scholarly journals Religious Festival Marketing: Distinguishing between Devout Believers and Tourists

Religions ◽  
2020 ◽  
Vol 11 (8) ◽  
pp. 413
Author(s):  
Kuo-Yan Wang ◽  
Azilah Kasim ◽  
Jing Yu
Keyword(s):  
Future Research ◽  
Cluster Sampling ◽  
Religious Activities ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Religious Rituals ◽  
Marketing Planning ◽  
Religious Tourism ◽  
Customer Classification ◽  
Religious Festival

Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. Using cluster sampling, a total of 280 responses were obtained and analyzed. The results revealed four different motivation categories: Fun traveler, devout believer, cultural enthusiast, and religious pragmatist. The study concludes that while festivalgoers are influenced by secularization to some extent, the original doctrine of the religion epitomized in the festivals fundamentally retains the essence and spirit of its religious rituals. The findings may have a significant value for the development of religious tourism marketing as it offers a foundation for future research seeking to develop regional cultural and religious sightseeing attractions sustainably.

scholarly journals Integrating a Local Asset/Resource into Tourism and Leisure Offering: The Case of Tea Resources in Longwu Town, Zhejiang Province, China

2021 ◽  
Vol 13 (4) ◽  
pp. 1920
Author(s):  
Ziyi Yan ◽  
Marios Sotiriadis ◽  
Shiwei Shen
Keyword(s):  
Success Factors ◽  
Leisure Activities ◽  
Sustainable Tourism Development ◽  
Critical Success ◽  
Sustainable Operation ◽  
Marketing Planning ◽  
Key Issues ◽  
Sustainable Action ◽  
Effective Pairing

The purpose of this article is to report on a research project in the field of tea tourism. The project’s aim was to identify the prerequisites and critical success factors for and to suggest the adequate strategies to achieve an effective pairing/partnership between the tea industry and tourism/leisure activities. Drawing on the blended theoretical foundations of sustainable tourism development, community-based tourism, and strategic marketing planning, this study first analyzed the tea offering as a tourism asset. It then suggested the appropriate pairing between tea offering and tourism/leisure activities. The suggested framework for managing the partnership was empirically tested and validated within the Chinese context. Findings allowed one to form a comprehensive and integrated set of key issues and elements to take into account. Clear and specific development aims along with the necessary conditions are leading to the determination of suitable strategies and adequate actions. The study also indicates the key elements for the successful integration, effective pairing, and sustainable operation of tea tourism offering. The study is completed by summarizing management implications and guidelines for involved stakeholders to attain expected outcomes from sustainable action plans.

scholarly journals AN ASSESSMENT OF THE MAASAI RESIDENTS’ VIEWS ON TOURISM IN THE MAASAI MARA NATIONAL RESERVE, KENYA

2020 ◽  
Vol 7 (2) ◽  
pp. 01-11
Author(s):  
James Nampushi ◽  
Jedidah Nankaya
Keyword(s):  
Cultural Change ◽  
Environmental Sustainability ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Photo Elicitation ◽  
Cluster Sampling ◽  
Sustainable Tourism Development ◽  
The Impact ◽  
Mara Region

Purpose of the study: The purpose of this study was to survey the residents’ attitudes on the impact of tourism on Maasai Mara National Reserve and to identify critical issues and tourism development concerns of the Maasai residents associated with the social, economic, and environmental sustainability of the Maasai Mara National Reserve. Methodology: Data for this study was collected from June-October 2015. The participants were residents, 18 and older, from three group ranches. Data were collected using single-stage cluster sampling to identify three group ranches, Koyiaki, Olkinyei, and Siana, in the Maasai Mara region. A semi-structured, open-ended questionnaire was used for face-to-face and photo-elicitation interviews of 24 respondents. Data were subsequently analysed using the Qualitative Data Analysis (QDA) technique. Main Findings: The study identified six overarching themes; conservation, cultural change, community development, employment, livestock, and small business. This study found that residents perceived tourism with mixed feelings, both negative and positive. More specifically, residents living closer to the tourism destination experienced direct and tangible benefits as compared to those who live far away. Applications of this study: The results of this study are important for tourism planners, practitioners, and conservation managers in developing holistic strategies that promote sustainable tourism development in the Mara region of Kenya. Novelty/Originality of this study: The success of the tourism industry depends on the involvement of the local people. Lack of cooperation of the local communities in tourism development projects could lead to anger and mistrust, influencing perceptions of tourism and its three basic areas of benefits and costs: social, environmental, and economic. This study, for the first time, attempted to describe the resident’s attitudes towards tourism development in the Mara, results which can be used to improve the participation of local residents to ensure sustainable tourism development in destinations.

scholarly journals Strategi Pengelolaan Wisata Syariah Kota Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 326-333
Author(s):  
Mufti Hasan Alfani ◽  
Putri Nuraini ◽  
Muhammad Arif ◽  
Ag Maulana
Keyword(s):  
Information System ◽  
Strategy Management ◽  
Main Task ◽  
Government Control ◽  
Analysis Model ◽  
Religious Activities ◽  
Interactive Analysis ◽  
Tourism Management ◽  
Religious Tourism ◽  
Tourism Destinations

The legacy of the Malay kingdom of Riau has become a valuable historical site as one of the areas of the Islamic kingdom which has become a current sharia tourist destination. The purpose of this study was to determine the management strategy of the Riau Province An-Nur Grand Mosque, the Ar-Rahman Grand Mosque in Pekanbaru City, and the Senapelan Grand Mosque in Pekanbaru City as religious tourism destinations in Pekanbaru City. The techniques used in data collection are observation, interviews, documentation, and analyzing books related to research. The data analysis used was an interactive analysis model. The results of this study illustrate that 1. The implementation of planning in Islamic tourism in Pekanbaru City through the formation of the board 2. The implementation of the organization that has been formed by the management in managing the mosque as a religious tourism destination based on the main task and schedule made as a form of board coordination 3. Implementation of the movement has followed training and comparative studies of mosque administrators as religious tourism and providing salaries or wages to administrators 4. Controlling Implementation of Sharia Tourism management in Pekanbaru City is included in asset instruments under government control and supervision as the Pekanbaru City Grand Mosque 5. Marketing through promotion has been implemented with several types of online and print media. 6. Financial implementation is carried out with a system of transparency and accountability based on predetermined standards. 7. Operational implementation of activities that have been carried out routine mosques such as prayer 5 times, majlis taklim, tabligh akbar and other religious activities 8. The application of R & D from the development of mosques as religious tourism destinations in Pekanbaru City received attention from the local government as a Raya and Paripurna mosque that has budget and expenditure on the running of mosque activities in the religious activity program in Pekanbaru City 9. Implementation of the Information System Mosque has been carried out in the information system on the management of religious tourism at the Great Mosque of An-Nur, Riau Province. Keywords: Strategy, Management, Sharia Tourism

Sustainable Tourism Marketing Strategy

2015 ◽  
pp. 54-77 ◽  
Author(s):  
Alžbeta Kiráľová
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Best Practice ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Internet Surveys ◽  
Informal Interview ◽  
Tourism Destinations

The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the destination. The chapter also shows a destination´ best practice in the implementation of sustainable tourism marketing strategy. The destination was subject to research using onsite and internet surveys, semi-structured and informal interview and the results were subjected to evaluation using the VRIO model.

Best Practices for Tour Guides at Christian and Islamic Religious Sites

2020 ◽  
pp. 154-180
Author(s):  
Sawsan Khreis ◽  
Jean Michel Chapuis ◽  
Mohammed Shunnaq
Keyword(s):  
Best Practices ◽  
Human Resources ◽  
Gross Domestic Product ◽  
Developing Country ◽  
Religious Activities ◽  
High Quality ◽  
Tourist Destinations ◽  
Tour Guides ◽  
Religious Tourism ◽  
High Quality Service

Tourism is a major economic pillar for many countries; it enables them to increase gross domestic product, improves the population lifestyle, and preserves natural, cultural, and religious tourism assets. Tourism appears as a magic tool that could change the future of a developing country. However, tourism requires qualified human resources who can deliver high-quality service. Tour guides assume a great responsibility as they communicate with tourists during their sojourn. Their mission is even more critical if they have to accompany tourists to sacred tourist destinations where tourists are engaged in religious activities. The best practices of guides embedded with tourist behaviors are expected to enhance a peaceful world and provide a good touristic experience.

Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena

1993 ◽  
Vol 57 (2) ◽  
pp. 47-63 ◽  
Author(s):  
Glen L. Urban ◽  
John S. Hulland ◽  
Bruce D. Weinberg
Keyword(s):  
Durable Goods ◽  
Future Research ◽  
Extended Model ◽  
Positioning Strategy ◽  
Marketing Planning ◽  
Product Models ◽  
Consumer Durable ◽  
Managerial Implications ◽  
Measurement Methodology ◽  
New Consumer

The authors extend previous models for premarket forecasting of new durable consumer goods by including parameters that reflect consumers’ categorization and consideration processes. They propose a model and measurement methodology, which they apply to the premarket forecasting of a new automobile. They describe empirical data collection, parameter estimation, managerial implications, validation issues, and future research needs. The extended model generates new managerial insights into positioning and marketing planning effectiveness, can be used to simulate the effects of changes in positioning strategy on consideration and choice, and provides more detailed information about why consumers consider or reject a new brand. The relevance of the categorization extension for other new product models that condition choice on a consideration set is also explored.

scholarly journals Road block(chain): bit(coin)s for tourism sustainable development goals?

2020 ◽  
Vol 11 (2) ◽  
pp. 203-222 ◽  
Author(s):  
Aaron Tham ◽  
Marianna Sigala
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Future Research ◽  
Economic Systems ◽  
Content Type ◽  
Economic Relations ◽  
Sustainable Tourism Development ◽  
Development Goals ◽  
Relational Capabilities

Purpose The purpose of this paper is to discuss the disrupting usage and impacts of blockchains and cryptocurrencies and advocate their role as enablers of sustainable tourism development goals. Design/methodology/approach Literature on blockchains and cryptocurrencies is critically synthesized, debated and expanded to identify and discuss their implications toward sustainable tourism futures. Findings As a distributive digital ledger, blockchains have the potential to create a more inclusive tourism future to address debates around tourism as a vehicle for sustainable development that alludes to value accruing to only certain providers and consumers. Blockchains and their cryptocurrencies (as a financial transaction capability) elevate trust and relational capabilities in an expedited and holistic manner, democratize participation in economic systems and re-distribute power and economic relations amongst actors by influencing the way data (the currency of the digital economy and the lifeblood of tourism) is collected, stored, exchange, owned and traded for co-creating value. Research limitations/implications The paper is conceptual and speculative by identifying ways in which blockchain and cryptocurrencies can support sustainable tourism development goals. Directions for future research are provided for further elaborating and collecting primary evidence on whether the premise and applications of these technologies can deliver the acclaimed sustainable impacts. Originality/value The paper contributes to the emerging but controversial literature about the trajectories between technology and sustainability by critically debating on how blockchains, through cryptocurrency economies, can be positioned to facilitate sustainable tourism futures.

The impact of representation media on customer engagement in tourism marketing among millennials

2019 ◽  
Vol 53 (9) ◽  
pp. 1988-2017 ◽  
Author(s):  
Kim Willems ◽  
Malaika Brengman ◽  
Helena Van Kerrebroeck
Keyword(s):  
New York ◽  
Purchase Intentions ◽  
Customer Engagement ◽  
Future Research ◽  
Target Market ◽  
Content Type ◽  
Tourism Marketing ◽  
Tourism Information ◽  
Travel Industry ◽  
The Impact

Purpose As online travel marketing is evermore gaining importance, in particular regarding the pre-purchase presentation of travel destinations, it is imperative to examine how various media can engage consumers. The purpose of this paper is to identify how three prominent virtual representation media in tourism marketing differ regarding their potential in engaging customers. In particular, the authors examine whether they differ in the levels of interactivity, vividness and telepresence they elicit; and the impact of these dimensions on flow, enjoyment and online purchase intentions. The authors hereby focus specifically on millennials, who represent an important target market for the travel industry and are hard to reach via traditional media. Design/methodology/approach This study presents a between-subjects experimental design comparing three virtual representation media portraying New York City, namely, photographs, 360° video and virtual reality (VR). The findings are analysed with ANCOVA analysis and PLS path modelling. Findings The findings reveal that various media indeed generate different levels of customer engagement. In particular, VR scores the highest on all dimensions, with interactivity having the largest effect on consumers’ perception of telepresence. Such higher levels of telepresence in turn positively affect purchase intentions via mediation through flow and enjoyment. Research limitations/implications Future research should examine whether these findings are impacted by moderators, like consumer characteristics (e.g. socio-demographics, personality traits) and destination types. Practical implications This study provides guidelines for tourism providers seeking to promote their sites in innovative and effective ways, in the anticipatory stage of the customer journey. Originality/value This study identifies interactivity as the most important driver for consumers’ perception of telepresence in the context of pre-travel tourism information. Moreover, the findings also reveal the mechanisms behind enhanced customer engagement via various media.

scholarly journals Seroepidemiology of hepatitis B virus in Addis Ababa, Ethiopia: transmission patterns and vaccine control

2003 ◽  
Vol 131 (1) ◽  
pp. 757-770 ◽  
Author(s):  
A. ABEBE ◽  
D. J. NOKES ◽  
A. DEJENE ◽  
F. ENQUSELASSIE ◽  
T. MESSELE ◽  
...  
Keyword(s):  
Hepatitis B Virus ◽  
Hepatitis B ◽  
Addis Ababa ◽  
Venous Blood ◽  
Hbv Infection ◽  
Future Research ◽  
Cluster Sampling ◽  
Childbearing Age ◽  
Significant Difference ◽  
B Virus

A community-based seroepidemiological survey of Addis Ababa, Ethiopia was conducted in 1994 to inform on the transmission dynamics and control of hepatitis B virus (HBV) infection. Venous blood from 4736 individuals under 50 years of age from 1262 households, selected using stratified cluster-sampling, was screened for HBV markers using commercial ELISAs. HBsAg prevalence was 7% (95% CI 6–8), higher in males (9%; 7–10) than females (5%; 4–6). HBeAg prevalence in HBsAg positives was 23% (18–29), and less than 1% of women of childbearing age were HBeAg positive. Overall HBV seroprevalence (any marker), rose steadily with age to over 70% in 40–49 year olds, indicating significant childhood and adult transmission. Estimated instantaneous incidence was 3–4/100 susceptibles/year, higher in males than females in 0–4 year olds, and peaking in early childhood and young adults. The age at which 50% had evidence of infection was around 20 years, and the herd immunity threshold is approximated at 63–77%. Addis Ababa is of intermediate-high HBV endemicity, with negligible perinatal transmission. Our main findings are the identification of a significant difference between males and females in the age-acquisition of HBV infection, and marked differences between age groups in HBV incidence rates. These results should target future research studies of underlying risk factors. Furthermore, we generate a crude estimate of the level of coverage of HBV vaccine that would be required to eliminate the virus from the study population.

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