scholarly journals Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

2019 ◽  
Vol 12 (1) ◽  
pp. 30 ◽  
Author(s):  
Bin Wang ◽  
Jionghua Li ◽  
Ao Sun ◽  
Yongming Wang ◽  
Dianting Wu
Keyword(s):  
Educational Level ◽  
Environmental Concern ◽  
Residential Area ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Perceived Behavioural Control ◽  
Education Group ◽  
Purchasing Intention ◽  
Green Purchasing ◽  
The Relationship

This paper aims to examine the determinants of green purchasing intentions among different resident groups in a developing-country context. We first expand the theory of planned behaviour (TPB) and build a theoretical model based on green purchasing intention, including attitude, perceived behavioural control, subjective norms, environmental concern, habit, and socio-demographic characteristics (i.e., age, gender, residential area, and educational level). Following this, we collect 552 questionnaires from residents in Tianjin Municipality, China. We use partial least squares structural equation modelling (PLS-SEM) to analyse the green purchasing intention of the population sample and then employ a multi-group analysis (MGA) to explore the group differences in residents’ green purchasing intention. The results show that green purchasing intention is significantly and positively influenced by attitude, perceived behavioural control, subjective norms, and environmental concern but not by habit. The relationship chain of environmental concern→subjective norms→purchasing intention is the strongest. The results of the MGA show that for residential-area groups, the relationships between attitudes, perceived behavioural control, and habits and purchasing intention differ significantly between the downtown group and the outside-the-city group. For the educational-level groups, the relationship between environmental concern and subjective norms differs significantly between the high-education group and the low-education group. Finally, these findings contribute to the literature on the TPB model on green purchasing intention and provide some suggestions for the local government and green marketers.

scholarly journals SMEs' View on the Theory of Planned Behaviour and Penalty Magnitude: Preliminary Findings from Nigeria

2017 ◽  
Vol 3 (1) ◽  
pp. 39-50
Author(s):  
Hannatu Yohanna Gimba ◽  
Idawati Ibrahim
Keyword(s):  
Negative Relationship ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Tool ◽  
Policy Makers ◽  
Perceived Behavioural Control ◽  
Statistical Analysis Tool ◽  
Strongly Agree ◽  
Relationship Of ◽  
The Relationship

Purpose: This paper investigates the relationship between penalty magnitude, attitude towards VAT compliance, subjective norms and perceived behavioural control on VAT compliance intention among SMEs in Nigeria. Methodology: Data was gathered through administration of 30 questionnaires. The respondents are SMEs in Kano, Nigeria. 23 indicator items were measured on 5-point Likert Scale from 1 (strongly disagree) to 5 (strongly agree). IBM SPSS Statistics 23 was employed as the primary statistical analysis tool for the study. Findings: The result indicates positive relationship of penalty magnitude, subjective norms and perceived behavioural control on VAT compliance intention, while attitude towards VAT compliance has negative relationship with VAT compliance intention. Implications: This study recommends a blend of economic and socio-psychological factors in tackling VAT compliance among SMEs, as that will encourage the SMEs to remit the VAT collections and also assist the policy makers to map-out policies that would ensure an effective management of VAT revenue and compliance among SMEs in Nigeria and other developing countries. Further studies on a larger number of respondents should be conducted to test the consistency of the results.

scholarly journals Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

2021 ◽  
Vol 13 (22) ◽  
pp. 12795
Author(s):  
Mausam Budhathoki ◽  
Sujita Pandey
Keyword(s):  
Positive Impact ◽  
Organic Food ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Environmental Concerns ◽  
Perceived Behavioural Control ◽  
Food Purchasing ◽  
Health Consciousness ◽  
Purchasing Intention ◽  
Purchasing Behaviour

This study aims to segment Nepalese consumers based on the frequency of animal-based food intake and thereby the determinants of organic food purchasing behaviour to suggest possible marketing strategies for organic food suppliers. A face-to-face survey was conducted among Nepalese consumers (n = 527), underpinned by the theoretical framework, ‘theory of planned behaviour (TPB)’, and extended to include: knowledge, environmental concerns, health-consciousness, and background factors (socio-demographic and lifestyle characteristics). Three segments of consumer types were identified by employing k-means segmentation: All Low (n = 113), High Dairy (n = 246), and High Dairy and Meat (n = 168). A covariance-based structural equation modelling (CB-SEM) analysis indicated that perceived behavioural control (β = 0.438, p < 0.001) was the main predictor of organic food purchasing intention, followed by attitude (β = 0.302, p < 0.001), subjective norms (β = 0.300, p < 0.001), knowledge (β = 0.211, p < 0.001), and environmental concerns (β = 0.208, p < 0.001). Health-consciousness (β = −0.034, p = 0.374) showed no significant impact on organic food purchasing intention. Organic food purchasing intention had a strong positive impact on organic food purchasing behaviour. Socio-demographic and lifestyle characteristics were found to impact behavioural intention indirectly by their effects on attitude, subjective norms, perceived behavioural control, knowledge, and environmental concern. Income also had a direct impact on organic food purchasing behaviour. Further, consumers with a low intake of animal-based foods held positive attitudes towards organic food and had higher environmental concerns. The findings can be used to inform organic food producers and targeted marketing campaigns towards promoting organic food purchasing behaviour in Nepal and similar countries.

scholarly journals Electric Scooter - An Alternative Mode of Transportation for Malaysian Youth

2020 ◽  
Author(s):  
Abdullah Al Mamun ◽  
Noor Raihani Zainol ◽  
Naeem Hayat
Keyword(s):  
Environmental Concern ◽  
Subjective Norms ◽  
Environmental Knowledge ◽  
Behavioural Control ◽  
Significant Positive Effect ◽  
Perceived Behavioural Control ◽  
Monetary Benefit ◽  
Electric Scooter ◽  
Willingness To Purchase ◽  
Positive Effect

Abstract Background: This study examined the effect of environmental concern, knowledge, attitude, subjective norms, perceived behavioural control, attributes of interest, and monetary benefit on the willingness to purchase and actual purchase of electric scooter (ES) among Malaysian youth. This study adopted a cross-sectional design and collected quantitative data from 1,306 youth by sharing a Google form link through social media. Results: The findings reveal that environmental concern and environmental knowledge have a significant positive effect on attitude towards ES. Findings also show that attitude towards ES, subjective norms, perceived behavioural control, attributes of interest, and monetary benefit have a significant positive effect on the willingness to purchase and actual purchase of ES. Findings reveal the positive and significant mediating effect of attitude towards ES and the willingness to purchase ES. The multi-group analysis revealed that the effect of attitude towards willingness was significantly higher among the urban respondents. Moreover, the effect of environmental concern on attitude towards ES among rural respondents was significantly higher than urban respondents. In contrast, the effect of environmental knowledge on attitude towards ES among urban respondents was significantly higher than rural respondents. Conclusions: The environmental and transportation policymakers should focus on highlighting the attributes of ESs and their environmental and monetary benefits to promote the mass adoption of ESs among Malaysian youth. Offering subsidies like no road tax and zero import duty and reducing the production of combustion-based two-wheelers are among the options to facilitate the adoption of ES among Malaysian youth. The adoption of ES is socially promoted to reduce the use of conventional two-wheelers. Another relevant area that needs attention is the charging outlet or fuel stations for ES. The adoption of ES remains low if there is a lack of charging or fuel stations.

scholarly journals SMEs' View on the Theory of Planned Behaviour and Penalty Magnitude: Preliminary Findings from Nigeria

2018 ◽  
Vol 4 (1) ◽  
pp. 61-72
Author(s):  
Hannatu Yohanna Gimba ◽  
Idawati Ibrahim
Keyword(s):  
Negative Relationship ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Tool ◽  
Policy Makers ◽  
Perceived Behavioural Control ◽  
Statistical Analysis Tool ◽  
Strongly Agree ◽  
Relationship Of ◽  
The Relationship

Purpose: This paper investigates the relationship between penalty magnitude, attitude towards VAT compliance, subjective norms and perceived behavioural control on VAT compliance intention among SMEs in Nigeria. Methodology: Data was gathered through administration of 30 questionnaires. The respondents are SMEs in Kano, Nigeria. 23 indicator items was measured on 5-point Likert Scale from 1 (strongly disagree) to 5 (strongly agree). IBM SPSS Statistics 23 was employed as the primary statistical analysis tool for the study. Findings: The result indicates positive relationship of penalty magnitude, subjective norms and perceived behavioural control on VAT compliance intention, while attitude towards VAT compliance has negative relationship with VAT compliance intention. Implications: This study recommends a blend of economic and socio-psychological factors in tackling VAT compliance among SMEs, as that will encourage the SMEs to remit the VAT collections and also assist the policy makers to map-out policies that would ensure an effective management of VAT revenue and compliance among SMEs in Nigeria and other developing countries. Further studies on a larger number of respondents should be conducted to test the consistency of the results.

What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness

2019 ◽  
Vol 9 (5) ◽  
pp. 584-603 ◽  
Author(s):  
Reza Saleki ◽  
Farzana Quoquab ◽  
Jihad Mohammad
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Moral Norm ◽  
Behavioural Control ◽  
Content Type ◽  
Self Identity ◽  
Perceived Behavioural Control ◽  
Price Consciousness ◽  
The Relationship

Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained from 246 organic food consumers using judgemental sampling. Data were analysed using partial least squares–structural equation modelling to examine the strength of the relationships among the constructs. Findings The findings reveal that attitude, subjective norm (SN), perceived behavioural control, moral norm (MN), self-identity (SI) and environmental concern (EC) exert significant positive effect on purchase intention (PI). Furthermore, PI is found to mediate the relationship among attitude, SN, perceived behavioural control, MN, SI and EC with purchase behaviour (PB). Moreover, the findings indicate that price consciousness moderates the relationship between PI and PB. Research limitations/implications The results of this study emphasised that marketers need to implement various marketing strategies including discount, advertisements and new product development to bring positive change in consumers’ intention and to attract them towards purchasing organic food. Moreover, marketers may take some initiatives to reduce the price of organic food through various strategies which eventually can reduce the cost of organic foods for local consumers. Originality/value This study extends the theory of planned behaviour (TBP) by incorporating MN, SI and EC. The expanded theoretical framework improved the predictive ability of the TBP.

scholarly journals What Makes an Individual Invest in Stocks?

2019 ◽  
Vol 1 (2) ◽  
pp. 37
Author(s):  
Candy Candy
Keyword(s):  
Multiple Regression ◽  
Quantitative Data ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Method ◽  
Perceived Behavioural Control ◽  
Behavioral Biases ◽  
Independent Variable

The purpose of this research is to examine the factors that influence intention to invest in stocks of an individual. This research are using quantitative data with 395 questionnaires collected from Batam residents who as sample. Questionnaire consists indicators for independent variable that included attitude, perceived behavioural control, subjective norms, past behavioral biases and intention to invest. Multiple regression used as the analysis method and result showed that all independent variable have a positive significant effect on intention to invest. It means those factors can motivated an individual to invest in stocks market.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

Theory of planned behaviour factors and personality traits as determinants of the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria

2020 ◽  
pp. 096100062091978
Author(s):  
Adeola O Opesade ◽  
Fiyinfoluwa I Alade
Keyword(s):  
Personality Traits ◽  
Knowledge Sharing ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Openness To Experience ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Data Collection Instrument

While many studies have attempted to understand knowledge-sharing practices in the health-care industry, there is a dearth of knowledge about the determinants of the knowledge-sharing behaviour of pharmacists. The present study employed theory of planned behaviour constructs and personality traits to assess factors affecting the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria. A descriptive survey research design was adopted, with the use of a structured questionnaire as the data collection instrument. Relevant descriptive and inferential statistical analyses were carried out on the collected data. The findings revealed that there is a positive relationship between attitude, subjective norms, perceived behavioural control, openness to experience, agreeableness and knowledge-sharing behaviour. This implies that pharmacists whose personality traits tend towards openness to experience and agreeableness will share their knowledge more readily than those whose personality traits do not. Also, pharmacists’ knowledge-sharing behaviour can be enhanced through improvements in their attitude towards knowledge sharing, subjective norms and their perceived behavioural control.

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