Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists

Katalin Lőrincz; Zsuzsanna Banász; János Csapó

doi:10.3390/su12125174

Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists

Sustainability ◽

10.3390/su12125174 ◽

2020 ◽

Vol 12 (12) ◽

pp. 5174 ◽

Cited By ~ 2

Author(s):

Katalin Lőrincz ◽

Zsuzsanna Banász ◽

János Csapó

Keyword(s):

Data Collection ◽

Product Development ◽

Consumer Preferences ◽

Sustainable Tourism ◽

Tourism Development ◽

Ordinal Scale ◽

Lake Balaton ◽

Sustainable Tourism Development ◽

Customer Involvement ◽

Tourism Product

This study uses an innovative tourism product development approach, based on co-creation or customer involvement, related to Lake Balaton, a mass tourism-based destination in Hungary, from the point of view of the market segment of active cycling tourists. The investigation of opportunities for the development of cycling tourism first of all relies on the new approach of attraction and product development around the destination, in which it is important to take into consideration the consumer preferences of the most important related group of tourists—active cycling tourists. The sustainable approach of tourism product development also provides an opportunity to decrease the spatial and temporal concentration of tourism, which is largely concentrated on the summertime season. The aim of this study is to explore aspects of the customers’ demand for tourism development in terms of cycling tourism with the help of primary data collection, in order to provide adequate directions for sustainable tourism development in the destination. Revealing the demand side of active cycling tourism related to Lake Balaton, the authors used both qualitative (focus group discussions and structured interviews) and quantitative questionnaire survey (computer-assisted data collection) research methods. The latter online surveys were carried out in November and December, 2019, and resulted with an appraisable sample of 809 questionnaires. As for the method, descriptive statistics and relationship analyses were applied. More than five thousand (5050) possible relationships were examined between the closed answers of the questionnaire by Kendall’s rank correlation coefficient (τ) and Cramer’s V, depending on whether they could be measured on a nominal or ordinal scale. The results show that the content analysis of the primary research provides well determined directions for the sustainable tourism development of cycling tourism at Lake Balaton, so customer involvement seems to be a win-win situation both for the customers (tourists) and the decision makers.

Download Full-text

Priority Directions of Ensuring Sustainable Development of Tourism of Ukraine in the Context of Pandemic

Business Inform ◽

10.32983/2222-4459-2021-5-227-235 ◽

2021 ◽

Vol 5 (520) ◽

pp. 227-235

Author(s):

H. I. Нaponenko ◽

◽

O. V. Yevtushenko ◽

I. M. Shamara ◽

◽

...

Keyword(s):

Sustainable Development ◽

System Analysis ◽

Consumer Preferences ◽

Sustainable Tourism ◽

Tourism Development ◽

Positive Influence ◽

The Sustainable Development ◽

Sustainable Tourism Development ◽

The Social ◽

State And Local

The article is concerned with solving problems related to the tourism sphere during the pandemic. The study is aimed at a scientific-theoretical substantiating the prospects for sustainable development of tourism of Ukraine in the context of pandemic. Elaboration of the set aim led to the need to solve the following tasks: establish the problems of sustainable tourism development during the pandemic; consider directions of sustainable tourism development; propose an improved concept of sustainable development of tourism of Ukraine during the pandemic. To achieve the aim of the study, general scientific and special methods were used. System analysis is a method that represents a sequence of actions to determine structural links between different elements of the system under study. Synthesis – the process of combining individual things and concepts into one. Induction is a research method in which a general conclusion is based on individual elements. Comparison – the similarities and differences of objects and phenomena are established on significant grounds. In order to effectively manage the sustainable development of tourism in the context of pandemic, according to the authors, cooperation between the State and local authorities, tourist enterprises, tourist infrastructure entities is necessary. Such a mechanism for administrating the sustainable tourism development is presented in the form of a scheme. Based on the concept of sustainable development, the directions of the strategy of sustainable tourism development during the pandemic are proposed. The basis of the proposed program is not only a survival strategy, but also advancing due to future significant changes in consumer preferences. The success of the proposed directions will have a positive influence on changing the social structure of society, will allow to stop the processes of increasing social tension and destabilizing the social system, will form favorable conditions for increasing the mobility of the residents of the country.

Download Full-text

Contribution of Domestic Tourism to Sustainable Tourism Development

10.5772/intechopen.93646 ◽

2020 ◽

Author(s):

Forbes Kabote

Keyword(s):

Developing Countries ◽

Southern Africa ◽

Sustainable Tourism ◽

Tourism Development ◽

Tourism Industry ◽

Sustainable Tourism Development ◽

Tourism Product ◽

Domestic Tourism ◽

Global Tourism ◽

Qualitative Methodologies

Tourism literature is awash with evidence of the value of domestic tourism to the tourism industry in general. However; there is limited knowledge of how domestic tourism is contributing towards sustainable tourism development especially in developing countries. This study explored the contribution of domestic tourism to sustainable tourism development in Zimbabwe, one developing country in Southern Africa. Using qualitative methodologies, data were collected and thematically analysed. The study revealed that domestic tourism has both positive and negative contributions to sustainable tourism development in unique ways. In conclusion, it was noted that without domestic tourism, Zimbabwe as a tourism destination would be struggling to grow its tourism product offering and expand its market share on the global tourism market.

Download Full-text

Sustainable Development and Restructuring Romanian Tourism Product in Accordance With European Tourists Segments

Sustainable Tourism ◽

10.4018/978-1-5225-7504-7.ch021 ◽

2019 ◽

pp. 384-395

Author(s):

Liviu Neamtu ◽

Adina Claudia Neamtu

Keyword(s):

Sustainable Development ◽

Consumer Behavior ◽

Sustainable Tourism ◽

New Products ◽

Tourism Development ◽

Tourism Industry ◽

Product Diversification ◽

Diversification Strategy ◽

Sustainable Tourism Development ◽

Tourism Product

Sustainable tourism development will be achieved through some major changes taking place in the tourism industry in Romania, in the following period. These changes should cover both aspects of structure in tourism and processes and interactions in tourist activities. First of all, the tourism in Romania shall also adopt a diversification strategy, focusing on the integration of new activity fields, as new services, along with the improvement of the existent ones, new tourist facilities, by the construction of centers/units, in compliance with the standards requested by the current tourism, but in the first place of some new products and tourist programmes provided by the current tourist centers. By studying consumer behavior of European tourists visiting Romania, and trends in their preferences regarding requested touristic product the authors propose a pattern for tourism product diversification and expansion of several existing forms of tourism.

Download Full-text

MANAGEMENT OF THE SYSTEM OF INDICATORS FOR EVALUATION OF EFFICIENCY OF IMPLEMENTATION OF SUSTAINABLE TOURISM DEVELOPMENT AND ITS INTERNATIONAL POSITIONING

10.32782/2224-6282/166-4 ◽

2021 ◽

Author(s):

Karyna Borblik ◽

Keyword(s):

Sustainable Development ◽

Consumer Preferences ◽

Sustainable Tourism ◽

Tourism Development ◽

Tourism Industry ◽

Added Value ◽

Information Support ◽

Management Decisions ◽

Total Contribution ◽

Sustainable Tourism Development

The article considers the directions of development and promotion of national tourism, segmentation of tourists by the most important criteria, such as consumer preferences, geography and demography, which will analyze their perception of destination. The strategic directions of forecasting, planning and programming of sustainable development of the national tourism industry, as well as the criteria for its promotion on the world stage are determined. It is proposed to use the brand of the tourist market as the only process of creating and managing the tourist image of the country in order to achieve its status, which guarantees a stable circle, determines consumer benefits, creates added value for tourist services and strengthens market position in tourism. A system of indicators for assessing the effectiveness of sustainable development in the context of strategic positioning of national tourism is presented. The management system of the tourism industry has been improved in the interests of increasing the attractiveness of tourism products offered on the national tourism market of Ukraine. Quantitative tools have been developed to assess the effectiveness of sustainable tourism development, which consists in calculating such indicators as the total contribution to the economy, the number of jobs created, the contribution of regional markets to local budgets, the probability of risk of loss of planned revenues. and make the necessary management decisions in a timely manner to adjust exceptional measures. A set of measures has been developed to create organizational and economic prerequisites for effective information support for sustainable development of the national tourist space, a database of market participants, increasing the level of scientific validity of management decisions in the field of tourism development based on reliable information. It is substantiated that the development of priority types of tourism and improvement of tourist products will help increase their attractiveness, create favorable conditions for increasing the influx of tourists and the profitability of tourist infrastructure.

Download Full-text

Editorial

Atna Journal of Tourism Studies ◽

10.12727/ajts.2.0 ◽

2007 ◽

Vol 2 (1) ◽

pp. v-vi

Author(s):

Joby Thomas

Keyword(s):

Medical Tourism ◽

Sustainable Tourism ◽

Tourism Development ◽

Tourism Industry ◽

Sustainable Tourism Development ◽

Tourism Product ◽

Tourism Sector ◽

Tourist Guides

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

Download Full-text

Sustainable Development and Restructuring Romanian Tourism Product in Accordance with European Tourists Segments

International Journal of Sustainable Economies Management ◽

10.4018/ijsem.2015040103 ◽

2015 ◽

Vol 4 (2) ◽

pp. 25-35

Author(s):

Liviu Neamtu ◽

Adina Claudia Neamtu

Keyword(s):

Sustainable Development ◽

Consumer Behavior ◽

Sustainable Tourism ◽

New Products ◽

Tourism Development ◽

Tourism Industry ◽

Product Diversification ◽

Diversification Strategy ◽

Sustainable Tourism Development ◽

Tourism Product

Download Full-text

Smiling vs. Frowning Faces

10.4018/978-1-7998-7335-8.ch004 ◽

2022 ◽

pp. 83-106

Author(s):

Ama Amponsaa Birch Freeman ◽

Ishmael Mensah ◽

Kwabena Barima Antwi

Keyword(s):

Decision Making ◽

Community Involvement ◽

Sustainable Tourism ◽

Tourism Development ◽

Participatory Development ◽

Sustainable Tourism Development ◽

Mass Tourism ◽

Tourism Product ◽

Traditional Area ◽

Tourism Community

Participatory development has become an integral strategy for achieving sustainable tourism in view of the varying impacts brought by mass tourism. Community participation ensures local control of the pace of tourism development and the creation of a more personalised tourism product. However, some studies have stated tension between governments and locals, which has hindered tourism development. This study, thus, sought to explore the extent to which communities are involved in decision-making and how useful the outcome has been. To achieve the study objectives, two tourism sites in Ghana implemented based on participatory principles, namely Kakum National Park and Afadjato Mountain, were compared. Results of the study suggest there is a fair degree of community involvement at the Gbledi Traditional Area (Afadjato) leading to satisfaction (smiling-faces), rather than Abrafo-Odumase (Kakum), which exhibited dissatisfaction (frowning-faces). The policy and research implications relate mainly to the challenge of achieving sustainable tourism development at the community level.

Download Full-text

Tourism products of the grapefruit garden on Bach Dang peninsula, Tan Uyen town, Binh Duong province

Science and Technology Development Journal ◽

10.32508/stdj.v19i4.765 ◽

2016 ◽

Vol 19 (4) ◽

pp. 70-82

Author(s):

Cuc Thu Nguyen

Keyword(s):

Sustainable Tourism ◽

Tourism Development ◽

Practical Implementation ◽

Southern Plains ◽

Specific Strategy ◽

Sustainable Tourism Development ◽

Tourism Product

Sustainable tourism development is often based on the existing strengths of the local. Bach Dang peninsula, Tan Uyen town, Binh Duong province has the advantage of orchard availability. Among them, the grapefruit on Bach Dang not only is a brand well known in the southern plains but also grows nationwide. With the objective to take advantage of Bach Dang grapefruit products for local tourism development, this study aims to investigate, analyze the tourism product of the grapefruit garden on Bach Dang peninsula. At the same time, the paper considers the combination with other travel-related products based on the understanding and evaluation of the parties involved in tourism activities to create the foundation to conduct a specific strategy for the practical implementation to reasonably and effectively develop tourism on Bach Dang peninsula.

Download Full-text

A Critical Perspective of the Unique Selling Point for Sustainable Tourism Development: Pentingsari Tourism Villag

Tourisma: Jurnal Pariwisata ◽

10.22146/gamajts.v2i1.56848 ◽

2020 ◽

Vol 2 (1) ◽

pp. 45

Author(s):

Raden Rucitarahma Ristiawan

Keyword(s):

Local Community ◽

Sustainable Tourism ◽

Tourism Development ◽

Community Based ◽

Sustainable Tourism Development ◽

Study Approach ◽

Tourism Product ◽

Newport, Rhode Island — America's First Resort: Lessons in Sustainable Tourism

Journal of Travel Research ◽

10.1177/004728759703600209 ◽

1997 ◽

Vol 36 (2) ◽

pp. 63-67 ◽

Cited By ~ 3

Author(s):

Michael R. Evans

Keyword(s):

Economic Development ◽

Rhode Island ◽

Sustainable Tourism ◽

Tourism Development ◽

Future Generations ◽

Sustainable Tourism Development ◽

Adventure Tourism ◽

Special Events ◽

Tourism Product ◽

Convention And Visitors Bureau

Newport, Rhode Island, seems to have learned the basic lessons in sustainable tourism development. The current slogan for the Newport County Convention and Visitors Bureau is “Newport: Americas First Resort.” The purpose of this article was to answer the question: How has Newport been able to position, sustain, and thus manage itself as a fashionable tourism destination for over 300 years? Newport seems to have met its economic development needs without compromising the opportunity of future generations. The article explains how combined community efforts of various Newport civic groups specializing in heritage, cultural, nature, and adventure tourism and special events and festivals have produced a unique, sustainable tourism product.

Download Full-text