scholarly journals Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education

2019 ◽  
Vol 11 (2) ◽  
pp. 383 ◽  
Author(s):  
Sue Lai ◽  
Hiep-Hung Pham ◽  
Hong-Kong Nguyen ◽  
The-Cuong Nguyen ◽  
Anh-Vinh Le
Keyword(s):  
Higher Education ◽  
International Students ◽  
Structural Equation ◽  
Student Mobility ◽  
Factor Loading ◽  
Switching Cost ◽  
Equation Model ◽  
Direct Impact ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty

Research on internationalization in higher education has not shed enough light on how cross-border student mobility might contribute to the issue of sustainability. Given that a sustainable movement of loyal international students could help sustain the financial income, ranking, and prospective human resources of the host universities and countries, this study aims to investigate the mechanisms that lead to such loyalty. Specifically, this study adds to the literature by examining how switching cost interacts with disconfirmation and satisfaction in generating attitudinal and behavioral loyalty among international students. The study, surveying 410 Vietnamese students who are studying at either at the undergraduate or graduate level in 15 countries across the globe, first adopts confirmatory factor analysis (CFA) using software SAS 9.3 to evaluate if multiple fit indices, the standardized factor loading, and the average variance extracted scores are satisfactory. It then employs the Structural Equation Model (SEM) to test five hypotheses concerning the interaction between disconfirmation and satisfaction as well as among satisfaction, switching cost and behavioral/attitudinal loyalty. The results find that disconfirmation has both direct and indirect impact, while satisfaction only has a direct impact on attitudinal loyalty. Meanwhile, switching cost is found to have a direct impact on behavioral loyalty, but not on attitudinal loyalty. Based on these findings, the study proposes some theoretical and managerial implications for sustainability in general and sustainability of higher education in particular as well as direction for future studies.

scholarly journals Determinants of attitudinal and behavioral loyalty among Vietnamese oversea students: The role of disconfirmation, satisfaction and switching cost

2019 ◽  
Author(s):  
Pham Hung Hiep
Keyword(s):  
International Students ◽  
Current Knowledge ◽  
Switching Cost ◽  
Equation Model ◽  
Theory And Practice ◽  
Host Countries ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Structure Equation Model

International students are important for higher education since they bring additional income for universities, enhance their ranking and reputation and might become high-qualified manpower for host countries in future. This research aims to extend the current knowledge through investigating the effects of disconfirmation, satisfaction and switching cost on attitudinal and behavioral loyalties of international students. A total of 410 Vietnamese oversea students answered our questionnaire survey. Using structure equation model, this study revealed that the mechanism resulting on attitudinal loyalty and behavioral loyalty of international students are different. While satisfaction is found as a partial mediator of the relationship disconfirmation – attitudinal loyalty; switching cost is found as a direct antecedent of behavioral loyalty. This article ends with implications in terms of theory and practice.

scholarly journals Fan Loyalty Toward International Football Team: The Role of Brand Image

2020 ◽  
Vol 2 (01) ◽  
pp. 58-72
Author(s):  
Dwi Irianto ◽  
Dwi Kartikasari
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
International Team ◽  
Football Team ◽  
The Relationship

The study of fan loyalty in sports marketing mostly is focused on spectator attachment and brand athlete. However, lack of studies examines the fan loyalty formulation toward the international team using brand image. This study aims to examine the influence of two brand image dimensions (attributes and benefits) in creating fan loyalty toward the international team. This study applies the covariance-based structural equation model for analyzing the data. The sample consists of 335 international team football fans in Indonesia. These results reveal that both attributes and benefits are pivotal factors in influencing attitudinal loyalty as well as behavioral loyalty. Further, the result shows that the effect of attributes on attitudinal loyalty is higher compared to behavioural loyalty. These findings extend the existing knowledge on the relationship between brand image and customer loyalty in a sports context and provide useful implications for practitioners to retain their fan loyalty.

scholarly journals The relationship between brand associations and fan behaviours for football teams

2021 ◽  
Vol 5 (3) ◽  
pp. 32-42
Author(s):  
Ersin Eskiler ◽  
Remzi Altunisik ◽  
Nilgun Sarikaya
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Survey Method ◽  
Brand Associations ◽  
Brand Relationships ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Fan Behavior ◽  
Sports Club ◽  
Team Brand

The intense competition in the sports sector has caused changes in the sports marketing perception of team management. Club managements aim to develop brand relationships, strengthen fan loyalty and manage fan behaviors to establish an emotional bond between club brands and fans for gaining competitive advantage. In this context, the current study aimed to assess the relationships between brand relationships, fan loyalty, and fan behavior in football teams. The survey sample is 503 (293 male, 210 female) respondents. Data were collected from Besiktas Gymnastics Club, Fenerbahce Sports Club, and Galatasaray Sports Club team supporters by face-to-face survey method. The structural equation model was used in the research hypothesis testing. The findings identified no statistically significant effect of the attributes and benefits, defined as team brand associations facets, on fan behaviors. Brand associations had a significant influence on the attitudinal and behavioral loyalty of supporters. Besides, behavioral loyalty was an important determinant of fan behaviors. The results indicated that approximately 68% of the variance of attitudinal loyalty could be explained by the attributes and benefits of brand associations’ facets (R2=.677). Furthermore, facets of the brand associations accounted for approximately 66% of behavioral loyalty variance (R2=.659). Both brand associations (attributes and benefits) and fan loyalty (attitudinal and behavior loyalty) facets explained approximately 32% of the variance in fan behavior (R2=.317). Consequently, it is important to create strong and competitive brand associations in football teams, independent of sporting achievement, create positive fan behaviors, and support these behaviors. The research results could be useful for sports managers/marketers and theorists to explain and interpret fan behaviors.

scholarly journals Detecting the Institutional Mediation of Push–Pull Factors on International Students’ Satisfaction during the COVID-19 Pandemic

2021 ◽  
Vol 13 (20) ◽  
pp. 11405
Author(s):  
Dian-Fu Chang ◽  
Wen-Ching Chou
Keyword(s):  
Higher Education ◽  
International Students ◽  
Structural Equation ◽  
Structural Model ◽  
Student Mobility ◽  
Equation Modeling ◽  
Pull Factors ◽  
Push Factors ◽  
Institutional Leadership ◽  
Students Satisfaction

In this study, we designed a structural model to determine the relationships among push–pull factors, institutional situations, and satisfaction during the COVID-19 pandemic. The 17 selected indicators fell under five domains, namely push factors, pull factors, institutional leadership, international strategies, and satisfaction. Structural equation modeling (SEM) was used to verify the assumptions of the model. Based on 1005 degree-seeking international students' views, this study found that push and pull factors may coincidentally exist, and their functions can be modified by institutional situations. The findings suggested pull factors will, through institutional leadership, impact students' satisfaction, while push factors will not. Moreover, the detection of institutional mediation can provide useful information for specific institutes to develop their future recruiting or retaining strategies. These findings enriched our knowledge of the field for higher education sustainable development. For future studies, this design may be useful to interpret the phenomena of global student mobility in higher education settings.

scholarly journals The relationship between switching cost, satisfaction and loyalty of banking customers

2013 ◽  
Vol 16 (3) ◽  
pp. 77-85
Author(s):  
Vinh Quang Nguyen ◽  
Lan Thi Phuong Huynh
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Switching Cost ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
The Relationship

This study explores the relationship between Switching Cost, Satisfaction and Loyalty of banking customer. SEM (Structural Equation Modeling) results analized on 241 banking customers in Ho Chi Minh City indicate that the satisfaction of the customer is the significant antecedent of both attitudianal and behavioral loyalty. Customer satisfaction explains 61% of changes in attitudinal loyalty and 41% changes in behavioral loyalty. Switching Cost is not important with attitudinal and behavioral loyalty of Vietnamese banking customers. Finally, implications for managers are discussed.

scholarly journals Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

2013 ◽  
Vol 27 (4) ◽  
pp. 288-302 ◽  
Author(s):  
Rui Biscaia ◽  
Abel Correia ◽  
Antonio Fernando Rosado ◽  
Stephen D. Ross ◽  
João Maroco
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Sport Sponsorship ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Team Loyalty ◽  
Professional Soccer ◽  
Managerial Implications ◽  
The Relationship

Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to understand the reactions to abstract sponsors. This study examines the relationships between both attitudinal and behavioral loyalty with sponsorship awareness, attitude toward two actual sponsors, and purchase intentions. Data were collected among fans of a professional soccer team, and the results of a structural equation model provide evidence that attitudinal loyalty impacts the attitude toward both sponsors and purchase intentions. Behavioral loyalty influences sponsorship awareness, and impacts differently the attitude and purchase intentions toward each sponsor. Sponsorship awareness influences significantly the attitude toward both sponsors, while the attitude toward the sponsor was the strongest predictor of purchase intentions. These findings highlight the importance of examining actual sponsors and suggest managerial implications, such as the need for sponsors to help attract fans to the stadium and to design additional activation strategies to improve sponsorship value.

Self-counciousness competence as driver of innovation and environmental commitment in higher education students

2020 ◽  
Vol 21 (7) ◽  
pp. 1507-1523
Author(s):  
Marian Buil Fabregá ◽  
Núria Masferrer ◽  
Josep Patau ◽  
Albert-P. Miró Pérez
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Equation Model ◽  
Education Students ◽  
Content Type ◽  
Environmental Commitment ◽  
Entrepreneurial Skills ◽  
Management Students

Purpose The purpose of this research is to analyse the relationship between entrepreneurial skills and innovation commitment and entrepreneurial skills and environmental commitment as drivers of awareness on sustainable development of higher education students. Design/methodology/approach A sample of 1,318 business and management students out of the 3,535 students of Tecnocampus Pompeu Fabra University in Spain during the 2017-2018 academic year was selected to conduct a survey regarding their entrepreneurial skills and sustainability commitment, resulting in a total number of responses of 515. A structural equation model is proposed to contrast the hypothesis. Findings The statistical analysis showed the existence of a positive relation between the entrepreneurial skill of self-consciousness, innovation and environmental commitment to foster sustainability and sustainable development. It is one of the few studies related to the self-conciousness competence of the entrepreneurial skills which found, as a novelty, that the entrepreneurial skill of self-consciousness is the skill with the greater impact on innovation and environmental commitment. Research limitations/implications The limitations of the study are that it is based on a sample of students taking entrepreneurship courses at a specific Spanish University that is not representative of all entrepreneurs in all universities. Practical implications The research proposes including entrepreneurial skills programmes in higher education and research programmes as a way to assure commitment to innovation and environmental sustainability. Originality/value Promoting entrepreneurial skills among higher education students could act as drivers for sustainable development.

scholarly journals International Student Mobility

2018 ◽  
pp. 15-30
Author(s):  
Rashim Wadhwa
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
International Students ◽  
International Student ◽  
Student Mobility ◽  
Internationalization Of Higher Education ◽  
Decision Making Process ◽  
Core Element ◽  
International Student Mobility ◽  
The Core

International student mobility is the core element of the internationalization of higher education. In recent years, a significant change has been observed in the outlook of individuals which is giving a boost to this phenomenon. Within this context, the present chapter analyzed the phenomenon of international student mobility through different approaches by providing critical outlook. An attempt has been made to list the important determinants which influence the decision-making process of international students.

scholarly journals Kajian Konsep Zero Complaint Untuk Meningkatkan Minat Beli Ulang pada Program Studi di Universitas Semarang

2020 ◽  
Vol 15 (2) ◽  
pp. 273-287
Author(s):  
Kuswardani DC ◽  
Yani TE ◽  
Nurhidayati Nurhidayati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Service Recovery ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Switching Cost ◽  
Partial Least Square ◽  
Least Square ◽  
Education Services

This study aims to contribute to the understanding of increasing interest in repurchasing the University of Semarang Higher Education services. The variables tested to increase the Repurchase Interest directly are Switching Cost and Perceived Quality. The indirect variable to increase repurchase interest is student satisfaction through Perceived Quality and Service Recovery. The population is all students using USM Higher Education services as many as 25,302 active students, while a sample of 100 respondents using purposive sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with Partial Least Square (PLS) program applications, namely smartPLS.3.0. The results of hypothesis testing indicate that Hypothesis 1 is rejected, while the other hypotheses are supported. Switching Cost has no significant effect on Repurchase Interest. Perceived Quality and Service Recovery is not directly influential on Repurchase Interest, mediated by Student Satisfaction. Student Satisfaction and Service Recovery have a direct effect on Repurchase Interest.

scholarly journals Applying Student Development Theories: Enhancing International Student Academic Success and Integration

2019 ◽  
Vol 11 (Winter) ◽  
pp. 18-24
Author(s):  
Anduena Ballo ◽  
Charles Mathies ◽  
Leasa Weimer
Keyword(s):  
Higher Education ◽  
Academic Success ◽  
International Students ◽  
Student Development ◽  
Student Services ◽  
International Student ◽  
Student Mobility ◽  
Development Models ◽  
Growth And Change ◽  
And Migration

Student development theories (SDT) focus on the growth and change occurring in students while attending higher education. In this article, we propose that the application of student development theories supports holistic development in international students and helps us understand international students’ academic success and integration. We outline a combination of student development models, derived from SDT, and interact them with concepts from international student mobility and migration (ISM). These models, when applied to student services, may assist higher education institutions (HEIs) in designing student services for international students enhancing academic success and integration.

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