A Study of the Relationship between Attitude, Subjective Norms, and Perceived Behavioural Control of Non-Muslim Consumerss Towards Intention to Purchase Halal Food Products in Malaysia

2015 ◽  
Author(s):  
Nurul Nastasha
Keyword(s):  
Food Products ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Perceived Behavioural Control ◽  
Intention To Purchase ◽  
Halal Food ◽  
The Relationship

scholarly journals SMEs' View on the Theory of Planned Behaviour and Penalty Magnitude: Preliminary Findings from Nigeria

2017 ◽  
Vol 3 (1) ◽  
pp. 39-50
Author(s):  
Hannatu Yohanna Gimba ◽  
Idawati Ibrahim
Keyword(s):  
Negative Relationship ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Tool ◽  
Policy Makers ◽  
Perceived Behavioural Control ◽  
Statistical Analysis Tool ◽  
Strongly Agree ◽  
Relationship Of ◽  
The Relationship

Purpose: This paper investigates the relationship between penalty magnitude, attitude towards VAT compliance, subjective norms and perceived behavioural control on VAT compliance intention among SMEs in Nigeria. Methodology: Data was gathered through administration of 30 questionnaires. The respondents are SMEs in Kano, Nigeria. 23 indicator items were measured on 5-point Likert Scale from 1 (strongly disagree) to 5 (strongly agree). IBM SPSS Statistics 23 was employed as the primary statistical analysis tool for the study. Findings: The result indicates positive relationship of penalty magnitude, subjective norms and perceived behavioural control on VAT compliance intention, while attitude towards VAT compliance has negative relationship with VAT compliance intention. Implications: This study recommends a blend of economic and socio-psychological factors in tackling VAT compliance among SMEs, as that will encourage the SMEs to remit the VAT collections and also assist the policy makers to map-out policies that would ensure an effective management of VAT revenue and compliance among SMEs in Nigeria and other developing countries. Further studies on a larger number of respondents should be conducted to test the consistency of the results.

Understanding non-Muslims’ reluctance to halal food: a systematic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohd Anuar Ramli ◽  
Muhamad Afiq Abd Razak ◽  
Mohamad Hasif Jaafar
Keyword(s):  
Food Safety ◽  
Negative Attitude ◽  
Food Products ◽  
Global Market ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Content Type ◽  
Potential Barriers ◽  
Safety Awareness ◽  
Halal Food

Purpose To tap into the global market, it is important to evaluate and predict the trends of the acceptance of non-Muslims towards halal food products. This review paper aimed to evaluate the evidence relating to the potential barriers to the acceptance of halal food among non-Muslim consumers. Design/methodology/approach The authors searched ScienceDirect, Scopus, Emerald and JSTOR databases. The search for the studies was performed without restrictions by using the terms “Non-Muslim” OR “Jews” OR “Christian” OR “Hindu” OR “Buddha” AND “halal” OR “halalan toyyiban” OR “sharia compliance” AND “food” OR “dietary” AND “perception” OR “opinion” OR “attitude” OR “barrier”. Quantitative studies were included, and the quality of the studies was assessed with the Crowe Critical Appraisal Tool. Findings Two themes were identified to be the potential barriers in the acceptance of halal food among non-Muslim consumers. There were two major factors: weak intention (negative attitude, perceived low behavioural control and perceived low subjective norms) and lack of food safety awareness, whereas the minor factors were as follows: perceived low food quality, halal logo/brand, lack of halal awareness, religious belief, animal welfare, consumer motive, low confidence level, lack of proper marketing/promotion, bad cognitive dissonance, bad food assurance and poor product judgement. Practical implications By realising these potential barriers, it will benefit many parties including stakeholders and the food industry to improve their strategy to expand the halal market, especially for non-Muslims. Originality/value Based on the findings, the authors believe that while research towards halal needs to continue and improve its basis in theory and design, researchers and food marketers can be confident that intention of purchasing halal food products can be increased by securing the aspect of attitude, subjective norms, perceived behavioural control as well as food safety awareness. Based on the identification of these potential barriers, this review hopes to further explain effective methods of communication for conveying halal concept in different parts of the countries.

scholarly journals Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

2019 ◽  
Vol 12 (1) ◽  
pp. 30 ◽  
Author(s):  
Bin Wang ◽  
Jionghua Li ◽  
Ao Sun ◽  
Yongming Wang ◽  
Dianting Wu
Keyword(s):  
Educational Level ◽  
Environmental Concern ◽  
Residential Area ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Perceived Behavioural Control ◽  
Education Group ◽  
Purchasing Intention ◽  
Green Purchasing ◽  
The Relationship

This paper aims to examine the determinants of green purchasing intentions among different resident groups in a developing-country context. We first expand the theory of planned behaviour (TPB) and build a theoretical model based on green purchasing intention, including attitude, perceived behavioural control, subjective norms, environmental concern, habit, and socio-demographic characteristics (i.e., age, gender, residential area, and educational level). Following this, we collect 552 questionnaires from residents in Tianjin Municipality, China. We use partial least squares structural equation modelling (PLS-SEM) to analyse the green purchasing intention of the population sample and then employ a multi-group analysis (MGA) to explore the group differences in residents’ green purchasing intention. The results show that green purchasing intention is significantly and positively influenced by attitude, perceived behavioural control, subjective norms, and environmental concern but not by habit. The relationship chain of environmental concern→subjective norms→purchasing intention is the strongest. The results of the MGA show that for residential-area groups, the relationships between attitudes, perceived behavioural control, and habits and purchasing intention differ significantly between the downtown group and the outside-the-city group. For the educational-level groups, the relationship between environmental concern and subjective norms differs significantly between the high-education group and the low-education group. Finally, these findings contribute to the literature on the TPB model on green purchasing intention and provide some suggestions for the local government and green marketers.

scholarly journals SMEs' View on the Theory of Planned Behaviour and Penalty Magnitude: Preliminary Findings from Nigeria

2018 ◽  
Vol 4 (1) ◽  
pp. 61-72
Author(s):  
Hannatu Yohanna Gimba ◽  
Idawati Ibrahim
Keyword(s):  
Negative Relationship ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Tool ◽  
Policy Makers ◽  
Perceived Behavioural Control ◽  
Statistical Analysis Tool ◽  
Strongly Agree ◽  
Relationship Of ◽  
The Relationship

Purpose: This paper investigates the relationship between penalty magnitude, attitude towards VAT compliance, subjective norms and perceived behavioural control on VAT compliance intention among SMEs in Nigeria. Methodology: Data was gathered through administration of 30 questionnaires. The respondents are SMEs in Kano, Nigeria. 23 indicator items was measured on 5-point Likert Scale from 1 (strongly disagree) to 5 (strongly agree). IBM SPSS Statistics 23 was employed as the primary statistical analysis tool for the study. Findings: The result indicates positive relationship of penalty magnitude, subjective norms and perceived behavioural control on VAT compliance intention, while attitude towards VAT compliance has negative relationship with VAT compliance intention. Implications: This study recommends a blend of economic and socio-psychological factors in tackling VAT compliance among SMEs, as that will encourage the SMEs to remit the VAT collections and also assist the policy makers to map-out policies that would ensure an effective management of VAT revenue and compliance among SMEs in Nigeria and other developing countries. Further studies on a larger number of respondents should be conducted to test the consistency of the results.

Green attitude and purchase intention towards environmental friendly product

2018 ◽  
Vol 6 (1) ◽  
pp. 17
Author(s):  
Kit Teng Phuah ◽  
Mun Waei Ow ◽  
Sukjeet Kaur Sandhu ◽  
Umi Kalsom Kassim
Keyword(s):  
Purchase Intention ◽  
Food Products ◽  
Subjective Norms ◽  
Green Marketing ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Moderator Variable ◽  
Intention To Purchase ◽  
Environmental Friendly ◽  
The Relationship

In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude that the consumer attitude is moderator in the relationship between subjective norms and their intention to purchase environmental friendly food products. However, attitude is not a moderator variable in the relationship between perceived behaviour control and consumer intention to purchase environmental friendly food products. 

Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Siti Hasnah Hassan ◽  
Norizan Mat Saad ◽  
Tajul Ariffin Masron ◽  
Siti Insyirah Ali
Keyword(s):  
Purchase Intention ◽  
Subjective Norm ◽  
Marketing Strategies ◽  
Behavioural Control ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Intention To Purchase ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Potential Customers

Purpose Buy Muslim’s First campaign started with the primary aim of urging the Muslim community to be more vigilant about halal or Shariah-compliant products, leading to a number of halal-related issues, triggered by the exploitation or misuse of the halal logo in Malaysia. The purpose of this study is to gain an understanding of the purchase intention for Muslim-made products by applying the theory of planned behaviour (TPB). Halal consciousness was integrated as a moderating influence on the purchase intention of Muslim-made products. Design/methodology/approach Data collection was performed through a self-administered questionnaire which was distributed through convenience sampling method. Therefore, a useful sample comprising 152 Malay Muslim participants aged over 18 was collected. For hypothesis testing, hierarchical multiple regression analysis was implemented. Findings It was found that the participants’ attitudes towards the purchase of Muslim-made products and their perceived behavioural control significantly influenced their purchase intention, but the subjective norm did not impact this intention. Furthermore, halal consciousness moderated the relationships among all the independent and dependent variables. Halal consciousness moderated the relationship between participants’ attitudes towards Muslim-made products and their perceived behavioural control towards the purchase intention; however, this moderation did not occur through the subjective norm and the purchase intention. Research limitations/implications As the findings of this study were limited to the Muslim population in Malaysia, it might be difficult to generalize for other nations that have no similarities with the Malaysian Muslim culture. Practical implications The findings of this study may support Muslims to implement more effective marketing strategies that attract the target customers to purchase Muslim-made products. Effective promotion may attract potential customers as well. Originality/value The halal consciousness among Muslim consumers is important for the moderation and prediction of consumers’ intention to purchase Muslim-made products.

scholarly journals What Makes an Individual Invest in Stocks?

2019 ◽  
Vol 1 (2) ◽  
pp. 37
Author(s):  
Candy Candy
Keyword(s):  
Multiple Regression ◽  
Quantitative Data ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Analysis Method ◽  
Perceived Behavioural Control ◽  
Behavioral Biases ◽  
Independent Variable

The purpose of this research is to examine the factors that influence intention to invest in stocks of an individual. This research are using quantitative data with 395 questionnaires collected from Batam residents who as sample. Questionnaire consists indicators for independent variable that included attitude, perceived behavioural control, subjective norms, past behavioral biases and intention to invest. Multiple regression used as the analysis method and result showed that all independent variable have a positive significant effect on intention to invest. It means those factors can motivated an individual to invest in stocks market.

scholarly journals The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan
Keyword(s):  
Purchase Intention ◽  
World Wide ◽  
Food Products ◽  
Purchase Intentions ◽  
Life World ◽  
Service Demand ◽  
Positive Effects ◽  
Intention To Purchase ◽  
Halal Food ◽  
Regression Techniques

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

Sign in / Sign up

Export Citation Format

Share Document