scholarly journals Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

2021 ◽  
Vol 13 (5) ◽  
pp. 2512
Author(s):  
Marta Joanna Ziółkowska
Keyword(s):  
Digital Technology ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Digital Tools ◽  
Marketing Concept ◽  
Main Research ◽  
Business Operations ◽  
Marketing Activities ◽  
Critical Literature

Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized enterprises (SMEs) and to examine overall changes triggered by digital technology in the marketing concept, its instruments, and activities in SMEs in Poland. The main research question focuses on the direction in which marketing activities performed by organisations evolve nowadays. Analyses and considerations are based on logical inference, examination of results of empirical studies, critical literature review, and author’s market observations. Conducted analyses have demonstrated that, in enterprises covered by the study, digital technologies are deployed in marketing rather widely, although in many instances these technologies belong to the category of traditional tools. IT technologies and digital tools also impact marketing, helping to build relationships with clients and creating the value of each organisation.

scholarly journals An Exploratory Study on Digital Transformation and Communication within the Moroccan Firms

2021 ◽  
pp. 92-101
Author(s):  
Houda Bassim
Keyword(s):  
Focus Group ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Policy Implications ◽  
Economic Sectors ◽  
Main Research ◽  
Know How ◽  
The One ◽  
Use Of Internet

Starting from the beginning of the third millennium, firms around the world in various economic sectors have been powerfully affected by the evolution process of digital technology and associated internet developments. The use of Internet and new digital technologies has been considered as a great revolution that will allow companies to benefit from new opportunities, in order to extend their activities and profitability, specifically through decreases in costs. While some companies have been investing rapidly in this new filed with the aim to take advantages of new opportunities, others seem to fail in following such developmental pattern. The main research question in the present paper is to understand perceptions of a sample of Moroccan firms operating in Casablanca, regarding the currently observed process of communication-based digital transformation worldwide. In this sense, our study turns to be exploratory, that is based on open interviews, within a focus group of professionals in the digital sector, rather than on collected data and effective orientations. Such exploratory analysis will be followed by upcoming empirical studies for a more comprehensive understanding of the profession. Our research paper aspires thereby to better grasping the process of digitalization of communication channels among the firms’ professionals, as selected. The ultimate target is to know how well firms are evolving in utilizing newly integrated digital tools, with respect to innovation and trademarks. To address this issue in an exploratory perspective, we have resorted to a focus group-based enquiry with six professionals of firms operating in Casablanca. The methodological framework relies upon qualitative data, as collected through the conducted interviews.      The major research finding of the present paper is that the pattern of digital transformation and communication seems to follow the one observed worldwide. Nevertheless, in spite of strong customers’ expectations, some hesitations and inadequate fundraising allocations partially explain the relative slowness of the process. In terms of policy implications, a suitable public-private partnership is still needed so as Morocco can foster digital transformation for economic and social development as well as improvements in the population’s standards of life, especially through investment in human capital for better attractivity-generating progress.

Reverse Logistics in the Age of Digital Transformation for Circular Economy and Halal Logistics Through the Leadership of Asia

2021 ◽  
pp. 83-103
Author(s):  
Khairunnisa Musari ◽  
Zaroni Zaroni
Keyword(s):  
Reverse Logistics ◽  
Circular Economy ◽  
Digital Technology ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Business World ◽  
Logistics Industry ◽  
The World

Asia is changing rapidly. Realizing the nature of change, Asia can influence the value of change to the world. At the same time, digital technology is transforming the economic and business world. In the logistics industry, not only digitalization, but the circular economy is also disrupting. However, there is great potential for the logistics business to develop efficiency opportunities through reverse logistics. Asia has a chance to spread the value of reverse logistics as one form of a circular economy. Asia has opportunities also to bring the value of reverse logistics into halal industry. This chapter will show empirical studies from several leading companies based in Asia that implementing reverse logistics and halal logistics. All of them reinforces the opportunity of Asia's leadership to influence the reverse logistics values to the world. Through blockchain, Asia may lead the reverse logistics in the age of digital transformation for circular economy and halal logistics.

scholarly journals INSTAGRAM USE TO ENHANCE ABILITY IN WRITING DESCRIPTIVE TEXTS

2018 ◽  
Vol 4 (2) ◽  
pp. 32 ◽  
Author(s):  
Soviyah Soviyah ◽  
Diana Rahayu Etikaningsih
Keyword(s):  
Experimental Research ◽  
Research Question ◽  
Empirical Studies ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Teaching Writing ◽  
Research Writing ◽  
Main Research ◽  
Positive Attitudes ◽  
Significant Difference

Technology is changing the world we live in. It affects the way people see, think, and learn their environment and communicate with others. In the educational field, there have been previous studies revealing the positive attitudes toward the use of mobile devices and applications. However, the empirical studies of the practice of how to use a specific mobile device and application effectively are done in a limited scale. Taking the experimental research method, this study investigated the effectiveness of the use of Instagram application on the students� performance in writing descriptive texts. The main research question was centred around whether there was significant difference in the ability of writing descriptive text between students who were taught using Instagram and those who aren�t. Involving random sampling technique, this study involved 50 students of a private high school in Yogyakarta as the research sample.� The empirical data were collected through pre and post tests. The data were analyzed quantitatively applying t-test computation and descriptive analysis. Results of the study indicate that there is significant difference in students writing score between those taught using Instagram and those who aren�t. In conclusion, teaching students writing by using Instagram pictures are more effective than teaching without using Instagram pictures. In other words, the use of Instagram is effective in teaching writing descriptive texts. �Keywords: technology; Instagram; experimental research; writing descriptive text.

scholarly journals A Longitudinal Study in the L2 Acquisition of the French TAM System

Languages ◽  
2020 ◽  
Vol 5 (4) ◽  
pp. 42
Author(s):  
Dalila Ayoun
Keyword(s):  
Longitudinal Study ◽  
Research Question ◽  
Empirical Studies ◽  
Repeated Exposure ◽  
L2 Acquisition ◽  
Main Research ◽  
L2 Learners ◽  
Post Test ◽  
Interface Hypothesis ◽  
L1 English

Empirical studies investigating the second language (L2) acquisition of tense, aspect, mood/modality (TAM) systems offer an enlightening window into L2 learners’ linguistic competence because they involve all areas of a language, making them ideal testing grounds for the Interface hypothesis and ultimately whether adult learners may achieve a native-like TAM system. This longitudinal study used a pre-test, repeated exposure, delayed post-test design guided by a main research question—does the L2 learners’ interlanguage display contrasts and systematicity? Sixteen L2 French learners—L1 English (n = 9), HL French (n = 4), and HL Spanish (n = 3) speakers enrolled in a fourth-year college Film and Fiction class read five novels that were extensively discussed in class and used as essay topics, thus providing controlled, repeated exposure to oral and written input over a semester. Qualitative and quantitative findings reveal a highly accurate production of several forms, but with an over-reliance on the indicative present. The learners’ TAM system appears to be contrasted and varied, but unbalanced. Findings regarding the Interface hypothesis are mixed.

scholarly journals ”Er det bra, eller?” Pedagogiske spenningsfelt i møte med digitale verktøy i norske barnehager.

2010 ◽  
Vol 3 (3) ◽  
Author(s):  
Margrethe Jernes ◽  
Marit Alvestad ◽  
Marta Sinnerud
Keyword(s):  
Digital Technology ◽  
Preschool Teachers ◽  
Knowledge Building ◽  
Research Question ◽  
Educational Practice ◽  
Digital Tools ◽  
Knowledge Process ◽  
Cultural Perspectives ◽  
Education And Care ◽  
Group Interviews

Title: “Is it good, or?” Pedagogical tensions when meeting digital tools in Norwegian Early childhood education.Abstract: In this article a qualitative study about preschool teacher’s perspectives on digital technology in EarlyChildhood Education and care (ECEC) is presented. The research question is: What challenges and possibilitieswith digital technology does preschool teachers meet in educational practice in kindergarten? The results arebased on empirical data from group interviews with the pedagogical staff in three Norwegian Early ECEC institutions.The study is anchored in socio cultural perspectives on knowledge-building. The results are presentedand discussed within three categories: knowledge, process and vision. Finally, among other things, the meaning ofcritical reflection when it comes to implementation of digital technology is discussed.

scholarly journals Leveraging Digital Technology to Transform Accounting Function: Case Study of a SME

2020 ◽  
Vol 10 (2) ◽  
pp. 24
Author(s):  
Gary Pan ◽  
Benjamin Lee
Keyword(s):  
Digital Technology ◽  
Business Strategy ◽  
Data Analytics ◽  
Financial Analysis ◽  
Empirical Studies ◽  
Digital Technologies ◽  
Secondary Data ◽  
Transformation Process ◽  
Digital Transformation ◽  
Rapid Infusion

Digital transformation is taking hold of the processes and systems in accounting at a rapid pace and in a drastic way. With its emphasis on data and analysis, accounting entity is well suited to reap the benefits digital technologies have to offer. With the rapid infusion of digital technologies in accounting entity, the accounting literature has been calling for more empirical studies to examine the way accounting function leverages digital technology to enhance its analytical capabilities so as to obtain deeper business insights. This paper conducts an empirical study to examine the process of a SME’s accounting function leveraging data analytics to enhance its financial analysis capability and revenue growth prediction in developing its future business strategy. In this study, we have used Lewin’s (1951) change theory as our analytical perspective. We have drawn on Food Co’s data analytics adoption experience by interviewing relevant internal stakeholders and reviewing secondary data extensively. Our analysis identified three stages of “unfreeze-change-refreeze” digital transformation process and several intervention actions that were instrumental in enacting the implementation of data analytics platform.

DIGITAL TRANSFORMATION IN EDUCATION: ACTIVE LEARNERS

2019 ◽  
pp. 14-21
Author(s):  
Sevinç GÜLSEÇEN
Keyword(s):  
Computer Games ◽  
Digital Technology ◽  
Electronic Music ◽  
Teaching And Learning ◽  
Active Role ◽  
Digital Transformation ◽  
Technology Literacy ◽  
Digital Television ◽  
Student Centered ◽  
Student Centered Learning

It is argued that the digital technology has made possible the vast range of applications and media forms including virtual reality, digital special effects, digital film, digital television, electronic music, computer games, multimedia, the Internet, the World Wide Web, digital telephony and so on [8]. Digital transformation has been particularly influential in new directions of society.Providing schools with digital technology promises a high return on investment. The presence of computers and Internet access raises technology literacy and skills, better preparing the future generations to participate in the information society [12]. To this end, schools represent ideal access points because they cover a large part of the population, especially in developing countries. Starting from 1990s, many educators have been realised the potential of Internet for educational purposes and began to introduce it into classrooms. According to [10] the popularity of web-based teaching and learning lies in the strengths of its distributed nature and the case of its browsing facility. Both the use of digital technology and increased interest in student-centered learning may lead to a significant change of the teacher’s role, as well as the recognition of the active role of the learner in the learning process.

INITIAL STEP OF SPECIALIZED CORPORA BUILDING: CLEANING PROCEDURES

2020 ◽  
Author(s):  
Vera Yakubson ◽  
Victor Zakharov
Keyword(s):  
Text Processing ◽  
Research Question ◽  
Initial Step ◽  
Main Research ◽  
Academic Texts ◽  
Linguistic Annotation ◽  
Significant Difference ◽  
Cleaning Procedures ◽  
Unique Source ◽  
Future Work

This paper deals with the specialized corpora building, specifically academic language corpus in the biotechnology field. Being a part of larger research devoted to creation and usage of specialized parallel corpus, this piece aims to analyze the initial step of corpus building. Our main research question was what procedures we need to implement to the texts before using them to develop the corpus. Analysis of previous research showed the significant quantity of papers devoted to corpora creation, including academic specialized corpora. Different sides of the process were analyzed in these researches, including the types of texts used, the principles of crawling, the recommended length of texts etc. As to the text processing for the needs of corpora creation, only the linguistic annotation issues were examined earlier. At the same time, the preliminary cleaning of texts before their usage in corpora may have significant influence on the corpus quality and its utility for the linguistic research. In this paper, we considered three small corpora derived from the same set of academic texts in the biotechnology field: “raw” corpus without any preliminary cleaning and two corpora with different level of cleaning. Using different Sketch Engine tools, we analyzed these corpora from the position of their future users, predominantly as sources for academic wordlists and specialized multi-word units. The conducted research showed very little difference between two cleaned corpora, meaning that only basic cleaning procedures such as removal of reference lists are can be useful in corpora design. At the same time, we found a significant difference between raw and cleaned corpora and argue that this difference can affect the quality of wordlists and multi-word terms extraction, therefore these cleaning procedures are meaningful. The main limitation of the study is that all texts were taken from the unique source, so the conclusions could be affected by this specific journal’s peculiarities. Therefore, the future work should be the verification of results on different text collections

THE TRUMP ADMINISTRATION’S APPROACH TO ENERGY SECURITY IN POLAND AND THE BALTIC STATES

2020 ◽  
Vol 18 (1/2020) ◽  
pp. 33-67
Author(s):  
Olga Stevanovic
Keyword(s):  
Energy Security ◽  
Research Question ◽  
Energy Resources ◽  
Baltic States ◽  
Realist Theory ◽  
Main Research ◽  
Security Challenges ◽  
The Us ◽  
The Subject ◽  
The Baltic

The subject of this paper encompasses US policy towards Poland and the Baltic States regarding energy security during Donald Trump’s presidency. It is discernible that vast domestic energy resources have created an opportunity for the US to project more power to these countries, and the surrounding region. We argue that Trump and his administration’s perceptions have served as an intervening variable in that opportunity assessment, in accordance with the neoclassical realist theory. The main research question addressed in this paper is whether US has used that opportunity to contribute to energy security in countries it has traditionally deemed as allies. Two aspects of US approach to energy security of the designated countries are taken into consideration: liquified natural gas exports and support for the Three Seas Initiative. The way Trump presented his policy and its results in his public statements has also been considered in this paper. The article will proceed as follows. The first subsection of the paper represents a summary of energy security challenges in Poland and the Baltic States. The second subsection is dedicated to the opportunity for the US to project energy power and to Trump’s perceptions relevant for the opportunity assessment. The third subsection deals with American LNG exports to these countries as a possible way for contributing to energy security in Poland and the Baltic States. The last part of the paper addresses the Three Seas Initiative and US approach to this platform.

scholarly journals An Interoperable BIM-Based Toolkit for Efficient Renovation in Buildings

Buildings ◽  
2021 ◽  
Vol 11 (7) ◽  
pp. 271
Author(s):  
Bruno Daniotti ◽  
Cecilia Maria Bolognesi ◽  
Sonia Lupica Spagnolo ◽  
Alberto Pavan ◽  
Martina Signorini ◽  
...  
Keyword(s):  
Energy Consumption ◽  
Management System ◽  
Linked Data ◽  
Research Question ◽  
Digital Tools ◽  
European Research ◽  
Construction Sector ◽  
Research Project ◽  
One Step ◽  
Data Environment

Since the buildings and construction sector is one of the main areas responsible for energy consumption and emissions, focusing on their refurbishment and promoting actions in this direction will be helpful to achieve an EU Agenda objective of making Europe climate-neutral by 2050. One step towards the renovation action is the exploitation of digital tools into a BIM framework. The scope of the research contained in this paper is to improve the management of information throughout the different stages of the renovation process, allowing an interoperable exchange of data among the involved stakeholders; the development of an innovative BIM-based toolkit is the answer to the research question. The research and results obtained related with the development of an interoperable BIM-based toolkit for efficient renovation in buildings in the framework of the European research project BIM4EEB. Specifically, the developed BIM management system allows the exchange of the data among the different tools, using open interoperable formats (as IFC) and linked data, in a Common Data Environment, to be used by the different stakeholders. Additionally, the developed tools allow the stakeholders to manage different stages of the renovation process, facilitating efficiencies in terms of time reduction and improving the resulting quality. The validity of each tool with respect to existing practices is demonstrated here, and the strengths and weaknesses of the proposed tools are described in the workflow detailing issues such as interoperability, collaboration, integration of different solutions, and time consuming existing survey processes.

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