scholarly journals The Role of Marketing in Cultural Institutions in the Context of Assumptions of Sustainable Development Concept—A Polish Case Study

2019 ◽  
Vol 11 (11) ◽  
pp. 3188
Author(s):  
Magdalena Sobocińska
Keyword(s):  
Sustainable Development ◽  
Market Orientation ◽  
Cultural Policy ◽  
Quantitative Research ◽  
Cultural Institutions ◽  
General Managers ◽  
Artistic Directors ◽  
Cultural Sector ◽  
Culture Market

Development of both the marketing and cultural sectors have multi-directional natures, showing relationships with sustainable development that should be considered at various levels of cultural sector management in cultural institutions, at the level of the cultural policy of the state or region, and on the micro-scale. Not only do the natural environment, economy, and technology constitute areas of sustainable development, but also society and culture. The assumptions about sustainable development by cultural institutions are related to implementing marketing concepts in this sphere, in that they are the expression of market orientation (on consumer of culture). The goal of this study was to show that marketing by cultural institutions, as a reflection of their market orientation, translates into these institutions’ implementation of the assumptions of sustainable development. This paper is based on literature studies and the results of empirical and quantitative research that was conducted on a sample of 451 people managing cultural institutions in Poland. The research included general managers, managers, artistic directors, managers of marketing, promotion and sales departments, as well as owners of cultural institutions. Analysis of research results shows that consumers of culture are ranked first as recipients of targeted actions conducted by cultural institutions. An increase in the diversity of cultural offers, including the concept of sustainable development, emerged as a factor stimulating the development of the culture market, being closely related to growth of the quality of cultural offer.

scholarly journals The Role of Marketing in Cultural Institutions in the Context of Assumptions of Sustainable Development Concept—The Example of Poland

2019 ◽  
Author(s):  
Magdalena Sobocińska
Keyword(s):  
Sustainable Development ◽  
Cultural Policy ◽  
Quantitative Character ◽  
Cultural Institutions ◽  
General Managers ◽  
Development Concept ◽  
Artistic Directors ◽  
Cultural Sector ◽  
Culture Market

Development of both marketing and culture sector has a multi-directional nature showing relationships with the concept of sustainable development that should be considered on various levels of management of cultural sector, i.e. on the level of cultural policy of the state or region, and on micro-scale – in cultural institutions. This is because not only natural environment, economy and technology, but also society and culture constitute the area of sustainable development.   Considering the assumptions of sustainable development by cultural institutions is related to implementing in this sphere the marketing concepts that are the expression of adoption of market orientation (on culture participant). The objective of the paper is to show the role of marketing in cultural institutions in the context of assumptions of sustainable development concept. The paper is based on literature studies and results of empirical research of quantitative character, which was conducted on a sample of 451 people managing cultural  institutions in Poland. The research included general managers, managers and artistic directors, managers of marketing, promotion and sales departments, as well as owners of cultural institutions. Analysis of research results shows that culture participant has the highest position among groups of consumers of actions conducted by cultural institutions and development of offer diversity, comprised in the concept of sustainable development, emerges as factor stimulating development of culture market that is closely related to growth of the quality of cultural institution offer.

scholarly journals Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border

2019 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Andrzej Kasperek
Keyword(s):  
Sustainable Development ◽  
Cultural Policy ◽  
Quantitative Research ◽  
The Sustainable Development ◽  
Cultural Services ◽  
Qualitative And Quantitative ◽  
Cross Border ◽  
The Cross ◽  
The City

The article discusses the issue of the sustainable development of the cross-border market for cultural services in a city divided by the state border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in the harmonious functioning of the cross-border market for cultural services in this city, such as: different cultural policies implemented on both sides of the city, language barriers as well as legal and administrative differences. Therefore, the authors undertook research aimed at recognising the role of Euroregional structures in stimulating the sustainable development of this region. On the basis of the analysis of the Cieszyn Silesia Euroregion's documentation and the results of qualitative and quantitative research, the article describes the role of the Euroregion in building a cross-border market for cultural services. Recommendations were also prepared that could constitute the principles of a common cultural policy not only for Cieszyn and Český Těšín, but also for other European cities in the Schengen Area, which, like Cieszyn and Český Těšín, have been divided by a state border.

scholarly journals Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border

2019 ◽  
Vol 11 (8) ◽  
pp. 2232 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Andrzej Kasperek
Keyword(s):  
Sustainable Development ◽  
Cultural Policy ◽  
Quantitative Research ◽  
The Sustainable Development ◽  
Cultural Services ◽  
Cultural Events ◽  
Cross Border ◽  
The Cross ◽  
International Border

This article discusses the issue of the sustainable development of the Polish-Czech cross-border market for cultural services in a city divided by an international border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in the harmonious functioning of the cross-border market for cultural services in this city, such as: The different cultural policies implemented on both sides of the city, the language barriers, as well as some legal and administrative differences. Therefore, the authors undertook research aimed at recognising the role of Euroregional structures in stimulating the sustainable development of this region. On the basis of an analysis of the Cieszyn Silesia Euroregion’s documentation, and the results of qualitative and quantitative research, this article describes the role of the Euroregion in building a cross-border market for cultural services. The presented results shows that the level of familiarity with cultural events organised in Cieszyn and Český Těšín within the framework of Interreg cross-border projects, is much higher than the familiarity with cultural events that are organised without financial support received through the Euroregion. Recommendations were also prepared that could constitute the principles of a common cultural policy, not only for Cieszyn and Český Těšín, but also for other European cities in the Schengen Area, which, like Cieszyn and Český Těšín, have been divided by an international border.

scholarly journals The Role of Universities in Sustainability-Oriented Competencies Development: Insights from an Empirical Study on Polish Universities

2019 ◽  
Vol 9 (3) ◽  
pp. 62 ◽  
Author(s):  
Monika Sady ◽  
Agnieszka Żak ◽  
Karolina Rzepka
Keyword(s):  
Sustainable Development ◽  
Extracurricular Activities ◽  
Quantitative Research ◽  
Educational Programs ◽  
Development Education ◽  
Study Programs ◽  
Competencies Development ◽  
Desk Research ◽  
Research Analysis

The growing importance of sustainable development constitutes a challenging trend for education. Universities create study programs and organize extracurricular activities in order to prepare future generations of professionals as well as political and social leaders for responsible actions toward sustainable development. The main objective of this article is to investigate how universities in Poland develop educational programs and extracurricular activities to enable students to shape sustainability competencies. The study employed a triangulation of research methods including a literature analysis, desk research analysis of the universities’ educational programs, and quantitative research among students. The findings suggest that Polish universities attempt to shape sustainable development-oriented competencies not only through formal sustainable development education, but also via non-formal activities toward social and environmental challenges. The research results have practical implications for universities and can support the advancement of educational programs related to sustainable development.

scholarly journals SOCIO-CULTURAL TRANSFORMATION OF UKRAINE IN THE CONTEXT OF EUROPEAN VALUES

2021 ◽  
Vol 2 (1) ◽  
pp. 110-115
Author(s):  
Oleksandr Nosyriev ◽  
Tetiana Bukina
Keyword(s):  
United Kingdom ◽  
European Integration ◽  
Cultural Policy ◽  
Cultural Transformation ◽  
The State ◽  
Cultural Institutions ◽  
The United Kingdom ◽  
The Creation ◽  
Main Thing ◽  
Cultural Sector

The article considers the issues of changing accents and cultural transformation in Ukraine, Great Britain and other European countries. In recent years, Ukraine has seen an active revival in the cultural sphere. From publishing to music, from film production to theater, from fashion to curatorial exhibitions – the Ukrainian cultural environment has become bold, diverse and large-scale. Euromaidan has given impetus to a powerful wave of cultural activism: from discussion platforms to spontaneous exhibitions, from urban regeneration projects to volunteer groups seeking to protect dilapidated national heritage sites. The impetus for it was the dynamism of the Ukrainian creative community. And further development became possible thanks to the support of new state cultural institutions. These institutes emerged after Euromaidan, such as the Ukrainian Cultural Foundation, the Ukrainian Book Institute, and the Ukrainian Institute. Institutions with a long history, such as the State Agency of Ukraine for Cinema, have strengthened their positions. The creation of these new institutions marked the departure from the post-Soviet system of cultural management. And the transition to a consistent and comprehensive cultural policy. The main thing is that the creation of a new system of culture in Ukraine has helped to bridge the gap between the state and cultural activists and the creative sector. One of the most important problems of the cultural sector in Ukraine for the last 25 years is funding. This problem is also relevant for the United Kingdom. But when it comes to finding resources for artists and cultural institutions, British policy has a respectable tradition and a number of successful answers. Support for the arts by both the state and business seems to be a matter of course for the British. At the same time, the idea of the self-worth of art is also supported by the idea of its social significance, as well as the perception of art as a primary source of creativity, innovative development, creative industry. The relationship between the European Union and the society of Ukraine is already yielding some results in the context of ensuring the democratic and European development of the state. For the successful implementation of European integration in Ukraine, it is necessary to apply such mechanisms that will ensure coordinated management of social processes of the state in the direction of European integration. The main mechanism is cultural policy, which should be aimed at regulating the regulatory framework. And the application of regulations in practice. This will allow culture to take a leading position on the path to national modernization. Legislation should be a mechanism for achieving goals, and the main thing should remain that the person should be at the center of cultural policy of the state. Given the experience of the United Kingdom, the formation of Ukraine's cultural policy should be based on the idea of the all-encompassing impact of culture on modern society. Accordingly, such a policy, being aimed at the cultural sector, effectively affects all spheres of public life. Consistent support for culture at the financial and fiscal, legislative and executive, national and local levels should, above all, be based on an awareness of the value of culture. Culture enriches people's lives, changes their worldview and inspires creativity. In the social dimension, its impact has the most significant impact on education, health and cohesion.

scholarly journals Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Rana Faizan Gul ◽  
Dunnan Liu ◽  
Khalid Jamil ◽  
Sajjad Ahmad Baig ◽  
Fazal Hussain Awan ◽  
...  
Keyword(s):  
Market Orientation ◽  
Customer Service ◽  
Quantitative Research ◽  
Mediating Effect ◽  
Research Approach ◽  
Brand Performance ◽  
Apparel Manufacturing ◽  
Mediating Role ◽  
Fashion Apparel

AbstractThe study explores the importance of market orientation strategy to enhance brand performance and the mediating role of positioning strategies. The researcher used questionnaires to collect data from the managers of middle and high fashion apparel manufacturing firms based on the quantitative research approach. The data was collected from 220 managers who were directly involved in the decision-making process. The analysis has revealed a significant impact of market orientation strategy on Pakistan’s fashion brands' performance, with the mediating effect of positioning strategies. The management of firms must give considerable importance to market orientation strategies to enhance overall brand performance. The market orientation strategies’ development is also helpful in building different positioning strategies through which performance gets enhanced. This study contributes valuable literature because it focuses on the fashion apparel industry's context, which is almost most important for everyone in the present era. Firms can focus on tight product quality control, innovative manufacturing processes, trained and experienced personnel, and extensive customer service.

From artistic direction to cultural management: governance and management of Barcelona's artistic institutions in the twenty-first century

2020 ◽  
Vol 34 (1) ◽  
pp. 33-49
Author(s):  
Joaquim Rius-Ulldemolins ◽  
Ricardo Klein
Keyword(s):  
Cultural Production ◽  
Cultural Policy ◽  
First Century ◽  
Local Context ◽  
Cultural Institutions ◽  
Public Value ◽  
Content Type ◽  
Production And Distribution ◽  
Twenty First Century ◽  
Artistic Directors

PurposeDuring the twentieth and twenty-first centuries, debate about the governance and management of national cultural institutions has largely focused on the problematic relationship between art and the economy. However, several more recent changes have made this discussion outdated. These include loss of autonomy in the art world, transformation of cultural production and distribution and instrumentalisation of cultural policies to generate a new context leading to the emergence of art managers.Design/methodology/approachIn terms of cultural policy, the interplay between the governance and management of national cultural institutions is currently problematic, with the work of art managers now replacing the previous “art versus economy” binomial. Here, we demonstrate the growing centrality of the governance paradigm and generation of public value in the local context, by qualitatively examining the discourses of politicians and national cultural institution managers in Barcelona.FindingsWe concluded that a new interface between policymakers and managers has appeared in twenty-first century cultural institutions, and that this has replaced the previous antagonism between artistic directors and managers. Finally, although there is a consensus that the objective of national cultural institutions should be to enhance public value, we also identified the presence of a symbolic battle over how this public value is defined and who should evaluate it.Originality/valueThis paper reveals the centrality of this new debate: policymakers and managers have developed discourses and strategies so that their vision of public value now predominates. In turn, this debate has become the new “battlefield” of cultural policy and reflects a rebalancing between the artistic and political spheres.

scholarly journals Exploring the Gap between Museum Policy and Practice: a Comparative analysis of Scottish, English and Welsh Local Authority Museum Services

2017 ◽  
Vol 14 (1) ◽  
pp. 98-115 ◽  
Author(s):  
Vikki McCall
Keyword(s):  
Comparative Analysis ◽  
Empirical Evidence ◽  
Cultural Policy ◽  
Local Authority ◽  
Ground Level ◽  
Policy And Practice ◽  
England And Wales ◽  
Cultural Services ◽  
Cultural Sector

This paper explores the gap between museum policy and practice in the UnitedKingdom (UK) by offering empirical evidence from a comparative street-levelanalysis of museum services in Scotland, England and Wales. Exploringdevolution in cultural services from the ground-level using Lipsky’s (1980) ‘streetlevel’approach gives new insights to the role of ground-level workers in culturalpolicy. It shows that museum workers had an awareness of national policies, butimplementation was mainly influenced by a mixture of challenges in the everydaydelivery of the museum services studied. Museum workers understood policy assomething symbolic rather than relating to action, which reinforced policy distance.Workers at the ground-level had more similarities than differences throughoutScotland, England and Wales and the structural challenges within museum servicesindicated a complex negotiation that increased agency at the ground-level. Thesefindings outline the potential limitations of written national and international policyin the cultural sector as it is the activities, values and behaviours at the front-lineof cultural services that ultimately creates policy in the cultural sector. 1Key words: Cultural policy; museum workers; UK devolution; policy distance; street-levelanalysis; Lipsky

scholarly journals Orientasi pasar, pilihan strategi dan peran fungsional akuntansi: Studi pada industri hotel di Sumatera Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Antonius Singgih Setiawan
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Primary Data ◽  
Equation Modeling ◽  
Strategic Choices ◽  
The South ◽  
General Managers ◽  
Test Of Hypothesis

This study aims to prove the influence of market orientation, strategic choices on the role of accounting functional. The study is conducted with quantitative methods using primary data through a survey of hotel general managers/leaders in the South Sumatra province. A total of 75 questionnaires are distributed to the hotel general managers/leaders. The number of questionnaires used in this study is 66 (88%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the market orientation and strategic choices have a positive effect on the role of hotel accounting functional in the South Sumatera province.

scholarly journals Culture: management and financing in the Russian digital reality

2021 ◽  
Vol 4 (1) ◽  
pp. 12-23
Author(s):  
O. V. Kryshtanovskaya ◽  
I. A. Lavrov ◽  
N. S. Evsegneeva
Keyword(s):  
Public Administration ◽  
Cultural Values ◽  
Cultural Policy ◽  
Negative Impact ◽  
Cultural Institutions ◽  
Economic Problems ◽  
Cultural Life ◽  
Cultural Sphere ◽  
Main Instrument ◽  
Cultural Sector

The state, by virtue of its nature, is capable of controlling and regulating all spheres of society. The main instrument of this regulation is the ability to redistribute resources between different spheres of life. Russia, in the era of new global challenges in the conditions of fierce information competition, needs to pay special attention to the cultural sphere of society. It is the preservation and transmission of cultural values, norms and experience to new generations that are able to ensure the unity of multinational people in turbulent circumstances. However, due to numerous factors, the cultural sector, receives insufficient state support and funding. In modern realities, in addition to economic problems, the sphere of culture is experiencing new difficulties associated with the digitalization of society. The article presents the results of the research, in the course of which the all-Russian expert survey was conducted. The experts gave their opinions on the most urgent problems in the sphere of culture, which were subsequently analysed. The most acute issue, according to the majority of experts, is the underfunding of the cultural sphere, which leads to significant consequences: unequal participation of citizens in cultural life, use of cultural institutions, limited access to cultural values; personnel stagnation in this sphere. In addition, the sphere of culture is subject to the processes of politicization and commercialization, which slows down its development and reduces the overall level, which has a negative impact on society. Experts state that cultural reforms aimed at modernization and the revision of cultural policy are necessary in the sphere of culture. Such changes are possible only with the adoption of a new law “on culture”, which would renew public administration in this sphere and ensure the progressive and systematic growth of the cultural level of the population.

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