scholarly journals Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development

2020 ◽  
Vol 12 (17) ◽  
pp. 7138
Author(s):  
Janusz Wielki
Keyword(s):  
Sustainable Development ◽  
Digital Media ◽  
Primary Data ◽  
Marketing Concept ◽  
Current Form ◽  
Internet Users ◽  
Promotion System ◽  
Market Situation ◽  
High Level ◽  
The Impact

Along with the increasingly high level of digital media consumption, organizations’ expenditure on online promotional activities is constantly and dynamically growing. At the same time, together with the growing expenditures on digital promotion, it can be clearly seen that the effectiveness of activities carried out in the electronic space in its current form is decreasing. Therefore, in the new market situation, when the promotion of products and services has never been so difficult, organizations have started to look for other methods of influencing consumers. One of the most important trends is the use of the influencer marketing concept. In this context, the aim of this article is to analyze the role, place and significance of digital influencers in the overall functioning of the online promotional system, and the impact of the influencer marketing concept on its sustainable development. In order to implement it, a literature analysis was carried out on the origins of this phenomenon, and its scale, causes and impact on the functioning of the digital promotion system. After the completion of this stage of the research, a questionnaire survey was conducted on a group of individual Internet users in order to obtain primary data. The results of the research indicate that there is a great potential for activities involving digital influencers. This potential relates primarily to the effective transmission of information about a product or service, the impact on increased brand awareness, and the impact on the sales level of products and services offered by companies. The study also identified the most important threats that may affect the future development of the concept of influencer marketing.

scholarly journals The Impact of Ad-Blocking on the Sustainable Development of the Digital Advertising Ecosystem

2018 ◽  
Vol 10 (11) ◽  
pp. 4039 ◽  
Author(s):  
Janusz Wielki ◽  
Janusz Grabara
Keyword(s):  
Sustainable Development ◽  
Point Of View ◽  
Economic Effects ◽  
Primary Data ◽  
Literature Analysis ◽  
The Sustainable Development ◽  
Advertising Industry ◽  
Internet Users ◽  
The Impact ◽  
Excessive Number

Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning of the digital advertising ecosystem is becoming less and less visible. This is related to the fact that only a small part of the expenditure incurred by organizations on various forms of digital advertising brings the expected results. For several years now, a phenomenon that stifles the effectiveness of the digital advertising ecosystem and deteriorates the ROI (return on investment) of advertisers has been the widespread practice of blocking advertising, known as ad-blocking. In this context, the aim of this article is to analyze the scale of the phenomenon of ad-blocking and its causes in terms of its impact on the effectiveness of the functioning of the digital advertising ecosystem and its sustainable development, which is extremely important from the point of view of the development of electronic commerce. In order to carry out this study, a literature analysis was conducted on the genesis of this phenomenon, its scale, causes, and economic effects. After this stage of research, in order to obtain primary data, a questionnaire survey was conducted on a group of individual Internet users. The results of the research indicated three main reasons for the development of ad-blocking. These are: excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests. In the context of these results and of the continued sustainable functioning of the digital advertising ecosystem, it is essential that the advertising industry be able to offer users alternatives to ad-blocking that they consider valuable from their own point of view and that take the users’ expectations into account.

scholarly journals The Impact of Using the Total Cost of Ownership (TCO) Account for a Reusable Wooden Flat Pallet in Its Operational Phase on Respecting the Principles of Sustainable Development

Resources ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 116
Author(s):  
Mariusz Jedliński ◽  
Mariusz Sowa
Keyword(s):  
Sustainable Development ◽  
Supply Chains ◽  
Essential Element ◽  
Basic Research ◽  
Primary Data ◽  
Total Cost Of Ownership ◽  
Total Cost ◽  
Cost Of Ownership ◽  
Operational Life ◽  
The Impact

Despite the commonly observed trend towards mechanization and automation of operational processes, the potential benefits of wooden pallets as an essential element of the infrastructure of logistic processes are often overlooked in considerations related to sustainable development. Aspects that are mentioned more often include the very idea of the economy itself (circular economy), characteristics of logistics (green), features of the supply chain itself (sustainable) or expectations towards transport (ecological). The authors believe that the idea of total cost of ownership (TCO) in relation to wooden pallets can be a key component of holistic thinking in terms of sustainable development. In a situation where in relation to logistics, reasonable expectations for developing sustainable supply chains are made, paying attention to such a common logistic facility, namely a cargo pallet, which is given so little attention in research, is, in the opinion of the authors, absolutely justified. Therefore, the article presents an original approach to the problem of aggregation of all costs that cargo pallets generate in their operational life cycle, using the total cost of ownership (TCO) analysis methodology. The main goal of the article, however, is to show that the total cost of ownership of a pallet (not only owning it) can become an effective tool used to significantly reduce the costs of logistic activity of enterprises (as well as whole supply chains) and support the idea of sustainable development in practice. Using the primary data from questionnaire research, the focus was on considerations that were of identification character (cognitive and explanatory considerations), which are typical for basic research that aims to explain given phenomena. Thus, the presented cognitive process covers two main areas, namely: the general theory of sustainable development and the specificity of wooden pallets as carriers used in goods trading in terms of their total costs of ownership.

scholarly journals IMPACT OF KVK IN DOUBLING FARMERS INCOME IN SITAPUR DISTRICT OF UTTAR PRADESH

2021 ◽  
Vol 8 (9) ◽  
pp. 92-105
Author(s):  
Ritesh Kumar Yadav ◽  
Jahanara Jahanara
Keyword(s):  
Agricultural Sector ◽  
Uttar Pradesh ◽  
Secondary Data ◽  
Learning By Doing ◽  
Primary Data ◽  
Technology Generation ◽  
Farming Community ◽  
Medium Level ◽  
High Level ◽  
The Impact

More than half of Indian population were engaged in agricultural sector but the available technology doesn’t ensure food security of the country. Hence, to diffuse new agricultural invention and innovation in the farming community, there arises a need for effective medium for transfer of technology. Thus, KVK bridges the gap between the technology generation and dissemination. The present study was proposed to understand the impact of KVK in doubling farmers income to formulate suitable programmes. For the study, descriptive research design was adopted. 120 respondents from Biswan taluk of Sitapur district of Uttar Pradesh were selected as respondents. Primary data collected from respondents and secondary data from available literatures. The findings revealed that majority of the respondents were middle aged, illiterate, upto 5 members in their family, medium level of annual income, possesses their own land, agriculture as their main occupation, medium level of mass media exposure, office bearer in one organization, high level of extension contact. Meanwhile, more than half of the respondents had reported medium level of impact towards the activities carried out by KVK, beneficiary selection is not unbiased is a major constraint suggested that maximum emphasis should be given on learning by doing.

scholarly journals Empowering Women For Sustainable Development Through Active Participation In Social Enterprise’s Sector In Pakistan

2019 ◽  
Vol 19 (1) ◽  
pp. 59-74
Author(s):  
Khalid Mahmood Iraqi ◽  
Tehmina Faisal
Keyword(s):  
Sustainable Development ◽  
Social Acceptance ◽  
Active Participation ◽  
Social Enterprises ◽  
Social Value ◽  
Primary Data ◽  
Snowball Sampling ◽  
Economic Activities ◽  
The Social ◽  
The Impact

Women are around 51% of the total population of Pakistan, and they can do miracles through their active participation in economic activities of the country. Empowering women means accrediting half of the population for sustainable development. The aim of this paper is to examine and analyze the impact of active women participation in the social enterprise sector for their empowerment, and its subsequent consequences in creation of social value in society. For this purpose, primary data has been collected through random and snowball sampling to gain insight into female practitioner’s perspective. The paper highlights women empowerment as a multi-dimensional phenomenon based on four dimensions: psychological, social, economic and political empowerment. It prime focus on active participation in the social enterprise’s sector may lead to increase in enablement of women, the data shows that majority of female entrepreneur responded that they feel psychologically empowered and have financial contribution in household expenses and in community welfare. Secondly, the paper identifies the major challenges including concern of safety and security, lack of access to financial opportunities and social acceptance of the project that restrict women entrepreneurs from progress and creation of social value. Thirdly, it intends to construct framework for recommendations to promote women social enterprises in Pakistan for sustainable development as a whole.

Do corporate attributes drive integrated reporting amongst listed companies in Nigeria?

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Michael O. Adelowotan ◽  
Ini E. Udofia
Keyword(s):  
Stock Exchange ◽  
Least Square ◽  
Annual Reports ◽  
Primary Data ◽  
Integrated Reporting ◽  
Listed Firms ◽  
Reporting Framework ◽  
Primary Data Analysis ◽  
High Level ◽  
The Impact

Research purpose: The purpose of this paper was to investigate the association between corporate attributes and the implementation of Integrated Reporting (IR) among quoted companies on the Nigerian Stock Exchange which currently operates a voluntary based disclosure environment.Design and method: Using content analysis to derive the disclosure scores for integrated reporting and corporate attributes, the authors investigated the impact of corporate attributes on the implementation of the integrated reporting of a sample of 90 listed firms. The annual reports covering 2013–2017 were analysed using the disclosure methodologies developed by prior researchers in IR. The hypotheses were tested using panel least square regressions.Main findings: The authors found that corporate attributes have a statistically positive and significant impact on the implementation of integrated reporting framework, that share ownership structure and firm age have an insignificant influence over corporate implementation of the integrated reporting framework. The research findings extend integrated reporting research in Nigeria from mere primary data analysis to quantitative data analysis.Practical implications: The empirical findings provide regulators with evidence on the current level of integrated reporting disclosures and the influence of corporate attributes in driving integrated reporting.Originality and value: The study makes significant contributions to integrated reporting literature from a developing country’s perspective. It also provided empirical evidence of a high level of disclosure compliance with the IR framework among quoted companies in Nigeria.

scholarly journals Compliance Determinant Of Paying Zakat Maal

2020 ◽  
Vol 5 (2) ◽  
pp. 213
Author(s):  
Tamimah Tamimah
Keyword(s):  
Local Government ◽  
Sampling Technique ◽  
Population Level ◽  
Public Understanding ◽  
Primary Data ◽  
Purposive Sampling ◽  
High Level ◽  
The Impact ◽  
Method Approach

Purpose: Madura is an island located in East Java which has a community with a high level of religiosity. Sumenep is one of the districts in Madura which has the largest population level among other districts in Madura. However, this is not in line with public compliance in paying zakat maal. Therefore, this study aims to find out whether religiosity, literacy, income, and tax obligation have an effect on community compliance to pay zakat maal.Design/Method/Approach: The data obtained in this study uses primary data obtained from people who pay taxes, using purposive sampling technique by determining people who have reached nisab, and for the analysis, it uses multiple regression.Findings: it shows that only religiosity and tax payment obligations which have an influence, while literacy and income do not have an effect on compliance to pay zakat maal. The implication of this research is as an evaluation for the local government to socialize the important role of the impact of zakat maal on the community, and to increase public understanding of the obligation to pay zakat maal.Originality/Novelty: Lots ofresearchesexamine the obligation to pay zakat fitrah but it is very rare to find research on zakat maal which is an obligation that must also be paid by someone who has assets that have reached Nisab (the minimum amount that a Muslim must have before being obliged to zakat).

scholarly journals The Impact of Industry Variables on Company`s Performance

2017 ◽  
Vol 8 (1) ◽  
pp. 202-209
Author(s):  
Enida Pulaj
Keyword(s):  
Organizational Performance ◽  
Primary Data ◽  
Business World ◽  
Construction Companies ◽  
Major Development ◽  
High Level ◽  
S Model ◽  
The Impact ◽  
The Relationship ◽  
Competitive Forces

Abstract Everywhere, in the business world and not only, we speak about the competitiveness. And while talking about this concept, it seems appropriate to explain what the competitiveness is and how it influences the organizational performance. Nowadays, there has been a growing intensity of competition in all business areas and this has resulted in a greater attention to analyze the competitive behavior under environmental dynamics and complexity. The industry is the "arena" where starts and applies every company`s activity. Usually, facing the high level of competition, it is necessary to study all the variables which influence the organization in order to achieve goals such as: the profitability and ensuring organization`s longevity. The purpose of this paper is to examine the relationship between industry forces and organizational performance to test the applicability of Porter`s model explaining the differences in the performance of construction companies. The methodology used is in the function of links between variables that characterize the industry and the realized performance, expressed through overall performance. The primary data collection was conducted through a questionnaire. Besides the demographic characteristics of the sample, the questionnaire as well aims to collect information on a high number of variables. Geographically, the companies participated by completed the questionnaire, were performing their business activity in Vlora region (such as Vlora city, Orikum and Himara), covering areas where construction sectors had the major development, including urban and coastline areas. The processing data collected via questionnaire shows that the construction industry is characterized by a high level of competitiveness and market fragmentation.Through the empirical analysis of competitive forces, the study contributes to the specific orientation that investors and managers should have when they face a high rivalry among companies.

scholarly journals The Impact of the Economic Corridor on Economic Stability: A Double Mediating Role of Environmental Sustainability and Sustainable Development Under the Exceptional Circumstances of COVID-19

2021 ◽  
Vol 11 ◽  
Author(s):  
Haiyan Li ◽  
Javaria Hameed ◽  
Rafique Ahmed Khuhro ◽  
Gadah Albasher ◽  
Wedad Alqahtani ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Environmental Sustainability ◽  
Vital Role ◽  
Primary Data ◽  
Economic Stability ◽  
Revenue Generation ◽  
Mediating Role ◽  
The Impact ◽  
Collection Methods

This study discusses the impact of different economic indicators on economic stability, including honest leadership, improved infrastructure, revenue generation, and CPEC taking into account the double mediating role of environmental sustainability and sustainable development, while considering the latest COVID-19 situation. This study adopted primary data collection methods and obtained data from the employees of CPEC by using questionnaires and smart-PLS for analysis purposes. The results revealed that honest leadership, improved infrastructure, revenue generation, and CPEC have a positive nexus with economic stability. Despite the severe impact of COVID-19 on the country’s economy, the economic corridor plays a vital role in stabilizing the state’s economy and supports all those related to this phenomenal project either directly or indirectly.

scholarly journals The effect of entrepreneurial orientation on the export performance of apparel industry

2021 ◽  
pp. 11-20
Author(s):  
Kamal Hossain ◽  
Ilhaamie Binti Abdul Ghani Azmi
Keyword(s):  
Least Squares ◽  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Export Performance ◽  
Apparel Industry ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
High Level ◽  
The Impact

This study examines the impact of entrepreneurial orientation (EO) dimensions on the apparel industry's export performance. EO considers as innovativeness, proactiveness, and risk-taking dimensions. The determinants of export performance are firms' financial, strategic, and satisfaction levels of performance. A cross-sectional survey is carried out by providing a questionnaire to high-level managers and owners of the MLEs. Primary data of 339 treated by partial least squares (PLS-SEM) technique examines EO dimensions' impact on export performance. The findings of this study revealed that innovativeness and proactiveness positively and significantly impact export performance. However, risk-taking dimension does not affect export performance.

scholarly journals SOCIAL AND GEOGRAPHICAL FACTORS OF FORMATION AND THE USE OF LABOR POTENTIAL IN KYIV REGION

2018 ◽  
pp. 5-10
Author(s):  
Y. Oliinyk ◽  
O. Vashchenko
Keyword(s):  
Social Geography ◽  
Economic Factor ◽  
Cultural Development ◽  
Geographical Factors ◽  
Potential Development ◽  
Market Situation ◽  
Labour Potential ◽  
Labor Resources ◽  
High Level ◽  
The Impact

The article exposes general features of labour potential development on Kyiv region in comparison with other regions of Ukraine. Focused on analysis of factors of employment of the labour potential of the region from the standpoint of social geography. Socio-geographical factors of formation and the use of labour potential of the region are revealed. Research of labour potential of Kiev region allows you to understand which socio-geographical factors most strongly influence the modern formation and the use of the labour potential of the region in comparison with other regions of Ukraine. The article proposes 23 indicators of four subsystems with six components, which determine the formation and the use of labor resources in the region. Integral indices of certain subsystems were calculated, which reflect the qualitative and quantitative characteristics of labour resources potential, which dynamically change under the influence of socio-geographical factors. The method of factor analysis has been applied, which provided for the normalization of the indicators (taking into account their stimulating and disincentive impact) of the regions of Ukraine; aggregation of indicators in indices for components of labour potential and the calculation of integral indices of educational-cultural, medical-ecological, demographic and economic subsystems. According to the results of calculations of factor scales and the integral rank of labour potential development in the regions of Ukraine, the peculiarities of the formation and the use of labour potential in Ukraine and the corresponding influence of socio-geographical factors are revealed. According to the integral ranking of the assessment of the formation and the use of labour potential, five groups of regions have been identified. The brief characterization of the selected groups of regions in relation to the role in shaping the labour potential of their regional centres is given in line with the level of diversification of the economy and the impact on the socio-cultural development of the region and the country as a whole, determined in the gender of socio-geographic factors of labour potential development. Three main aggregate socio-geographical factors of formation and development of labour potential of regions of Ukraine (medical-ecological factor, educational-cultural factor, demographic and economic factor) and their influence were revealed. Significant disproportions were found in the level of labour potential development in the regions of Ukraine. The place of the Kiev region was described in accordance with their actions. Kyiv region belongs to a group of regions with a high level of labour potential with the most significant effect of demographic and economic factors. Kyiv region is described as Hinterland, which is in close social and economic interconnection with Kyiv, which certainly affects the market situation of the labour market.

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