corporate social irresponsibility motivates consumers towards brand hate, thus hampering brand equity. According to the mentioned above, there must be careful management of corporate social responsibility to avoid the negative effect on brand equity. In turn, brand hate mediating the relationship between similarity to competitor offer and brand equity alters consumer perception towards a brand. Thus, companies must fulfil consumers’ expectations to minimise brand hate which eventually increases brand equity. This study stands novel and considered as the first attempt to empirically explore the role of similarity to competitor offer and corporate social irresponsibility in eliciting brand hate that could adversely affect on brand equity. The study provided the limitations for future researchers, implications for managers and future directions. Keywords duplex theory of hate, tetra-Pak consumer, similar competitor offer, brand hate, brand equity, corporate social irresponsibility.

Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship

2020 ◽  
Vol 24 (3) ◽  
pp. 300-309
Author(s):  
Subhalakshmi Bezbaruah ◽  
Jay Trivedi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Attitude ◽  
Hierarchical Regression ◽  
Descriptive Research ◽  
Brand Relationship ◽  
Confirmatory Factor ◽  
Media Platform ◽  
Bridge Building

The emergence of ad blocking phenomenon is a contemporary threat of today. It has serious damaging consequences for the brands and advertisers. Advertisers are constantly looking for communication formats that are engaging to the consumers, specially to Gen Z consumers as they are a major cohort in the internet. Branded content videos are perceived an apt form of communication to reach this generation. This article observes the effect of branded content videos (BCVs) on Gen Z’s attitude towards the brand (AB), further leading to purchase intention (PI) and resilience towards the negative information (RNI) for the advertised product. The moderating role of celebrity endorsement (CE) between the BCV and brand attitude is also observed. Descriptive research design was employed to conduct the study. A structured questionnaire was created and administered on social media platform, Facebook, from where 470 responses were received. Cronbach’s alpha, exploratory and confirmatory factor analysis, structural equation modelling and hierarchical regression analysis were executed to conduct the data analysis. The results establish that informative BCVs have a more significant effect on brand attitude which further results into purchase intensions and RNI about the marketed product among consumers. It was also observed that CEs do not moderate the relationship between BCVs and brand attitude.

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