The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

Ismail Tamer TOKLU; Hilal OZTURK KUCUK

doi:10.5539/ibr.v10n1p22

The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

International Business Research ◽

10.5539/ibr.v10n1p22 ◽

2016 ◽

Vol 10 (1) ◽

pp. 22 ◽

Cited By ~ 1

Author(s):

Ismail Tamer TOKLU ◽

Hilal OZTURK KUCUK

Keyword(s):

Willingness To Pay ◽

Brand Equity ◽

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Perceived Value ◽

Purchase Intentions ◽

Brand Crisis ◽

Green Trust ◽

The Impact

The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

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An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

Sinología hispánica ◽

10.18002/sin.v1i6.5491 ◽

2018 ◽

Vol 1 (6) ◽

pp. 115

Author(s):

Luo Yong ◽

Li Shenghua

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Factor Model ◽

Influencing Factor ◽

Perceived Value ◽

Equation Modeling ◽

Flow Experience ◽

Font Size ◽

Mobile Shopping ◽

The Impact

Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs the influencing factor model of Smartphone users’ purchase intention. The paper aims to understand the impact of Flow experience in the intention of mobile shopping in China. To address this, an empirical study with 430 subjects was carried out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the method of factor analysis, descriptive statistics and structural equation modeling. The results indicate that flow experience has a significant positive effect on the purchase intention of mobile shopping, and customer innovation has a direct effect on flow experience which in turn impacts purchase intention. Furthermore, this study also reveals that perceived value influence mobile shopping deeply. Key words: Mobile shopping

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Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i3.7921 ◽

2020 ◽

Vol 4 (3) ◽

pp. 81

Author(s):

Luki Lukmanul Hakim ◽

Keni Keni

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Sampling Technique ◽

Purchase Intentions ◽

Brand Awareness ◽

Analysis Method ◽

Scale Method ◽

Customer Perceived Value ◽

Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

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Do Green Attributes of Destination Matter? The Affect on Green Trust and Destination Brand Equity

Event Management ◽

10.3727/152599521x16367300695799 ◽

2021 ◽

Author(s):

Garima Malik ◽

Kishore Kumar Gangwani ◽

Amandepp Kaur

Keyword(s):

Brand Equity ◽

Structural Equation ◽

Tourism Industry ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Green Tourism ◽

Green Trust ◽

Destination Brand ◽

The Impact

Tourism industry is a part of an important sector that contributes to the economic development of any country in an effective way such that the tourism stakeholders are taking efforts to develop sustainable tourism practices in order to preserve the future generation needs and hold their perception towards environment. Extant research on environmental sustainable practices has treated ‘Green’ tourism as local environmental awareness and conservative activities, failing to identify the differences in the way tourist choose destination based on green attributes and how these attributes affects the destination marketing. This study addresses this gap by exploring the relationship among attributes of green tourism and green trust and their impact on destination brand equity. Moreover, an important variable, green washing, is used to measure the moderation effects in the relationships proposed. Analysis was based on a sample of 739 Indian tourists having visited three eco-friendly destinations. Partial least square structural equation modeling (PLS-SEM) technique exhibited the impact of green service attributes (green service delivery and green service support except green service policy) on green trust with significant moderation interaction effects from green washing and finally the consequent affect on destination brand equity.

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The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy - Advances in Business Strategy and Competitive Advantage ◽

10.4018/978-1-5225-6307-5.ch019 ◽

2019 ◽

pp. 442-462 ◽

Cited By ~ 1

Author(s):

Ismail Erkan ◽

Mehmet Gokerik ◽

Fulya Acikgoz

Keyword(s):

Brand Equity ◽

Structural Equation Modelling ◽

Structural Equation ◽

Brand Image ◽

Purchase Intentions ◽

Brand Awareness ◽

The Internet ◽

Proposed Model ◽

Value Model ◽

Practical Implications

The advent of Facebook brought a new aspect for advertising since it allows ads to reach more targeted users on the internet. However, although the ads on Facebook have been found influential on consumers' purchase intentions, the possible impacts on brands have been relatively neglected. The purpose of this research is therefore to investigate the impacts of Facebook ads on brand image, brand awareness, and brand equity. With this purpose, a conceptual model was developed based on the advertising value model (AVM). The research model was tested by means of structural equation modelling (SEM) with the help of surveys applied for 194 university students. The results support the proposed model and confirm that Facebook ads play an important role on brand image, brand awareness, and brand equity. Theoretical and practical implications are discussed.

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Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6676 ◽

2018 ◽

Vol 46 (4) ◽

pp. 551-561 ◽

Cited By ~ 1

Author(s):

Jae Hoon Hyun ◽

Suk Bong Choi

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Factors Affecting ◽

The Public ◽

Cosmetic Product ◽

Consumer Purchase Intention ◽

The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

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The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

Asia Social Issues ◽

10.48048/asi.2022.251631 ◽

2021 ◽

Vol 15 (2) ◽

pp. 251631

Author(s):

Akaraphun Ratasuk

Keyword(s):

Structural Equation ◽

Sampling Method ◽

Brand Image ◽

Perceived Value ◽

Sustainable Business ◽

Repurchase Intentions ◽

Perceived Values ◽

Plastic Bag ◽

The Impact ◽

The Relationship

This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

IQTISHODUNA ◽

10.18860/iq.v1i1.5957 ◽

2019 ◽

Vol 1 (1) ◽

pp. 1-16

Author(s):

Dewi Rakhmawati ◽

Astrid Puspaningrum ◽

Djumilah Hadiwidjojo

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Negative Relationship ◽

Perceived Value ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Environmental Damage ◽

Green Trust ◽

The City

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

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Research on the Mechanism of Consumers' Purchase Intention under the Xinjiang Cotton Incident

Frontiers in Business, Economics and Management ◽

10.54097/fbem.v2i1.155 ◽

2021 ◽

Vol 2 (1) ◽

pp. 30-34

Author(s):

Ziting Zhou ◽

Yingying Cai

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Research Result ◽

Crisis Response ◽

Purchase Intentions ◽

Mediating Effect ◽

Corporate Brand ◽

Response Strategies ◽

Consumer Emotions ◽

Brand Crisis

Under the brand crisis triggered by the Xinjiang cotton incident, the study selected foreign brands MUJI and H&M, which have high brand awareness, and explored the mechanism of different brand crisis response strategies on Chinese consumers’ purchasing intentions, and explored in-depth the mediating effect of consumer emotions in this process, and constructed a structural equation model. The research result illustrates the correlation between emotions and corporate brand crisis response strategies and attitude towards China. It as well explains how consumer emotions play a mediating role between corporate brand crisis response strategies and purchase intentions. The study also found that consumers’ negative emotions have a deeper impact on their purchase intentions. The research has fully demonstrated the internal emotions and behavioral mechanisms of consumers, guiding companies to choose appropriate response measures, clarifying corporate political positions and attitudes, and implementing appropriate corporate brand crisis strategies.

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Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females

International Journal of Customer Relationship Marketing and Management ◽

10.4018/ijcrmm.2021040102 ◽

2021 ◽

Vol 12 (2) ◽

pp. 17-35

Author(s):

Sheena Lovia Boateng

Keyword(s):

Purchase Intention ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Intentions ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Generation Z ◽

Increasing Demand ◽

The Impact ◽

Practical Implications

Generation Z (Gen-Z) consumers have been averred to rely on electronic word of mouth (eWOM) for making purchase decisions and expect integrity in brand communication. A significant question bearing both theoretical and practical implications, however, is how the tendency of these consumers to associate brand image with brand integrity influences the impact of eWOM on their purchase intentions, which remains unanswered. Also, studies focusing on a specific gender of Gen-Z consumers are limited. Using the signaling theory and a survey, the study suggests that eWOM signals play a significant role in influencing purchase intentions among female Gen-Z consumers, as well as their perceptions of the brand image and the brand integrity of makeup brands. For female Gen-Z consumers, eWOM signals that enhance the perceptions of brand integrity and brand image tend to equally matter in their makeup purchase decision making. These findings have implications for an industry that is marked by increasing demand for transparency and responsible marketing communication.

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The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic

Ilomata International Journal of Management ◽

10.52728/ijjm.v2i3.261 ◽

2021 ◽

Vol 2 (3) ◽

pp. 163-171

Author(s):

Feby Eka Vivi Setio Putri ◽

Monika Tiarawati

Keyword(s):

Social Media ◽

Purchase Intention ◽

Brand Image ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Purchasing Power ◽

Online Purchase ◽

Online Consumer ◽

The Impact

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

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