scholarly journals Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace

2020 ◽  
Vol 12 (10) ◽  
pp. 4334 ◽  
Author(s):  
Heesup Han ◽  
Xiaoting Chi ◽  
Chang-Sik Kim ◽  
Hyungseo Bobby Ryu
Keyword(s):  
Moral Obligation ◽  
Survey Methodology ◽  
Order Structure ◽  
Emotional Factors ◽  
Social Actions ◽  
Quantitative Data Analysis ◽  
Brand Involvement ◽  
Intention Formation ◽  
Corporate Social ◽  
Sense Of Obligation

This study was designed to better comprehend airline customers’ purchase and pay intention formation by involving perceived airline corporate social responsibility (CSR), emotional factors, volitional factors, moral obligation, and brand involvement as key concepts. A survey methodology with quantitative data analysis was used. Our empirical results revealed that perceived CSR contributed to eliciting positive and negative emotions, brand attitude, and social norm. These variables significantly activated a sense of obligation to take pro-social actions. In addition, brand involvement acted as a significant moderator in the moral obligation and pay intention relationship. The adequateness of the higher-order structure of perceived CSR was verified.

scholarly journals Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City

2020 ◽  
Vol 12 (9) ◽  
pp. 3632
Author(s):  
Sebastian Molinillo ◽  
Pere Mercadé-Melé ◽  
Teresa De Noronha
Keyword(s):  
Customer Satisfaction ◽  
Consumer Loyalty ◽  
Face To Face ◽  
Cause Related Marketing ◽  
Social Actions ◽  
Proposed Model ◽  
Corporate Ability ◽  
Image Fit ◽  
Corporate Social ◽  
A Company

The purpose of this study is to analyze the effect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating effect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents living in a medium-sized city. The results validated the proposed model and showed that the functional and image fit between social actions and companies are key antecedents of perceived corporate ability (CA) and company credibility. It was shown that CA directly influences customer satisfaction, that credibility indirectly influences customer satisfaction through perceived corporate social responsibility, and that satisfaction directly and positively impacts customer loyalty. Moreover, the influence of functional and image fit in the model were shown to be moderated by the type of publicizing medium. Specifically, the effect of functional fit on corporate ability is greater for traditional media (TM) than for social media (SM). On the other hand, the effect of image fit on corporate ability is greater for SM than for TM. The theoretical and practical implications of these results are discussed.

Relevance of voluntary environmental and social reporting in the French context: Does CSR assurance matter?

2020 ◽  
Vol 11 (1) ◽  
pp. 54-64
Author(s):  
Amira Lajmi ◽  
Gilles Paché
Keyword(s):  
Environmental Economics ◽  
Market Value ◽  
Social Reporting ◽  
Global Reporting Initiative ◽  
Csr Reporting ◽  
Market Values ◽  
Social Actions ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility (CSR) reporting is of high importance for firms that wish to communicate their environmental and social actions to stakeholders and society at large. Of course, the credibility of CSR reporting affects considerably the market reaction to the information provided. Although research on environmental and social reporting is important, empirical evidence regarding the relevance of environmental and social disclosure to firms’ market values is scarce. This paper specifically analyzes the moderating role of external CSR assurance on the relationship between voluntary environmental and social reporting and firm market value. A content analysis index is then developed based on disclosure items specified in the Global Reporting Initiative guidelines. Using hand-collected data on a sample of French companies, the authors find that CSR assurance has a negative moderating effect on the relationship between high environmental and social reporting and firms’ market value, raising questions about the role of external assurance in assessing CSR reporting credibility. AcknowledgmentThe authors sincerely thank three anonymous reviewers of Environmental Economics for their insightful comments on a previous version of the paper.

scholarly journals CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement

2020 ◽  
Vol 12 (10) ◽  
pp. 4159
Author(s):  
Kyung-Min Kim ◽  
Benjamin Nobi ◽  
Taewan Kim
Keyword(s):  
Resonance Model ◽  
Brand Love ◽  
Mediating Role ◽  
Brand Involvement ◽  
Brand Resonance ◽  
Mediational Role ◽  
Corporate Social ◽  
Customer Attitudes ◽  
The Relationship

This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only considered the loyalty dimension of the resonance model regarding the relationship between a firm’s CSR activity and brand attitudes. To have a clearer understanding of the relationship between ethicality and consumer attitudes, we consider the other aspects of customer attitudes—attitudinal attachment, sense of community, and active engagement which are encapsulated in the brand resonance model. Therefore, two studies are conducted in this research to test the hypothesized relationships using a PROCESS bootstrapping method. Results from the two studies provide evidence of the mediational role of brand love and involvement in the relationship between perceived ethicality and brand resonance. Whether a firm engages in an ethical or a philanthropic action, a sense of brand love, and involvement with the brand is evoked which subsequently affects consumers’ attitude towards the brand.

scholarly journals Implementation of the ISO 26000 Guidelines on Active Participation and Community Development

2019 ◽  
Vol 8 (9) ◽  
pp. 263 ◽  
Author(s):  
Oscar Daniel Licandro ◽  
Adán Guillermo Ramírez García ◽  
Lisandro José Alvarado-Peña ◽  
Luis Alfredo Vega Osuna ◽  
Patricia Correa
Keyword(s):  
Social Responsibility ◽  
Social Action ◽  
Social Institutions ◽  
Iso 26000 ◽  
Social Actions ◽  
The Social ◽  
Corporate Social ◽  
Probabilistic Sample ◽  
Methodological Guidelines ◽  
Structured Questionnaire

The ISO 26000 Guidance provides valuable conceptual and methodological guidelines for making corporate social action an effective tool through which organizations contribute to the solution of social problems within the communities they operate. These guidelines focus on their potential to contribute to the institutional strengthening of the social institutions of these communities, as well as to empower, generate autonomy, and develop skills in their final beneficiaries. Nevertheless, the academic literature has paid little attention to these guidelines. This document presents the results of pioneering research which was intended to provide information on the application of corporate social action. For measurement, a battery of 24 indicators was built and included in a structured questionnaire which was applied to a non-probabilistic sample of companies that carry out social actions. It was found that most of them apply the guidelines to a large extent and that this application correlates with the importance they assign to corporate social responsibility, with the degree to which they have incorporated it into their management, and with the construction of alliances with social organizations. Also, it was found that the application of these guidelines is independent of knowledge of the Guide and the approach to social responsibility that companies adopt.

scholarly journals Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption

2020 ◽  
Vol 12 (21) ◽  
pp. 9144
Author(s):  
Heesup Han ◽  
Che Chen ◽  
Linda Heejung Lho ◽  
Hyeran Kim ◽  
Jongsik Yu
Keyword(s):  
Moral Obligation ◽  
Quantitative Research ◽  
Green Consumption ◽  
Environmental Consequences ◽  
Environmental Decision Making ◽  
Environmentally Responsible ◽  
Approach Behaviors ◽  
Image Congruence ◽  
Corporate Social ◽  
Green Hotels

This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach behaviors for green hotels. Previous researches discussed about environmental behavior and consumer behavior. However, customer environmentally responsible approach decision formation and consumption activities are an insufficiently explored topic. This study implemented quantitative research methodological. The findings of this study showed the correlation of research constructs are significant and such relationships contribute to boosting of customer approach behaviors. Sense of obligation to take green actions as a mediator maximized the effect of other research variables on approach behaviors. In addition, a prominent role of the sense of moral obligation to take green actions in determining approach behaviors was uncovered. Perceived environmental CSR played a vital moderating role within the proposed conceptual framework. The outcomes of this research can help hotel operators and academics better comprehend customer pro-environmental decision-making process and behaviors.

scholarly journals Nihi Sumba Resort’s Corporate Social Responsibility as Philanthropy Activities

2020 ◽  
Vol 2 (1) ◽  
pp. 22-34
Author(s):  
Ni Putu Virgin Kartika Sari ◽  
◽  
I Ketut Astawa ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Energy Consumption ◽  
Data Analysis ◽  
Social Responsibility ◽  
Research Methods ◽  
Moral Obligation ◽  
Ecological Impacts ◽  
Driving Factors ◽  
Local Policy ◽  
Corporate Social

Purpose: This research aimed to analyze corporate social responsibility (CSR) conducted by Nihi Sumba Resort in relation to the philanthropy activities run by Sumba Foundation as the NonGovernment Organization pointed by the resort to hold their CSR activities. Research methods: Data analysis was done through descriptivequalitative methods by examining the three clusters of policy, which are International, national and local policy, to elaborate whether the conduction has been following the clusters rule or not. Results and discussion: The results showed that CSR activities run by Nihi Sumba Resort were not only incidentally CSR but a sustainable one, especially in relation to the ecosystem of the island. The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain profit. Conclusion: The conduction also has been well handled according to the cluster of the policies, with the extra benefit of the ecological impacts of the CSR programs are the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.

scholarly journals Diagnosis of the Institutionalization of Corporate Social Responsibility in Companies in the Metropolitan Area of Campinas – SP, Brazil

2020 ◽  
Vol 8 (10) ◽  
pp. 203-226
Author(s):  
Lívia Ferreira Neves ◽  
Samuel Carvalho De Benedicto ◽  
Cândido Ferreira da Silva Filho ◽  
Cibele Roberta Sugahara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Metropolitan Area ◽  
Social Institutions ◽  
Intermediate Stage ◽  
Income Generation ◽  
Descriptive Data ◽  
Social Actions ◽  
Analysis Technique ◽  
Corporate Social

This article presents the diagnosis of the institutionalization of Corporate Social Responsibility in companies in the Metropolitan Area of Campinas – São Paulo, Brazil. The research has a qualitative approach and an exploratory-descriptive objective. Data collection is documentary and descriptive data is analyzed inductively using the content analysis technique. The survey of 16 companies concludes that social actions are focused on education and income generation, concentrated on their field of activity, being carried out in partnership with social institutions and volunteering actions. However, there are problems regarding the practice of volunteering, the use of non-standardized reports, and the lack of targeting actions with the SDGs. Most companies (57%) are in the intermediate stage regarding the institutionalization of CSR.

Psychological consequences of the normativity of moral obligation

2020 ◽  
Vol 43 ◽  
Author(s):  
Stephen Darwall
Keyword(s):  
Moral Psychology ◽  
Moral Obligation ◽  
Psychological Consequences ◽  
Sense Of Obligation

Abstract An adequate moral psychology of obligation must bear in mind that although the “sense of obligation” is psychological, what it is a sense of, moral obligation itself, is not. It is irreducibly normative. I argue, therefore, that the “we” whose demands the sense of obligation presupposes must be an ideal rather than an actual “we.”

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