scholarly journals Exploring the Role of Advertising Types on Improving the Water Consumption Behavior: An Application of Integrated Fuzzy AHP and Fuzzy VIKOR Method

2020 ◽  
Vol 12 (3) ◽  
pp. 1232 ◽  
Author(s):  
Amir Hossein Salimi ◽  
Amir Noori ◽  
Hossein Bonakdari ◽  
Jafar Masoompour Samakosh ◽  
Ehsan Sharifi ◽  
...  
Keyword(s):  
Drinking Water ◽  
Consumer Behavior ◽  
Water Consumption ◽  
Fuzzy Ahp ◽  
Cluster Method ◽  
Consumption Pattern ◽  
Fuzzy Evaluation ◽  
Fuzzy Vikor ◽  
The Impact

In recent years, many cities have suffered from a shortage of drinking water, mainly due to population growth. Hence, the desire to curb undue water consumption through the identification of the main factors affecting consumer behavior has become very important in managing drinking water supplies. Modifying the consumption pattern means institutionalizing of a sustainable culture in water consumption among consumers and the identification of the main criteria affecting their behavior. In 2018, a survey was applied to examine the role of mass media advertising in modifying the water consumption pattern in Iran. An integration of fuzzy AHP and fuzzy VIKOR was proposed based on group decision making, and fuzzy trapezoidal sets used to model linguistic variables and to deal with uncertainty in opinions. We devised and conducted a questionnaire with 24 main criteria and 8 sub-criteria to measure the impact of advertising on water consumption. The case study population in this study included all urban households over 15 cities of Iran. A total of 5630 questionnaires were distributed among the various populations with cluster method. Then, by analyzing the results, advertisements using animation had the highest impact on consumer behavior, among the available alternatives, and could play a significant role in modifying the water consumption pattern. Additionally, a fuzzy evaluation technique is performed to validate the result of the applied method. Subsequently, a sensitivity analysis was conducted to validate the stability of the final ranking. Finally, the prioritization results of the types of advertising by the proposed method were compared with the results of the fuzzy AHP method.

Water Quality Violations and Avoidance Behavior: Evidence from Bottled Water Consumption

2011 ◽  
Vol 101 (3) ◽  
pp. 448-453 ◽  
Author(s):  
Joshua Graff Zivin ◽  
Matthew Neidell ◽  
Wolfram Schlenker
Keyword(s):  
Water Quality ◽  
Drinking Water ◽  
Willingness To Pay ◽  
Water Consumption ◽  
Avoidance Behavior ◽  
Bottled Water ◽  
Poor Water Quality ◽  
Using Data ◽  
The Impact

We examine the impact of poor water quality on avoidance behavior by estimating the change in bottled water purchases in response to drinking water violations. Using data from a national grocery chain matched with water quality violations, we find an increase in bottled water sales of 22 percent from violations due to microorganisms and 17 percent from violations due to elements and chemicals. Back-of-the envelope calculations yield costs of avoidance behavior at roughly $60 million for all nationwide violations in 2005, which likely reflects a significant understatement of the total willingness to pay to eliminate violations.

scholarly journals ROLE OF MARKETING COMMUNICATIONS IN CONSUMER BEHAVIOR

2021 ◽  
Author(s):  
Viktoriia Bondarenko ◽  
Viktoriia Vasiuta ◽  
Kateryna Pisarenko
Keyword(s):  
Consumer Behavior ◽  
Correct Choice ◽  
Marketing Communications ◽  
Special Role ◽  
Integrated Marketing ◽  
Theoretical Substantiation ◽  
Definition Of ◽  
The Impact ◽  
Communications System

The article deals with the question of the influence of marketing communications on consumer behavior. Today, in order to increase sales, it is no longer enough for companies to just improve their product or service, improve its quality. Among all marketing tools, marketing communications play a special role. The relevance of the topic is due to the need for a theoretical substantiation of the influence of the marketing communication environment on consumer behavior. The purpose of the article is to study the role of marketing communications and their impact on consumer behavior. As a result of this study, the role of marketing communications in the formation of consumer behavior has been substantiated from the standpoint of the main theories and concepts that form the subject areas of marketing communications research. The effectiveness of marketing policy depends on the correct choice of communication tools. The tools of the communication complex are highlighted and characterized. It has been proved that marketing communications influence the formation of consumer behavior in three aspects: informational, emotional, and behavioral. The scientific approaches of scientists to the definition of the process of making a consumer’s decision to purchase are analyzed. The stages of the consumer’s decision-making process to purchase a product are highlighted. Today, integrated marketing communications are considered more effective. They represent the most complete marketing communications system that includes all elements from advertising to packaging. Special attention is paid to the issue of the effectiveness of the impact of marketing communications on consumer behavior. The sequence of determining the effectiveness of the impact of marketing communications on consumer behavior is indicated. It is noted that for effective promotion of goods, only the informational component of communications is not enough. When developing a marketing communications system, it is necessary to take into account personal values. This will increase the degree of influence on consumer behavior. The main goal of marketing communications is to motivate consumer behavior. The use of modern marketing communications through a variety of means can increase the effectiveness of influencing consumer behavior.

Upward mobility and Consumption Pattern: An Analysis from Central and Southern Punjab, Pakistan

2021 ◽  
Vol 4 (3) ◽  
pp. 665-678
Author(s):  
Samra Khalid ◽  
Nabila Asghar ◽  
Hafeez Ur Rehman
Keyword(s):  
Upward Mobility ◽  
Primary Data ◽  
Consumption Pattern ◽  
Cultural Goods ◽  
Role Of Government ◽  
Consumption Behavior ◽  
Rapid Changes ◽  
The Impact ◽  
Socio Economic Factors

During the past couple of decades the rapid changes in socio economic structure of Punjab, Pakistan have been observed. The present study is an attempt to analyze the impact of socio economic mobility on the changes in consumption pattern of households in Central and Southern Punjab, Pakistan using primary data. In the first part, the study identifies the socio economic factors which are responsible for upward mobility while, the second part deals with the impact of upward mobility on the changes in consumption pattern of households. The results of logistic model reveal that income and occupation progression have emerged important factors which cause changes in consumption pattern of households from basic goods to cultural goods. However, the impact of education on the changes in consumption pattern has come up low as compared to occupation progression and income. The study concludes that the role of government is highly important in shaping the consumption behavior of mobile households through providing appropriate incentives regarding higher education and occupation progression.

scholarly journals Water consumption patterns in rural Bangladesh: are we underestimating total arsenic load?

2006 ◽  
Vol 4 (4) ◽  
pp. 431-436 ◽  
Author(s):  
Abul Hasnat Milton ◽  
Habibur Rahman ◽  
Wayne Smith ◽  
Rupendra Shrestha ◽  
Keith Dear
Keyword(s):  
Drinking Water ◽  
Water Consumption ◽  
Risk Estimation ◽  
Cross Sectional Study ◽  
Consumption Pattern ◽  
Cross Sectional ◽  
Water Contaminants ◽  
The Us ◽  
Per Capita ◽  
Morbidity Risks

Risk related to the ingestion of any water contaminants depends on many factors, including the daily per capita amount of consumed water relative to body weight. This study explored the water consumption pattern of a rural arsenic-affected population in Bangladesh. The study findings are likely to contribute to the risk estimation attributable to ingestion of arsenic and other drinking water contaminants. A total of 640 individuals participated in this cross-sectional study carried out in an arsenic-affected rural population in Bangladesh. In this study daily per capita water consumption for drinking purposes was found to be 73.04 ml/kg/d (range = 71.24–74.84 ml/kg/d), which is higher than for both the US and Taiwan populations. This difference in per capita drinking water consumption might contribute to much higher lifetime cancer mortality and other morbidity risks from arsenic among the Bangladesh population compared to either the US or Taiwan populations. Arsenic is also ingested through cooking water which, if considered, might increase the risk further. The findings of this study highlight the urgent need for a holistic water supply programme for Bangladesh, with special emphasis on the arsenic-affected population.

scholarly journals A community survey of self-reported gastroenteritis undertaken during an outbreak of cryptosporidiosis strongly associated with drinking water after much press interest

2002 ◽  
Vol 128 (3) ◽  
pp. 433-438 ◽  
Author(s):  
P. R. HUNTER ◽  
Q. SYED
Keyword(s):  
Drinking Water ◽  
Water Consumption ◽  
Strong Association ◽  
Diarrhoeal Disease ◽  
Postal Questionnaire ◽  
Recall Bias ◽  
Case Control Studies ◽  
North West ◽  
The North ◽  
The Impact

We took the opportunity provided by a large outbreak of cryptosporidiosis in the North West of England to investigate the potential impact of recall bias on strength of association and on estimates of outbreak size. We conducted a community-based survey of 4 towns within the outbreak area and 4 control towns. A postal questionnaire was sent to 120 homes, chosen at random from the local telephone directory, in each of the 8 towns. Although not statistically significant, the prevalence of self-reported diarrhoeal disease was marginally higher in the control towns than in the outbreak towns. There was a very strong association between self-reported diarrhoea and drinking water consumption in both control and outbreak areas. The impact of recall bias in outbreak investigations is much greater than previously thought. Identification of the cause of outbreaks should not be based solely on case-control studies conducted after the press has reported the outbreak. Such evidence is likely to be unreliable and give falsely significant associations between water consumption and disease.

scholarly journals TRANSFORMATION OF ADVERTISING UNDER THE INFLUENCE OF NEW TRENDS OF CONSUMPTION AS A SOCIAL ACTION

2021 ◽  
Author(s):  
Tetiana Reshetilova ◽  
◽  
Tetiana Kuvaieva ◽  
Keyword(s):  
Consumer Behavior ◽  
Social Action ◽  
Social Stratification ◽  
Modern Society ◽  
Modern Information Technology ◽  
Ambiguous Situation ◽  
The Impact ◽  
Selection Of

The article is devoted to the study of advertising transformation under the influence of new trends of consumption as a social action. It is highlighted that the current socio-economic situation is creating new subjects for the analysis of already well-known objects. The place and role of advertising in modern society is certainly based on its market principles in the past, but today it is necessary to take into account a set of influencing factors that were previously mutually exclusive but are now indivisible. The greatest influence is exerted by the socio-cultural aspect of consumer behavior, which is based on values and motivators that come from the lifestyle in a qualitatively new external environment. It means that they are not limited to market transactions. Moreover, in today's conditions, social stratification has receded into the background and is not among the main factors of influence. This transformation of understanding the practice of consumption allows to reasonably recruit and use advertising tools to increase their effectiveness. It is determined that during forming an advertising campaign it is necessary to consider the impact on consumer behavior of modern information technology, namely the selection of the necessary information from the large amount that is available. A large amount of information creates an ambiguous situation for the consumer. This requires the integration of advertising tools. It is established that the parallel use of several advertising media allows to carry out the influence similarly to the technology of purposeful management. The availability of technical means that quickly realize the desire can be recommended for both long-term brand communication and for the short term.

scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

The Bottled Water Market and Consumer Behavior

2019 ◽  
pp. 794-805
Author(s):  
Mustafe Pllana ◽  
Arbenita Qosa
Keyword(s):  
Drinking Water ◽  
Consumer Behavior ◽  
Water Consumption ◽  
Tap Water ◽  
Bottled Water ◽  
Water Market ◽  
Social Changes ◽  
The World ◽  
Marketing Activities ◽  
Food And Drink

This article describes how packaged water consumption has risen sharply in the world over the past 30 years. It is the most dynamic sector of the food and drink industry. The growth of bottled water sales is the contribution of the marketing activities, promotion, and aggressive sales. Is there a difference between bottled water and tap water? Opinions are divided. Some are for bottled water, some for tap water. World consumption of bottled water in 2013 was 70,371.6 million gallons or more than consumption in 2008 for 6.2%. Kosovo is a small country with a small purchasing power. In recent years, Kosovo has increased the use of packaged water by the population, due to a lack of viable drinking water running to the water network, and also as a result of social changes and the mentality of people. This article will deal with Kosovo's market developments, consumer behavior and factors that affect the behavior of purchases.

Water in Students’ Life and its Impact on their Health

2021 ◽  
Vol 63 (2) ◽  
pp. 99-104
Author(s):  
Grygoriy P. Griban ◽  
Olena V. Filatova ◽  
Anatolii I. Bosenko ◽  
Ganna V. Tamozhanska ◽  
Andrii M. Lytvynenko ◽  
...  
Keyword(s):  
Water Balance ◽  
Water Consumption ◽  
Health Indicators ◽  
The Body ◽  
High Quality ◽  
National University ◽  
Quality Water ◽  
The Impact ◽  
Positive Effect

Aim: Is to study the role of water in the life of students and to investigate the impact of its quality on the health of students who did sports. Materials and Methods: The study was conducted at Polissya National University (Zhytomyr, Ukraine) in 2018-2020. Thus, 509 students between the ages of 17 and 23 who did not do sports and 317 student-athletes were surveyed. The level of students’ health was examined according to the methodology of G.L. Apanasenko. Results: It was found that the majority of students who did not do sport (97.5% of males and 96.7% of females) did not stick to the water consumption schedule, while 50.8% of males and 52.2% of females who did sport followed strict norms of the water consumption schedule to maintain water balance. According to most health indicators, students-athletes had better average values of the studied indicators than those students did not do sport. Conclusions: Water plays an important role in the lives of students and especially those students who do sport. High-quality water, sticking to water consumption schedule, especially during prolonged physical exercise and at high temperatures have a positive effect on the body and improve the health of students.

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