scholarly journals The Impact of Ad-Blocking on the Sustainable Development of the Digital Advertising Ecosystem

2018 ◽  
Vol 10 (11) ◽  
pp. 4039 ◽  
Author(s):  
Janusz Wielki ◽  
Janusz Grabara

Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning of the digital advertising ecosystem is becoming less and less visible. This is related to the fact that only a small part of the expenditure incurred by organizations on various forms of digital advertising brings the expected results. For several years now, a phenomenon that stifles the effectiveness of the digital advertising ecosystem and deteriorates the ROI (return on investment) of advertisers has been the widespread practice of blocking advertising, known as ad-blocking. In this context, the aim of this article is to analyze the scale of the phenomenon of ad-blocking and its causes in terms of its impact on the effectiveness of the functioning of the digital advertising ecosystem and its sustainable development, which is extremely important from the point of view of the development of electronic commerce. In order to carry out this study, a literature analysis was conducted on the genesis of this phenomenon, its scale, causes, and economic effects. After this stage of research, in order to obtain primary data, a questionnaire survey was conducted on a group of individual Internet users. The results of the research indicated three main reasons for the development of ad-blocking. These are: excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests. In the context of these results and of the continued sustainable functioning of the digital advertising ecosystem, it is essential that the advertising industry be able to offer users alternatives to ad-blocking that they consider valuable from their own point of view and that take the users’ expectations into account.

ملخص: هدفت الدراسة إلى التعرف على أثر الإدارة المرئية في تحقيق التنمية المستدامة من وجهة نظر العاملين في شركة بشير السكسك وشركاه. تم استخدام المنهج الوصفي التحليلي، وتكوّن مجتمع الدراسة من جميع العاملين الإداريين في الشركة الفرع الرئيس بمحافظة غزة والبالغ عددهم (68) عاملاً، واستخدم الباحثان أسلوب المسح الشامل، والاستبانة كأداة للدراسة. وتم استرداد (50) استبانة صالحة بنسبة استرداد (73.5%). أظهرت نتائج الدراسة أن هناك أثراً ذا دلالة إحصائية بين الإدارة المرئية (المتغير الثابت، استراتيجية وضع قواعد العمل، استراتيجية التطهير/ التشخيص) والتنمية المستدامة، وأن (استراتيجية القضاء على الهدر) كان تأثيرها ضعيفاً أي أنها لا تؤثر في التنمية المستدامة. أوصت الدراسة بضرورة الحد من العقبات التي تضعف من إمكانية تطبيق استراتيجيات الإدارة المرئية في المصنع من أجل تعزيز التنمية المستدامة وتحقيق التقدم في جميع المجالات. والإسهام في برامج عربية لمحاربة الفقر وتخفيف مستوى البطالة، وتعزيز فرص التشغيل في المجتمع بالتنسيق مع الجهات ذات العلاقة، وتنمية وتطوير مشاركة المجتمع على الصعيدين الوطني والإقليمي. الكلمات المفتاحية: الإدارة المرئية، التنمية المستدامة، التنمية الاقتصادية، التنمية البيئية، شركة بشير السكسك. Abstract The aim of this study is to identify the impact of visual management on achieving a sustainable development from the point of view of the employees at Basheer Alseksak & his Partners’ Company. To reach to the wanted aim, the descriptive approach has been used. The study population consists of the (68) administrative workers at the company’s main branch at Gaza city. The researchers have used the comprehensive survey and a questionnaire as the tools of the study. Fifty (50) valid refunds have been recovered (73.5%). The results of the study have showed that there is a statistically significant effect between the visual management (the fixed variable, the strategy of developing the rules of working, the cleansing strategy / diagnosis) and the sustainable development. In addition, it has showed that the strategy of eliminating the waste has a weak effect, i.e., it does not affect the sustainable development. The study has firstly recommended the need to reduce the obstacles that impair the possibility of implementing the visual management strategies in the plant. This step would promote the sustainable development and progress in all areas. Secondly, the contribution at Arab programs to combat the poverty, reduce the level of unemployment, and enhance some employment opportunities at the community in coordination with the relevant parties. Finally, the development and enhancement of the participation in the community at the national and regional levels. Keywords: Visual Management, Sustainable Development, Economical Development, Environmental Development, Basheer Alseksak Company


2021 ◽  
Vol 12 (2) ◽  
pp. 068-084
Author(s):  
Roman M. Kachalov ◽  
◽  
Yuliya A. Sleptsova ◽  

The purpose of this paper is to develop a concept for managing the level of risk of disrupting the sustainable development of the enterprise. The research methodology is based on the system economic theory and the operational theory of risk management. A methodology is proposed for the study of the development and implementation of management decisions in the managerial subsystem, taking into account the identified risks of sustainable development of the enterprise at the intentional, expectational, cognitive and functional stages. Within the framework of these stages, the processes of goal setting, information collection, assessment of the existing environment and forecasting of changes in the enterprise, as well as the processes of implementing decisions are carried out. To shed light on the processes of identifying risk factors and developing appropriate anti-risk managerial impacts depend on the localization in the control object. When decomposing a control object, four types of localization are distinguished: an object subsystem, a process subsystem, a project subsystem, and an environmental subsystem. The implementation of managerial decisions, from the point of view of the object subsystem, can be limited by the high cost of the main production equipment and long life cycles of the finished product. When implementing the developed managerial solutions, there may be a redistribution of profit centers or a change in the way it is generated, which will lead to a change in the characteristics of the enterprise's process subsystem. In the project subsystem, an enterprise can achieve maximum effect by focusing its efforts on the introduction of innovative technologies. The speed of changes in the external environment of the enterprise becomes very high, so the role of forecasting the impact of these changes on the environmental subsystem of the enterprise increases, and applying this knowledge to develop managerial impact, on the one hand, and to adapt the enterprise to these changes, on the other. It is shown that by regulating and eliminating the imbalance in the preparation of managerial impacts, it is possible to reduce the level of risk in the implementation of such decisions.


Author(s):  
Nurcan Kilinc-Ata ◽  
Banu Tanriover

Renewable energy sources have a large potential to contribute the sustainable development as environmentally and socioeconomically. However, the existing literature includes theoretical framework in general and there is a lack of both comprehensive theoretical and empirical framework on the relationship between sustainable development and RE technologies. This paper aims to theoretically synthesise the literature on renewable energy technologies and sustainable development for Turkey, and then classify the results by broad categories. After all, the present paper uses conceptual and quantitative analysis, which reviews each concept with conceptual framework and evaluates data with quantitative method. From this point of view, this paper attempts to make a contribution by developing a conceptual framework which allows a wide-ranging analysis of the impact of renewable energy on sustainability and which can be empirically applied to classify these benefits in Turkey.


2020 ◽  
Vol 6 (5) ◽  
pp. 184-195
Author(s):  
Svitlana Kovalivska ◽  
Andrii Shcherbyna ◽  
Vsevolod Nikolaiev

The subject of the paper є is to study the mechanisms for investing in residential renovation in the context of the Sustainable Development Goals. At the same time, sustainable development is considered both from the point of view of safety and environmental friendliness of residential buildings, and from the social point of view of providing housing to citizens from strategic perspective. It is shown that the current sustainable development goals, the definition of indicators of their achievement do not cover the problem of housing deterioration, which is one of the most acute for national and social security, as well as the financial stability of the state. Therefore, the achievement of SDG-11 in Ukraine is in a high risk zone given the catastrophic state of housing, the scale of the problem, and the high cost of its renovation for insolvent households; this does not solve the problem only at the expense of homeowners as follows from the essence and functions of property owners. The situation in Ukraine differs from European countries in that the state is impossible to further subsidize the owners on a large scale. This requires a combination of public investment in renovation of residential real estate with property reform, transforming part of the housing stock into social housing. As the implementation of housing projects concerns the local level, the general shortcomings of strategic management are shown, where there is no vision of communities to solve the problem. Methodology. Based on the methodological developments of the authors on the insolvency of homeowners in Ukraine (A. Shcherbyna), criticism of unjustified approaches to co-financing by residents and local authorities of renovation projects in Kyiv (O. Popeko), and the need to justify and evaluate investment projects to achieve sustainable development goals (S. Kovalivska), the article forms a comprehensive approach to solving the problem in terms of all three aspects. Therefore, the purpose of the paper is to deepen the formulation and analysis of methods to achieve Sustainable Development Goal 11 "Make cities and human settlements inclusive, safe, resilient and sustainable" with the help of provisions on sustainable housing for citizens based on a projectoriented approach and mechanisms for financing projects using public-private partnerships of homeowners with local authorities, as well as taking into account sustainable development goals. Practical implications. The main directions of further progress in reforming property relations in the housing sector and creating tools for intensifying partnership mechanisms at the vertical and horizontal levels in the public administration system are identified. Results. The proposed methodology provides for the selection of projects for budget support and development of recommendations for their implementation, taking into account SDG in several stages: preselection based on cost-benefit analysis; assessment of the impact of the project on SDG (determination of the SDG identity of the project based on a quantitative assessment of the impact of its objectives on SDG and vice versa); determination of the volume and type of budget support (rating of projects based on a comprehensive analysis of their commercial, budgetary and social efficiency, adjusted for the level of manufacturability, export orientation, and SDG identity); development of recommendations for project implementation, which take into account the approaches to assessing the impact of the project on SDG and, conversely, the achievement of SDGs or the risks of their failure to achieve project objectives (4). Value. To link SDG with budget planning, it is proposed to introduce an additional classification of budget expenditures on SDG, which will help to reconcile strategic and budget planning with investment in order to achieve SDG, including in the process of ensuring state participation in programs and projects for renovation and construction of housing based on the concept of sustainable development.


2018 ◽  
Vol 10 (12) ◽  
pp. 4662 ◽  
Author(s):  
Marian Socoliuc ◽  
Veronica Grosu ◽  
Elena Hlaciuc ◽  
Silvius Stanciu

In the context of the current economy, the concept of corporate social responsibility has gained momentum, and its significance derives from the attitude of companies that have understood the importance of the impact of their activity on the environment in which they conduct their operations. The present study emphasizes the fact that CSR has an equal importance for those companies of varying sizes that operate in developing countries, such as Romania. There are still a lot of challenges regarding their implementation. The study focuses on establishing the level of CSR report by the Romanian companies within the European Union framework by taking into account the extent to which they are familiar with the CSR reporting guidelines in order to identify the degree of applying the Global Reporting Guidelines (GRI) when designing the sustainability reports. The data regarding the acceptance of the voluntary report and its correlation to the sustainable development as a strategic focus of the management of entities, the usefulness, the necessity and the obstacles of voluntary reporting were gathered based on a questionnaire. Between 2015–2017, 61 Romanian companies of various sizes had to answer specific questions. The research is based on the descriptive statistics as well as the correlation analysis method. The findings of the research proved that the acceptance of the management in terms of the sustainable development is in a close relationship with implementing voluntary reporting and the willingness to develop a favorable image of the company within a competitive market. The study also identified the differences that exist between a company’s success on the market that is linked to their development and the economic factors that characterize each and every field of activity. The present study focuses on defining the term ‘social responsibility’ from the point of view of its concepts. It also aims at presenting the social responsibility reporting methods used by the companies from the European Union countries. These can be a starting point for those companies that have not had the chance of applying them yet.


2021 ◽  
Vol 915 (1) ◽  
pp. 012023
Author(s):  
O Fedirko ◽  
T Zatonatska ◽  
O Dluhopolskyi ◽  
S Londar

Abstract The COVID-19 pandemic dramatically and irreversibly transformed global e-commerce trends. The process of internationalization has been slowed down considerably, the level of globalization impact has decreased, that, consequently, has led to a strong lag in the development of some countries. The aim of the study is to determine the nature of e-commerce socio and economic effects in Ukraine, Poland, and Austria. For analysis, a modern mathematical apparatus was used – the Cobb-Douglas model and the Markov chain methodology. The study shows a significant positive impact of e-commerce on employment and GDP in the three countries. Thus, with an increase in investment levels in e-commerce and ICT by 1%, employment in Ukraine will increase by 0.02%, in Poland – by 0.14%, and in Austria – by 0.17%. Similarly, Ukraine’s GDP may rise by 0.07%, Poland’s – by 0.2% and Austria’s – by 0.07%. Therefore, a stable flow of investment in e-commerce will provide countries with a faster way out of the crisis, create more jobs and opportunities for business development.


2021 ◽  
Vol 13 (19) ◽  
pp. 10502
Author(s):  
Muhammad Zada ◽  
Shagufta Zada ◽  
Mudassar Ali ◽  
Yongjun Zhang ◽  
Abida Begum ◽  
...  

Small–medium-sized forest enterprises (SMFEs) have historically played an essential role in developing countries’ economies worldwide because most businesses start as small businesses, and government support and knowledge-based recourse are critical to the sustainable development of SMFEs and local economies. The current studies examined the effects of the Khyber Pakhtunkhwa (KPK) government’s (Pakistan) support (GS) and entrepreneur knowledge (EK) on the development of small–medium-sized forest enterprises (SD) and their contribution to the local economic development (LED) of the region. Primary data were collected from 350 SMFEs in KPK, Pakistan. The model was developed by using a structural equation model (SEM) to investigate the impact of GS, EK, and SMFEs on the growth, SG, and sustainable development of the local economy. This study concludes that EK and GS could increase growth in SMFE businesses and contribute to LED. On the other hand, crediting loans and equipping businesses with training could not directly affect SMFE businesses and LED growth. The government needs to use natural resources and the SMFE communities as leaders among suppliers in the local market for the sustainable development of LED and SMFEs, alongside focusing on preserving and taking initiatives to develop. This study discusses several practical implications for policymakers, business owners, and academics, with recommendations for future research.


2020 ◽  
Vol 12 (17) ◽  
pp. 7138
Author(s):  
Janusz Wielki

Along with the increasingly high level of digital media consumption, organizations’ expenditure on online promotional activities is constantly and dynamically growing. At the same time, together with the growing expenditures on digital promotion, it can be clearly seen that the effectiveness of activities carried out in the electronic space in its current form is decreasing. Therefore, in the new market situation, when the promotion of products and services has never been so difficult, organizations have started to look for other methods of influencing consumers. One of the most important trends is the use of the influencer marketing concept. In this context, the aim of this article is to analyze the role, place and significance of digital influencers in the overall functioning of the online promotional system, and the impact of the influencer marketing concept on its sustainable development. In order to implement it, a literature analysis was carried out on the origins of this phenomenon, and its scale, causes and impact on the functioning of the digital promotion system. After the completion of this stage of the research, a questionnaire survey was conducted on a group of individual Internet users in order to obtain primary data. The results of the research indicate that there is a great potential for activities involving digital influencers. This potential relates primarily to the effective transmission of information about a product or service, the impact on increased brand awareness, and the impact on the sales level of products and services offered by companies. The study also identified the most important threats that may affect the future development of the concept of influencer marketing.


2020 ◽  
Vol 18 (5) ◽  
pp. 891-908
Author(s):  
T.A. Smirnova

Subject. This article deals with the issues of functioning of the region as a system. Objectives. The article aims to identify the problems of the region's functioning as a system, develop methodological tools to monitor the sustainable development of the Siberian Federal District territories, and determine the the impact of socio-economic and environmental factors on the sustainable development of the region as a whole. Methods. For the study, I used the methods of theoretical, statistical, and empirical analyses taking into account an integrated approach. Results. The article reveals the impact of some individual components of regional development on the sustainability of the territorial system as a whole. Relevance. The results of the study can be used to analyze the sustainability of regions' development.


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