scholarly journals Sustainable Decision Making for Store Brand Product

2018 ◽  
Vol 10 (11) ◽  
pp. 3944 ◽  
Author(s):  
Ji-Hung Choi ◽  
Taewan Kim ◽  
Sang-Uk Jung
Keyword(s):  
Production Cost ◽  
Production Costs ◽  
Channel Coordination ◽  
Store Brand ◽  
Store Brands ◽  
National Brand ◽  
Coordination Problem ◽  
Private Brands ◽  
Brand Product

We investigate a multi-brands sustainable channel coordination problem where a national brand manufacturer sells a product through two local retailers competing against their own store brand product, respectively. We shows how the retailers strategically optimize the price and quality of private brands given the customer tastes and the production costs of the store brands in order to make their store brands sustainable. We identify two underlying strategic forces; a competitive force, and a quality force. First, we find that retailers have an incentive to position their store brand far away from the national brand in order to maximize monopolistic power. This strategic force attenuate the incentives for customer to switch to other retailer’s store brands. One the other hand, we show that the retailers prefer increasing the store brand’s quality to get more profit margin when the production cost is relatively high as well.

A comparison between economic and organic store brands

2017 ◽  
Vol 45 (12) ◽  
pp. 1298-1316 ◽  
Author(s):  
Magali Jara ◽  
Gérard Cliquet ◽  
Isabelle Robert
Keyword(s):  
Brand Equity ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Path Model ◽  
Added Value ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Further Development

Purpose The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic store brands), as opposed to economic brands. It takes place in the current environmental considerations showing the important role played by the packaging in determining the store brand equity. Design/methodology/approach A PLS Path model divided into four sub-models enables the authors to make specific predictions about customers’ purchase intentions. It also provides a concise operational calculation of the brand equity of each studied store brand. Findings Results show that economic brands build their equity with reinforced packaging, and organic brands maximise their brand equity by using simple packaging. In general, reinforced packaging improves the perceived quality of economic store brands but destroys that of organic brands. The calculations of overall equity scores for each studied store brand reveal that economic brands could benefit from further development whilst organic brands already maximise their equity. Practical implications Results will enable large retailers to develop effective campaigns focussing on perceived quality and more specifically by designing packaging that are suitable for the positioning of their brands – a simple packaging for organic brands and a reinforced packaging for economic brands to maximise customers’ value. Originality/value This is one of the first studies to deepen the store brand equity, comparing two contrasting types of brands, by studying specifically variations of the levels of customers’ perceived quality depending of two types of packaging.

Store-brand introduction and production arrangement in the presence of multiple retailers

2020 ◽  
Vol 54 (3) ◽  
pp. 827-843 ◽  
Author(s):  
Rong Cheng ◽  
Weimin Ma ◽  
Hua Ke
Keyword(s):  
Game Theory ◽  
Real World ◽  
Stackelberg Games ◽  
Store Brand ◽  
Store Brands ◽  
National Brand ◽  
Model Interaction ◽  
National Brands ◽  
The Real ◽  
Retailing Business

Store brands play an increasingly important role in retailing business, leading more and more retailers to introduce store brands. Abundant research focuses on competition between store brands and national brands and counterstrategies that national-brand manufacturers can take to counter store-brand introduction. A little research studies the store-brand production issue, however, all under single-retailer scenarios. To approach the real world, we employ game theory to model interaction between a national-brand manufacturer and multiple locally monopolist retailers, one of whom has capability and motivation to introduce a store brand. Five Stackelberg games are build and solved to investigate: how the presence of the non-store-brand retailers affects the store-brand retailer’s decision on and profitability in the store-brand introduction; how the store-brand retailer should arrange store-brand production; whether there is a win–win situation where both the store-brand retailer and the national-brand manufacturerare better off with the latter producing the store brand. Accordingly, our study offers a novel rationale for why so many, especially leading, national-brand manufacturers are involved in the store-brand production. Some useful managerial suggestions are proposed on the store-brand introduction and production arrangement.

Factors Influencing Consumer Behaviour towards Store Brand: A Meta-Analysis

2012 ◽  
Vol 54 (3) ◽  
pp. 407-430 ◽  
Author(s):  
Xiaojun Fan ◽  
Yi Qian ◽  
Pei Huang
Keyword(s):  
Consumer Behaviour ◽  
Brand Management ◽  
Meta Analysis ◽  
Product Category ◽  
Future Research ◽  
Store Brand ◽  
Store Brands ◽  
Related Factors ◽  
Price Consciousness

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands. First, the study provides a quantitative summary of bivariate findings regarding the way consumer-related factors influence store brand success. Second, the authors analyse the moderating effect of market context, product category and data type on store brand success. The resulting analysis suggest that price consciousness, quality consciousness, familiarity with store brands and perceived quality of store brands are the four most important factors that significantly influence consumer behaviour towards store brands. Market context and product category also exert significant moderating effects on the influence of some factors on consumer behaviour towards store brands. On the basis of these findings, this study concludes with a discussion of practical implications and possible directions for future research.

The Research on Effects of Different Binders on Performances of Carbonaceous Pelletizing in Industrial Silicon Production

2015 ◽  
Vol 833 ◽  
pp. 101-106
Author(s):  
Ni Yang ◽  
Gang Xie ◽  
Chong Jun Bao ◽  
Huai Ren Li ◽  
Xiao Hua Yu ◽  
...  
Keyword(s):  
Production Cost ◽  
Production Costs ◽  
Smelting Process ◽  
Powder Materials ◽  
Arc Furnace ◽  
Pore Former ◽  
Silicon Production ◽  
Submerged Arc Furnace ◽  
Submerged Arc

The use of powder materials in smelting process has some impact on the breathability of the burden, and it ultimately results in poor production and quality of industrial silicon. If pelletizing is prepared by these powder materials, it not only reduces production cost but also reuses waste effectively. It could protect forest resources productively and contributes to sustainable development if charcoal is replaced by pelletizing using as carbonaceous reducing agent. Different powders such as anthracite fine, petroleum coke powders, charcoal powders, silica fume have been produced in the production process of industrial silicon. Briquetting of these powders with a binder starch D was voted into submerged arc furnace not only utilizes the resources sufficiently, but also reduces the production costs. Effects of content of starch D as binder and CaO as pore former on compressive strength, the shatter strength, the heat intensity and porosity of pelletizing were investigated in this paper. The following results were got: first, the performances of pelletizing except porosity were excellent when starch D was used as binder; second, CaO could efficiently improve porosity, and the pelletizing could satisfy requirement of industrial silicon production.

scholarly journals Store-Brand Production Arrangement Based on the Game Theory

2018 ◽  
Vol 2018 ◽  
pp. 1-10
Author(s):  
Weimin Ma ◽  
Rong Cheng ◽  
Hua Ke ◽  
Jianguang Zhang
Keyword(s):  
Game Theory ◽  
Production Efficiency ◽  
High Efficiency ◽  
Strategic Interaction ◽  
Store Brand ◽  
Store Brands ◽  
National Brand ◽  
National Brands ◽  
The Game Theory

The increasing popularity of store brands is resulting in greater cannibalization of national brands. Thus, national-brand manufacturers are trying their best to confront this trend. At the same time, however, many leading national-brand manufacturers have become involved in the store-brand production of their counterpart retailers. We construct a game-theory-based framework to model the strategic interaction between a leading national-brand manufacturer and a retailer. Besides the national brand, the retailer also has an option for its own store brand to compete with the national brand head to head. There are two choices for the store-brand production available to the retailer: a fringe manufacturer with low production efficiency or alternatively the national-brand manufacturer with high efficiency. It is shown that, under certain conditions, there is a win-win situation for both the store-brand retailer and the national-brand manufacturer with the latter supplying the store brand. More interestingly, it is found that the national-brand manufacturer supplying the store brand may lead to a higher likelihood of the store brand introduction. Our study offers an explanation for why more and more national-brand manufacturers supply store brands.

scholarly journals Modelling the Demand and Access of Mineral Resources in a Changing World

2021 ◽  
Vol 14 (1) ◽  
pp. 11
Author(s):  
Olivier Vidal ◽  
Hugo Le Boulzec ◽  
Baptiste Andrieu ◽  
François Verzier
Keyword(s):  
Production Cost ◽  
Raw Materials ◽  
Mineral Resources ◽  
Production Costs ◽  
Technological Improvement ◽  
Supply Capacity ◽  
Thermodynamic Limits ◽  
Technological Improvements

Humanity is using mineral resources at an unprecedented level and demand will continue to grow over the next few decades before stabilizing by the end of the century, due to the economic development of populated countries and the energy and digital transitions. The demand for raw materials must be estimated with a bottom-up and regionalised approach and the supply capacity with approaches coupling long-term prices with energy and production costs controlled by the quality of the resource and the rate of technological improvement that depends on thermodynamic limits. Such modelling provides arguments in favour of two classically opposed visions of the future of mineral resources: an unaffordable increase in costs and prices following the depletion of high quality deposits or, on the contrary, a favourable compensation by technological improvements. Both views are true, but not at the same time. After a period of energy and production cost gains, we now appear to be entering a pivotal period of long-term production cost increases as we approach the minimum practical energy and thermodynamic limits for many metals.

scholarly journals Pendampingan Peningkatan Efisiensi Biaya Produksi UMKM Heriyanto Melalui Analisis Biaya Kualitas

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Yulia Maulidyanti Rosdiana ◽  
Iriyadi Iriyadi ◽  
Diah Wahyuningsih
Keyword(s):  
Cost Efficiency ◽  
Production Cost ◽  
Raw Materials ◽  
Production Costs ◽  
Raw Material ◽  
Cost Component ◽  
Quality Cost ◽  
Quality Costs ◽  
The Cost

In each production process, it is possible there will be a discrepancy between the product that has been produced and with the standard, which referred to a defective product or a damaged product. The defective product or damaged product will affect the increase in production costs because the defective product has absorbed production costs from the beginning and it can cause losses to the company. Thus the company must make quality improvements to make the quality of the products produced more consistent and so that there are no more defective products. Improvement of this quality is needed by the existence of expenditure which is called quality cost. Quality costs are part of the production costs. With the existence of defective products or damaged products, it will cause production costs to increase because the company must pay for the process of reworking or reproducing. Therefore, by improving quality through quality costs, it is expected that production costs will be reduced. Production processes that pay attention to quality will reduce the possibility of product defects. Thus the company's production costs will be more efficient but still pay attention to the quality of the products produced. The purpose of this report is to find out how to supervise quality costs of UMKM in improving production cost efficiency. The author conducts community service at the UMKM Heriyanto which is a UMKM engaged in the shoe industry, especially adult women's shoes located on Jl. E. Sumawijaya, Sindang Barang Village, Gang Jambekiuna, Pasir Eurih Village, Taman Sari District, Bogor Regency.The results of the study show that the quality cost component found in the UMKM Heriyanto consists of prevention costs, internal failure costs, and external failure costs. In UMKM Heriyanto there is no apprasial cost because there is no quality control or checking activity for the product. In addition, the calculation of production costs in UMKM Heriyanto is quiet basic and simple because it does not separate the cost of direct raw materials from indirect raw materials, direct labor with indirect labor, and there are some overhead costs that are not taken into account. Internal failure costs consisting of excess raw materials have a significant influence on the cost of producing shoes for UMKM Heriyanto for all types of shoes. Thus the excess of this raw material must be reduced because it can affect the amount of raw material costs directly on production costs. If UMKM Heriyanto can implement the calculation of this quality cost, then in the next production it can reduce the cost of excess raw materials and UMKM Heriyanto can make production cost efficiency of 15%.                                               Keywords: qualitycosts, production cost, cost effieciency

scholarly journals Store brand adoption and penetration explained by trust

2018 ◽  
Vol 22 (3) ◽  
pp. 359-376 ◽  
Author(s):  
Paraskevi P. Sarantidou
Keyword(s):  
Telephone Survey ◽  
Empirical Support ◽  
Grocery Shopping ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Product Categories ◽  
Theoretical View ◽  
The Impact ◽  
Brand Product

Purpose This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 different store brand product categories and among nine different grocery retailers. Design/methodology/approach Data were collected through a telephone survey of 904 participants responsible for the household grocery shopping with a quota of 100 respondents from each of the nine leading grocery retailers in Greece. Findings The findings provide empirical support that store brand purchases are positively influenced by the consumers’ perceived level of trust toward the retailer’s store brands. Results also confirmed variations in store brand penetration across the ten product categories that were tested, variations among the retailers and variations in the level of trust. Originality/value This paper is adding to the store brand literature from a quantitative perspective and is contributing to the theory, as there is no clear theoretical view on the effect of trust on store brand purchases.

scholarly journals Who Are Store Brands Buyers? Demographic Profile of Store Brand Buyers in Bosnia and Herzegovina

2015 ◽  
Vol 1 (4) ◽  
pp. 7-24 ◽  
Author(s):  
Adi Alić ◽  
Merima Činjarević ◽  
Emir Agić
Keyword(s):  
Bosnia And Herzegovina ◽  
Emerging Market ◽  
Economic Downturn ◽  
Store Brand ◽  
Store Brands ◽  
Product Categories ◽  
Positive Attitudes ◽  
Intercept Survey ◽  
European Markets

Store brands, also known as private labels, own brands or retail brands, are experiencing a remarkable growth in various product categories and their acceptance by consumers seems to be unquestionable. The key drivers of the store brands’ success are the increased concentration in retailing, consumers’ much more positive attitudes towards the quality of store brands and critically, in the current economic downturn, their price, which is significantly lower than that of manufacturer brands. Sales of store brands in the Southeast European markets have not picked up yet, making these markets a compelling space to study, analyze and predict the future of store brand growth and success. Thus, this study focuses on consumer’s attitudes towards store brands in the Federation of Bosnia and Herzegovina – an emerging market, which is highly attractive for international retailers. The main objective of this study is to analyze and validate the profile of a consumer of store brands in the Federation of Bosnia and Herzegovina in the context of personal care products. For the purposes of this study, the mall-intercept survey was carried out at selected hypermarket locations. Based on the extent to which consumers perceive themselves to be consumers of store brands, three consumer segments have been identified: heavy buyers, sometimes buyers and seldom buyers. These segments were then described in terms of perceived quality and price of store brands as well as demographic characteristics of respondents. The findings allow drawing some useful reflection about who are the buyers of store brands in the Federation of Bosnia and Herzegovina and what drives their preferences towards store brands. Thus, this study provides valuable information for both retailers and manufacturers.

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