scholarly journals Key Determinants of Airline Loyalty Modeling in Thailand

2020 ◽  
Vol 12 (10) ◽  
pp. 4165 ◽  
Author(s):  
Dissakoon Chonsalasin ◽  
Sajjakaj Jomnonkwao ◽  
Vatanavongs Ratanavaraha
Keyword(s):  
Airline Industry ◽  
Structural Equation ◽  
Statistical Significance ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Structural Factors ◽  
Proposed Model ◽  
Airline Passengers ◽  
Domestic Airline

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.

scholarly journals The Role of Price and Promotion in Creating Brand Equity

2019 ◽  
Vol 7 (2) ◽  
pp. 121-146 ◽  
Author(s):  
Mehvish Mehvish ◽  
Sohnia Salman
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Quality ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Proposed Model

The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand. This research aims to add value to the current field by testing this relationship under the influence of three other mediating dimensions including the brand image, brand loyalty and quality of the product. In order to test the proposed model, the Structural Equation Modeling technique was used in this study. Within this realm, the CFA and path analysis were used to assess the validity and reliability of the latent constructs. The results of the research revealed that the price and promotion of a particular product have a statistically significant relationship with its brand equity. The results also seem to reject the mediating effect of brand image, perceived quality and brand loyalty between price and brand equity. The relationship of promotion, however, does allow for mediation by the perceived quality of a brand, but rejects the other two hypotheses. A number of researchers in Pakistan have previously conducted research on brand equity, albeit using different predictors in different industries. It must be noted that this proposed model of price and promotion, and its effects on the brand equity has not been thoroughly tested in the Pakistani context. Hence, this study proves to be a preliminary basis for further research on the linkages between price, promotion actions and brand equity

scholarly journals Conceptual Model of Relationships among Customer Perceptions of Components of Insurance Service

2015 ◽  
Vol 10 (1) ◽  
pp. 32-44
Author(s):  
Urban Sebjan ◽  
Polona Tominc
Keyword(s):  
Structural Equation Modeling ◽  
Conceptual Model ◽  
Structural Equation ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Research Model ◽  
Customer Perceptions

Abstract The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.

Mediating effects between World Games identification and licensed merchandise

2014 ◽  
Vol 24 (4) ◽  
pp. 384-398 ◽  
Author(s):  
Lee-Joy Cheng ◽  
Chin-Chia Yeh ◽  
Seng-Lee Wong
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Content Type ◽  
Purchasing Intention ◽  
Licensed Merchandise ◽  
Decision Making Model ◽  
International Events

Purpose – The purpose of this paper is to explore consumer decision-making factors related to purchases of licensed merchandise, while focussing on how consumers’ identification with the 2009 World Games (WG), perceptions of quality and attitudes toward collecting, affect the decision-making model with regards to purchasing intention. Design/methodology/approach – The research model is based on the study of Kwak and Kang (2009), but also includes an assessment of consumers’ collecting attitudes. A purposive sampling method was adopted and data were collected from 1,985 valid samples via questionnaire surveys during the 2009 WG in Kaohsiung, Taiwan. Structural equation modeling was used to test the decision-making model presented in this study. Findings – The results reveal that consumers’ intentions with respect to purchasing licensed merchandise are influenced most by their attitudes toward collecting, followed by the perceived quality of the merchandise. The findings also suggest that the greater the perceived quality of licensed merchandise, the more positive the consumer attitude toward collecting. Lastly, the study finds no direct effect between respondent WG identification and intention to purchase licensed merchandise. Research limitations/implications – An exploratory concept proposed in this study, WG identification, is quite different from either event or place identification. In this study, due to its influence on at least two other relationships, the effects of one's attitude toward collecting prove to be much more complicated than the previous literature suggests. Since all data were collected in Taiwan, the research findings may have been influenced by particular local cultural and political factors, and therefore might not be well informed by inferences drawn from western populations. Practical implications – It was found that emphasizing the collectability of licensed merchandise is the most effective strategy for increasing consumer purchasing intention and promoting sales of merchandise at similar international events and competitions. This finding should encourage those interested in increasing consumers’ purchasing intention to pay more attention to the importance of licensed commemorative merchandise. Originality/value – Due to a lack of first-hand data on the consumption of licensed merchandise at major international events and competitions, little direct empirical research has been done in Taiwan. This study is the first attempt to explore this issue.

scholarly journals Future framework of eGovernance architecture : A structural equitation modeling perspective

2020 ◽  
Vol 13 (36) ◽  
pp. 3754-3761
Author(s):  
Sumeet Gill ◽  
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Significant Contribution ◽  
Positive Impact ◽  
Equation Modeling ◽  
Equation Modelling ◽  
Proposed Model ◽  
Confirmatory Factor ◽  
Enhance Efficiency

The present era of eGovernance is considered as technology-driven which enhance productivity along with amplified failure rates. The process, citizens,technology, and resources are the pillars of eGovernance but the emphasis is only upon technology which postulates for the development of updated integrated eGovernance model for accomplishing future requirements. Objectives:The present study endeavors to discover the diverse vital constructs to develop an integrated eGovernance model to augment efficiency and social influence. Methods: The NeSDA and OSI methodology are taken as a basis to extract constructs of eGovernance model and attained constructs and relative relationships ascertained through Exploratory and Confirmatory Factor Analysis (EFA and CFA). Structural Equation Modelling (SEM) is applied to develop and propose an integrated eGovernance model to augment efficiency and social influence. Findings: The empirical outcome illustrate the significant positive impact of eleven accumulated constructs on Intention to Use and Service Quality of the eGovernance initiative which ultimately augments efficiency and social influence of eGovernance initiatives. Novelty: The proposed model makes a significant contribution by integrating vital constructs on the basis of empirical outcomes and applies them to the context of the eGovernance. The suggested model will guide the policymakers and developers of eGovernance systems to focus on identified constructs to maintain and enhance efficiency and social influence. Keywords: Structural equation modeling; intension to use; social influence;competence; transparency; efficiency

scholarly journals The Relationship Between Responsible Tourism Practice, Destination Sustainability and Quality of Life: Perspective of Marine National Park Communities

2021 ◽  
Vol 16 (5) ◽  
pp. 895-901
Author(s):  
Thanin Sangkhaduang ◽  
Parichart Visuthismajarn ◽  
Noodchanath Kongchouy
Keyword(s):  
Quality Of Life ◽  
National Park ◽  
Structural Equation ◽  
Perceived Quality ◽  
Ethical Consumption ◽  
Equation Modeling ◽  
Perceived Quality Of Life ◽  
The Impact ◽  
Responsible Tourism

An ideal responsible tourism practice has become the most significant role and principle for modern sustainable tourism development concept. Responsible tourism practice promotes better for tourists visit and enhances the quality of life of host communities in the destination by encouraging ethical consumption and production in all stakeholders. This paper attempted to determine the impact of host communities’ perceived responsible tourism practice on perceived destination sustainability and their quality of life as well as the impact of host communities’ perceived destination sustainability on perceived quality of life. The study was conducted with 355 participants from host communities in Haad Chao Mai Marine National Park, Thailand. Self-administered questionnaires were used to collect the data. The collected data were analyzed by using structural equation modeling (SEM). The results revealed that perceived responsible tourism practice had a significant impact on perceived destination sustainability and perceived quality of life. Additionally, perceived destination sustainability influenced perceived quality of life. As such, embedding responsible tourism practice in destination development plan can enable destination sustainability and better quality of life of host communities and it might make the park successful ecotourism destination.

scholarly journals The relationship between service quality, client satisfaction, perceived value and client loyalty: a case study of Fly Emirates

2020 ◽  
pp. 219-238
Author(s):  
Ashraf Jahmani ◽  
Islam Bourini ◽  
Omar A. Jawabreh
Keyword(s):  
Service Quality ◽  
Airline Industry ◽  
Structural Equation ◽  
Client Satisfaction ◽  
Negative Relationship ◽  
Perceived Value ◽  
Quantitative Information ◽  
Equation Modeling ◽  
Proposed Model ◽  
The Relationship

La lealtad del cliente es uno de los mayores desafíos para la industria de las aerolíneas. Por eso, los profesionales de marketing están buscando información sobre cómo desarrollar la lealtad del cliente. Este estudio explorará la relación entre la calidad del servicio, la satisfacción del cliente, el valor percibido y la lealtad del cliente en la industria aérea. El propósito de este estudio es desarrollar e implementar un método para que la aerolínea identifique atributos que aumentarán la lealtad del cliente. Unos 384 encuestados participan en este estudio y los cuestionarios se distribuyeron al azar entre los pasajeros que viajaban en Fly Emirates. En particular, un enfoque deductivo adaptado para recopilar información cuantitativa específica para aceptar o rechazar la hipótesis. El estudio actual aplica el modelo de ecuación estructural SEM-PLS para investigar la relación entre los constructos en el modelo propuesto. Este estudio encontró que la calidad del servicio tiene una relación positiva en la satisfacción de los pasajeros y la lealtad del cliente. Por otro lado tiene una relación negativa en el valor percibido y la lealtad del cliente. Los resultados de este estudio indicaron que la calidad del servicio y la satisfacción del pasajero son factores importantes que afectan a la lealtad del cliente. En conclusión, Fly Emirates debe ser capaz de comprender la importancia de la calidad del servicio y la satisfacción del pasajero para cumplir con la lealtad del cliente y mejorar la calidad del servicio que es más importante en la industria de las aerolíneas. Client loyalty is one of the biggest challenges for the airline industry and marketers are seeking information on how to build client loyalty. This study will explore the relationship between service quality, client satisfaction, perceived value and client loyalty in the airline industry. The purpose of this study is to develop and implement a method for airline to identify attributes that will increase client loyalty. 384 respondents participate in this study and questionnaires were distributed randomly to passengers traveling by Emirates. In particularly a deductive approach adapted to collect specific quantitative information to accept or reject the hypothesis. Current study applies Structural Equation Modeling SEM-PLS to investigate the relationship among the constructs in proposed model. This study found that service quality has appositive relationship on passengers’ satisfaction and client loyalty and negative relationship on perceived value and client loyalty. The results of this study indicated that service quality and passenger's satisfaction are important factors effect of client loyalty. In conclusion Emirates must be able to understand the importance of service quality and passenger's satisfaction to fulfill the client loyalty and improve the service quality that make most significant in airline industry.

scholarly journals PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

2019 ◽  
Vol 8 (4) ◽  
pp. 2125
Author(s):  
Gusti Bagus Yopi Brangsinga ◽  
Tjok Gde Raka Sukawati
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Population Data ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alshaimaa Alanadoly ◽  
Suha Salem
Keyword(s):  
Structural Equation ◽  
Product Variety ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Content Type ◽  
Proposed Model ◽  
Perceived Price ◽  
Opinion Seeking ◽  
Fashion Involvement

PurposeThis study's aim was to investigate the stimulators of fashion e-consumers within e-commerce environments. The study proposed a framework utilizing stimulus–organism–response (S-O-R) theory to suggest that fashion involvement and opinion-seeking would act as sociopsychological stimuli, while product variety as an objective stimulus. Perceived quality is proposed as an organism, moderated by perceived price. Consumer buying behavior within e-commerce environments presents the framework's response. The study looked at variables with deeper insights into Malaysian fashion consumers.Design/methodology/approachA quantitative method was used to assess the significance of relationships within the proposed model. Partial least squares structural equation modeling technique was implemented to assess the framework's relationships with a sample size of 374.FindingsResults indicate that fashion involvement is significantly associated as a sociopsychological stimulus, with product variety being an objective stimulus for Malaysian fashion e-consumers. Perceived quality is significantly represented as an organism through the framework, and buying behavior is the latent response. Price would significantly moderate the relationship between fashion involvement and quality. Opinion-seeking was found not to be a significant stimulus for Malaysian e-consumers.Originality/valueContribution of this study goes to the existing literature by providing a deeper understanding of Malaysian e-consumer behavior by applying S-O-R theory. Malaysian fashion e-consumerism was suggested to be influenced by product involvement, quality, price, opinion-seeking and product range offered; therefore, a proposed framework was demonstrated and tested.

scholarly journals Perceived Quality of Urban Wetland Parks: A Second-Order Factor Structure Equation Modeling

2020 ◽  
Vol 12 (17) ◽  
pp. 7204 ◽  
Author(s):  
Jiang Li ◽  
Qiao Pan ◽  
You Peng ◽  
Tao Feng ◽  
Shaobo Liu ◽  
...  
Keyword(s):  
Urban Areas ◽  
Structural Equation ◽  
Urban Ecosystems ◽  
Perceived Quality ◽  
Two Dimensions ◽  
Second Order ◽  
Equation Modeling ◽  
Theoretical Formulation ◽  
Order Factor

Wetland in the urban or peri-urban areas has been recognized as an important component of urban ecosystems and provides ecological and environmental services. Wetland park emerged as a kind of restoration of natural wetlands in the context of increasing pressure on land and eco-environment caused by urban sprawl, which has played an essential role in providing recreational spaces/opportunities and improving social interactions. However, little research has been conducted on the theoretical formulation elaborating individuals’ perceived quality of wetland parks when people are engaging in activities therein. This study is an attempt to develop a method to measure the quality of wetland parks based on individuals’ various perceptions and attitudes. From the view of human-nature interaction, the perceived quality is hypothetically conceptualized as a composite of two dimensions, such as comfort perception and environmental satisfaction. A series of questionnaire-based surveys were conducted among respondents (N = 936) in Yanghu wetland park in Changsha, China. Based on the measured items from on-site surveys, second-order factor structural equation modeling is applied to estimate the hypothesis of a hierarchical structure for elaborating how the quality of wetland park is perceived by individual respondents. The results test the hypothesis that the quality of wetland park as a second-order theoretical construct can be conceptualized by two first-order theoretical constructs, individuals’ comfort (loading = 0.749), and environmental satisfaction (loading = 0.828). In addition, a significant influence of attitudes toward green space on the perceived quality of wetland park has been identified.

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