scholarly journals Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

2018 ◽  
Vol 10 (12) ◽  
pp. 4849 ◽  
Author(s):  
Shuiqing Yang ◽  
Xianwu Zeng
Keyword(s):  
Neural Network ◽  
Network Analysis ◽  
Social Influence ◽  
Structural Equation ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Neural Network Analysis ◽  
Continuance Intention ◽  
Hedonic Value ◽  
Utilitarian Value

Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value.

Find me here: share store information through check-in

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chin-Ching Yin ◽  
Yun-Chia Tang ◽  
Yi-Ching Hsieh ◽  
Hung-Chang Chiu ◽  
Shu-Jie Jhu
Keyword(s):  
Structural Equation ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Self Disclosure ◽  
Content Type ◽  
Utilitarian Value ◽  
Perceived Values ◽  
Patronage Intention ◽  
Location Based Social Networks

PurposeThis paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values. These perceived values mediate the influences of check-in services on customers' responses.Design/methodology/approachFrom the perspective of mobile check-in service, the authors proposed a framework with several hypotheses and verified the model with structural equation modeling based on questionnaire data collected from mobile device users.FindingsThe results indicate that self-disclosure, expressive support and self-congruity positively relate to utilitarian value; instrumental support positively relates to hedonic value and both hedonic and utilitarian values positively relate to continuance intention and re-patronage intention. However, sales promotion has no significant influence on both hedonic and utilitarian check-in values.Originality/valueThis study applies the concept of location-based social networks to provide new insights into the evolving user-generated content research in the interactive marketing field.

Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

2017 ◽  
Vol 15 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Relationship Commitment ◽  
Equation Modeling ◽  
System Quality ◽  
Price Fairness ◽  
Online Retail ◽  
Website Quality ◽  
Hedonic Value ◽  
Utilitarian Value

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

scholarly journals THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

2020 ◽  
Vol 21 (2) ◽  
pp. 613-622
Author(s):  
Tri Yulistyawati Evelina ◽  
Andriani Kusumawati ◽  
Umar Nimran ◽  
Sunarti
Keyword(s):  
Customer Satisfaction ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Social Value ◽  
Equation Modeling ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Social ◽  
Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

Are personal innovativeness and social influence critical to continue with mobile commerce?

2014 ◽  
Vol 24 (2) ◽  
pp. 134-159 ◽  
Author(s):  
June Lu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
The Impact

Purpose – The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA. Design/methodology/approach – A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points. Findings – The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention. Research limitations/implications – This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings. Practical implications – M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence. Originality/value – This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

scholarly journals Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

PLoS ONE ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. e0246483
Author(s):  
Yubo Peng ◽  
LingWu Wang ◽  
Shuiqing Yang
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Structural Equation ◽  
Social Value ◽  
Equation Modeling ◽  
Research Model ◽  
Media Usage ◽  
Hedonic Value ◽  
The Neural Network ◽  
Using Data

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens’ mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.

D. Pengaruh Nilai Utilitarian Dan Nilai Terhadap Loyalitas Pelanggan

2017 ◽  
Vol 2 (1) ◽  
pp. 35
Author(s):  
Agung Mudrajat ◽  
Eryana Setyarti ◽  
Ronny Susilo Winasis
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Probability Sampling ◽  
Hedonic Value ◽  
Utilitarian Value

Studi ini bertujuan untuk menguji dan menganalisis Pengaruh Utilitarian Value, Hedonic Value terhadap  Kepuasan Pelanggan serta Loyalitas Pada Pelanggan Kedai Kopi Modern Di Surbaya. Studi ini dilakukan pada pelanggan kedai kopi modern  (Coffee shop) di Surabaya. Sesuai dengan data yang diperoleh dari Dinas Pariwisata Surabaya ada 14 kedai kopi modern dengan outlate sebanyak 41 gerai yang tersebar di Surabay.Sample yang digunakan dalam studi ini adalah pelanggan kedai kopi modern (coffee shop) di Surabaya sebanyak 600, teknik sampling menggunakan non probability sampling, yaitu dengan accidental sampling yang ditemui  peneliti pada saat menggunjungi kedai kopi modern dan penentuan besaran jumlah responden pada masing-masing kedai kopi dengan menggunakan prosentase  didasarkan pada jumlah kedai kopi yang ada di Surabaya. Teknik analisis dalam studi ini menggunakan structural equation modeling (SEM) dengan program AMOS 18. Kesimpulan hasil studi ini adalah :  utilitarian value tidak berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. hedonic value  berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. utilitarian value tidak berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern. hedonic value berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern

Mobile hotel reservations and customer behavior: Channel familiarity and channel type

2020 ◽  
pp. 135676672095212
Author(s):  
Jinkyung Jenny Kim ◽  
Bee-Lia Chua ◽  
Heesup Han
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Customer Behavior ◽  
Third Party ◽  
Equation Modeling ◽  
Hedonic Value ◽  
The Third ◽  
Multiple Group ◽  
Utilitarian Value ◽  
Channel Type

The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the research hypotheses were tested using structural equation modeling and multiple-group analyses. The casual relationships proposed among the study variables were found to all be significant, and the importance of the utilitarian value was substantiated. Moreover, the analysis results denoted that the channel familiarity is an important moderator that affects the strength of the relationships between (1) the attitude and the reuse intention and (2) satisfaction and the reuse intention, which suggests that a different approach should be arranged for novice and expert users. Also, channel type moderated the links between (1) hedonic value and satisfaction, (2) utilitarian value and satisfaction, (3) attitude and the reuse intention, and (4) satisfaction and the reuse intention, which separately provided more relevant implications for the hotel owned and the third-party owned channels.

Consumer online flow experience

2017 ◽  
Vol 117 (10) ◽  
pp. 2452-2467 ◽  
Author(s):  
Chi-Hsun Lee ◽  
Jyh Jeng Wu
Keyword(s):  
Perceived Control ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Flow Experience ◽  
Research Model ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Online Consumer

Purpose The purpose of this paper is to investigate the consumer experience of flow in an online consumer shopping environment and use online consumer participants to examine how consumer pursuit of shopping value links in turn affects their satisfaction and unplanned purchase behavior. Design/methodology/approach The research model was tested using the data collected from 363 valid questionnaires. Structural equation modeling was employed to verify and validate the research model. Findings The results of this study show that perceived control of flow and concentration will positively affect consumer utilitarian value, while concentration and cognitive enjoyment will positively affect hedonic value. Further, the effect of utilitarian value on satisfaction is greater than that of hedonic value. Finally, hedonic value positively affects unplanned buying behavior. This research results may serve as a reference for online store operators. Research limitations/implications This study used cross-sectional data for its cause and effect analysis. Long-term conclusions based on this study are not possible. Future scholars may consider using a longitudinal approach. Practical implications The results of this study clearly demonstrate that e-commerce operators must construct environments that create flow experiences for shoppers by increasing their perceived control, concentration, and cognitive enjoyment. Doing so will create both utilitarian and hedonic values, making consumers feel satisfied with their shopping experience and leading them to make purchases not originally planned in their shopping list. Originality/value This study’s major contribution is its successful linkage of the dimensions of flow experience to purchase values. Moreover, it confirms that when online shoppers have an unselfconscious flow experience, they will experience both utilitarian and hedonic values, thus increasing their satisfaction.

scholarly journals MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE

2019 ◽  
Vol 4 (1) ◽  
pp. 33
Author(s):  
Zulianis Zulianis ◽  
Renny Risqiani ◽  
Amir Fikri
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Product Attribute ◽  
Hedonic Value ◽  
Utilitarian Value

<p>Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.<br />Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).<br />Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.</p>

The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users

2018 ◽  
Vol 30 (3) ◽  
pp. 1332-1351 ◽  
Author(s):  
Seunghwan Lee ◽  
Dae-Young Kim
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Sharing Economy ◽  
Lodging Industry ◽  
Equation Modeling ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Relationship ◽  
Customer Values

Purpose The purpose of this study was to identify the relationship between customer values, satisfaction and loyalty in the context of Airbnb. Design/methodology/approach The survey questionnaires were developed based upon review of previous studies. The samples were collected from US- based Airbnb users. The data were analyzed using structural equation modeling. Findings The result of this study indicates that first, Airbnb users’ hedonic value has a positive impact on satisfaction and loyalty, while utilitarian value influences only on satisfaction. Second, this study also shows that product involvement plays as a moderating role in the paths between hedonic value and customer satisfaction. Research limitations/implications Study findings may help researchers understand the roles of hedonic and utilitarian values and their impacts on satisfaction and loyalty in the context of Airbnb. This study also contributes to Airbnb marketers in fulfilling users’ expectations about the company. Originality/value This research contributes to the hospitality literature by expanding the realm of research on Airbnb, which is a unique company applying the sharing economy concept in the lodging industry.

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