scholarly journals The Sustainable Development of Social Media Contents: An Analysis of Concrete and Abstract Information on Cultural and Creative Institutions with “Artist” and “Ordinary People” Positioning

2019 ◽  
Vol 11 (15) ◽  
pp. 4131 ◽  
Author(s):  
Yulin Chen

The sustainability of social media is a common subject of study. With the emergence of cultural and creative industries, many studies have begun to explore the advantages and disadvantages of the integration of social media with cultural and creative industries. However, there remains a lack of research on the sustainability of cultural and creative social media. Therefore, the present study uses the example of a non-profit cultural and creative organization as its case. The use of social media content discovery technology explains the sustainable use of cultural and creative social media and how participation and interaction with cultural and creative brands are promoted from the perspective of artists or ordinary people. In addition, the analysis of concrete and abstract information explores how content orientation and brand perception impact emotions and behavior. We use social media content discovery technology to analyze 9529 image posts. The results show that for abstract themes, for example, art or design, people can be more easily guided by information with the help of images, which stimulate positive emotions, resulting in more actual engagement behavior, including posting and sharing. With respect to emotional responses, images with smiles are found to have a significant effect in guiding positive emotions, which are expressed through actions, such as active participation and feedback. By examining the meaning of the information in the images, we find that images with abstract themes have a good connection with the brand image. Although the information is less easily shown, it can guide significant outcomes that are positively correlated with the information. Therefore, strengthening brand image and content themes can effectively consolidate trust in brand content and the sustainable development of cultural and creative social media.

2021 ◽  
Vol 6 (1) ◽  
pp. 40-44
Author(s):  
Mariia Vasylets

The article is devoted to solving the problems of ensuring sustainable development based on cultural and creative industries. The methodological basis of the research is a set of methods of scientific knowledge, general scientific and special research methods. The theoretical basis of the author’s statements regarding the concepts of “cultural” and “creative” industries is the fundamental research of Ukrainian and foreign scientists in the field of economic theory, regional economics and sustainable development of territories, sociology, strategic management of socio-economic development of regions. The author’s key conclusions regarding the category of “sustainable development” are based on studies of Ukrainian and European legal norms.Because of a historical digression, the article substantiates the expediency of separating the concepts of “cultural” and “creative” industries, since some represent a set of cultural practices that are carried out according to standards, and the second – involve the implementation of individual creative abilities. It is proposed to consider “cultural industries” in two fundamentally different aspects, which can be covered through cultural and economic approaches. It is proven that these industries are aimed not only at the production of products, they are also a tool for stimulating individuals to choose social forms of life, social behavior, and mutual understanding, rational consumption, etc. It is established that in modern science, the issue of distinguishing the types of cultural and creative industries is debatable, based on which the author’s structure of cultural and creative industries is developed, the core of which is the creative economy, and the external space is represented by the economic, environmental and social components of sustainable development. The author’s approach allows us to expand the scientific vision of the essence and content of cultural and creative industries, as well as to determine their role in ensuring sustainable development. The proposed interpretation of the structure will later be used in the development of a marketing strategy for cultural and creative industries, which contributes to the solution of the applied task of achieving the Sustainable Development Goals. JEL classification: O10, Q01


2020 ◽  
Vol 12 (18) ◽  
pp. 7624
Author(s):  
Shu-Chun Lucy Huang ◽  
Chih-Yung Wang ◽  
Yi-Ru Yan

Online shopping has tremendous growth nowadays. Concerns about whether people perceive food souvenirs as commercial goods or products with local connections arise when shopping online for those souvenirs. Another concern is whether people remain interested in knowing or visiting places where food souvenirs originate even if they can simply purchase food souvenirs online. These issues are important for the sustainable development of local tourism. This study aims to investigate consumers’ motivations for purchasing food souvenirs online and whether differences exist between segmented consumers in relation to their travel-related intentions. Participants of this work are individuals who have purchased food souvenirs online and are aged 18 years old or above. Social media applications, such as Facebook and Line, were utilized as the platforms for the questionnaire survey. Participants’ motivations for purchasing food souvenirs online included five factors: exploring trends, local affiliations, social interactions, frugal sampling, and enforcing relationships. According to their motivations, participants were segmented into four types of consumers, including pleasure reminiscers (47.0%), journey recallers (22.9%), economical tasters (17.4%), and social practicers (12.7%). Pleasure reminiscers have stronger intentions toward searching for information on, traveling to, and recommending the places where food souvenirs originate compared with the other three types of consumers. On the basis of the findings, suggestions for the design and marketing of food souvenirs are provided for the producers of food souvenirs and promoters of local tourism.


2019 ◽  
Vol 7 (3) ◽  
pp. 25-31 ◽  
Author(s):  
Absori . ◽  
Nunik Nurhayati ◽  
Moh. Indra Bangsawan

Purpose of Study: The purpose of this study is to describe the growth of the creative industries in the city of Surakarta, formulate the sustainable development licensing model of creative industries in the era of ASEAN economic community (AEC) through legitimacy as a legal umbrella by designing the local regulation on creative industry. Methodology: This type of research is a juridical-empirical study with a qualitative non-doctrinal approach. The policy offered is a policy with the Fishbone model analysis which sequentially describes a visual list composed of various causes that affect in process who has done by connecting one cause to another. Each affect will be arranged according to the cause, and aims to classify some causes based on category. The identification process is done by looking for the root cause which influences in irrelevance the sustainable development creative industries legality in the city of Surakarta, namely: Local Government; Regulation; Creative Industry Businessman and the environment who will describe with a small bone. While the big bone is the result of the analysis of the root of the problem of the four indicators mentioned above, which is the root of the problem (the big bone) the irrelevance of the sustainable development creative industries legality in the city of Surakarta. Results:  Based on the results,  this research showed that there has been an increasing trend of creative industry growth in the city of Surakarta in 2015-2016 which touched the number 495 creative industries. However, the data show that in 2015-2016 only 10% of creative industries have business licenses and 90% not have the business license. Implications: Therefore, the local government has to make and formulate the local regulations as licence of sustainable development creative industries in the city of Surakarta and designing the guideline book to make easier for the society in order to understand the rules.


Tripodos ◽  
2020 ◽  
pp. 33-52
Author(s):  
Josep-Lluís Micó-Sanz ◽  
Miriam Diez-Bosch ◽  
Alba Sabaté-Gauxachs ◽  
Verónica Israel-Turim

Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the interests of global youth and also to unveil religion’s place in this generation (Lim and Parker, 2020; Tilleczek and Campbell, 2019). The role of values and education among them (Zamora-Polo et al., 2020), and the influencers and social leaders they follow are also included among the results of this research, which also plans to discern their potential alignment with the challenges of the Sustainable Development Goals. For this purpose, more than 540 million Facebook and Instagram profiles have been analyzed using social listening (Couldry, 2006) through a Big Data based methodology. The results are new values (Kimball, 2019) and new ways to envisage religion, and depict an evolving landscape with change, culture and consumption pointing the way. Keywords: big data, religion, youth, social media, sustainable development goals.


2010 ◽  
Vol 3 (3) ◽  
pp. 100 ◽  
Author(s):  
Silvia Cacho-Elizondo ◽  
Leïla Loussaïef

This article explores young consumers’ perceptions of the sustainable development (SD) initiatives of French food retailers and evaluates their impact on the brand image of the retailers and their relationships with consumers. The methodology incorporated the analysis of the websites of the main French food retailers, a press review, eight in-depth interviews and a face-to-face survey. The findings highlight that young consumers tend to link SD more to ecology and less to social and economic issues. When a retailer’s SD actions are perceived and valued, young consumers show an emotional connection that is translated into positive attitudes, purchasing intentions and a willingness to recommend the retailer. When young consumers are not sensitive to SD actions, they continue to choose their retailer on the basis of geographical proximity. Five key dimensions seem to best describe brand image in relation to SD actions: Sympathy, Innovativeness, Human Touch, Responsibility and Opportunistic Behaviour. This last dimension is the only one with a negative connotation. This is because for some consumers, investments in SD are considered to be mostly driven by profit-seeking.


2020 ◽  
Vol 11 (1) ◽  
pp. 277-288
Author(s):  
Bogna Gudowska

The purpose of this article is to show the links between arts and crafts and the 2030 Sustainable Development Goals established by the United Nations. The UN aims to cover the most important challenges that humanity and the global economy must face in the nearest future, such as poverty, hunger, health, access to education, climate change or sustainable development. According to the author, arts and crafts, although it is a narrow field listed within the group of cultural and creative industries, can contribute to achieving the goals of the UN, positively influencing, among others on employment, fair trade and ethical production.


2014 ◽  
Vol 962-965 ◽  
pp. 2386-2389
Author(s):  
Da Deng ◽  
Yang Wang

The creative industries are playing an increasingly significant role in the sustainable development of various countries, especially large cities all around the world for its low carbon and high efficiency. On the basis of summarizing the research status of creative industries, this paper focuses on analyzing the particularity of its relevance mode. This paper points out that the creative industries are standing at the top of all traditional industries, and its special industries correlativity mode widely exists inside this industry, between this industry and other industries, among industries in different regions as well as between this industry and traditional industries. The relevance of creative industries shall be utilized to give full play to its promoting function on the transformation of economic growth mode, the upgrading of industrial structure and other aspects, so as to serve for the low carbon economy and sustainable development strategy.


2021 ◽  
Vol 22 (3) ◽  
pp. 596-615
Author(s):  
Yueh-Cheng Wu ◽  
Sheng-Wei Lin

The cultural and creative industries (CCIs) are increasingly regarded as a means to cure economic stagnation and boost sustainable development; thus, they have become the focus of cultural, social, and economic policies. This study adopts a city governance perspective to explore topics that should be considered in CCIs development. We combine entropy weight and grey relational analysis into an evaluation indicator system that considers ambiguity and complexity. The results reveal the cities in the eastern region and offshore islands took more advantage of investment in cultural resources than cities in the western region. It indicates that local governments understand that the economic benefits of culture are not limited to certain CCIs but extend to the overall economy. Through stimulus policies, communities have been built and effectively revitalized regional economies. The developed method prioritizes the provision of cultural and creative resources to effectively improve resource–generating capacity of a city. This study provides suggestions for decision makers in cultural and creative sectors to help them overcome the gap in resource allocation between urban and rural areas.


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