scholarly journals Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes

2019 ◽  
Vol 11 (7) ◽  
pp. 2035 ◽  
Author(s):  
Heesup Han ◽  
Linda Lho ◽  
Amr Al-Ansi ◽  
Hyungseo Ryu ◽  
Jinah Park ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Methodological Approach ◽  
Aviation Industry ◽  
Emotional Attachment ◽  
Moral Norms ◽  
Environmentally Responsible ◽  
Willingness To Adopt ◽  
Intention Formation ◽  
Corporate Social

Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.

The Antecedents of Consumer Engagement in CSR Communication in Social Media

2022 ◽  
pp. 264-292
Author(s):  
Mansour Alraja ◽  
Mohamed Hamdoun
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Reasoned Action ◽  
Positive Influence ◽  
Study Data ◽  
Moral Norms ◽  
Social Media Platforms ◽  
Corporate Social ◽  
The Relationship

This study aims to explore the ways in which targeted consumers engage with corporate social responsibility (CSR) activities on social media platforms, specifically when discussing their opinions and experiences regarding the CSR activities of their favorite brands. Therefore, the variable moral norms were integrated in the theory of reasoned action. The study data about consumers' engagement (CE) in corporate social responsibility communication (CSRC) over social media (SM) platforms—electronic word of mouth, or e-WoM—was collected from 290 actual engaged consumers in online ordering and involved in social media groups. The findings confirmed that the antecedent factors (consumers' attitudes, subjective norms, and moral norms) have a positive influence on consumers' intention to use e-WoM, while no effect was found on CE in CSRC in SM. Furthermore, e-WoM was found to have direct significant impact on CE in CSRC in SM as it mediates the relationship between the antecedent factors and CE in CSRC in SM.

Communicating Corporate Social Responsibility (CSR) in the Luxury Industry

2016 ◽  
Vol 31 (1) ◽  
pp. 88-112 ◽  
Author(s):  
Jia Yun Wong ◽  
Ganga S. Dhanesh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Content Analysis ◽  
Luxury Brands ◽  
Theoretical Frameworks ◽  
Discursive Strategies ◽  
The Social ◽  
Environmentally Responsible ◽  
Luxury Industry ◽  
Corporate Social

The mass marketization of the luxury industry obligates the industry to be mindful of the social and environmental consciousness of nouveau luxury consumers. To meet complex stakeholder expectations, luxury brands have to manage the dual goals of maintaining their elite branding while staying socially and environmentally responsible. These oppositional endeavors unleash uneasy tensions encapsulated in the notion of the corporate social responsibility (CSR)–luxury paradox. Using theoretical frameworks in paradox management and CSR communication, this study examined how luxury brands discursively navigated the CSR–luxury paradox on their websites. Qualitative content analysis conducted across 43 luxury brand websites revealed two discursive strategies used to manage CSR–luxury tensions: (a) harmonious coexistence of paradoxes and (b) convergence of paradoxes. These active, both-and strategies and corresponding substrategies show specific ways in which CSR–luxury tensions are managed and sustained. The findings are instructive not only for the luxury sector but also for organizations faced with oppositional goals in general.

scholarly journals Modern Slavery Statements and Leading UK Hotel Companies

2021 ◽  
Vol 8 (3) ◽  
pp. 147-162
Author(s):  
Peter Jones ◽  
Daphne Comfort
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Global Economy ◽  
Hospitality Industry ◽  
Methodological Approach ◽  
Corporate Commitment ◽  
Modern Slavery ◽  
And Performance ◽  
The Uk ◽  
Corporate Social

Modern slavery is an insidious problem in many sectors of the global economy, and it is widely perceived to be commonplace in the hospitality industry. However modern slavery has received little attention in the academic hospitality literature and this paper looks to explore one of the ways in which leading hotel companies in the UK have publicly addressed the issue by reviewing their modern slavery statements. The paper adopts a simple methodological approach to review, and offer some reflections on, the modern slavery statements of seven of the leading hotel companies within the UK. The findings revealed that six interlinked themes, namely corporate commitment; risk areas; due diligence; awareness and training; audit; and performance measures; illustrated the seven companies’ approach to tackling modern slavery. The authors also suggested that the hotel companies’ approaches to modern slavery were expectational and that there were concerns about the scope of the auditing processes employed by the hotel companies and by the limited public reporting of their attempts to tackle modern slavery as part of their approach to corporate social responsibility. Keywords: modern slavery, modern slavery statements, UK hotel industry, hospitality industry, auditing, corporate social responsibility

scholarly journals BALANCE BETWEEN SOCIO-ENVIRONMENTAL RESPONSIBILITY AND BUSINESS ECONOMIC EFFICIENCY

2017 ◽  
Vol 14 (29) ◽  
pp. 351-372
Author(s):  
Grace Ladeira Garbaccio ◽  
Christophe Krolik ◽  
Ana Carolina de Moura Maciel
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Economic Efficiency ◽  
Corporate Strategy ◽  
Continuous Process ◽  
Environmentally Responsible ◽  
Deductive Method ◽  
Risk Scenario ◽  
Corporate Social

The article aims to present the discussions about sustainability and corporate social responsibility. Such concepts are no longer a trend and are in continuous process of construction, even if the discussions on the subject have gained more proportion in the last decades. It is possible to relate them to the financial results of organizations. And in fact, these concepts are not static, but rather require an ongoing process of redefinition, which now involves a vision of long-term corporate strategy. Organizations have been pushed to change the way they are committed not only to the environmental issue, but especially to how committed they are to society. In this way, corporate social responsibility has grown and is one of the organizations’ priorities. It is considered that these organizations face a new risk scenario, which demands the adoption of a socially and environmentally responsible position, converging towards economic efficiency. Thus, the present analysis was based on bibliographic references using the hypothetical deductive method.

Sign in / Sign up

Export Citation Format

Share Document