Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products

Zhao Li; Shujin Shu; Jun Shao; Elizabeth Booth; Alastair M. Morrison

doi:10.3390/su13042412

Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products

Sustainability ◽

10.3390/su13042412 ◽

2021 ◽

Vol 13 (4) ◽

pp. 2412

Author(s):

Zhao Li ◽

Shujin Shu ◽

Jun Shao ◽

Elizabeth Booth ◽

Alastair M. Morrison

Keyword(s):

Structural Equation ◽

Academic Research ◽

Perceived Value ◽

Purchase Intentions ◽

Museum Visitors ◽

Relationship Model ◽

Creative Products ◽

Collections Care ◽

Survey Responses ◽

The Impact

A museum’s core activities traditionally focus on such areas as collections’ care, exhibitions and scholarship. Income generation, including retail activities, is considered secondary. Academic research into museums’ merchandise, especially into the perceived value and purchase intentions, is limited. Drawing on literature embracing both core museum functions and marketing, this research, based on the Palace Museum in Beijing, China, explores the impact of the perceived value of a museum’s cultural and creative products on purchase intentions. Combining the results of in-depth interviews with museum visitors and experts, this study defines a construct composed of six perceived value dimensions, namely quality, social, price, innovation, educational, and experience values. A relationship model of perceived value and purchase intentions is proposed. Some 346 valid survey responses were obtained by distributing a questionnaire online and on-site at the Palace Museum, and hypotheses were tested by structural equation modelling. Results showed that innovation and experience values have a significant positive effect on purchase intentions, while quality, social, price, and educational values had no significant influence on purchase intentions. This research outlines feasible strategies and actions for the development of cultural and creative products at museums that have a strong tourism role.

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The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

International Business Research ◽

10.5539/ibr.v10n1p22 ◽

2016 ◽

Vol 10 (1) ◽

pp. 22 ◽

Cited By ~ 1

Author(s):

Ismail Tamer TOKLU ◽

Hilal OZTURK KUCUK

Keyword(s):

Willingness To Pay ◽

Brand Equity ◽

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Perceived Value ◽

Purchase Intentions ◽

Brand Crisis ◽

Green Trust ◽

The Impact

The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

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Rural women entrepreneurs in Oman: problems and opportunities

International Journal of Entrepreneurial Behaviour & Research ◽

10.1108/ijebr-03-2021-0209 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Suhail M. Ghouse ◽

Omar Durrah ◽

Gerard McElwee

Keyword(s):

Rural Women ◽

Women Entrepreneurs ◽

Structural Equation ◽

Equation Modeling ◽

Research Approach ◽

Content Type ◽

Business Opportunities ◽

Survey Responses ◽

The Impact ◽

Traditional Roles

PurposeThis paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems encountered by rural women entrepreneurs and the impact on their future business opportunities.Design/methodology/approachA mixed research approach involving quantitative and qualitative elements was adopted for the study. The research is based on 183 survey responses and personal interviews with 8 rural women entrepreneurs. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyse the quantitative responses and depict a model featuring the intensity of the problems affecting business opportunities. Seven short cases based upon the interviews with rural women entrepreneurs are also detailed.FindingsSeveral problems experienced by rural women entrepreneurs were identified hampering their business ventures, linked to personality, family, educational, socio-cultural, facilities, legal, financial and economic, organizational and geographical, out of which household, organizational and geographical linked problems were most significant. Entrepreneurial opportunities for rural women entrepreneurs are discussed.Practical implicationsThe research suggests that the policymakers should holistically consider how the rural women engaged in informal business for various means can be better supported and sustained by overcoming associated problems, can achieve business opportunities and contribute to regional socio-economic development.Originality/valueThere is a limited literature available on rural women entrepreneurship in an Arab context. The study provides an overview of the challenges and problems experienced by these women and the support areas required to overcome them for their sustainability in this region.

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An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

Sinología hispánica ◽

10.18002/sin.v1i6.5491 ◽

2018 ◽

Vol 1 (6) ◽

pp. 115

Author(s):

Luo Yong ◽

Li Shenghua

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Factor Model ◽

Influencing Factor ◽

Perceived Value ◽

Equation Modeling ◽

Flow Experience ◽

Font Size ◽

Mobile Shopping ◽

The Impact

Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs the influencing factor model of Smartphone users’ purchase intention. The paper aims to understand the impact of Flow experience in the intention of mobile shopping in China. To address this, an empirical study with 430 subjects was carried out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the method of factor analysis, descriptive statistics and structural equation modeling. The results indicate that flow experience has a significant positive effect on the purchase intention of mobile shopping, and customer innovation has a direct effect on flow experience which in turn impacts purchase intention. Furthermore, this study also reveals that perceived value influence mobile shopping deeply. Key words: Mobile shopping

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Do Long Format Advertisements Sell? Evidence from Indian Consumers

Global Business Review ◽

10.1177/0972150917693144 ◽

2017 ◽

Vol 18 (3_suppl) ◽

pp. S38-S51 ◽

Cited By ~ 3

Author(s):

Jay P. Trivedi

Keyword(s):

Structural Equation Modelling ◽

Structural Equation ◽

Consumer Behaviour ◽

Research Data ◽

Purchase Intentions ◽

Mediation Effect ◽

Descriptive Research ◽

Equation Modelling ◽

Indian Consumers ◽

The Impact

Indian firms are engaging consumers with long format advertisements (ads longer than 60 seconds in duration). Television (TV) spot costs are escalating for high viewership programmes. Limited attempt has been made to explore the impact of long format ads (ads longer than 60 seconds in duration) on consumer behaviour. The researcher explores the types of long format ads which increases the audience involvement leading to formation of purchase intentions (PI). Descriptive research design was used to conduct the research. Data was collected from 364 respondents. The conceptual framework was tested using structural equation modelling. The findings reveal that entertaining and informative long format ads exhibit the strongest influence on audience involvement which leads to formation of PI. However, long format ads do not directly lead to formation of PI among the consumers. The mediation effect of message process involvement (MPI) and attitude towards the brand is statistically evident.

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Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

International Journal of Bank Marketing ◽

10.1108/ijbm-10-2017-0215 ◽

2018 ◽

Vol 36 (7) ◽

pp. 1386-1413 ◽

Cited By ~ 30

Author(s):

Maya F. Farah ◽

Muhammad Junaid Shahid Hasni ◽

Abbas Khan Abbas

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Banking Sector ◽

Perceived Value ◽

Equation Modeling ◽

Mobile Banking ◽

Content Type ◽

Actual Use ◽

Use Behavior ◽

The Impact

Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the unified theory of acceptance and use of technology 2 are studied. Non-monetary value is studied through perceived value. Trust and perceived risk are also included to predict intention. Design/methodology/approach A questionnaire was utilized to evaluate customer responses on a five-point Likert scale. A convenience sampling technique was used to collect data from a sample of 490 respondents in Pakistan. The data were analyzed using AMOS and SPSS for Cronbach’s α, CR, CMV, AVE, Harmon’s single factor test, correlation and structural equation modeling. Findings The results of the study show that most of the predictors of intention, including perceived value, performance expectancy, habit, social influence, effort expectancy, hedonic motivation (except for facilitating condition), perceived risk and trust, are significant. All predictors of usage behavior are significant. Research limitations/implications A cross-sectional study was conducted due to time constraints. Practical implications Bank managers must focus on improving customers’ intentions to use m-banking as well as on providing facilitating conditions to increase its actual use. To boost mobile banking, banks’ management must consider the customers’ habits while designing their m-banking products. Originality/value The findings of this paper are not only interesting in terms of boosting m-banking diffusion rate, but also in terms of financial inclusion of the vast majority of mobile users. Further the impact of intention, facilitating condition and habit were checked on actual use behavior since people tend not always to act upon their intentions.

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Leader–member exchange and employee health: an exploration of explanatory mechanisms

Leadership & Organization Development Journal ◽

10.1108/lodj-11-2018-0392 ◽

2019 ◽

Vol 40 (6) ◽

pp. 699-711 ◽

Cited By ~ 2

Author(s):

Brian Gregory ◽

Talai Osmonbekov

Keyword(s):

Physical Health ◽

Structural Equation ◽

Employee Health ◽

Equation Modeling ◽

Content Type ◽

Health Empowerment ◽

Member Exchange ◽

Survey Responses ◽

The Impact ◽

Mental And Physical Health

Purpose The impact of employee health on organizations, individual employees and society as a whole is vast. The purpose of this paper is to explore the relationship between leadership–member exchange (LMX) and employee mental and physical health. Additionally, two variables with strong empirical and theoretical ties to employee health (empowerment and stress) are explored as potential mediators. Design/methodology/approach Survey responses from 182 employees across two organizations were collected to measure study variables. Structural equation modeling techniques were used to analyze data and test hypotheses. Findings An association between LMX and employee health was found to be fully mediated by both empowerment and stress. Originality/value These findings contribute to the literature by providing evidence of the association between leadership and both the mental and physical health of employees. This phenomenon highlights the significant impact that leaders have on subordinates both at work and in their general lives outside of the workplace. Understanding the mediating pathways through which leadership comes to impact employee health creates new knowledge regarding the manner in which constructs as disparate as leadership and employee health come to form an association.

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An integrative model of patients’ perceived value of healthcare service quality in North Cyprus

Archives of Public Health ◽

10.1186/s13690-021-00738-6 ◽

2021 ◽

Vol 79 (1) ◽

Author(s):

Mert Sanıl ◽

Fehiman Eminer

Keyword(s):

Service Quality ◽

Structural Equation ◽

Healthcare Service ◽

Perceived Value ◽

Healthcare Services ◽

Theory And Practice ◽

Integrative Model ◽

North Cyprus ◽

The Impact

Abstract Background Improving healthcare quality has become an essential objective for all health institutions worldwide to address the need to improve services, manage costs and satisfy patient expectations about the quality of care. As health is one of the leading service sectors of the North Cyprus economy, analysing patients’ perceived value of healthcare service quality is crucial. In this research, a comparative analysis of existing models revealed affordability, acceptability and accessibility as the leading modern service quality indicators affecting patients’ perceived value of healthcare service quality. The quality of services is a leading factor impacting business competition and retention dictated by the current market. This study aimed to investigate the factors that influence patient perceptions of healthcare service quality in North Cyprus. Methods A self-administered questionnaire was carried out among 388 patients of public and private hospitals in North Cyprus, and the data were analysed using partial least squares-structural equation modelling. Results Empirical results highlight that the acceptability of healthcare services is a prerequisite for perceiving a high value of service quality. The affordability and accessibility of services, respectively, were less effective. Results concerning mediating effects confirm that acceptability could fully mediate the relationship between affordability and perceived value and could partially mediate the impact of accessibility on the perceived quality of healthcare services. Conclusion This study contributes to healthcare theory and practice by developing a conceptual framework to provide policymakers and managers with a practical understanding of factors that affect healthcare service quality.

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The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

Asia Social Issues ◽

10.48048/asi.2022.251631 ◽

2021 ◽

Vol 15 (2) ◽

pp. 251631

Author(s):

Akaraphun Ratasuk

Keyword(s):

Structural Equation ◽

Sampling Method ◽

Brand Image ◽

Perceived Value ◽

Sustainable Business ◽

Repurchase Intentions ◽

Perceived Values ◽

Plastic Bag ◽

The Impact ◽

The Relationship

This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

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Stand by me: analyzing the tourist–intelligent voice assistant relationship quality

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-09-2020-1032 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Sandra Maria Correia Loureiro ◽

Arnold Japutra ◽

Sebastian Molinillo ◽

Ricardo Godinho Bilro

Keyword(s):

Relationship Quality ◽

Social Exchange ◽

Structural Equation ◽

Perceived Value ◽

Self Esteem ◽

Equation Modeling ◽

Content Type ◽

The Impact ◽

The Relationship

Purpose This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain. This research also examines the moderating role of psychological factors (self-esteem) and knowledge factors (past experience and technology expertise) in the relationships between antecedents and relationship quality. Design/methodology/approach The researchers conducted two quantitative studies, collecting data via online surveys in Mechanical Turk (n1 = 124 and n2 = 281). The proposed model was tested using partial least squares structural equation modeling. Findings The first study uncovers that tourist perceived value is the main influence on the quality of the relationship between tourists and IVAs. The second study confirms the direct relationships of the first and shows that self-esteem and technology expertise act as moderators. Practical implications This study advances the understanding of the tourism and hospitality stakeholders in using modern technologies (e.g. IVAs). Through comprehending the relationship building between individuals and IVAs, the stakeholders will be able to craft better strategies. Originality/value The study extends the attachment and social exchange theories to the tourist–IVA relationship context. Specifically, this research demonstrates the impact of tourist perceived value on the quality of the relationship with the IVA. It also points out that tourists’ self-esteem and technology expertise can weaken the tourist–IVA relationship.

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The impact of the student–instructor relationship on student-centric measures

Journal of Applied Research in Higher Education ◽

10.1108/jarhe-12-2020-0435 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Matti Haverila ◽

Kai Christian Haverila

Keyword(s):

Student Satisfaction ◽

Behavioral Intentions ◽

Structural Equation ◽

Business Students ◽

Perceived Value ◽

Equation Modeling ◽

Value For Money ◽

Content Type ◽

The Impact ◽

Student Instructor

PurposeOn the basis of the justice, attachment, social support, self-determination theories, this research paper examines the impact of the student–instructor relationship construct on the customer-centric measures of overall student satisfaction, and perceived value for money and their impact of the behavioral intentions as an endogenous construct. We considered universities as providers of complex services focusing on students' service quality and students as the customers of the higher education institutions.Design/methodology/approachA survey instrument was used to collect data among undergraduate and graduate business students in a medium-sized Canadian university (N = 178). Partial least squares structural equation modeling was used to analyze the strength, significance, and effect sizes of the relationships between the key constructs.FindingsThe results indicate that the student–instructor relationship is significantly related to student satisfaction and value for money perceptions. Also, the student satisfaction and behavioral intentions, value for money and student satisfaction, and value for money and behavioral intentions relationship were significant.Originality/valueThe perceived quality of student–instructor relationship and its relationship to customer-centric measures like satisfaction, value for money and behavioral intentions has received relatively little attention in previous research and was discovered to be an important contributor to the perceived student satisfaction and value for money. The importance of the student–instructor relationship is further emphasized indirectly via the perceived value for money construct to student satisfaction.

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