scholarly journals Evaluation of Urban Landscape Outdoor Advertisement Signboards Using Virtual Reality

Land ◽  
2020 ◽  
Vol 9 (5) ◽  
pp. 141
Author(s):  
Young-Woo Lee ◽  
Jun-Ho Huh

The social interest in outdoor advertising signs, which have been recognized as an important element affecting impressions of a town, has been gradually increasing. However, when these signs are fully scattered around commercial areas, an oppressive feeling may be experienced by people, which cannot be neglected. Thus, this paper attempts to identify the characteristics of such visual oppression in urban landscapes through factor analysis, aiming to control them in such a way that does not oppress people. In addition, comparisons between Japanese and foreign nationals (i.e., foreign students from the Republic of Korea and the People’s Republic of China) were carried out, in order to check for any differences in perception of oppressive feelings depending on nationality. At the same time, to check for the possibility of different levels of perception depending on nationality, 20 Japanese and 20 foreign nationals (including Koreans and Chinese) were selected as test subjects. We expect this study to provide useful research material when reviewing the possibility of creating desirable urban landscapes or establishing guidelines for outdoor advertisements. For the research, landscape pictures focusing on outdoor advertising signs (15 wall, 6 roof-top, and 6 projection advertising signs) were taken as a sample for analysis. They were then presented in a 3D cyberdome for factor analysis, focusing on an impression evaluation test in relation to oppressive feelings. In addition, among the data obtained from the sample analysis, “Proportion,” which was considered to be the most influential factor on the oppressive feeling, was studied. The correlation coefficient between these two populations was 0.918, revealing a high level of correlation; thus, all subjects were treated as a single population. The factor analysis revealed 50.87% for the first factor (Evaluation), 25.39% for the second factor (capacity), and 9.47% for the third factor (Emotion), suggesting a relationship wherein the first factor decreased when the oppressive feeling increased; while the oppressive feeling increased along with the second factor.

2016 ◽  
Vol 10 (3) ◽  
pp. 159-0
Author(s):  
Валентина Ячменева ◽  
Valentina Yachmeneva ◽  
Наталья Фокина ◽  
Natalya Fokina

Tourism is traditionally a priority sphere of Crimean economy development. This work is aimed to carry out a factor analysis of tourism development indicators of in coastal destinations in the Republic of Crimea and to identify the most significant parameters having a significant influence on the formation of the tourist flow. This research is relevant because the financial and economic crisis, the decline in foreign investment volumes and prolongation of sanctions force to look for new approaches to the development of the state economy and its separate territories. Estimation of development prospects of international tourism allowed to establish that tourism - one of the most dynamic activities of the global economy. The authors give results of analysis of development trends of Crimean tourism. They show that tourism, despite the negative dynamics of individual indicators of financial and economic activity of the sanatorium and tourism enterprises in 2014, has great potential and is a priority activity of the Crimean economy. The authors propose to consider a destination as the ecological and economic system that prove the possibility of engaging tourist flows in the recreational area without compromising the sustainability of the natural environment. The indicators of tourism development in Crimea destinations are analyzed. They are grouped into two blocks - resulting and factor. The results of factor analysis revealed a high level of correlation between natural resources of destinations and the viability of the tourist business in the Republic of Crimea. It is also showed a high level of coherence between the result indicator "number of organized tourists" and the indicator "number of sites of cultural heritage". Conclusions of previously conducted market research of tourist preferences are confirmed. Vacationers visit the Crimea with one dominant purpose (mainly beach vacation and treatment), and other possibilities of destinations are secondary or have no role in their preferences.


2010 ◽  
Vol 26 (3) ◽  
pp. 162-171 ◽  
Author(s):  
Lixia Cui ◽  
Xiujie Teng ◽  
Xupei Li ◽  
Tian P.S. Oei

The current study examined the factor structure and the psychometric properties of Sandra Prince-Embury’s Resiliency Scale for Adolescents (RESA) in Chinese undergraduates. A total of 726 undergraduate students were randomly divided into two subsamples: Sample A was used for the exploratory factor analysis (EFA) and Sample B was used for the confirmatory factor analysis (CFA). The EFA revealed that 56 items and a model of 10 factors with 3 higher order factors (as described by Sandra) were to be retained; CFA with Sample B confirmed this result. The overall scale and the subscales of the Chinese-RESA demonstrated a high level of internal consistency. Furthermore, concurrent validity was demonstrated by the correlation of the scale with other instruments such as the PANAS and the CSS, and the predictive validity was confirmed via three multiple regression analyses using the PANAS as a criterion variable: one for the 10 subscales of the C-RESA, one for the 3 higher order scales, and one for the total C-RESA. We concluded that the C-RESA may be used for research into Chinese undergraduates’ adaptive behaviors.


Author(s):  
Stefanie Gerke

The article considers the term “ruin” with regard to the dismantling and demolition of postwar architecture such as Berlin’s Palace of the Republic (1976). It questions the implications of the term “ruin” in the context of postwar architecture and analyses the role decaying postwar architecture plays in contemporary artworks. What happens to our perspective on these unlikely ruins once they are being removed from the urban landscape?


2020 ◽  
pp. 84-91
Author(s):  
Malik Gabdullin

The main direction of the educational process is to develop the education system in accordance with the strategic directions of social and economic development of the republic, integrating it into the world educational space, preserving its national essence through the use of national customs and traditions, as well as cultural values, creating conditions for the formation of a personality in the national spirit, development of a high level of outlook and creative potential of the personality, cognitive competences. The implementation of these tasks requires a review of the content of the educational process in the country's schools from a new methodological standpoint, based on the use of elements of national customs and traditions. Such a new methodological system shows the need for radical changes in the traditional educational process, the development of a creative approach to teaching, and the updating of the content of education on a national basis.In the modern period of the development of society in the educational process of educational institutions the principle of education is implemented, taking into account the comprehensive development of students, such a system of education and upbringing provides an opportunity for the formation of cultural and ethnic identity, it is aimed at an in-depth study of the spiritual culture of the people and the ability to connect it with modern values. This system of education and training is based on the link between national customs and traditions (customs and traditions related to children's upbringing, household customs and traditions, social customs and traditions) and the educational process.


2021 ◽  
pp. jech-2021-217032
Author(s):  
Gina Trapp ◽  
Paula Hooper ◽  
Lukar E Thornton ◽  
Kelly Kennington ◽  
Ainslie Sartori ◽  
...  

BackgroundFood marketing exposure has the potential to influence children’s dietary behaviours and health status, however, few studies have identified how ‘obesogenic’ the outdoor food marketing environment is along public transport (bus and/or train) or walking routes that children take to school.MethodsAudits of all outdoor advertisements present along likely train, bus and walking routes to 24 secondary schools (ie, 3 routes per school, 72 routes total) were conducted in Perth, Western Australia (WA). The size, content, type and setting of each advertisement were recorded in accordance with the International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support protocol for monitoring outdoor advertising.ResultsOf the 4016 total advertisements observed, almost half were for food (n=1754, 44%) and of these, 80% (n=1397) advertised discretionary (non-core) foods, and 8% (n=138) advertised healthy (core) foods. On average, commuting to school by train, bus and walking exposed Perth schoolchildren to 37.1, 22 and 4.5 discretionary (non-core) food ads per one-way trip to school, respectively.ConclusionsChildren living in Perth, WA experience a high level of exposure to unhealthy outdoor food advertisements during the school commute. Policies which restrict the placement and content of outdoor advertising, could be a useful strategy in the fight against childhood obesity.


2021 ◽  
Vol 6 (4) ◽  
pp. 104-121
Author(s):  
Assel Imayo ◽  
Aizhan Kalibayeva

2021 year has become time for drawing the bottom line under the achievements in the field of culture and science for 30 years of independence of Kazakhstan. The high level of modern cultural potential, rich cultural heritage have become one of the leading factors in the formation of a positive image of Kazakhstan as a country with a distinctive culture and spiritual traditions that go deep into history. Creative personalities, public policy and private organizations contribute to the development and promotion of Kazakhstan’s art in the world, which invariably arouses interest of the world community. However, a problem of the popularization of Kazakh music, art, film and theater art is still relevant. In addition to examples of achievements and successful cases of Kazakhstan’s culture, in this article the authors try to consider the problem from the point of view of management in culture and show importance of the position of an art manager in the modern world of arts. To implement this issue, the authors studied publications on the achievements of various types of arts in recent years and also took into account reaction of domestic and foreign audiences to cultural products and projects from this area. This article lists specific achievements in the field of academic art. As the analysis of publications on this topic has shown, most of them were implemented by cultural figures in the last decade of independence of the republic. At the forefront is the question of the consistency and well-coordinated interaction of cultural management with the creative component of the academic sphere of art in Kazakhstan. And the most striking examples of successful cases of such interaction are given as well. This study has analytical value and can be presented at seminars and conferences as a demonstration of examples of achievements for reporting presentations in the year of the celebration of the thirtieth anniversary of Kazakhstan's independence.


Author(s):  
Tat'ianа Tsetsiarynets

The relevance of the research topic is to study the features and factors of human capital formation in the agricultural sector. Purpose: the analysis and assessment of the key macroeconomic indicators, socio-economic factors and institutional conditions of investment ensuring formation of the human capital in the Republic of Belarus. Methods – analysis, synthesis, comparisons, tabular, etc. Results of work: the development of human capital allows us to solve numerous socio-economic problems and accelerate the innovative development of the agricultural sector. Human capital is becoming the main source of change in society, as well as a factor in its improvement and transition to a new quality. There is an important problem of the lack of smart and resourceful people in the agricultural sector. It requires people with a high level of professionalism, good knowledge and skills. Nowadays, the possibilities of using and developing innovative labor potential and the effective involvement of resourceful people in labor activity are unfortunately limited. Conclusions: the characteristics of the formation of human capital in the agrarian sphere have been studied, as well as the evolution of their development. The factors determining the accumulation of human capital in agroindustrial complex have been systematized. The main problems of the shortage of agricultural specialists have been identified. These problems are the decline in the vocational qualifications of workers, the outflow of personnel from rural areas, the decline in the prestige of agrarian professions and as a result reluctance of graduates to go to work after their education.


2019 ◽  
Vol 14 (4) ◽  
pp. 676-693
Author(s):  
Dilek Unveren

The aim of this study is to develop a scale to measure Turkish reading, listening, speaking and writing self-efficacy of foreign students in Turkey. The sample group of this study consists of 412 foreign students studying in TOMER. At the first phase, four sets of items consisting of 200 items were prepared as a data collecting tool. Eliminating 90 of the items upon expert evaluations, a draft scale consisting of 110 items was applied to mentioned foreign students. The data obtained from the study were analysed by item analysis, exploratory and confirmatory factor analysis methods. At the end of the study, the self-efficacy scale of Turkish reading, writing, speaking and listening skills, which consists of 94 items and targets foreigners who learn Turkish as a foreign language, was found to be a reliable and valid scale. Keywords: Self-efficacy scale, learning Turkish as a foreign language.


2021 ◽  
Vol 12 (2) ◽  
pp. 637-653
Author(s):  
Phuong Viet Le-Hoang

The research aims to explore, measure, and analyze factors affecting the intention to use Mobile Banking (M-Banking) of customers in Ho Chi Minh City. The author conducts a convenient sampling, including 600 participants. The method of the research is the Exploratory Factor Analysis (EFA) and a multiple regression model. The results show that there are six factors such as perceived ease to use (EU), perceived usefulness (PU), trust (TR), expected performance (PE), social influence (SI), Facilitating condition (FC) affect the adoption of M-Banking. In which, Facilitating condition is the most influential factor, and expected performance is the least influential factor. Also, this study proposes some recommendations to develop an M-Banking application to help customers gain more insight into the bank as well as actively select the M-Banking application as a reliable transaction method.


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