scholarly journals Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry

2020 ◽  
Vol 13 (1) ◽  
pp. 268
Author(s):  
Wen-Kuo Chen ◽  
Dalianus Riantama ◽  
Long-Sheng Chen
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Text Mining ◽  
Customer Satisfaction ◽  
Fast Food ◽  
Fast Food Restaurant ◽  
Interpersonal Contact ◽  
The Sustainable Development ◽  
Selection Operator ◽  
Mining Scheme

Due to the COVID-19 pandemic, the sales of fast-food businesses have dropped sharply. Customer satisfaction has always been one of the key factors for the sustainable development of enterprises. However, in the fast-food restaurant business, gaining the knowledge of customer satisfaction is one of the critical tasks. Moreover, text reviews in social media have become one of important reference sources for customers’ decisions in buying services and products. Therefore, the main purpose of this study is to explore whether customer voices from social media reviews are different during the COVID-19 outbreak and to propose a new method to reduce interpersonal contact when collecting data. A text mining scheme which includes least absolute shrinkage and selection operator (LASSO) and decision trees (DT) are presented to discover the essential factors for customers to increase their satisfaction from unstructured online customer reviews. Finally, three real world review sets were employed to validate the effectiveness of the presented text mining scheme. Experimental results can help companies to properly adapt to similar epidemic situations in the future and facilitate their sustainable development.

scholarly journals Motivational Typology of Online Food Souvenir Shoppers and Their Travel-Related Intentions

2020 ◽  
Vol 12 (18) ◽  
pp. 7624
Author(s):  
Shu-Chun Lucy Huang ◽  
Chih-Yung Wang ◽  
Yi-Ru Yan
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Social Interactions ◽  
Questionnaire Survey ◽  
Online Shopping ◽  
The Other ◽  
The Sustainable Development ◽  
Five Factors ◽  
Media Applications ◽  
Motivational Typology

Online shopping has tremendous growth nowadays. Concerns about whether people perceive food souvenirs as commercial goods or products with local connections arise when shopping online for those souvenirs. Another concern is whether people remain interested in knowing or visiting places where food souvenirs originate even if they can simply purchase food souvenirs online. These issues are important for the sustainable development of local tourism. This study aims to investigate consumers’ motivations for purchasing food souvenirs online and whether differences exist between segmented consumers in relation to their travel-related intentions. Participants of this work are individuals who have purchased food souvenirs online and are aged 18 years old or above. Social media applications, such as Facebook and Line, were utilized as the platforms for the questionnaire survey. Participants’ motivations for purchasing food souvenirs online included five factors: exploring trends, local affiliations, social interactions, frugal sampling, and enforcing relationships. According to their motivations, participants were segmented into four types of consumers, including pleasure reminiscers (47.0%), journey recallers (22.9%), economical tasters (17.4%), and social practicers (12.7%). Pleasure reminiscers have stronger intentions toward searching for information on, traveling to, and recommending the places where food souvenirs originate compared with the other three types of consumers. On the basis of the findings, suggestions for the design and marketing of food souvenirs are provided for the producers of food souvenirs and promoters of local tourism.

Glocalization of Subway in India: How a US Giant Has Adapted in the Asian Subcontinent

2015 ◽  
Vol 52 (5) ◽  
pp. 573-585 ◽  
Author(s):  
Demi Simi ◽  
Jonathan Matusitz
Keyword(s):  
Social Media ◽  
Fast Food ◽  
Local Culture ◽  
Fast Food Restaurant ◽  
Indian Culture ◽  
Important Conclusion ◽  
The Us ◽  
Use Of Social Media ◽  
And Function

This paper examines how Subway, the US fast food restaurant franchise, has adapted to Indian culture. Glocalization theory will be the guiding framework used in this analysis. Glocalization rests on the premise that a universal concept must change to fit and function in a local culture. Blending the local and the global, it provides a passage to empowerment where modifications to a particular commodity can make it prosper in various traditions. Four important themes of glocalization emerged from this analysis: (1) adjustment of restaurant ambience; (2) adoption of Jain values; (3) adjustment of advertising practices; and (4) adjustment of the use of social media. An important conclusion is that, although India is embracing modernity, Subway has honoured many religious and cultural views in that nation.

scholarly journals The Sustainable Development of Social Media Contents: An Analysis of Concrete and Abstract Information on Cultural and Creative Institutions with “Artist” and “Ordinary People” Positioning

2019 ◽  
Vol 11 (15) ◽  
pp. 4131 ◽  
Author(s):  
Yulin Chen
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Positive Emotions ◽  
Brand Image ◽  
Creative Industries ◽  
Media Content ◽  
Ordinary People ◽  
The Sustainable Development ◽  
Content Discovery ◽  
Cultural And Creative Industries

The sustainability of social media is a common subject of study. With the emergence of cultural and creative industries, many studies have begun to explore the advantages and disadvantages of the integration of social media with cultural and creative industries. However, there remains a lack of research on the sustainability of cultural and creative social media. Therefore, the present study uses the example of a non-profit cultural and creative organization as its case. The use of social media content discovery technology explains the sustainable use of cultural and creative social media and how participation and interaction with cultural and creative brands are promoted from the perspective of artists or ordinary people. In addition, the analysis of concrete and abstract information explores how content orientation and brand perception impact emotions and behavior. We use social media content discovery technology to analyze 9529 image posts. The results show that for abstract themes, for example, art or design, people can be more easily guided by information with the help of images, which stimulate positive emotions, resulting in more actual engagement behavior, including posting and sharing. With respect to emotional responses, images with smiles are found to have a significant effect in guiding positive emotions, which are expressed through actions, such as active participation and feedback. By examining the meaning of the information in the images, we find that images with abstract themes have a good connection with the brand image. Although the information is less easily shown, it can guide significant outcomes that are positively correlated with the information. Therefore, strengthening brand image and content themes can effectively consolidate trust in brand content and the sustainable development of cultural and creative social media.

scholarly journals Mapping Global Youth and Religion. Big Data As Lens to Envision a Sustainable Development Future

Tripodos ◽  
2020 ◽  
pp. 33-52
Author(s):  
Josep-Lluís Micó-Sanz ◽  
Miriam Diez-Bosch ◽  
Alba Sabaté-Gauxachs ◽  
Verónica Israel-Turim
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Big Data ◽  
Young People ◽  
Sustainable Development Goals ◽  
The Sustainable Development ◽  
The World ◽  
Development Goals ◽  
Change Culture

Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the interests of global youth and also to unveil religion’s place in this generation (Lim and Parker, 2020; Tilleczek and Campbell, 2019). The role of values and education among them (Zamora-Polo et al., 2020), and the influencers and social leaders they follow are also included among the results of this research, which also plans to discern their potential alignment with the challenges of the Sustainable Development Goals. For this purpose, more than 540 million Facebook and Instagram profiles have been analyzed using social listening (Couldry, 2006) through a Big Data based methodology. The results are new values (Kimball, 2019) and new ways to envisage religion, and depict an evolving landscape with change, culture and consumption pointing the way. Keywords: big data, religion, youth, social media, sustainable development goals.

Antecedents involved in developing fast-food restaurant customer loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gurmeet Singh ◽  
Neale Slack ◽  
Shavneet Sharma ◽  
Karishma Mudaliar ◽  
Suman Narayan ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Fast Food ◽  
Brand Image ◽  
Quality Attributes ◽  
Fast Food Restaurant ◽  
Brand Trust ◽  
Price Fairness ◽  
Content Type

PurposeThis study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the resultant effect on customer loyalty is proposed to better understand how fast-food restaurant customer loyalty can be optimized.Design/methodology/approachA quantitative research methodology adopting structural equation modelling was used to understand the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty.FindingsThe findings indicate that service quality attributes (food quality and employee service quality) and price fairness significantly influence customer satisfaction and brand image, while physical environment quality has no significant influence. Additionally, customer satisfaction was found to influence brand trust and customer loyalty, while the brand image does not influence customer satisfaction but does influence brand trust and customer loyalty.Practical implicationsUnderstanding the interrelatedness and influence of antecedents involved in developing fast-food restaurant customer loyalty would enable academics and practitioners to formulate honed marketing and operational strategies to optimize customer loyalty and fast-food restaurant profitability.Originality/valueThis research addresses the paucity of research and marketing gaps regarding the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty in Small Island Developing States (SIDS).

scholarly journals Service quality and its relationship with customer satisfaction

2013 ◽  
Vol 1 (4) ◽  
pp. 526-531
Author(s):  
Wong Eng How ◽  
Shahryar Sorooshian
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Fast Food ◽  
Level Of Service ◽  
Fast Food Restaurant ◽  
Five Dimensions ◽  
Positive Correlation ◽  
Fast Food Restaurants ◽  
The Relationship

Nowadays, fast food restaurant grows very fast globally. This research is about study of customer satisfaction in the fast food restaurants. It aims to investigate the relationship between service quality and customer satisfaction. This study is using SERVPERF five dimensions to measure the level of service quality. By applying theservice dimensions responsiveness, reliability and tangible in service quality, the level of customer satisfaction become higher. So, there is a positive correlation between service quality and customer satisfaction.

Sign in / Sign up

Export Citation Format

Share Document